KNOWLEDGE AND AWARENESS LEVEL

OF ONLINE SELLERS ON ELECTRONIC

BANKING IN BILIRAN PROVINCE

Presented by:
Agosto, Jessa May
Claro, Trecia Mae
Cuizon, Kemberly
Demate, Nicole Angela

Biliran Province State

BSBA FM 3A
University
 BACKGROUND OF THE STUDY
In recent years, the rapid growth of e-commerce has revolutionized the
way businesses operate and consumers shop. With the advent of online
marketplaces and digital payment systems, the role of electronic
banking services has become increasingly vital for both buyers and
sellers in the virtual marketplace. Calisir and Gumussoy (2008) compare
the consumer perception of internet banking and other banking
channels and report that internet banking, ATM and phone banking
substitute each other. As the popularity and reliance on online
transactions continue to rise, it becomes imperative to explore the
knowledge and awareness of online sellers regarding electronic banking
services (Pathak,2018).
 BACKGROUND OF THE STUDY
The success of online sellers heavily relies on their ability to
efficiently and securely handle financial transactions, manage
payments, and provide a seamless shopping experience to their
customers. Electronic banking services, encompassing various
digital payment methods such as credit cards, debit cards, e-
wallets, and online banking platforms, offer a convenient and
secure means of conducting these transactions However, the
effective utilization of these services requires a certain level of
knowledge and awareness among online sellers.
 BACKGROUND OF THE STUDY
In time past, every transaction in banks was carried out
manually in banking hall over the counter where customers
will spend long hours on queues to make deposit or
withdraw cash. But after the introduction of e-banking,
provision of services improved and the competition
between banks increased dramatically (Inegbedion, et al
2020).
 BACKGROUND OF THE STUDY
Understanding the level of knowledge and awareness possessed
by online sellers regarding electronic banking services is crucial for
several reasons. Firstly, it can shed light on the extent to which
sellers are utilizing electronic banking services and reaping the
associated benefits. Secondly, it can identify potential barriers or
challenges faced by online sellers in adopting and utilizing these
services effectively. Thirdly, it can help identify areas where
additional support, education, or training programs can be
implemented to enhance sellers' knowledge and awareness.
 OBJECTIVES OF THE STUDY
This study aims to assess Online Sellers Level of Knowledge
and Awareness on Electronic Banking.
Specifically, it seeks to achieve the following objectives:
1.Determine the profile of the Online Sellers in Biliran
Province in terms of:
1.1 Name
1.2 Age
1.3 Gender
1.4 Address
1.5 Education Level
1.6 Number of Years as an Online Seller
 OBJECTIVES OF THE STUDY
2.Determine the relationship between the socio-
demographic profile of the respondents and the level of
knowledge and awareness of online sellers on electronic
banking in terms of:
2.1 Capital
2.2 Monthly Income
2.3 Type of Business Ownership
 OBJECTIVES OF THE STUDY

3.Assess the current level of knowledge and

awareness among online sellers regarding electronic
banking services in terms of:
3.1 Different digital payment methods
3.2 Transaction security measures, and;
3.3 Available features and benefits.
 OBJECTIVES OF THE STUDY

4.Identify the key barriers and challenges faced by

online sellers in adopting and effectively utilizing
electronic banking services in terms of:
4.1 Integrating payment gateways
4.2 Managing payment disputes, and;
4.3 Mitigating risks and frauds.
 FRAMEWORK OF THE STUDY

This section presents various theories

lifted from different sources which provide
strong bases and support in answer to the
questions posed which the study intends to
address.
 THEORETICAL FRAMEWORK

This study is anchored on knowledge

and awareness level of online sellers on
electronic banking services supported by
some well-known authority.
 THEORETICAL FRAMEWORK
The theory of Davis et al. (1989), which are related to
accepting new technology, researchers are still citing, and
extending them in its researches’ model. Thus, users can
establish a barrier to highly successful of E-Banking
services. However, the operations of E-Banking services in
the KR are still out of the system, where many factors
beyond the initiation of this technology. Venkatesh et al.
(2004) created a differentiation among acceptance,
adoption, and usage decisions.
 THEORETICAL FRAMEWORK
The study of Grönroos (2011), consumers ought to
perceive usefulness or benefit using self-service and
involvement in the process to be motivated. In the
banking sector, there is a generalized interest in
providing easy and fast services, maintaining the quality
of products, and services toward the customer.
Furthermore, the advent of new technologies, products,
and services encourages new needs and demands by
customers (Hosseini et al., 2020).
 THEORETICAL FRAMEWORK
In the study carried out by Asare and Sakoe [12] on the
effects of electronic banking on financial services in Ghana, it
was established that electronic banking has affected financial
services by empowering banking customers, improving the
standard of service delivery and making banking more
competitive and complex. It was established that electronic
banking has a positive effect on bank productivity, banking
transactions, cashier’s output, bank patronage, bank services
delivery, customers’ services and bank services.
 CONCEPTUAL FRAMEWORK
The study aims to assess Online Sellers Level
of Knowledge and Awareness on Electronic
Banking. The independent variables of the
study are the profile of the respondents in
terms of their name, age, gender, address,
educational level, and number of years as an
online seller.
CONCEPTUAL FRAMEWORK
 SCOPE AND DELIMITATION
The Scope of the Study is only for the
online sellers who uses electronic banking
in Biliran Province. This study is delimited
only for the knowledge and awareness
level of online sellers in electronic banking
services. This will be conducted in the
school year 2022- 2023.
 CHAPTER II
METHODOLOGY
 RESEARCH DESIGN
This study is quantitative in nature; descriptive survey
method will be use through the aid of an own
questionnaire by the researcher as the main
instrument for data collection. The questionnaire will
be divided into four parts. The first part will determine
the demographic profile of the respondents in terms
of, Name, Age, Gender, Address, Educational Level,
and Number of year as an Online Seller
 RESEARCH DESIGN
The second part will be relationship between the
socio-demographic profile of the respondents and the
level of knowledge and awareness of online sellers on
electronic banking in terms of, Capital, Monthly
Income, and Type of Business Ownership. The third
part is to assess the current level of knowledge and
awareness among online sellers regarding electronic
banking services.
 RESEARCH DESIGN

The last part is to identify the key

barriers and challenges faced by online
sellers in adopting and effectively
utilizing electronic banking services.
 RESEARCH LOCALE
The Locale of this study is in Biliran
Province. It is the fourth smallest
province in the Philippines. It
composed of eight towns; Almeria,
Biliran, Caibiran, Culaba, Cabucgayan,
Kawayan, Naval, and Maripipi.
 RESEARCH LOCALE
The province has a land area of 536.01 square
kilometers (206.95 sq. mil). The population of
Biliran of the 2020 census was 179, 312 people.
There are different kinds of electronic banking in
Biliran Province such as; PNB, Metrobank,
Landbank, BDO, OCCCI, Palawan, Cebuana,
Mlhuiller, EastWest Bank, and, CitySavings.
 RESEARCH RESPONDENTS
This study will use selected sampling. It is an
easy form of collecting data from the total
population, under selected sampling. In each
municipality, 15 online sellers will be selected in
Biliran Province that will carry an equal
opportunity of being chosen as part of the
sampling process.
RESEARCH RESPONDENTS
MUNICIPALITY POPULATION

Almeria 15

Biliran 15

Caibiran 15

Cabucgayan 15

Culaba 15

Kawayan 15

Naval 15

Maripipi 15

TOTAL 120
 RESEARCH INSTRUMENT
The self- structured questionnaire is the main
tool for data collection. The survey questionnaire
will comprise the parts. The first part will
determine the demographic profile of the
respondents in terms of, Name, Age, Gender,
Address, Educational Level, and Number of year
as an Online Seller. The second part will be
 RESEARCH INSTRUMENT
relationship between the socio-demographic
profile of the respondents and the level of
knowledge and awareness of online sellers on
electronic banking in terms of, Capital, Monthly
Income, and Type of Business Ownership. The
third part is to assess the current level of
knowledge and awareness among online sellers
 RESEARCH INSTRUMENT
regarding electronic banking services.
The last part is to identify the key
barriers and challenges faced by online
sellers in adopting and effectively
utilizing electronic banking services.
 DATA SCORING
As stated, the 10 questions correspond
to the two main objectives, Level of
Knowledge and Awareness on
Electronic Banking in terms of digital
payment method; security measures;
and, available features and benefits, and
 DATA SCORING
Key Barriers and Challenges in Adopting
and Effectively Utilizing Electronic
Banking in terms of integrating payment
gateways; managing payment disputes;
and, mitigating risks and frauds.
 DATA SCORING

SCORE DESCRIPTION

5 Expert- Level Knowledge

4 Good Knowledge

3 Moderate Knowledge

2 Limited Knowledge

1 No Knowledge at all