IMPACT OF GOOGLE PAY SERVICES ON SMALL VENDORS WITH

RESPECT TO ALMASGUDA (RANGAREDDY DIST.)

1
ABSTRACT:

E-wallet is an online mobile application used to do transactions made using smartphone or a

computer works electronically. It is also a type of card has a utility of credit or debit card.
Upcoming technology is of virtual cash or cashless transactions that as a tremendous growth
form past few years. The popular trend in making transactions is of cashless payments
adopted in every field. Digital payments have become very popular at the time of
demonetization in many places in India. E-wallets usage helps in moving away from cash-
based economy. All the transactions made in the process will get accounted in the economy.
The awareness of e-wallets is spreading to the rural areas from urban areas on a large scale.
Hence, the growth of e-wallets is high. This study is done to find out the impact of google
pay services on small traders. Convenience sampling mode is used with the respondents of
106 in the area. The statistical tools such as ANOVA and percentage are used to analyse the
data.

Keywords: E-wallet, Smartphones, Digital payments, Credit cards, Debit cards.

2
CONTENTS Page no.

CHAPTER – 1 4-13

INTRODUCTION TO THE TOPIC 5-9

OBJECTIVES OF THE STUDY 10

SCOPE OF THE STUDY 11

NEED OF THE STUDY 12

RESEARCH METHODOLOGY 13

CHAPTER – 2 14-25

LITERATURE REVIEW 15-25

CHAPTER – 3 26-29

INDUSTRY & COMPANY PROFILE 27-29

CHAPTER – 4 30-56

DATA ANALYSIS AND INTERPRETATION 31-56

CHAPTER – 5 57-60

FINDINGS 58

SUGGESTIONS 59

CONCLUSION 60

BIBILOGRAPHY 61-63

QUESTIONNAIRE 64-66

3
 CHAPTER - I

INTRODUCTION

4
Introduction:

An E-wallet which is also known as mobile wallet or online wallet refers to and service used
online to make any payments electronically using the smartphone or computed devices. This
may include the online purchase of goods using a smartphone to order from a retailer.
Money may be deposited on a digital wallet before transactions takes place or the bank
account of an individual may be linked to the digital wallet. Users may also have a driver
licence, hospital card, loyalty cards and other identity documents kept in the wallet. The
credentials can be wirelessly transferred to a merchant's terminal through NFC. Mobile
wallets are not only created for basic financial transfers, but also to authenticate the identities
of the owner. For instance, during the buying of alcohol, a digital l might check the age of
the customer. In Japan, the program has already become more popular. Where digital wallets
are referred to as "mobile wallets." A digital wallet for cryptocurrencies, where private keys
like bitcoin are kept.

E-wallets is a kind of electronic card used for online transactions using a device or a
smartphone. The program is similar to a credit card or a debit card. To make payments an e-
wallet must be linked to the personal bank account. E-wallet is a form of pre-paid account
that allows users to deposit money for any possible online transaction. An online wallet is
password protected. You can make payments for foodstuffs, online purchases and flights,
among other things, by means of an e-wallet.

E-wallet primarily has two components, that are software and information components. The
part of the app stores personal data and guarantees data security and encryption. The
information variable is a user-data base containing the name, address, method of payment,
amount to be charged, credit card information, etc.

The user should install the program on his computer and provide the details required to set up
an e-wallet account. After online shopping, the e-wallet automatically completes the user's
payment form of information. The user has to enter his or her password to activate the e-
wallet. The user shall not file the order form on another website when the data is stored and
revised automatically until electronic payment is made.

A device and details component is used in an E-wallet. The problem of safe and equitable
electronic payment systems is significant. For personal information and for the actual
transaction, the app provides security and encryption. E-wallets are usually kept on the

5
customer's side and are conveniently instantly handled and fully lightweight with many e-
commerce sites. The E-Wallet on the server side, sometimes called a thin wallet, is one for
and around you that a company produces and maintains on their servers. Due to the security,
productivity and added convenience that the server-side electronic carriers offer the end-user,
their overall satisfaction with the transaction is increasingly common among major retailers.
By theory, the knowledge part is a user input database. It contains the location of arrival, the
billing address, payment methods like credit card numbers, expiry dates and security numbers
and additional information.

In the form of mobile payments and smartphone apps, e-wallet networks make extensive use
of e-wallet transactions through numerous retail vendors. A number of providers have
introduced the Google pay (tez) mobile payment program in the area Almasguda
(Rangareddy Dist.).

E-wallet usually refers to payment services run on or from a mobile device under financial
regulation. Instead of paying in the form of cheques, cash or credit card the customer can use
a mobile phone to make payment for wide range of services. Although there is a long history
for the concept in using non-coin currency systems. The hardware to support these devices
was only possible in the 21st century.

Mobile payment systems have been implemented in developing countries to expand financial
services to the community of ' unbanked ' or ' underbanked ' and, according to Financial
Access ' 2009 study ' Half the World is Unbanked, ' are estimated at 50% of the adult world
population. The payments are commonly used for micropayments. Public and private
finance agencies have promoted the use of mobile payments in developing countries.

There are three types of e-wallets currently that are used in India, according to Reserve Bank
of India. Such are:

Open wallet: The Open wallet is used to buy goods and services, including financial
products such as insurance and mutual funds. It can be used to withdraw funds from ATMs or
transfer funds where such cards are accepted at merchant locations and point-of-sale
terminals.

Semi-closed: An individual can shop online via semi-closed wallets, recharge phone and pay
bills. One cannot withdraw cash from an ATM through these wallets though. Via semi-closed
wallets one can buy goods and services with the listed merchants in collaboration with the

6
company of the wallets. Paytm, PayUMoney, Mobikwik, and Oxigen are just a few examples
of digital semi-closed wallets.

Closed wallets: Closed wallets are known as wallets issued for exclusive use to customers. It
can be used when dealing with those respective firms. The company locks a certain amount in
case you cancel or return the order. When a customer returns or cancels an order, your wallet
account is credited directly to the merchant company with the refund amount. The Big Basket
wallet, MakeMyTrip wallet, etc. are examples of closed digital wallets.

The E-wallet is a program that includes debit and credit card data so that users are able to
automatically pay for goods and services via their mobile devices. Some of the popular E-
wallets are:

 Google pay
 Amazon pay
 Phonepe
 Paytm
 Pay pal, etc.

The registration and the payment process may vary and depend upon the different kinds of
preferred wallets. So, the above-mentioned registration and payment process is related to the
E-wallet called Google pay. In this process the amount will be transferred directly from the
bank to bank.

There is certain type of technological features that can be used to make payment using e-
wallets are:

Near field communication

Near field communication is primarily used to pay for purchases made in physical stores and
transportation services. A customer who uses a special cell phone with a smartcard waves
his/her handset next to his/her reader. Many transactions do not require authentication;
however, certain transactions need PIN authentication before they are done. Payment can be
taken from a pre-paid account or paid directly to a telephone or bank account. Mobile
payment through NFC has major challenges for large and rapid acceptance as it has no
supporting infrastructure, complex stakeholders ' eco-systems and standards. However,
several telecommunications providers and banks are enthusiastic. Ericsson and aconite are

7
market examples that enable banks to build mobile payment apps for customers that benefit
from NFC technology.

QR code payments

QR codes is a 2d barcode which is in square. Since 1994, QR codes are in use. Originally
these QR code was designed to replace conventional (1d bar codes) for the tracking of goods
in warehouses. Standard bar codes are only numbers that can be interpreted and converted
into meaningfully in a database. QR or ‘Quick Response’ barcodes are designed in such a
way that it consists a meaningful information in the barcode, which will be displayed when
the user scans that QR code using QR code scanner. The QR code is shown on the payer's
mobile device and scans the payee's POS or mobile device. The QR code is provided by the
payee, either dynamically or one-time, and is scanned by the payee. App self-checking
allows the inside of a brick-and-mortar store to scan a QR code or barcode for the commodity
to be bought locally. It removes or decreases even at self-checkout kiosks potentially the
frequency of long checkout lines.

Cloud based mobile payments

Google pay implements a cloud-based approach to make mobile payments in store. The
cloud-based approach positions the mobile payment service in the center of two different
steps. The first choice is to choose a cloud-linked payment method and to allow payment by
NFC or alternate form. The payment processor would automatically bill the payments costs
with issuer-related funds during this step. Furthermore, the payor pays the chosen, cloud-
linked account in a card-not-present setting for the purchasing of the card-linked account to
recoup the gains from the first transaction.

Audio signal-based payments

This cellular gateway is used for payment by the mobile phone's audio screen. Some firms
have developed technologies to enable mobile purchases and other devices that are not chip-
based by using cellular acoustic characteristics. Technologies for the delivery of speech
(nsdt), Data Over Voice and NFC 2.0 produce audio signatures to facilitate electronic
transactions on the cell phone microphone.

Use of a digital wallet does not allow customers to complete order form for each website
when they buy the item since the information is already processed and updated and joins the

8
order fields instantly in retailer websites. Consumers often benefit from using digital wallet
services because their information is encrypted or secured by a proprietary software code.

These e-wallets are freely available to its customers and very easy to use. For instance, In a
commercial website that is designed to handle server-side e-wallets, when a customer sells,
they type for their addresses, billing, and send information to the broker in their own way. At
the conclusion of the purchasing process, the customer shall enter a name and the password
for a future purchase in order to register for a wallet of his choice. Users are also able to
buy wallets from a wallet salesperson.

Although the wallet is free for its customers, there are certain charges levied to the vendors
by the e-wallets.

Advantages:

 The physical wallet can be stolen, misplaced or pick pocketed. But, in case of mobile
wallet even though the mobile is lost all the data can be protected using security
features.
 If the bill is Rs 189/- or Rs 265/- you won't be forced to run anywhere to bring
change, you can pay it in a single tap.
 Need not to enter the credit and debit card details every time you make a purchase,
you just need to connect your credit and debit cards once.
 When one makes purchases using debit or credit cards need to enter the details in the
merchant’s website which can lead to unwanted security issues, by using e-wallets
one can restrict the confidential data exposure.
 Huge number of bonuses, cashbacks and discounts claimed.

Disadvantages:

 The smartphone and quick internet access can only be used for digital wallets.
 Security is a big problem more than access to the internet.
 Dismal battery backups you can never rest assured that the phone will be alive, even
with that one tap charge.
 If you lose your cell phone, there's still a possibility because certain wallets need no
additional degree of authentication.

9
10
OBJECTIVES OF THE STUDY

 To study the problems vendors, face while using mobile wallets for transactions.
 To study preference of using the mobile wallets among the small traders.
 To analyse factors that have increased the use of Google pay wallet.
 To measure the amount of customer loyalty using e-wallet.

11
SCOPE OF THE STUDY

 This study is limited to the area ALMASGUDA (Rangareddy).

 The sample size taken for this study is small and limited to one area only.
 The preference of the customers changes from the time to time and place to place
according to the technology advancement in the Banking sector.

12
NEED OF THE STUDY:

The main need of the study is to find out the major reason that created an impact on the small
vendors for using the digital wallets (google pay) in the area of ALMASGUDA
(Rangareddy).

13
RESEARCH METHODOLOGIES
The primary and secondary type of data has been collected for the purpose of study. The data
has been collected, filtered and presented in the form of tabular and graphical.

Primary data:

It is specifically collected information that is irrelevant. The study is mainly involved

conversation with the different kind of vendors. The data gathered by personal interviews
with the vendors of particular area was checked and augmented by personal observation.

Secondary data:

The secondary data is collected to analyse the data as a reference, used in literature review.
The secondary data has been collected from the journals, articles, and websites etc.

Method of study:

The data is collected with a standard questionnaire and the data is collected from the different
types of vendors. All the data collected is displayed in the form of tabular and graphical
representation. This data is analysed using the statistical tool ANOVA and percentage.

Hypothesis:

The data which has been used to see what the factors are that influence the vendors using the
e-wallets.

Sample population:

The population of this study was the vendors who avail google pay services in
ALMASGUDA area.

Sample size:

The sample size of this study and the responses received is 106. Using convenience sampling
technique.

14
 CHAPTER - II
LITERATURE REVIEW

15
Pragathi Mehndiratta in her article “E-WALLETS; A STUDY OF PREFERENCE,
USE, AND ADOPTION AMONG VENDOR AND USER”. She discussed that in this
technology and convenience era. In just a click away the users are allowed to use the
technological advancements. The revolution in the internet have increased the convenience to
the users by using the smartphones. One such aspect is digital wallet which is also known as
E-wallets. The first place the people like to make payments are to be fast and easy. Usage of
E-wallets are easy to use, transactions happen very fastly and hassel-free. E-wallets are
generally used due to the security provided by the certain relevant applications and the
interface of the mobile application. Due to the increase in the offer such as cashback and
voucher provided, these E-wallets are becoming the main stream of online mode payment.
After Demonetisation the usage and adoption of E-wallets have drastically increased. Some
of the main competitors of the E-wallets are such as Gpay, Phone pay, Paytm, BHIM. These
apps provide the wide range of facilities such as ticket booking (movies, railways, air) and
bill payments such as recharge etc.

she collected the data by using a questionnaire and the responses received are 144. In his
study he found that the 95.70% of the people believe that the online payments are the
alternative choice for the cash payments, and 90% of people says that the existing payment
methods are the supporting activities that E-wallets provide, 88.58% people motive that E-
wallets helps them in buying products rather than traditional method, E-wallets also provide
the banking services and payment options. These wallets are trustworthy and provide better
services with ease of online shopping people are experiencing the goods payment systems
and they are having the peace of mind. Vendors are adopting the E-wallets rapidly.

Octavian Dospinescu in his article “E-WALLET A NEW TECHNICAL APPROACH.”

he stated that the main theme of the author to write this article is to propose a new technical
approach with the ‘E-wallet’ concept. E-wallet concept has many implementations, he
considered that can improve the present knowledge level by taking near field communication
technology and the classical concepts of money into consideration. To develop new
architecture, he also studied the level of scientific literature knowledge and he proposed some
of the new element’s foe the electronic transfers using E-wallets. By using a prototype based
android platform software such as near field communication technology are resulted in an
experiment made by the author. This prototype is used and able to act as an E-wallets
application that can be used with the smartphone because it provides the cards, payments,

16
money and receipts in a secured mobile application. In future the electronic payments become
the main structure of the mobile environment. More than 50% of the mobile phones contains
the interface that supports the electronic wallets and are capable enough to communicate the
financial data with the physical contract. The new strategies announced by the banks may
increase the buyers and the merchants regarding the flexibility of the transactions and the
security provided at the time of transaction. In future the electronic payment systems are
depend on the mobile environment and the standard that are used to increase the flexibility in
the interface and the transactions.

Aravind Kumar in his article “DEMONETIZATION AND CASHLESS BANKING

TRANSACTIONS IN INDIA.” he discussed that demonetization in the memorable
experience and one of the great economic in our time. It has impacted every citizen of our
nation. Demonetization effected the economy in the side of liquidity. After demonetisation
the cashless economy shifted to some electronic transactions, they are convenient to the
users/citizens. The one of the positive effects are created by the use of credit/debit cards, net
banking, UPI and other types of payments. These would lower the cost of transactions and
other benefits as well. The cashless transaction system is growing day by day, As the market
became globalised and the growth in banking system the adoption of the cashless transactions
is happening more frequently and in more and more number. Today the cashless economy is
not only a requirement but also a need to the society. The online market depends on the
cashless transaction system. These E-wallets are easy to carry and not alike paper money that
troubles like wear and tear. It is very helpful in doing the transactions. He states that with no
doubt the nation becomes the cashless transaction system.

Dr. Ayan Chahaopadhyay, Dr. Rani Chatterjee, Anindya saha in their article “A STUDY
TO GAUGE CONSUMER ORIENTATION TOWARDS E-WALLET SERVICES
PROVIDERS IN URBAN INDIA.” In this he concluded that India is undergoing a model
shift as the way the funds are utilised and accused. the transformation in the paper currency
exchange is aging from the physical exchange to the virtual form, thus it is called electronic
form. There is exchange in physical wallets to the electronic wallets. The service scape is an
E-wallet domain used by the both with Indian companies and the multinational with
diversified services offerings. The electronic wallet service provider is transforming the
convenience in the Indian banking system with the different marketing ideas and initiatives.
With the government proactive initiatives and the power of technological innovation the

17
electronic-wallet service provider aims to provide the financial services to the overall 100
million of the unserved and the underserved Indians. The researcher made a profound effort
to understand the user way of perception and behaviour of young citizens towards the usage
of the electronic services provides and their service as whole. This study is mainly focused in
the areas of urban Kolkata city. This study is done using the electronic concept. Primary data
collected from the target people group of 21-30 years. In this study he found that the Paytm is
the most preferred electronic wallet application and service provider in the Indian with the
security is the most dimension of this servicer. According the youth in the Kolkata among the
(21-30years) found that the Paytm is the most preferred electronic wallet application followed
by Freecharge, PayUMoney, MobiKwik, SBI buddy and Oxigen. Paytm had influenced the
attitude of the users positively in their favour. Later safety and security features are taken into
consideration by the respondents, and the personal assistance and the assurance are the next
attributes that are taken into consideration.

Manya Jain and Puneet Sabharwal in their article “A STUDY OF RELATIONSHIP

BETWEEN DEMOGRAPHIC VARIABLES AND USAGE OF E-WALLETS.” the
stated that in this digitalization era, electronic wallet is growing concept. Precisely, the
demand for the electronic wallet and the usage of electronic wallets are increased after the
demonetization that has taken place on 8yh nov,2016. The initiation that has been taken by
the government is also the one of the major factors for the increase in the usage of E-wallets.
Some of the important wallets are Google pay, phone pay, Paytm, mobiquick, Freecharge and
etc. The study is focused on the demographic factor as a parameter for the usage of E-wallet,
to identify the status of usage and the future of E-wallets. The data has been collected from
the respondents of 153. Techniques used to find out the impact of the electronic wallets is
Chi-Square. The another found that the age is major factor that made an impact on the usage
of electronic wallets. Younger generation is more aware of the electronic wallets. The trust on
the usage of E-wallets has decreased due to the cyber-crimes that has been seen in the recent
days. There is flexibility in the younger generation in adoption of the modern payment
systems from the traditional payment systems. 63.39% of the sample uses the electronic
wallets to make transactions, and there is no change in the market penetration after the
Demonetization. Legal formalities i.e., kyc authentication is the major factor for not using the

18
electronic wallets. People are not sure that their money goes to the right hands or not. There
is no effect on the usage of electronic wallets whether the user is a male or female person.

Mrs.D. Bhuvaneswari and Mrs.S. Sivakavitha in their article “AN INTELLECTUAL

STUDY ON PREFERENCE TOWARDS THE USAGE OF ELECTRONIC WALLETS
AMONG URBAN POPULATION OF CHENNAI CITY.” they stated that with the
increase in the online purchases of goods and services, the payment system is forcing
everyone to get adopted to the digital. So, in that way we have moved to the digital payment
system from the cash payment system i.e., debit card, credit card and the smart card which
helps up to avoid carrying the liquid cash. Electronic wallet is one of the types of digital
payment system that allows users to pay either using debit or credit cards or the user can add
cash to the wallet around from their bank account, to transfer funds to others. This study
covered the urban population of the city Chennai with respondents of 120. The study helps
the companies to frame strategies to keep up the potential customers. A standard
questionnaire is framed to find the usage of electronic wallets and the awareness of the E-
wallets. There is a satisfaction by the majority of the public due to the changes in the standard
of living and the technology. Now-a-days E-wallets are becoming the main stream of online
payment. With an incredibly rapid peace, easy to use and convenience the vendors are
adopting these E-wallets. These wallets are appearing as the beneficial to generate the
revenue to the stakeholders, mobile operators, banks, customers and other financial
institutions etc. The companies should conduct the marketing and advertisement programmes
to educate the non-users. Cash backs, offers and rewards point can increase its population and
adoption of electronic wallets.

Mehak Jain and Dr. Ravi Singla in their article “DIGITAL WALLET: A HANDY
SOLUTION IN THE WAKE OF DEMONETIZATION.” Discussed that Demonetization
might have attacked black money and fake money circulation but its greatest impact is shown
in the move toward the digital economy, which will develop as India’s largest long -term
gain. The surgical strike on November 8,2016 by the prime minister on black money changed
everything. The country was woken by cash rejection, which led them to search for E-wallet
solution inadvertently. Increasing the popularity, the need of digital money suppliers like
Paytm, Freecharge, Mobikwik and many others could not have been better in due course and
for good reason. The transformation has begun, as India now crushing developed nations as

19
one of the major cashless economy. The suggested paper provides a description of digital
bags, explains the way they work and discusses the different kinds of digital bags available in
India. This paper also addressed how much a country’s digital wallet solution is worth and
obstacles. Mobile wallets will become easier and faster way to pay through the fast and
comprehensive use of technology. It seems that the digital wallets will be the best way to pay
in the future. The nation must be embrace the ground-breaking challenge of digitalization.
Since digital wallets will be a great change, it is important to array our fear, reorganize our
thinking and adjust to such developments so that one payments as well as our financial
management can increase our productivity and efficiency.

Dr. Jasmin padiya and prof. Ashok Bantwa in their article “ADOPTION OD E-
WALLETS: A POST DEMONETIZATION STUDY IN AHMEDABAD CITY.” they
stated that our honourable India’s prime minister took a huge step on 8 th November,2016 by
announcing that India will not be subject to the legal tender for the two higher allocated
currency i.e. 500rupee notes. The announcement of demonetization as well as the
government’s plan to transform India into a cashless economy are expected to being a drastic
change in the way individuals pay and will raise their propensity to online payments. E-
wallets are among those different modes of online payments that are gaining popularity
today. It is difficult to speed up the creative diffusion process along with digital wallets in a
country such as India, where the majority of the clients still prefer cash-on-sales. This
research study the peoples preparation to use e-wallets and factors that influence e-wallets
during post-demonetization times including their usage refraining factors. The purpose of
this study is to analyse e-wallets as payment methods in Ahmedabad city and to identify
factors which encourage and prevent the use of e-wallets after the post-demonetization
period. It also highlights adjuvant issues such as the influence of the decision on
demonetization on online habits, impact on the use of electronic wallets with various demo
causes, problems people face using electronic wallets, etc. The research is based on a
standard questionnaire with the responses of 318 the collected data has been evaluated by
ratios, cross tabulation and mathematical methods such as ANOVA. This study found that
the value of the attributes like protection, privacy and price (fees) is very high for e-wallet
users. E-wallet uses long process time to process the fee security risks, and slow payment as
a major issue for respondents. The Indian government demonetization campaign has greatly
contributed to recognition use and adoption of online payments. Among the 318 respondents,
50.94% of the respondents are using the e-wallet services. Important reason for less e-wallet

20
preference as a method of payment include people tendency to resist the ease of using digital
wallets, privacy and security. The large population of the respondents are using e-wallets
once in a month. E-wallet is mostly used to make payment like recharges and payment of
bills. Paytm is the most well-known brand among the respondents. The major problem faced
by the respondents are security breach, time taking payments and delayed payment.
Demonetization driven the users towards awareness and adoption of online payments.

Priyanka S. Kotecha published article on “AN EMPIRICAL STUDY OF MOBILE

WALLETS IN INDIA.” Stated in her article that it was an attempt was made to research the
paradigm shift of mobile wallets in the Indian Banking System. The e-wallet is the only way
of storing your money online through digital form. It just removes the need in our physical
pocket to bold physical cash or cards, mobile wallets are automated credit and debit card data
for making payments, retail cards and loyalty programs, personal identity records and more.
Mobile wallet has been similarly involved in meeting the interest of both business customers
and owners. In recent times, the dynamics of money transfers affect and facilitate mobile
wallet usage. This paper illustrates the fundamental aspects and drawbacks of m-wallets. M-
wallets are very quickly becoming the standard online payment. The shoppers follow
remarkably extensive mobile wallets, mostly because of their accessibility and comfort. In
fact, Tech-Savvy consumers are constantly seeking omnichannel, digital stream lined services
and see solution. In the coming year, the user of mobile wallets will be growing
exponentially. It can be inferred.

Amal Nair, Manisha Dahiya, Naman Gupta, Rachana Yadav and Richa Mehta
mentioned in their article “EDUCATING CONSUMERS ABOUT DIGITAL
WALLETS.” That wallets have been used for the safety and transformation for personal
valuables for centuries. The first wallets were a piece of cloth attached to a string that
permitted a range of products, such as coins, to be sold. People use e-wallet for both need
and pleasure. Fundamental items like food and clothing are frequently brought, but people
also purchase goods for enjoyable reasons only. For instance, we have digital wallets that are
online portals that share payment and password information for consumers and enables them
to conduct electronic transactions and simplify their lives. Out of the many features that an
electronic wallet provide are money transfer, paying bills and recharges etc. In addition to
goodwill, its extremely useful for a broad, unorganised sector, where cash is perceived to be
the most suitable tool, for easy access and convenience. People from distinct background

21
react differently in the use of digital wallet. Therefore, it is important for digital wallet by
using the customer segmentation. Even after seeing so several cash-related frauds, people
feel it is the future and the most successful form of transactions in money. Digital wallets are
going to be the standard mode of online payment. Consumers obtain advanced wallets in a
superb pace. Mainly due to simplicity and ease of use. Google is working on a feature that
unlocks the payment interface with facial recognition. They named this system as Hands
free. This method does not require people to concern themselves with smartphone fraud
because biometric verification of the wallet (facial recognition) is carried out. Google is
looking for people with hands free digital wallets at various locations using consumers in the
shops. And in some cases, Google using the cameras to check whether the payment is made
without waiting.

Jay Trivedi in his article “FACTORS DETERMINING THE ACCEPTANCE OF E-

WALLET.” That the 2011 census of India indicated that India is very young country with
about 65% of the population under the age of 35. Indian M commerce gets USD 19 Billion
by 2019 in the forrester quest for online retail. In a survey conducted by the Internet and the
Mobile Association of India (IAMAI) in the year 2010 says that 70% of registered mobile
users are 18-35 years of age – a chorot known as Gen Y. As the smartphones champion the
movement in India, it is expected that future financial purchase will be made through e-
wallets. These facts encouraged investigators to investigate factors determining e-wallet
accepted by the Gen Y. In the first phase of the study, factors influencing the acceptance of a
new payment mechanism such as an online wallet were identified. The factors thus resulted
in two additional factors reflecting the TAM model. The algorithm has been evaluated using
statistical tools, such as component analysis and simulation of structural data. The result
showed that the adoption of e-wallet service in India was simple to use as a metric that was
viewed as useful.

Ms. Smita Mahesh Pachare made a “DEMONETIZATION: UNPACKING THE

DIGITAL WALLETS.” Stated that in a massive demonetization attempt to clean up the
cashflow and falsified black money notes, 86% of currency was annulled on 8 November
2016, which totally disrupted the political, economic and social environment of the second
largest developing country. All 500 and 1000 notes were automatically cancelled, followed
by a duration of 50 days within which people could exchange their cancelled cash for 500 and
2000 rupees notes or deposit in bank accounts. In 1946 all the 1000 and 10000 rupees notes

22
were recalled. 1000, 5000 and 10000 notes were demonetized in 1978. The banks had not
sufficient newly created banknotes on hand to distribute in exchange for their cancelled notes
during the days following the announcement of Modi and there was simply not adequate
supplier of small names to operate the cash economy. This could give e-wallet business the
potential to grow and expand their customer base. E-wallets is and alternate to cash for
secure and fast purchase. Demonetization levies path to the start of the digital carrier and
their suppliers. Traders, customers and the industry are committed to adopt digital wallets.
Author expect that mobile operating system developing leaders and the biggest financial and
telecom providers will shortly express and dominate mobile payments of the next decade.

G. Kanimozgi and K. S. Kamatshi published in their article “SECURITY ASPECTS OF

MOBILE BASED E-WALLET.” Says Electronic wallet is also an electronic device for the
use of the smartphone or computer for online e-commerce purchase such as purchasing of
goods, payment of Bills of supplies, the payment of money, the reserve ride, etc.. Electronic
wallet is an early idea which has quickly adopted the mindset of customers. Amit
demonetization, the client base of e-wallet firms unexpectedly growing. In the current
situation it is simple for anyone to easily access an e-wallet application. Since the purchases
are made via mobile devices, most of the people prefer online and offline cash transactions.
Because of its unique advantages, it receives attention. This paper aims to respond some
questions referring to e-wallet operation, type of e-wallet and ends with the e-wallet
protection issues. This has contributed to the increasing use of plastic money to reduce the
cost of cash. Mobile wallets are good ideas for start-ups. It accounts for daily expenses
without a single penny in the house. It had gained wide range of customers dur to its benefits
which are greater than any other payment modes. According to the data collected by RBI
that it shows after the demonetization there are approx. 20 million registered e-wallet users.
In India, the growth of the mobile wallet Industry has grown dramatically with flexibility and
time saving capabilities. RNCOS, a research company has projected that the existing Indian
e-wallet market size is about Rs. 350 crores and it will increase up to Rs. 1210 crores by
2019. E-wallet eventually leads to the governments digitalization strategy that boosts the
economy.

Abhay upadhayaya in his article “ELECTRONIC COMMERCE AND E-WALLETS.”

Initially the challenges while payment transactions were underestimated in the electronic
commerce. The modern method of payments is so far dominated the business that are done

23
using the Internet and the mobile rather than the traditional method. However, in this era of
the electronic commerce, the approach to the traditional business is decreasing day-by-day.
Electronic concept can be understanding by the e-wallet which are easy, convenient and a
global secure payment system. E-wallets are personal banking system which give which
gives very flexible with the number of pay ins and pay-outs options. I-payout is the latest
security system used to ensure the electronic wallet security.

Akhila Pai. H (2018), made a “STUDY ON CONSUMER PERCEPTION TOWARDS

DIGITAL WALLETS” with the sample size of 120 including the both user and non-user of
digital wallets with non-random sampling. In his study he mainly focused on rural areas and
he found the 5 most popular wallet service providers in India. Government initiative such as
‘Digital India’ and increase in the usage of internet are the main reasons for the growth of E-
wallets usage, as the awareness is low some people fear to make payments using digital
wallets. Although the concept of digitalization has been growing for many years, recent
growth has been increasing. India has substantial increase in the usage of digital wallets and
moving towards cashless based economy. By providing a convenient cash transfer platform,
Digital Wallets have facilitated our buying experience. Only when the public knowledge is
built the E-payment system will be improved. One of the major obstacles is security
problems, which lead users to fear about their confidential information. Digital wallets made
buying experience easier by providing the money transfer platform.

Alaknanda Lonare, Anukriti Yadav and Samiksha Sindhu (2018) make a study on “E-
WALLETS: DIFFUSION AND ADOPTION IN INDIAN ECONOMY” with a sample
size of 285 in which the proportion is divided into Metro and Tier-2 cities and the sample size
is taken using pilot test to complete the study. The main purpose of this research is to find out
and understand the] factors affecting the increase in user and significant in adoption of e-
wallets. After demonetization that happened in November 2016, the adoption of e-wallets by
the small vendors in the Mumbai city has increased and compared to the normal user the
adoption of e-wallets by small vendors is much less. The adoption by the user is satisfaction
and vendor hasn’t diffused into yet and seeing difficulties they might be able to penetrate it in
future.

R. Bharathi Rajan and Dr. V. Vijaya Lakshmi done a study on “IMPACT OF

CASHLESS POLICY ON SMALL SCALE BUSINESS IN RURAL TAMIL NADU” the
principle goal of this investigation shows the present status of India is to discover the

24
difficulties and openings in utilization of advanced money in contrast with other created cities
which are related to cashless exchange in India. Information gathering strategy and graphical
portrayal is being used after collection of information. His investigation demonstrates that
one country is in still poor in utilizing the computerized instalment strategies with different
cities. Majority of the population is being still relay on the money-based exchange as a result
of inaccessibility of network, absence of knowledge. With the selection of advanced
instalments techniques India can become cashless economy. The major portion of the urban
population are moving forward towards cashless based economy. If the ideal opportunities
are grabbed like urban areas then there will be more benefits as much as possible.

Mrs. L. Prabha, N. Valliammai, V. Sellabharathi, M. Sowmiya in their study “A

COMPARATIVE STUDY ON E-WALLETS: PAYTM AND MOBIKWIK.” Mentioned
that India has the most common smartphone and DTH reloading and shopping online
destination with android and iOS devices with e-wallet payment facilities. PAYTM is the
most prominent player in the Indian division of e-wallet. It provides a convenient alternative
to any business that wants consumers more conveniently buying their products online.
Mobikwik is another choice in the case of cashless transaction that is applicable to Indians.
Indians were curious to learn about the transactions of the E-wallets, but while it is not so
easy for all Indians to turn digitally, most of the students look to the e-wallets for the future.
Online e-wallets such as Paytm and mobikwik have succeeded more with their recent
scenarios in the Indian market. Here the author considered 100 respondents as a sample size
to find out the comparative analysis on the paytm and mobikwik. Many respondents who use
PAYTM range of RS. 5,00,000-10,000,000 a year. Most respondents agree that PAYTM is a
device that is highly satisfied. The Chi-Square Check indicates that Mobikwik is independent
of its income level and consumer choice over other payments, since the amount is negligible
at 5%.

The study made by Madhu Chauhan and Isha Singari titled “FUTURE OF E-
WALLETS: A PERSPECTIVE FROM UNDER GRADUATES.” This paper discusses
explicitly of mobile wallets for e-payments. As we all know, the amount of e-payments is
rising significantly following demonetization. The article specifically reflects on students
who undergraduates and explains the method of payment they choose. It also recommends
other measures for developing e-payment services. After exploring several facets, it is
examined that young people become more knowledgeable and responsible for digital

25
payments and contribute somehow to the growth and success of digital India. Via their
convenience, ease of operation, fast service and availability, people continue to pay online
amid many security problems.

Bhagyashri R. Pachpande and Akash A. Kamble in their article “STUDY OF E-

WALLET AWARENESS AND ITS USAGE IN MUMBAI.” Concluded that E-wallet is a
form of card used for transactions done online via a computer or a smart phone and that
operates electronically. Virtual money or cashless transactions are the new technology which
in the last year has evolved tremendously. In almost every sector, cashless payments are now
a popular trend. Demonetisation has pushed several sites to pay online. E-wallet helps in
avoiding cash-based economy. While the process runs, the transactions recorded will get
accounted in the economy. The emerging of e-wallets from urban to rural areas are on a
large-scale. The e-wallets witness the highest growth in future time. This study analyses the
usage of the e-wallets. E-Wallet is one of the services that has been built with such a great
pleasure to use. There are lots of features but it is very easy to use. There are lots of
customization features which can be customized according the usage of the user or else the
user can use the default features. Even though these wallets have some of the disadvantages
in terms of the security and interoperability but it is best in doing the transactions. 75% of
the users stated that they faced the problem like transaction failure. They are neutral about
the security. The performance of e-wallet is good in privacy, cashbacks, discounts and other
customer satisfaction.

26
 CHAPTER - III
COMPANY OR INDUSTRY
PROFILE

27
GOOGLE PAY

Google developed a mobile payment system named as google pay. It can be also named as
virtual wallet. On January 8, 2018 Google announced that Google wallet would be fused with
Android Pay and that Google Pay would be branded as a whole. Google Pay uses the Near
Field Communication to transfer the credit or debit card chip and PIN or magnet strip on
point-of-sale terminals by enabling the customer to upload this information into Google Pay
pouch. The NFC is the only one that can be distributed in Google Pay. In May 2018, the
Google Pay introduced boarding pass support and event tickets.

Google Pay is a platform for Indian digital payment. This app has previously been called
Google Tez. It is now called Google Pay and many additional features in this app have been
introduced to boost the success of Google Pay. This app works even though the user is not
payable by Google Pay. It's an easy way to send money to anyone who uses a mobile
application It's a matter of zero cost. You can shop online, recharge mobile and do a lot of
other stuff, apart from sending and collecting money.

This program works with all BHIM UPI funding banks.

Key features

 Receive and send money via Audio: A new feature called Audio QR system to send
and receive money has been introduced by Google Pay. To transfer money using this
tool, you need to scan QR code that appears on the screen while the payment and
receipt is moving around. Ultrasound wave is believed to be used to create unique
digital payment code.
 Bills for payment services: Besides sending and receiving money, this app is used to
pay charges for power, gas, water, property tax, insurance bills, DTH charges and
many more. You can even pay for your mobile, internet and fixed-line services.
 Multiple options for payments: Within this app, you have multiple payment options.
First of all, using QR code and money transfer, you can use the mobile pairing
facility. In addition, for the transfer of money you can also use UPI name. By sending
bank details and IFSC code of the recipient, you can send the money. You can also
see an old history of transactions including the money ordered.
 Rewards: Google Pay provides bonuses and cashback benefits like another payment
program. Current deals up to Rs.150 and chance to win Rs.1000 are obtained or sent.

28
 You will receive cashbacks of Rs.50 when you pay your electricity bill using this app.
You'll get a Rs.51 cashback if you refer this request to your friend.
 Loan offer: The ICICI Bank, HDFC Bank and the Kotak Bank have recently linked
Google Pay to offer loans on the move. You can receive an offer directly on the app if
you are enrolled.

How to use G-PAY:

So, there is certain process to set up an E-wallet:

1. Open play store or App store in your smartphone or on your PC.

2. Now search and find the desired e-wallet application (Google pay).
3. Download the application by clicking on the download button.
4. Now, open the application and select the desired language.
5. Then app will ask for the necessary permission, click on allow.
6. Login to the account and click on continue.
7. Now enter the OTP received.
8. After the completing the registration process Bank account should be added to the
wallet.

Process to add bank account to your e-wallet:

1. First, make sure that bank supports the UPI services, if not one won’t be able to use e-
wallet services.
2. Open Google pay and tap on photo.
3. Next tap on ‘+ Add Bank Account’.
4. Select name of the Bank from the list.
5. Use the existing UPI account PIN, in case of absence of UPI account create the new
one.
6. Enter the bank account details for verification, wait until the verification process
completes.
7. Once the verification gets completed, the e-wallet is ready to use.

Process to make payment using Google pay:

1. Open Google pay mobile application in smartphones.

2. Click on ‘+New Payment’.

29
 3. Select the contact to whom the payment to be transferred or else you can enter mobile
number of receivers.
4. Tap on ‘pay’ and then enter the amount.
5. Click on the ‘proceed to pay’.
6. Enter the UPI PIN to finish the payment.

Benefits

 Easy and quick way for sending and receiving money.

 Various rewards and cashback opportunities.
 Pay utility bills, reload your mobile phone and use this feature to do online shopping.
 Google encryption and multiple security layers to ensure transaction security.
 There are no extra usage charges.
 This application can also be used for commercial purposes. Integration with the API is
very easy and there is no fee.

30
 CHAPTER - IV
DATA ANALYSIS AND

INTERPRETATION

31
1. Age groups of the respondents.

Age respondents

20-30 5

30-40 17

40-50 63

above 50 21

 Total 106

5; 5%

21; 20%
17; 16%

20-30
30-40
40-50
above 50

63; 59%

This above table shows the age group of the respondents. Where 59% of the respondents
belongs to the age group of 40-50 and the second highest in terms of age groups of
respondents are 20% belongs to the age group of those are above 50 years of age, followed by
the 16% of the respondents are of 30-40 years of age and the last is 5% who belongs to the
age group of between 20-30 years of age.

32
2. Gender of the respondents:

Gender  

Male 84

Female 22

 Total 106

GENDER

female
21%

male
79%

The above data shows demographic factor like gender of the respondents. Where 79% of the
respondents are male and the 21% of the respondents are female.

33
3. Occupation of the respondents:

Occupation  

Self employed 100

Student 2

Employee 1

Others 3

Total 106

OCCUPATION others
3%
employee
1%

student
2%

self employed
94%

From the above table it represents that the 94% of the respondents are self-
employed i.e., they have only one source of income. All other respondents i.e.,
1% of respondents are employed and handles a vendor store, 2% of the
respondents are students means they maintain vendor store as a part time,
remaining 3% of the respondents are doing some other.

4. Educational qualification of respondents:

34
 Educational qualification  

SSC 79

Graduation 11

12th/diploma 9

Other 7

Total 106

Educational Qualification

7; 7%

9; 8%
SSC
Graduation
12th/diploma
Other

11; 10%

79; 75%

The above data shows the educational qualification of the respondents.

Majority of the people i.e. 75% own the vendor store has only completed the
SSC and started their own business. 10% people have completed their
Graduation, 8% people completed their 12th / diploma and 7% people have some
other educational qualification.

35
5. Income received PM:

Income PM  

10,000-20,000 48

20,000-30,000 18

30,000-40,000 31

above 40,000 9

Total 106

Income PM

9; 8%
10,000-20,000
20,000-30,000
30,000-40,000
31; 29% 48; 45% above 40,000

18; 17%

This data shows the income of the respondents earn per month. This income they earn only
through the vendors, other source of income is not taken in the consideration. 45% of the
people earn the income in the range between 10000-20000 PM followed by 29% of people
earn around 30000-40000, 17% of people earn from 20000-30000 and 9% earn above 40000.
This income depends upon the size of the store.

36
6. Type of stores:

Type of stores responses

Mom and pop stores 54
Stationery 13
Medical stores 15
Vegetable vendors 6
Food courts 18
Total 106

Type of stores

mom and pop stores

17%
stationery
medical stores
6%
vegetable vendors
51% food courts
14%

12%

This study is conducted by taking the 5 types of stores into the consideration. The 5 types of
stores are Mom and pop store; Stationery; Medical store; Vegetable vendors and Food courts.

37
7. Source of awareness about Google Pay:

Source of awareness about google pay  

Family 28

Friends 44

Customers 12

Media/tv 15

Competitors 7

Total 106

Source of awareness

7% family
14% 26% friends
customers
media/tv
11% competitiors

42%

According to the above data 42% of the people got awareness of using e-wallets by their
friends, 26% of people use e-wallets by the awareness given by their family members, some
of the vendors got the information about the e-wallets by their customers followed by the
media and the competitors.

38
8. Time saving:

Time saving  

Strongly agree 48
Agree 34

Neutral 23
Disagree 1

Strongly disagree 0
Total 106

Time saving
60

50 48

strongly agree
40
no, of respondents

agree
34
neutral
30 disagree
strongly disagree
23
20

10

1 0
0

This study says that 48 people strongly agree that using the e-wallets is time saving as they
need not to carry their physical cash collected from the customers by selling the respective
goods. Previously they need to go to bank to deposit their physical cash and there is threat in
robbing the cash. The transactions carried through the e-wallets transfer the money to the
respective bank account.

39
9. Convenience in using Google pay:

Convenience (easy to use)  

Strongly agree 49
Agree 31
Neutral 14
Disagree 12
Strongly disagree 0
Total 106

easy to usee
60

50 49

strongly agree
40 agree
easy to use

neutral
31
30 disagree
strongly disagree

20
14
12
10

0
0

The majority of the respondents feel that using Google pay is time saving. 49 out of total
respondents feel that the interface provided by the Google pay is user friendly to use and they
strongly agree upon that. Some of the respondents feel bit hard to use it, this might be the
due to the lack of awareness and some of the people started using recently made them feel
hard to use.

40
10. Security for the transactions:

Security  
Strongly agree 38
Agree 33
Neutral 25
Disagree 10
Strongly disagree 0
Total 106

Security
40 38

35 33

30
strongly agree
25 agree
no, of respondents

25
neutral
disagree
20 strongly disagree

15

10
10

0
0

38 out of total respondents strongly agree that these E-wallets provide the Security for their
transactions and 33 people agree with the security provided by the e-wallets apps and 25
people are neutral about the security. As some of the people got faced certain issues
regarding the transactions, they disagree that the e-wallets does not provide the 100% for the
transactions.

41
11. Attractive discounts for doing transactions:

Attractive discounts  

Strongly agree 38

Agree 45

Neutral 20

Disagree 3

Strongly disagree 0

Total 106

attractive discounts
50
45
45

40 38

35
no, of respondents

strongly agree agree

30

25 neutral disagree
20
20
strongly disagree
15

10

5 3
0
0

As some of the E-wallets provide certain discounts or offers 45 people agrees that they get
the attractive discounts form the e-wallet apps and those discounts create the encouragement
in using the e-wallets.

42
12. Privacy of data in Google pay:

Privacy  

Strongly agree 30

Agree 49

Neutral 20

Disagree 7

Strongly disagree 0

Total 106

privacy
60

50 49

strongly agree
no. of respondents

40 agree
neutral
30 disagree
30
strongly disagree
20
20

10 7

0
0

The E-wallets consist of information such as the Bank account details where the vendors have
their Bank account, some of the user name and passwords, transactions etc., so 49
respondents agree that there is the privacy in the E-wallets about their information and 30
respondents strongly agree that these e-wallet provide the privacy.

43
13. Transaction speed:

Transaction speed  
Strongly agree 35
Agree 43
Neutral 18
Disagree 8
Strongly disagree 2
Total 106

Transaction speed
50
45 43
40
35 strongly agree
35
no. of respondents

agree
30 neutral
25 disagree
strongly disagree
20 18
15
10 8
5 2
0

Generally, on an average Google pay takes 10 seconds of time to complete the transactions.
On an average 43 people agrees that their transactions get complete with in the stipulated
time and 35 people strongly agree that some-times their transactions get completes in time
and 18 people are neutral in terms of transaction speed, 8 people disagree that transactions
take time and 2 members strongly disagree about the transaction speed. The transaction
speed also depends upon the network speed.

44
14. Availability of E-wallets (24/7):

Availability 24/7  

Strongly agree 43

Agree 39

Neutral 21

Disagree 3

Strongly disagree 0

Total 106

Availability
50

45 43

40 39

35 strongly agree
no. of respondents

agree
30 neutral
disagree
25
21 strongly disagree
20

15

10

5 3
0
0

The E-wallet transactions are performed online, these E-wallets are available for 24/7 to its
customers. 43 people strongly agreed that the e-wallet services are available 24/7 and 39
people agree with the services. Some of the respondent state that sometimes the e-wallet
services are unavailable as the server not responds.

45
15. E-wallet experience by the respondents:

E-wallet usage experience  

Less than 3 months 13

3 to 6 months 27

7 to 12 months 30

More than one year 36

Total 106

E-wallet usage experience

40
36
35
30
30
27
less than 3 months
no, of respondents

25 3 to 6 months
7 to 12 months
20 more than one year

15 13

10

The above data shows the experience of vendors in using the e-wallets. Majority of the
respondents using the e-wallets from the past 1 year followed by 30 respondents use from
past 7-12 months, 27 are using from the past 3-6 months and 13 are using from past 3
months. Some of the vendors started using these e-wallets by the initiation taken by the
Indian government.

46
16. Transactions happen at stores in Rs.:

Transactions happen in a day in Rs.  

Less than 500 15
501 to 1000 44
1001 to 2000 32
2001 to 5000 11
Above 5000 4
Total 106

Amount of transactions per day in Rs.

50

45 44

40

35 less than 500

32
no, of lrespondents

501 to 1000
30 1001 to 2000
2001 to 5000
25
above 5000
20
15
15
11
10

5 4

The above data represents the number of transactions happen at a vendor store daily in
Rupees. 41.5% of transactions happens at a range in between 501 to 1000 Rs. In a day. And
the second most transactions happen at a range of 1001 to 2000.

47
Hypothesis:
H0: There is no significant relationship between the occupation of the vendor and the type of
store.

H1: There is significant relationship between the occupation of the vendor and the type of
store.

stores\occupation self employed student employee others

Mom and pops 52 1 0 1

Stationery 12 0 0 1

Medical 15 0 0 0

Vegetable 5 1 0 0

Food courts 16 0 1 1

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 1441 3 480.33 5.662639 0.007706 3.238872
groups

Within 1357.2 16 84.825

groups

Total 2798.2 19

The above table displays that the calculated value of the data i.e. 5.662639 is greater than the
table value i.e. 3.238872 so, we reject the null hypothesis. There is significant relationship
between the occupation of the vendor and the types of the stores they have.

48
Hypothesis:

H0: There is no significant relationship between the educational qualification of the vendors
and the type of stores.

H1: There is significant relationship between the educational qualification of the vendors and
the type of stores.

stores\education tenth degree 12th/diploma others

Mom and pops 41 7 4 2
Stationery 8 1 1 3
Medical 13 1 1 0
Vegetable 2 1 2 1
Food courts 15 1 1 1

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 736.6 3 245.53 4.198945 0.0226976 3.238872
groups

Within 935.6 16 58.475

groups

Total 1672.2 19

The above table displays that the calculated value of the data i.e. 4.198945 is greater than the
table value i.e. 3.238872 so, we reject the null hypothesis. There is significant relationship
between the educational qualification of the vendor and the type of stores they have.

49
Hypothesis:

H0: There is no significant relationship between the age of the vendor and the source of the
information about Google pay.

H1: There is significant relationship between the age of the vendor and the source of the
information about Google pay.

Source\Age 20-30 30-40 40-50 above 50

Family 1 4 21 2

Friends 2 9 28 5

Customers 0 2 7 3

Media/tv 2 1 3 9

Competitors 0 1 4 2

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 383 3 127.67 3.4668477 0.0411842 3.238872
groups

Within 589.2 16 36.825

groups

Total 972.2 19

The above table displays that the calculated value of the data i.e. 3.4668477 is greater than
the table value i.e. 3.238872 so, we reject the null hypothesis. There is significant
relationship between the age of the vendor and the source of the information about Google
pay.

50
Hypothesis:

H0: There is no significant relationship between the gender and the convenience (easy to use)
of Google pay.

H1: There is significant relationship between the gender and the convenience (easy to use) of
Google pay.

Easy to use\Gender Male Female

Strongly agree 40 9

Agree 26 5

Neutral 11 3

Disagree 7 5

Strongly disagree 0 0

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 384.4 1 384.4 2.85269 0.129695 5.317655
groups

Within 1078 8 134.75

groups

Total 1462.4 9

The above table displays that the calculated value of the data i.e. 2.85269 is less than the table
value i.e. 5.317655 so, we accept the null hypothesis. There is no significant relationship
between the gender and the convenience (easy to use) of Google pay.

51
Hypothesis:

H0: There is no significant relationship between the gender and the type of store.

H1: There is significant relationship between the gender and the type of store.

Stores\Gender Male Female

Mom and pops 45 9

Stationery 11 2

Medical 8 7

Vegetable 5 1

Food courts 15 3

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 384.4 1 384.4 2.805839 0.132452 5.317655
groups

Within 1096 8 137

groups

Total 1480.4 9

The above table displays that the calculated value of the data i.e. 2.805839 is less than the
table value i.e. 5.317655 so, we accept the null hypothesis. There is no significant
relationship between the gender and the type of store.

52
Hypothesis:

H0: There is no significant relationship between the occupation of the vendor and the time
saving factor.

H1: There is significant relationship between the occupation of the vendor and the time saving
factor.

Time saving\Occupation self employed Student employee others

Strongly agree 45 1 1 1

Agree 32 1 0 1

Neutral 22 0 0 1

Disagree 1 0 0 0

Strongly disagree 0 0 0 0

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 1441 3 480.33 4.999566 0.0123588 3.238872
groups

Within 1537.2 16 96.075

groups

Total 2978.2 19

The above table displays that the calculated value of the data i.e. 4.999566 is greater than the
table value i.e. 3.238872 so, we reject the null hypothesis. There is significant relationship
between the occupation of the vendor and the time saving factor.

53
Hypothesis:

H0: There is no significant relationship between the age of the vendor and the type of stores
the owned.

H1: There is significant relationship between the age of the vendor and the type of stores the
owned.

Stores\Age 20-30 30-40 40-50 above 50

Mom and pops 2 9 36 7

Stationery 1 3 6 3

Medical 0 2 8 5

Vegetable 1 2 1 2

Food courts 1 1 12 4

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 383 3 127.67 2.536843 0.0933202 3.238872
groups

Within 805.2 16 50.325

groups

Total 1188.2 19

The above table displays that the calculated value of the data i.e. 2.536843 is less than the
table value i.e. 3.238872 so, we accept the null hypothesis. There is no significant
relationship between the age of the vendor and the type of stores the owned.

54
Hypothesis:

H0: There is no significant relationship between the income of the vendor and the transactions
amount takes place in a day.

H1: There is significant relationship between the income of the vendor and the transactions
amount takes place in a day.

above
Income/Transactions <500 501-1000 1001-2000 2001-5000 5000

10,000-20,000 8 15 25 0 0

20,000-30,000 4 6 3 4 1

30,000-40,000 2 22 3 3 1

above 40,000 1 1 1 4 2

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 268.7 4 67.175 1.4571583 0.2641919 3.055568
groups

Within 691.5 15 46.1

groups

Total 960.2 19

The above table displays that the calculated value of the data i.e. 1.4571583 is less than the
table value i.e. 3.055568 so, we accept the null hypothesis. There is no significant
relationship between the income of the vendor and the transactions amount takes place in a
day.

55
Hypothesis:

H0: There is no significant relationship between the occupation of the vendor and the duration
of usage of the e-wallet.

H1: There is significant relationship between the occupation of the vendor and the duration of
usage of the e-wallet.

Duration\Occupation self employed student Employee others

< 3 months 12 0 0 1

3-6 months 26 0 0 1

7-12 months 29 1 0 0

more than one year 33 1 1 1

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 1801.25 3 600.4167 28.53465 9.579469 3.490295
groups

Within 252.5 12 21.04167

groups

Total 2053.75 15

The above table displays that the calculated value of the data i.e. 28.53465 is greater than the
table value i.e. 3.490295 so, we reject the null hypothesis. There is significant relationship
between the occupation of the vendor and the duration of usage of the e-wallet.

56
Hypothesis:

H0: There is no significant relationship between the security and the transactions made per
day.
H1: There is significant relationship between the security and the transactions made per day.

Strongly Strongly
Transaction\Security agree Agree Neutral Disagree Disagree

Less than 500 2 3 7 3 0

501-1000 21 14 5 4 0

1001-2000 6 14 10 2 0

2001-5000 7 1 3 0 0

Above 5000 2 1 0 1 0

Source of Sum of Degree of Mean F p-value Table

validation squares freedom sum of value
squares
Between 202.16 4 50.54 2.02809 0.129061 2.866081
groups

Within 498.4 20 24.92

groups

Total 700.56 24

The above table displays that the calculated value of the data i.e., 2.02809 is less than the
table value i.e. 2.866081 so, we accept the null hypothesis. There is no significant
relationship between the security provided by the google pay and the transactions made.

57
CHAPTER - V

FINDINGS

SUGGESTIONS

CONCLUSIONS

58
FINDINGS:

 In this study it is found that the 42% of the respondents got the awareness of Google
pay from their friends and 26% of the respondents from the family members.
 Vendors says that using the Google pay is time-saving as they need not to carry their
physical cash to the banks to deposit into it.
 Most of the people strongly agree that the Google pay provide the security transaction
as there is technology advancement.
 The Google pay provides the attractive discounts such as cashbacks, rewards, cash
discounts and vouchers etc. to their customers that encourages them in using the
Google pay.
 As the information is called as wealth, In terms of privacy about the customer
information Google pay takes it into the consideration and provides the security keys
to the customers to protect their information.
 Generally, Google pay takes 10 seconds of time to complete the transactions. In this
case the respondents agree that the Google pay takes very less time to complete the
transaction which eventually saves the time and reduces the cost.
 As the Google pay is operated online, the Google pay works 24/7 through out the
year. The respondents also agree that the services of Google pay work 24/7 where
there is increase in the productivity in the business.
 Some of the people are maintaining the store along with another occupation. Some of
the vendors only run the store for full time as there is not secondary source of income.
While the other runs along with their occupation, and it is related to the type of the
store they own.
 These Google pay services are wide range and the interface is user friendly to their
customers, and there the age of the vendors is nowhere related in using the Google
pay.
 The time-saving factor impacts the vendor in using the Google pay i.e. according to
the occupation of the vendor.
 The security factor impacts the vendor to use the Google pay and it is not connected
in making the no. of transactions. The no. of transactions to be made is depends upon
the vendor and their customer’s attitude.

59
60
SUGGESTIONS:
 The Google pay should take certain measures in teaching their customers in using the
E-wallets very effectively so that more no. of people adopts the e-wallets and move
towards the cashless-based economy.
 Only few no. of people are enjoying the advantages of the discounts. So, by
providing the more no. of discounts more people use the e-wallets.
 As some of the banks are levying the charges for using the Google pay. So,
government should take certain measures to reduce the charges that cause the burden
to the user in using the E-wallets and creates scope in using the e-wallets.
 By providing the more security keys and awareness about the security, so that the
people could use the e-wallets.
 Sometimes the users face problems in using the Google pay such as (server down) etc.
by fixing those issues the user can use the e-wallets 24/7 without any interruption.

61
CONCLUSION:

E-wallets provide the banking services and payment options. These wallets are trustworthy
and provide better services with ease of online shopping people are experiencing the goods
payment systems and they are having the peace of mind. Vendors are adopting the E-wallets
rapidly. By using a prototype based android platform software such as near field
communication technology. This prototype is used and able to act as an E-wallets application
that can be used with the smartphone because it provides the cards, payments, money and
receipts in a secured mobile application. In future the electronic payments become the main
structure of the mobile environment. In future the electronic payment systems are depend on
the mobile environment and the standard that are used to increase the flexibility in the
interface and the transactions. Legal formalities i.e., kyc authentication is the major factor for
not using the electronic wallets. People are not sure that their money goes to the right hands
or not. 46.2% of the people feel that using Google pay is very convenient and provides
comfort to them. The awareness among the usage of e-wallet is created by the friends and
family. There is use of e-wallet is because of the security provided to the customers. E-
wallets made buying experience easier by providing the money transfer platform. after the
demonetization there are approx. 20 million registered e-wallet users. In India, the growth of
the mobile wallet Industry has grown dramatically with flexibility and time saving
capabilities. Since digital wallets will be a great change, it is important to array our fear,
reorganize our thinking and adjust to such developments so that one payment as well as our
financial management can increase our productivity and efficiency.

62
BIBILOGRAPHY

63
REFERENCES:

 “E-WALLETS; A STUDY OF PREFERENCE, USE, AND ADOPTION AMONG

VENDOR AND USER” - Pragathi Mehndiratta – ISSN: 978-81-939108-0-1
 “E-WALLET A NEW TECHNICAL APPROACH.” - Octavian Dospinescu – ISSN:
1423-5862-4-PB
 “DEMONETIZATION AND CASHLESS BANKING TRANSACTIONS IN
INDIA.” - Aravind Kumar – ISSN:2319-6319
 “A STUDY TO GAUGE CONSUMER ORIENTATION TOWARDS E-WALLET
SERVICES PROVIDERS IN URBAN INDIA.” - Dr. Ayan Chahaopadhyay, Dr. Rani
Chatterjee, Anindya saha
 “A STUDY OF RELATIONSHIP BETWEEN DEMOGRAPHIC VARIABLES AND
USAGE OF E-WALLETS.” - Manya Jain and Puneet Sabharwal
 “ADOPTION OD E-WALLETS: A POST DEMONETIZATION STUDY IN
AHMEDABAD CITY.” - Dr. Jasmin padiya and prof. Ashok Bantwa – ISSN: 0974-
438X
 “AN INTELLECTUAL STUDY ON PREFERENCE TOWARDS THE USAGE OF
ELECTRONIC WALLETS AMONG URBAN POPULATION OF CHENNAI
CITY.” - Mrs.D. Bhuvaneswari and Mrs.S. Sivakavitha – ISSN: 2454-1362
 “AN EMPIRICAL STUDY OF MOBILE WALLETS IN INDIA.” - Priyanka S.
Kotecha – ISSN: 2349-266X
 “EDUCATING CONSUMERS ABOUT DIGITAL WALLETS.” - Amal Nair,
Manisha Dahiya, Naman Gupta, Rachana Yadav and Richa Mehta – ISSN: 2348-6848
 “FACTORS DETERMINING THE ACCEPTANCE OF E-WALLET.” - Jay Trivedi
 “DEMONETIZATION: UNPACKING THE DIGITAL WALLETS.” - Ms. Smita
Mahesh Pachare – ISSN: 2455-7609
 “SECURITY ASPECTS OF MOBILE BASED E-WALLET.” - G. Kanimozgi and K.
S. Kamatshi – ISSN: 2321-8169
 “ELECTRONIC COMMERCE AND E-WALLETS.” - Abhay upadhayaya – ISSN:
2277-8322
 “STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL WALLETS” -
Akhila Pai. H (2018)

64
  “E-WALLETS: DIFFUSION AND ADOPTION IN INDIAN ECONOMY” -
Alaknanda Lonare, Anukriti Yadav and Samiksha Sindhu (2018)
 “IMPACT OF CASHLESS POLICY ON SMALL SCALE BUSINESS IN RURAL
TAMIL NADU” - R. Bharathi Rajan and Dr. V. Vijaya Lakshmi
 “A COMPARATIVE STUDY ON E-WALLETS: PAYTM AND MOBIKWIK.” -
Mrs. L. Prabha, N. Valliammai, V. Sellabharathi, M. Sowmiya
 “FUTURE OF E-WALLETS: A PERSPECTIVE FROM UNDER GRADUATES.” -
Madhu Chauhan and Isha Singari
 “STUDY OF E-WALLET AWARENESS AND ITS USAGE IN MUMBAI.” -
Bhagyashri R. Pachpande and Akash A. Kamble
 “DIGITAL WALLET: A HANDY SOLUTION IN THE WAKE OF
DEMONETIZATION.” - Mehak Jain and Dr. Ravi Singla – ISSN: 2320-897X

WEBSITES:
 www.e-wallets.com/wikipedia
 www.financialtimes.com
 www.economictimes.com
 www.digitalwallets.com/wikipedia

65
QUESTIONNAIRE:

66
Demographic factors of the respondents

1. Name ____________________
2. Age
a) 20-30 b) 30-40 c) 40-50 d) above 50
3. Gender
a) Male b) Female
4. Occupation
a) Self-employed b) Student c) Employee d) Others
5. Educational qualification
a) SSC b) Graduation c) 12th/Diploma d) Others
6. Income of the respondent per month
a) 10,000-20,000 b) 20,000-30,000 c) 30,000-40,000 d) above 40,000
7. Family structure of the respondent
a) Nuclear b) Joint

8. Type of stores owned by vendor

a) Mom and pop stores b) Stationary c) Medical stores d) Vegetable vendors e) Food
courts
9. How did you gain the information about Google pay?
a) Family b) Friends c) Customers d) Media/TV e) Competitors
10. Do you agree that Google pay is time saving?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
11. How do you rate the convenience of using the Google pay?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
12. How do you rate the level of security provided by Google pay?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
13. What is your satisfaction level towards the attractive discounts provided by Google
pay?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
14. Will you accept that Google pay holds privacy
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
15. Do you agree that Google pay holds a reasonable transaction speed?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree

67
16. Did you find that Google pay has 24/7 service availability?
a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree
17. From when you started experiencing the E-wallet services
a) Less than 3 months b) 3 to 6 months c) 7 to 12 months d) More than one year
18. What are the amount of transactions that takes place in rupees per day
a) Less than 500 b) 501 to 1000 c) 1001 to 2000 d) 2001 to 5000 e) Above 5000

68