TOMORROW IS

NOW
IT’S TIME TO WAKE UP TO A NEW PR WORLD!
AGUNG LAKSAMANA MSc, MCIPR
Chairman of Indonesia PR Association| Director Corporate Affairs APRIL Group

Agung.laksamana234@gmail.com

@agunglaksamana1

0811 16 9398

agunglaks

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 Bill Gates : Future
belongs to this Warren Buffet Prince William : Bali is my
country! : Why I think 2nd home ! I will coming
Indonesia ! American back !
must invest in
Indonesia
NOW!

Obama : Trust Me !
Indonesia is my The New York Times :
CITI : Indonesia is our home ! ALL Going Why you cant miss your
Invest to grow Country ! in the right into investment in Indonesia!
direction!

YES…I TRUST INDONESIA ! LDC : my Next movie

Financial Times : 10 Beckham : I will coach PSSI to
reasons why I trust will be in Raja Ampat ! win the World Cup!
Jokowi Presidency !

INDONESIA - COUNTRY TO INVEST IN NOW!

RB : new Investment
Ban Ki Moon : For with Garuda ! I will
Democracy we all FORTUNE : What makes Indonesia
work with your GREAT ?
should learn from Goverment !
Indonesia .

Kardhasian : our next

show will be travelling YOUTUBE : Indonesia videos going
accros Indonesia ! viral into 1 Billion hits! WOW

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SIRI = ARTIFICIAL INTELEGENCE = INFLUENCER!
#MOBILE
MOBILE
MOBILE
• The average Indonesian spends 5.5 hours a day on the smartphone and opens 46 applications plus a website address.
• 60% of Google's searches come from mobile devices (Indo has 268 mio population VS 355,5 mio Smartphones/gadgets)
• More than HALF of YouTube views come from mobile devices
• FEAR OF MISSING OUT! Events / experiences shared on social media. #FOMO means millennials spend on experiences
VS possessions to be a part of the conversations
#MEDIA HAS CHANGED!

Ketua Dewan Pers Yosep Adi Prasetyo mengklaim Indonesia memiliki sekitar
47.000 MEDIA terbagi media cetak, radio, televisi dan media online.
2.000 media cetak, 674 radio, 523 televisi termasuk local, Sisanya Media Online
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 #ROBO JOURNALISM

The Washington Post & the Associated Press have already use AI
 #FAKE INFLUENCERS &
FOLLOWERS
A CLICK FARMER whose job is to repeatedly install
apps on multiple phones in order to inflate their App
Store ranks.

Large followers necessarily “influencer”

#FAKE NEWS - HOAXES

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IN USA* DAILY EXPOSED TO 30,000 ADVERTISING
MESSAGES
#ARTIFICIAL INTELLIGENCE
# AI can create a video of Barack Obama saying anything
AI-CD B
 “The factory of the future will have two employees a man and a dog.
The man's job will be to feed the dog. The dog's job will be to prevent the man from
touching any of the automated equipment” - Warren Bennis
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 GOOGLE : MORE THAN 72 MILLION CONTENTS PUBLISHED IN 2016!
AVERAGE 300,000 ARTICLES PER DAY
TSUNAMI OF CONTENTS IN 2019

JUJUR : ADA BERAPA WAG ANDA SEKARANG?

• FB: 15 MIO PHOTOS PER HOUR | 3 BILLION LIKES & COMMENTS

• TWITTER: 500 MIO TWEETS PER DAY or 6,000 TWEET PER SECOND
• YOUTUBE : 1 BIO VIDEO VIEWS PER DAY
• IG : 4 MIO PHOTOS PER HOUR or 1,200 PHOTOS PER SECOND
*Brandwatch
 OUR CURRENT CHALLENGES ….
1. BUSINESS DISRUPTION - CHANGE
2. GOING MOBILE
3. MEDIA LANDSCAPE CHANGE
HOW TO GET YOUR STAKEHOLDERS OR CUSTOMERS TO
4. FAKENEWS - HOAXES
RECOMMEND YOUR BRAND TO OTHERS ?
5. FAKE INFLUENCERS - FOLLOWERS
6. ROBO JOURNALISM
7. ARTIFICIAL INTELEGENCE
8. NEW INFLUENCERS
9. INFORMATION OVERLOAD
10. LESS ATTENTION SPAN –YOUR TARGET

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WHAT SHOULD WE DO NOW?

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1 SHIFTING PR MINDSET! PESO+ MORE !

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 EDITORIAL

ARTICLES INTERVIEWS

SEO VLOG

BIG DATA
SEM ANALYTICS | ARTIFICIAL INTELEGENCE
TWITTER

FACEBOOK
ADV PR
SHIFTING PR MINDSET
Producer INSTAG
Publisher
ADWORDS
YOUTUBE
BILLBOARD
LINKEDIN
PRINT|TVC|RADIO ADS

INTRANET
NEWSLETTER

BLOG
WEBSITE 34
 KNOW YOUR AUDIENCE
2 What matters are
links, SEO
and Shareability

Where is your
Audience? Online or INFLUENCERS
OFFline?

Who still flips

Make it
newspapers
Instagrammable
anymore ?
and WhatsAppable

Very OFFLine story,

events, gathering ,etc Speak their language Know your Audience or
need to have a You’ll Have no Audience
connection to online
SIRI+AI SIRI+AI
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CREATIVITY
- #THINK
NO BOX
 Richard Branson understand that the Media doesn’t get many interesting photos….here’s his stories

HUMANIZE
YOUR
BRAND !

Drives Tank Down Fifth Avenue to Launch Virgin Cola Arrives in Spacesuit for Press
Conf Launching Virgin Galactic

BE THE FIRST ! In 2012, Felix

Baumgartner became the first
person to break the sound barrier
(without the help of a machine)
by falling 23 miles from the
Earth’s stratosphere. The stunt,
which was produced and
broadcast by Red Bull, captured
the world’s attention and
MILLIONS views on YouTube.
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IKAN SEPAT IKAN GABUS…TAPI BUKAN LELE

Source : google
5 STORY TELLERS

“Every company is a Media Company” – Richard Edelman

President and CEO of Edelman
Story teller - President Joko “Jokowi” Widodo shared cinematic reference - Game of Thrones - when speaking at
the plenary session of the International Monetary Fund (IMF) and World Bank Annual Meetings. He made
comparisons of the current global economic situation to the Game of Thrones
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COLLABORATE
COLLABORATE! TEAMWORK! PR Campaigns need more people around the table now – Videographers, IT team, Designer,
Ad men, Data, Sales, Marketing, Product, etc

PR is becoming THE GLUE in a lot of integrated Campaigns. CLIENTS are interested in INTEGRATIONS!
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7 PERSONALIZED

SIRI+A
I

+
Personalization
TERIMA KASIH