SUBMITED TO: SIR KAMRAN

MOBILE BANKING
[Mobile Banking refers to provision and a ailment of banking- and financial services with the help of mobile telecommunication devices. The scope of offered services may include facilities to conduct bank and stock market transactions, to administer accounts and to access customized information.]

CURRENT USE OF MOBILE BANKING

MOBILE FINANCIALS SERVICES

CHALENGES FOR MOBILE BANKING

COMPILED BY: IRFAN ARIF

JAUHAR DEGREE COLLEGE (BBSYDP)
SUBMITED TO: SIR KAMRAN

MOBILE BANKING

2

ACKNOWLEDGEMENT

Any accomplishment requires efforts of few people & this work is no different, I am g ratef ul to the JAUHAR DEGREE COLLEGE to have introduced this f in al REPORT of our curriculum. With a deep sense of gratitude, I wish to express my sincere thanks to SIR KAMRAN KHAN my teacher of Banking in Jauhar Degree College, for providing guidelines and giving hints. I am also thankful to madam Sehrish Rizvi for providing me duidelines as well as hints…!!

COMPILED BY: IRFAN ARIF

MOBILE BANKING

3

CONTENTS
 INTRODUCTION TO MOBILE BANKING  Current Use of Mobile Banking and Payments
  MOBILE SECURITY: MOBILE PAYMENTS: MOBILE BANKING:

 Other Mobile Financial Services
  SHOPPING BEHAVIOR: PERSONAL FINANCIAL MANAGEMENT AND BUDGETING

 Mobile Banking in Pakistan
   MCB BANK ACCOUNT EASYPAISA MOBILE ACCOUNT MCB MOBILE MONEY SERVICE NOMINATED BEST IN THE WORLD

 ADVANTAGES OF MOBILE BANKING  DISADVANTAGES OF MOBILE BANKING

 Mobile Banking Executive Summary
 SOURCES TO COMPILED THIS REPORT

COMPILED BY: IRFAN ARIF

MOBILE BANKING

4

INTRODUCTION TO MOBILE BANKING
Mobile banking also known as M-Banking, embanking is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions through a mobile device such as a mobile phone or Personal Digital Assistant (PDA).

In the world of widespread mobile communications, it's no surprise that mobile phones are increasingly popular with banks as a tool for online risk management, payments, account management, information, marketing and other services.Mobile banking is not just about providing bank customers with real anytime /anywhere banking and substantially decreasing service costs. It makes communication between the bank and its customers truly "point-topoint", paving the way to high service volumes, a multitude of day-to-day mobile banking services, & increasing customer loyalty. The "private" and "omnipresent" character of mobile

COMPILED BY: IRFAN ARIF

MOBILE BANKING
banking makes it the perfect access tool for personalized financial servicing in a true 24x7 fashion.

5

Mobile banking and Mobile payments are often, incorrectly, used interchangeably. The two terms are differentiated by their service provider-to-consumer relationship; financial institutionto-consumer versus commercial institution-to-consumer for mobile banking and payments, respectively. Mobile Banking involves using mobile devices gain to access financial services. Mobile payments on the other hand may be defined as the use of mobile devices to pay for goods or services either at the point of purchase or remotely. Bill payment is not considered a form of mobile payment because it does not occur in real time. The earliest mobile banking services were offered over SMS, a service known as SMS banking. With the introduction of the first primitive smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers.

Mobile banking will soon be mainstream. Fueled by the adoption of smart phones and the growing supply of mobile banking, the use of mobile banking has grown steadily over the past few years. We expect the number of US mobile banking users to double in the next five years and reach 108 million by 2017 -- 46% of US bank account holders.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

6

Everyday banking relationships are moving to mobile. Consumers are progressing from simply checking their account balances or locating an ATM to making bill payments or transferring money to other accounts on their mobile phones. As that happens, mobile banking is displacing use of other channels like branches and online banking.

In my coverage as Forrester’s new payments analyst, I'll serve consumer product strategists who accept or facilitate payments as they create, navigate, and capitalize on digital disruption within payments.

We are in the early stages of unprecedented innovation and transformation of the consumer payments industry, and emergence of a digital wallet marketplace is the next act. The definition of a digital wallet continues to evolve as innovations come to market, and the term is sometimes used synonymously with “mobile payment.” However, there are significant differences. Forrester defines a digital wallet as:

A digital service accessed via the web or a mobile application — that authorizes payment transactions from one or more payment sources and facilitates other commerce-related features, such as offers, coupons, loyalty rewards, electronic receipts, and product information.

As new wallets are introduced into the market, we will see consumers and merchants accelerate their trial and adoption. Yesterday, Google announced a new cloud-based version of their digital wallet that intends to address many of impediments associated with their first version. In my new report out today, titled “Why The Digital Wallet Wars Matter," I frame the emerging digital wallet landscape, provide a profile of early adopters and how to capture their attention, and outline which wallets will ultimately win in the marketplace.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

7

Current Use of Mobile Banking and Payments

MOBILE BANKING:
Mobile banking involves the access to, and provision of, banking and finance services through mobile devices.

The Federal Reserve survey defines mobile banking as "using a mobile phone to access your bank account, credit card account, or other financial account. Mobile banking can be done either by accessing your bank's web page through the web browser on your mobile phone, via text messaging, or by using an application downloaded to your mobile phone."

A significant number of mobile phone users have already adopted mobile banking. Nearly twenty one percent of mobile phone users in the survey report that they used mobile banking in the past twelve months. Moreover, among those consumers who do not currently use mobile banking, eleven percent report that they will "definitely" or "probably" use mobile banking in the next twelve months. An additional 17 percent of those who report that they are unlikely to use mobile banking in the next 12 months report that they will "definitely" or "probably" adopt mobile banking at some point. Adding all these respondents together would imply peak adoption of 42 percent of all mobile phone owners. As Smartphone users are more likely to adopt mobile

banking than non-Smartphone users, increasing Smartphone adoption should further fuel mobile banking adoption.
COMPILED BY: IRFAN ARIF

MOBILE BANKING

8

Use of mobile banking appears to be highly correlated with age as individuals between ages eighteen and twenty nine account for approximately 44 percent of mobile banking users, relative to 22 percent of mobile phone users. Conversely, individuals age 60 and over account for only 6 percent of all mobile banking users, while at the same time they represent 24 percent of all mobile phone users. Non-Hispanic black and Hispanic users show a disproportionately high rate of adoption of mobile banking at 16 percent and 17 percent of all mobile banking users relative to 11 percent and 13 percent of mobile phone users, respectively. Meanwhile, mobile banking users are split evenly between males and females, and use of mobile banking is generally unrelated to household income, with the share of mobile banking users by income category corresponding to their share of the mobile phone user population. As with online banking, exceptions occurred at the tails of the income distribution, with those individuals earning less than $25,000 per year being significantly less likely to use mobile banking than their share of the mobile phone user population would suggest, while those individuals earning more than $100,000 per year being significantly more likely to use mobile banking than their share of the mobile phone user population would suggest. Mobile banking is highly correlated with education percent of all mobile banking users have at least some college education, but this education group represents only 60 percent of all mobile phone users.

Back in November 2006, a startup called Wesabe first showed the potential of online money management. Packaged personal financial management (PFM) software for PCs like Intuit's Quicken had existed for years, but Wesabe, and a handful of other startups showed the value of using customer data, and community, to help people understand their finances better. Since then, hundreds of banks, credit unions, wealth management firms, and other companies have launched a range of spending categorization, budgeting, peer group comparisons, and other money management features for their customers.* The leaders are increasingly making money management available in mobile and tablet apps, as well as on their websites. Fuelled by the poor
COMPILED BY: IRFAN ARIF

MOBILE BANKING

9

state of many of the world's developed economies and growing use of digital channels, customer interest in online money management is substantial, as my colleague Reineke Reitsma wrote on her blog a few months ago. Yet despite the growing number of firms that already offer money management, and the evident interest of some customers, many financial services eBusiness executives still question whether the business case adds up. Our new report on The Business Case For Personal Financial Management addresses that question. Here's what we found. By far, checking financial account balances or transaction inquiries were the most common mobile banking activity, with 90 percent of mobile banking users having performed this function in the past 12 months . Less prevalent activities were transferring money between accounts or receiving a text message alert from a bank . Less frequently used mobile banking functions include making online bill payments from a bank account , locating an in-network ATM, and depositing a check by phone. Lastly, mobile investment management is utilized by only 2 percent of mobile banking users. Many mobile banking users appear to be making use of their banks' mobile applications, as 48 percent have installed such an application on their phones. Consumers report using mobile banking up to 60 times per month; however, the median number of mobile banking transactions is four or five times in a typical month. Of the consumers who use mobile banking, many appear to be quite satisfied with their experiences, as 62 percent report being "very satisfied" with their experiences, and another 32 percent report being "somewhat satisfied" with their experiences. Among those consumers with mobile phones who do not currently use mobile banking, the top two reasons for not using the service are that they believe their banking needs are met without mobile banking and that they are concerned about security. Less commonly cited reasons include a lack of trust in the technology to process transactions properly , the high cost of data access on mobile phones , and the small size of the mobile phone screen. Consumers who express concerns about the security of mobile banking are concerned with hackers gaining access to their phone remotely , losing their phone or having it stolen, and experiencing data interception by a third party . If these concerns were addressed, many nonusers would be willing to adopt mobile banking. Moreover, the potential uses of mobile banking by those who have yet to adopt it largely mirror those of current users. The majority is interested in checking financial account balances.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

10

MOBILE PAYMENTS:
Mobile payment is an alternative payment method. Instead of paying with cash, check, or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods such a

The Federal Reserve survey defined mobile payments as "purchases, bill payments, charitable donations, payments to another person, or any other payments made using a mobile phone. Mobile payments can be used by accessing a web page through the web browser on your mobile device, by sending a text message (SMS), or by using a downloadable application on your mobile device. The amount of the payment may be applied to your phone bill (for example, Red Cross text message donation), charged to your credit card, or withdrawn directly from your bank account." Consumers were less likely to adopt mobile payments than mobile banking, with only 12 percent of mobile phone users reporting that they made a mobile payment in the past 12 months. Mobile payment users also perform a narrower set of transactions than mobile banking users, with the most common activity being payment of bills followed by making online purchases and transferring money directly to another person All other transactions (e.g., receiving a payment, texting to make a charitable donation) are used by less than 10 percent of those making mobile payments. Mobile payments are disproportionately used by younger consumers . Individuals age 18 to 29 account for 37 percent of mobile payment users relative to 22 percent of all mobile phone users,

COMPILED BY: IRFAN ARIF

MOBILE BANKING

11

while individuals age 30 to 44 account for a further 36 percent of mobile payment users relative to 27 percent of all mobile phone users. Hispanic consumers are active users of mobile payments, accounting for approximately 21 percent of all mobile payment users relative to 13 percent of all mobile phone users . In contrast, non-Hispanic whites are proportionally less likely to use mobile payments, as they make up 58 percent of mobile payment users but are 69 percent of mobile phone users.

Almost 13 percent of non-Hispanic blacks use mobile payments, which is comparable to their 11 percent share of the mobile phone user population. Females are slightly more likely to use mobile payments than males, accounting for 55 percent of all users. Income does not play a role in mobile payment use, as each income group represents roughly the same percentage as it does in the overall mobile phone user sample. Similarly, mobile payment use by education level is roughly proportionate to its representation in the mobile phone user population.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

12

MOBILE SECURITY:
Millions of people are using a wireless connection everyday in order to surf the Web, conduct business or to send information to friends and family. These activities are susceptible to being viewed by unwanted people and sometimes, sensitive information may be stolen. To protect users who are connecting through a wireless network, several security measures are available to prevent others from having access to their information while they are remotely logged on.

Two major impediments to consumers' adoption of mobile banking and mobile payment technologies are (1) concerns about security and (2) the possibility of hackers remotely accessing consumers' phones. Consumers' beliefs about whether mobile banking or mobile payment technologies are secure is correlated with their use of these technologies. Consumers who use mobile banking or mobile payments are more likely to report that it is a secure process than those who do not use mobile banking or mobile payments. For example, when consumers were asked to rate the security of text messages for mobile banking, those who are mobile banking users rate the service "very safe" (18 percent) or "somewhat safe" (42 percent). In contrast, 38 percent of non-users of mobile banking report that they "don't know" whether or not text messages for mobile banking are safe, while only 6 percent rate the service "very safe" and 27 percent rate it "somewhat safe." The dichotomy between users and non-users of mobile banking is even more pronounced when asked about the overall security of mobile banking for protecting personal information. Twofifths of non-users report that they do not know if it is secure, while 13 percent of this group rate mobile banking "very unsecure" and 23 percent rate the service "somewhat unsecure." Mobile banking users, however, rate mobile banking as "very safe" (18 percent) or "somewhat safe" (56 percent) in maintaining their personal information.
COMPILED BY: IRFAN ARIF

MOBILE BANKING

13

Other Mobile Financial Services
There appears to be widespread interest among mobile phone users in expanding how they use mobile technology to access financial services, despite the Federal Reserve survey finding that only 21 percent of respondent mobile phone users have adopted mobile banking and only 12 percent of respondents have adopted mobile payments. Consumers were asked to select the types of activity they would be interested in performing with their mobile phones assuming the function were made available to them .

Nearly one-half of consumers in the survey express an interest in using their phone to compare prices while shopping. Similarly, one-third indicate that they would like to use their mobile phones to receive location based offers and promotions, and 31 percent indicate that they would like to receive and manage discount offers and coupons. Consumers also report that they would use their mobile phones to manage their personal finances, as 31 percent indicate that they would like to use their mobile phones to track their finances on a daily basis.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

14

SHOPPING BEHAVIOR:
The adoption of smart phones with barcode scanning software and Internet access has the potential to substantially alter consumer behavior in the retail environment. With this technology, consumers can quickly and easily compare prices across retailers while in store or online, or locate an item that is out of stock. Consumers can also browse product reviews or get product specifications with little effort.

Thus, consumers may become better informed about the products they purchase and find lower prices; however, the ease with which these tasks can be performed might also encourage impulse buying. Consumers already make significant use of the Internet to inform their major purchases. A majority of respondents indicate that they comparison-shop online, and the same percentage say they look at product reviews before making a large purchase while at a retail store. Even though security concerns may make consumers wary of mobile devices as the payment mechanism for pointof- sale purchases, the technology can enable shopping and comparisons of products and services. About one in eight (16 percent) mobile phone users report using their mobile phone for online shopping, and nearly one-fifth of consumers with mobile phones say that they use their mobile phone to comparison shop while at a retail store. Despite the relative novelty of barcode scanning applications, the Federal Reserve survey found that of mobile phone users report using a barcode scanning application for price comparisons. One in six mobile phone users report using their mobile phone to browse online shopping reviews while in the store

COMPILED BY: IRFAN ARIF

MOBILE BANKING

15

PERSONAL FINANCIAL MANAGEMENT AND BUDGETING:
Some consumers appear to be actively managing their finances using their computer and some form of personal financial management (PFM) tool. For the purposes of this survey, the Federal Reserve defined a PFM tool as a “program or website used to track your household finances (e.g., Quicken, Mint.com, Excel, or a website provided by a bank).”

Slightly more than one in five consumers report that they, or someone in their household, use a program or website to track their household finances. Most consumers who track their finances are longtime users percent report using the program or website for more than five years. The median consumer uses PFM tools about five times a month (just about once a week). Access on a mobile phone to information about financial accounts has the potential to shape consumers’ financial decisions. For example, 67 percent of mobile banking users report using their mobile phone to check account balances or available credit before making a large purchase in the past 12 months. Of those who checked their balance or available credit, report that they decided not to buy an item because of the amount of money in their bank account or the amount of available credit. Furthermore, some mobile phones not only allow their users to access financial accounts but also serve as PFM tools. For example, 7 percent of mobile phone users report using their mobile phone to track purchases and expenses. Among this group, 38 percent use a mobile application for expense tracking, use a spreadsheet, use the web browser to access a website, 12 percent send text messages, and 21 percent take notes in a notepad or word processor. Consumers can take advantage of other financial management tools on their mobile phones, such as text alerts, to make smarter financial decisions. Alerts, reminders, and similar services provided by banks are meant to encourage positive consumer behaviors and, given the positive response to low balance alerts, it seems that text message notices are an effective tool for encouraging consumers to engage in better financial behaviors.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

16

Mobile Banking in Pakistan

MCB BANK ACCOUNT:

MCB Mobile is a quick, easy and secure way to top up mobile phone balances, transfer money, pay bills and do so much more. MCB’s globally recognized and award nominated mobile payments service allows existing account holders at MCB to conduct both non financial and financial transactions such as:

Fund Transfers Purchase Top-ups for Prepaid Connections: Pay your Postpaid Mobile bills:: Pay your Utility Bills, Make your MCB Visa Credit Card Payments. Maintain Favorites, Report a Lost ATM card, Make Donations

EASYPAISA MOBILE ACCOUNT:
COMPILED BY: IRFAN ARIF

MOBILE BANKING

17

Easypaisa Mobile Accounts are actual bank accounts and work just like a normal bank account. This service is available only for existing and new Telenor subscribers. Easypaisa Mobile Account can be opened from any Telenor Sales and Service Centers, Telenor Franchise or Tameer Bank branch. Telenor subscribers will now be able to pay bills, transfer money and use many more services from their own mobile phones, anytime, anywhere. Once an easypaisa Mobile Account is opened, users can go to any of the thousands of easypaisa shops and Tameer Bank branches in Pakistan to 'Deposit Cash' into or 'Withdraw Cash' from their easypaisa Mobile Account.

MCB MOBILE MONEY SERVICE NOMINATED BEST IN THE WORLD:

Mobile World Congress has nominated MCB Mobile, a service launched by the MCB Bank in 2009, as the best across the world. The nomination was an acknowledgment for the recently launched innovative mobile banking solution by the MCB Bank and GSM Association (GSMA), said a press release. Other mobile payment services nominated were from South Korea (t-cash), Philippines (Smart Money) and Kenya (m-paisa). MCB Mobile is the only bank-led mobile payments service nominated for this contest. The GSMA Awards are known as the “Oscars” of the mobile industry and it is a yearly event held in Barcelona. More than 2,400 members of the press attended the event, representing more than 1,500 media groups from 76 countries. MCB Bank Limited President and Chief Executive Officer Atif Bajwa said that the bank remains committed to broaden the access of financial services to a sizable population in Pakistan owning mobile phones and without bank

COMPILED BY: IRFAN ARIF

MOBILE BANKING

18

ADVANTAGES OF MOBILE BANKING

The biggest advantage that mobile banking offers to banks is that it drastically cuts down the costs of providing service to the customers. For example an average teller or phone transaction costs about $2.36 each, whereas an electronic transaction costs only about $0.10 each. Additionally, this new channel gives the bank ability to cross-sell up-sell their other complex banking products and services such as vehicle loans, credit cardstock. For service providers, Mobile banking offers the next surest way to achieve growth . Countries like Korea where mobile penetration is nearing saturation, mobile banking is helping service providers increase revenues from the now static subscriber base. Also service providers are increasingly using the complexity of their supported mobile banking services to attract new customers and retain old ones. 1. user experience of browsing the internet from a mobile device is familiar and offers a rich UI experience. 2. allows end user to access corporate association. 3. secure connection can be established on most of the mobile browsers.

DISADVANTAGES OF MOBILE BANKING
1. Many non-standards variables including handsets, browsers and operating system inconsistent user experience due to varying connection speed and different handset. 2. User needs to have a data plan, which may be a barrier to adoption among price sensitive demographics 3. No “offline” (out of the coverage) capability

COMPILED BY: IRFAN ARIF

MOBILE BANKING

19

Mobile Banking Executive Summary

Surprising as it may seem, mobile banking is emerging as one of the most discussed consumer banking topics online. A key factor leading to this phenomenon is the advent of new and exciting mobile devices, led by Apple products. Next generations devices such as the iPhone and iPad have consumers wondering where mobile banking will go next.

Key Findings: • Mobile banking is among the top buzz drivers for consumer banking discussion online. • Bank of America, Citibank, American Express, JP Morgan Chase and Wells Fargo receive the most buzz and mobile web traffic. • Most discussed mobile devices for mobile banking online include the iPhone, Android and Blackberry models. • The number of mobile users is increasing rapidly. • Access to social networks accounts is the top reason for mobile usage, but mobile banking isn’t far behind.

COMPILED BY: IRFAN ARIF

MOBILE BANKING

20

SOURCES TO COMPILED THIS REPORT:

        

www.veracode.com www.wikipedia.org www.ehow.com http://blogs.forrester.com http://www.federalreserve.gov www.weforum.org http://www.tutorial-reports.com http://money.howstuffworks.com http://www.nmincite.com

COMPILED BY: IRFAN ARIF

Sign up to vote on this title
UsefulNot useful