2021 – Global

Marketing
Trends
Find Your Focus

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus

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CONTENT

1 INTRODUCTION
Find your Focus

PURPOSE AGILITY
2 Built to Flourish
3 Changing the Playbook

4 HUMAN EXPERIENCE 5 TRUST

Know Thyself The promises we keep – or don’t

PARTICIPATION FUSION
6 A Two-way Street
7 The New Ecosystem

8 TALENT
Marketing Disrupted

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus
Introduction
Find your Focus
©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus
Introduction
Find your Focus

T hroughout History, moments of crisis

and uncertainty have galvanized new
innovations and shifted views on
what matters most to people.

First Televisional War (Vietnam)

“Our most basic instincts

kick in and we prioritize
survival over human
connection and growth.”
W W W . B O H E M I A N . C O M
Climate Change
The 1918 Flu Pandemic ©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus
COVID-19
PANDEMIC

When we asked 405 executives the same

questions in May of 2020, the majority
prioritized improving efficiency and
productivity over more human-centric
initiatives such as strengthening customer
engagement, retaining talent, and increasing
the company’s impact on society.

And in these moments of high stress and low

certainty, almost no one was thinking about
growing revenues or disrupting their
industry.

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus

Introduction
Find your Focus

‘How do you uncover and discuss implications of global marketing trends at a time when the
world has seemingly turned on its axis and still continues to change in unpredictable ways?
To seek an answer to this question, we must consider the following findings from our consumer survey:

20%
Of customers are strongly
agreed that positive brand
respond through the pandemic
led to increase in brand loyalty
58%
Of respondents could recall at
least one brand that quickly
pivoted to better respond to
their needs 63% More than 70%
More than 25% Of customers believe they will Agreed they valued digital
Of those who noticed brands reply on digital technologies solutions that deepened their
acting in their own self- more than they did prior the connections with other people
interest waled away from pandemic
positively responded brands

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus

Introduction
Find your Focus

We developed SEVEN trends can enable leaders to respond to customer needs as they unfold, pivot business models to better
align to evolving needs, and foster the human connection we all crave.

Purpose. To do this, organizations should be deeply Agility. How to explore organizations can best
1 attuned to why they exist and who they are built to serve 2 structure themselves to not only live out its purpose,
but also do so as stakeholder needs unfold.

Human Experience. How to explore

3 organizations can break out of their efficiency-first Trust. A means to holding brands accountable and
mindsets to elevate the experience of their customers,
4
how to congruent with the experience they deliver.
workforces, and business partners

Fusion. Our trends sheds light on how some of the

Participation. How to use an in-depth consumer 6 most creative companies were able to overcome their
study to highlight some of the leading companies defensive mindsets.
5
harnessing its customer passion to bolster their
engagement strategies
Talent. Which provides a line of sight into how
7 marketing can elevate its talent model into a
competitive differentiator.

©Deloitte Insights – 2021 Global Marketing Trends, Find Your Focus

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THANKS

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