Presentation on Market Campaign of

Easy Paisa
Presented To,
Muhammad Ali
Presented By,
Farooq Azam
Adil Sajid
Muhammad Hasnian

Telenor group at a
glance
Telenor was founded in 1855 , started business
with telegraph services
Worlds major mobile operators with 211 million
mobile subscriptions.
Strong footprint in Central and Eastern Europe
and Asia
More than36,000 employees worldwide

Telenor in Pakistan
Joined Pak market in 2004 with GSM
Has a total subscriber base of 36
million with about 34% SIM market
share
Major Services and packages are as

Vision and Mission

Vision

Empower societies
We provide the power of digital communication, enabling
everyone to improve their lives, build societies and secure a
better future for all. Our vision to empower societies is a
clear call to action. We bring vital infrastructure, new
services and products that stimulate progress, change and
improvement.

Mission

Were here to help our customers

We exist to help our customers get the full benefit of being
connected. Our success is measured by how passionately
they promote us.

Core Values and Strategy

Core Values

Our values serve as a guide for our everyday work. They describe how we should
serve our customers and work together as colleagues.
Be respectful
We acknowledge and respect local cultures and want to be a part of local
communities wherever we operate.
Keep promises
Were about delivery, not overpromising. Were about actions, not words.
Make it easy
We dont complicate things. Everything we produce should be easy to understand
and use.
Be inspiring
Everything we produce should look good, modern and fresh. We find new ways to
improve and create value for people and society alike.

Strategy
We will retain the focus on growth and value creation. The growth will come from
both our telco business, current digital verticals (IoT/M2M, Online Classifieds and
Financial Services), and in new digital verticals.

Easy Paisa
An Introduction
Pakistans 1st branchless banking deployment
Founded in Oct-2009 in joint venture with Telenor and
Tameer Bank
Aimed to Capture Non-bankers in Pakistan in remote
areas
95908 Easyshops across country
Worlds 3rd and Pakistans 1st largest mobile money
network
About 20 Million customers every month

Major Feature
Save and Transfer Money

Market Survey
In Pakistan there are only 15 Million
bank accounts with population over 20
Billion
Customers had to travel long
distances, manage lots of paperwork,
stand in long queues for hours, and
were limited to specific working hours
Millions of unbanked people needs
financial inclusion

Core Values
Transferring and Receiving money from one person
to another instantly
Safe, secure and convenient manner
Bill Payments
Purchasing airtime
Salary disbursements
Giving donations
Insurance and savings
Inter-Bank Funds Transfer, online payments,
handset lending and health insurance
Bulk Corporate Payments and ATM Cards facility

Core Values
Disbursing social cash transfers
(Universities Fees etc)
Payment Collections (Partners)

Marketing Campaigns'
Attending Remote areas

Marketing Campaigns'
Solution to daily life problems

Marketing Campaigns'
Solution to daily life problems

Marketing Campaigns'
Solution to daily life problems

Marketing Campaigns'
Solution to daily life problems

Awards & Achievements

Best MMT Entrant of the Year Award (Held at Dubai in
2010)
Labeled as the third largest mobile money service in
the world in the year 2012 by the World Bank
Easy paisa was declared the Best Mobile Money
Service in the world at the GSMA awards
Winner of Best NFC/Mobile Money Product (Held at
Barcelona in 2014)
Peoples Choice Award (Conducted by the Wall Street
Journal in 2015)
Fintech Innovaton Award from Pakistan Innovation
forum in 2015

Financial Data
Total Transactions Since Inception
4.4 Trillion

PKR

Total Income : 850 Million

(approx)

in 2015

Easy Paisa is shared between the Bank and the Holding Company in the ratio of 14% and 86%
Source : http://www.tameerbank.com/index.html

Similar Services

Thank You

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