Promisedland Business

Workshop
Host: PASTOR MASISI
Guest: PASTOR MORE
August
2022
UNEMPLOYMENT RATE IN SOUTH AFRICA

Youth in South Africa continue to be disadvantaged in the labour market with an unemployment rate
higher than the national average.
According to the Quarterly Labour Force Survey (QLFS) for the first quarter of 2022, the unemployment
rate was 63,9% for those aged 15-24 and 42,1% for those aged 25-34 years, while the current official
national rate stands at 34,5%.

Although the graduate unemployment rate remains relatively low in South Africa compared to those of
other educational levels, unemployment among the youth continues to be a burden, irrespective of
educational attainment.
Year-on-year, the unemployment rate among young graduates (aged 15-24 years) declined from 40,3% to
32,6%, while it increased by 6,9 percentage points to 22,4% for those aged 25-34 years in Q1: 2022

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UNEMPLOYMENT RATE IN SOUTH AFRICA

Youth in South Africa continue to be disadvantaged in the labour market with an unemployment rate
higher than the national average.
According to the Quarterly Labour Force Survey (QLFS) for the first quarter of 2022, the unemployment
rate was 63,9% for those aged 15-24 and 42,1% for those aged 25-34 years, while the current official
national rate stands at 34,5%.

Although the graduate unemployment rate remains relatively low in South Africa compared to those of
other educational levels, unemployment among the youth continues to be a burden, irrespective of
educational attainment.
Year-on-year, the unemployment rate among young graduates (aged 15-24 years) declined from 40,3% to
32,6%, while it increased by 6,9 percentage points to 22,4% for those aged 25-34 years in Q1: 2022

3
 MONETIZING YOUR SKILL/TALENT

OUR EDUCATION SYSTEM PREPARES US TO BE

EMPLOYEES

SKILL IS WHAT WE LEARN AT A COST AND YOU

MUST GET THE COST BACK

TALENT IS WHAT WE ARE BORN WITH. IF NOT

USED IT WILL COST US

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 MONETIZING YOUR SKILL/TALENT
ANYTHING YOU CAN DO TO OTHERS THAT THEY
CANNOT DO THEMSELVES IS A BUSINESS

WE ALWAYS HAD SKILLS/ TALENT LIKE BAKING,

COOKING AND DOING HAIR THAT WAS NEVER
MONETIZED

HAVE YOU MONETIZED YOUR QUALIFICATION

OR ARE YOU WAITING TO BE EMPLOYED
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HOW TO MONETIZING YOUR SKILL/TALENT?

• WHAT SKILL DO I HAVE AND MASTER?

1.
• ARE THE PEOPLE WILLING TO PAY FOR IT?
2.
• WHAT IS THE PRODUCT/SERVICE I AM OFFERING?
3.
• HOW MUCH CAN IT COST ME TO OFFER THE
4. SERVICE/ PRODUCT

• HOW CAN I PRICE WHAT I AM OFFERING?

5. 6
“When you are employed, somebody has monetised your
skill or talent and is paying you for it”

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BUSINESS START UP
MOVING FROM PASSION TO PREFFESION

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BUSINESS START UP
• Is my idea realistic? • Who will be interested in
• Is There similar business out there? what I am selling?
• How will I be different? • Gather people to rally
• Do you have your WHY? behind you when you start

IDEA
PASSION Target
PRODUC Market
T

Develop a
Funding
Plan
• Understand what you are doing • How much will I need as a
• Understand the market you operate in starting capital?
• Know how you will run the business • Where will I get those
funds?
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DEVELOPING A BUSINESS PLAN

PRODUCT

CUSTOMERS

PRICING
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DEVELOPING A BUSINESS PLAN

PROMOTION

LOCATION

DISTRIBUTION
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DEVELOPING A BUSINESS PLAN
OPERATIONAL
PLAN
QUALITY
CONTROL
PERSONNEL
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DEVELOPING A BUSINESS PLAN

SUPPLIERS

MANAGEMENT

ACCOUNTING
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FUNDING
IT IS COSTLY TO START AND NOBODY IS WILLING TO PAY THE PRICE

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 FUNDING OPTIONS

OWN
CAPITAL PARTNERSHIP

LOAN

GOVERNMEN
INVESTORS
T
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GOVERNMENT FUNDING AND SUPPORT

• SEDA
1.

• IDC
2.

• GOVERNMENT INVESTMENT INCENTIVES

3.
• https://www.gov.za/about-government/small-
4. business-development
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 BANK LOAN

• Track-record with many years of profitability

1.
• Business plan available that clearly outlines how to service a loan
2.
• Stable cash flows and profits
3.
• Available Assets which can be used as collateral
4.
• Third Party Guarantee if possible
5. 17
MARKETING MIX
STOPPING ADVERTISING TO SAVE MONEY IS LIKE STOPPING YOUR WATCH TO
SAVE TIME – HENRY FORD

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THE SEVEN P’S

PEOPLE
PRODUC PROMOTIO
T N
PRICE
PROCESS

PLACE
PHYSICAL
EVIDENCE

PROFITS PROFITS 19
MARKETING MIX
PRODUCT What are you selling?
• Make sure that you are selling what people need
• Don’t sell anything and hope people will buy
• Sell the right quality and offer best service

PRICE For how much?

• Your price must be what people are prepared to pay for
• Price must be competitive but not too cheap
• Remember your price cover your costs and your profit

Place Where can we find your product?

• Your product must be available at the right place and the right time
• Think distribution way that are convenient to the customers
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MARKETING MIX
PROMOTION How do we know about you?
• How do customers know what you offer?
• What is it that comes when they think about you (Branding)
• The value you give stakeholders will become powerful promotion

PEOPLE Who offers the service?

• People always remember how they were treated more than service
• Work with people who are well trained, well motivated and have the right
attitude

PROCCESS How do you offer your service?

• Processes customers to trust in your consistency
• How long do people wait for your product or service?
• Are your customers informed of your services? 21
MARKETING MIX
Physical Is it really working?
Evidence
• How can we are sure the potential customers the quality of whst they are buying?
• Testimonials and feedback

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THANK
YOU!
Pastor Masisi

Phone
067-299-6048
Email
tebalomasisi101@gmail.com