The Power of

Super Bowl Commercials

 FACTS:
● In 2023, a 30-second Super Bowl commercial costs a
record-high average of $7 million, according to Forbes.

● There are approximately 70 ads that run during the Super

Bowl each year.

● Super Bowl ads delivered an average return on investment

(ROI) of $40 Million per commercial!
 SIMPLICITY:
Getting your point down to a single core message that is simple,
profound, and easy to understand.
2021 - M&M’s - Come Together with Dan Levy
 UNEXPECTEDNESS:
You need to do the unexpected. This will catch the viewer’s
attention because it’s not “normal.”
2023 - Tubi Interface Interruption
 RELATABLE:
People need to be able to tie what you are saying to something that
they understand and relate to in their own life.
2012 - Nike - Find your Greatness
 CREDIBILITY:
Credibility is something that you need to establish in order
for people to believe your message.
2022 - PepsiCo - Road to Super Bowl LVI
 EMOTIONS:
You need to make people actually feel something, whether
it’s positive, negative or FUNNY!
2014 - Doritos Time Machine
 STORIES:
The right story helps people emotionally connect
with the brand.
2014 - Chevy - Maddie