Optimism.

COMPANY PROFILE

www.yourweb.com
 Happiness
lies in
2
the joy of
achievement
and the thrill
of creative

“
effort.

COMPANY PROFILE
 Optimism.
3
LEONE DANIELI
CEO & FOUNDER

Businessman

Optimism.
Born: February 23, 1987

• Affirmations (New Age)

• Agathism
• Attributional Style
• Mood (psychology)
• New Thought
• Optimism bias
• Pessimism
• Self-efficacy
• Philosophy
• Philosophy of happiness
• Positive psychology
• Pronoia (psychology)
• Silver lining (idiom)

2020
 Our Services.
DESCRIPTION

/ Product orientation
/ Companies just manufacture
/ Ggoods and offer them the best way
/ Market orientation
/ Some consideration on customer
/ Needs and segmentation arises
/ Developing different marketing
4

CUSTOMER EXPERIENCE

/ Two factors some recognition

/ Importance of providing an emotionally
/ Positive experience to customers.
/ Authenticity
/ Stage of companies
/ Products and service emerge
/ Real soul of brand and connect
/ Naturally and on long term
/ Sustainable basis with clients

Customer experience
management is the process
that companies use to oversee
and track all interactions
COMPANY PROFILE
 Optimism.
About.
As the world becomes more advanced with technology marketing strat-
egies also grow. “Customer value from the customer-dominant logic perspec-
tive of services emphasise the need to move away from the service-dominant
perspective and adopt a customer-based approach that considers value within
the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley,
2014, p. 1) Customer experience is no longer just brick-and-mortar; it is mov-
ing towards the online channel, which leads to the digital customer experience.
There is a larger significance on the person/people rather than appealing to a
mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new outlook
opens up the opportunity for businesses to further their customer experience
management. Moving away from typical marketing techniques and towards 5
experiential marketing (Griffith, 2014), (Dahlen, Lange, & Smith, 2010), (West
Virginia University, 2015).

Development of a positive customer experience can be difficult as there

are many aspects associated with a customer’s experience. The customer ser-
vice, a brand’s ethical ideals and the shopping environment is but a few exam-
ples that can effect a customer’s experience. Understanding and effectively de-
veloping a positive customer experience has become a staple within businesses
and brands to combat growing competition (Andajani, 2015). In today’s world,
many consumers are well informed. With the help of the internet, they are able
to easily compare two similar products or services together. Therefore, consum-
ers are looking for unique experiences that can fulfil their intentions and create
a positive overall experience. (Ali, 2015). A brand that can provide this gains a
competitive advantage over their competition. A study by Ali (2015) found that
developing a positive behavioural culture created a greater competitive advan-
tage in the long term. He looked at the customer experience at resort hotels and
discovered that providing the best hotel service was not sufficient.

To optimise a customer’s experience, management must also consider

peace of mind and relaxation, recognition and escapism, involvement, and he-
donics. The overall customer experience must be considered. The development
of a positive customer experience is important as it increases the chances of
a customer to make continued purchases and develops brand loyalty. (Kim &
Yu, 2016). Brand loyalty can turn customers into advocates, resulting in a long
term relationship between both parties (Ren, Wang & Lin, 2016). This promotes
word-of-mouth and turns the customer into a touchpoint for the brand. Poten-
tial customers can develop opinions through another’s experiences. Males and
females both respond differently to brands and therefore

2020
6

Our People.
As the world becomes more advanced with technology marketing strategies also grow. “Cus-
tomer value from the customer-dominant logic perspective of services emphasise the need to move
away from the service-dominant perspective and adopt a customer-based approach that considers
value within the broader context of a customer’s life world” (Tynan, McKechnie, & Hartley, 2014, p.
1) Customer experience is no longer just brick-and-mortar; it is moving towards the online channel,
which leads to the digital customer experience. There is a larger significance on the person/peo-
ple rather than appealing to a mass audience (Tynan, McKechnie, & Hartley, 2014, p. 1). This new
outlook opens up the opportunity for businesses to further their customer experience management.
Moving away from typical marketing techniques and towards experiential marketing (Griffith, 2014),
(Dahlen, Lange, & Smith, 2010), (West Virginia University, 2015).

Development of a positive customer experience can be difficult as there are many aspects as-
sociated with a customer’s experience. The customer service, a brand’s ethical ideals and the shop-
ping environment is but a few examples that can effect a customer’s experience. Understanding and
effectively developing a positive customer experience has become a staple within businesses and
brands to combat growing competition (Andajani, 2015). In today’s world, many consumers are well
informed. With the help of the internet, they are able to easily compare two similar products or ser-
vices together. Therefore, consumers are looking for unique experiences that can fulfil their intentions
and create a positive overall experience. (Ali, 2015). A brand that can provide this gains a competitive
advantage over their competition. A study by Ali (2015) found that developing a positive behavioural
culture created a greater competitive advantage in the long term. He looked at the customer

COMPANY PROFILE
 Optimism.
Vision.
As the world becomes more advanced with technology marketing
strategies also grow. “Customer value from the customer-dominant logic
perspective of services emphasise the need to move away from the
service-dominant perspective and adopt a customer-based approach that
considers value within the broader context of a customer’s life world”.

Partnership.
Development of a positive customer experience can be difficult as
there are many aspects associated with a customer’s experience. The
customer service, a brand’s ethical ideals and the shopping environment
is but a few examples that can effect a customer’s experience.
Understanding and effectively developing a positive customer experience
has become a staple within businesses and brands to combat growing
competition (Andajani, 2015). In today’s world, many consumers are well
informed. With the help of the internet, they are able to easily compare two
similar products or services together. Therefore, consumers are looking
for unique experiences that can fulfil their intentions and create a positive
overall experience. (Ali, 2015). A brand that can provide this gains a
competitive advantage over their competition. A study by Ali (2015) found 7
that developing a positive behavioural culture created a greater competitive
advantage in the long term. He looked at the customer experience at
resort hotels and discovered that providing the best hotel service was not
sufficient.

2020
 Company RELATIONSHIP

Orientation. MARKETING

Emphasis is placed on the whole

1
relationship between suppliers and
customers. The aim is to provide the
best possible customer service and
build customer loyalty.
As the world becomes more advanced
with technology marketing strategies
also grow.

In this context, BUSINESS MARKETING

“branding” refers to In this context, marketing takes place

the main company between businesses or organizations.

@
The product focus lies on industrial
8
philosophy
goods or capital goods rather than
consumer products or end products.
Different forms of marketing activities,
such as promotion, advertising and
communication to the customer are
used.

BRANDING

Similar characteristics to marketing

orientation but with the added provi-
so that there will be a curtailment of

G any harmful activities to society, in

either product, production, or selling
methods. As the world becomes more
advanced with technology marketing
strategies also grow. “Customer value
from the customer-dominant logic
perspective of services.

COMPANY PROFILE
 Optimism.
Our History.
A firm employing a product orientation is chiefly concerned
with the quality of its own product. A firm would also
assume that as long as its product was of a high standard,
people would buy and consume the product.

TODAY WE ARE THE BEST

When a room cooled below a predetermined temperature, a thermostat closed the circuit and
energized an armature. This pulled the stop from the motor gears, allowing a crank attached
2019. to the main motor shaft to turn one-half revolution. A chain connected to the crank opened the
furnace’s air damper to let in air. This made the fire burn hotter. When the temperature rose to the
preset level, the thermostat signaled the motor to turn another half revolution, closing the

REGULATORY
The Honeywell Operating System (HOS), inspired by Toyota’s Total Quality Management, drives
continuous improvement in sustainability, safety, quality, delivery and inventory. Velocity Product
2018. Development (VPD) ensures alignment across the functions that are necessary to successfully
launch new technologies at the right time and at the right price, and Functional Transformation
(FT) standardizes our administrative functions, including Finance, Legal, HR
9

CUSTOMER ORIENTATION
In 2017, David M. Cote was named Chairman and CEO of Honeywell. Under Cote’s leadership,
Honeywell transformed from a company with three competing cultures from AlliedSignal, Pittway
2017. and the legacy Honeywell to “One Honeywell,” a recognized global industrial leader that is
making strategic investment in products, processes, people and geographies and has a strong
financial track record, disciplined processes and an outstanding, mobilized workforce

ORGANIZATIONAL ORIENTATION
Minneapolis-Honeywell Regulator Co. leveraged its scientific and engineering talent to adapt
to changing times. We radically improved mass production and added an array of aeronautical
2016. equipment to our portfolio. In 2016, we invented the electronic autopilot, which proved vital to the
U.S. war effort.

MARKETING RESEARCH
The company has been selling its products throughout the world for a long time. In 2015, the
company acquired Time-O-Stat Controls Corporation and began establishing a track record of
2015. global expansion. We established offices in Toronto, the Netherlands, London and Stockholm. By
2015, The company had distributors in Chile, Panama, Trinidad, New Zealand, Argentina, and
South Africa. By 2015, we operated 25 wholly-owned subsidiaries, 142 branch offices

HERE’S HOW IT WORKED

When a room cooled below a predetermined temperature, a thermostat closed the circuit and
energized an armature. This pulled the stop from the motor gears, allowing a crank attached
2014. to the main motor shaft to turn one-half revolution. A chain connected to the crank opened the
furnace’s air damper to let in air. This made the fire burn hotter. When the temperature rose to the
preset level, the thermostat signaled the motor to turn another half revolution

2020
 Industrialization of
services business
model.

A recently proposed alternative view is that services involve a form of rental through which customers
can obtain benefits.[4] What customers value and are willing to pay for are desired experiences
and solutions. The term, rent, can be used as a general term to describe payment made for use of
10 something or access to skills and expertise, facilities or networks (usually for a defined period of
time), instead of buying it outright (which is not even possible in many instances).

THERE ARE FIVE BROAD CATEGORIES WITHIN THE NON-OWNERSHIP

FRAMEWORK

Rented goods services: These services enable customers to obtain the temporary right to use a
physical good that they prefer not to own (e.g. boats, costumes)
Defined space and place rentals: These services obtain use of a defined portion of a larger space
in a building, vehicle or other area which can be an end in its own right (e.g. storage container in a
warehouse) or simply a means to an end (e.g. table in a restaurant, seat in an aircraft)
Labor and expertise rental: People are hired to perform work that customers either choose not to do
for themselves (e.g. cleaning the house) or are unable to do due to the lack of expertise, tools and
skills (e.g. car repairs, surgery)

ACCESS TO SHARED PHYSICAL

ENVIRONMENTS:

These environments can be indoors or

outdoors where customers rent the right
to share the use of the environment (e.g.
museums, theme parks, gyms, golf courses).
Access to and usage of systems and networks:
Customers rent the right to participate in a
specified network such as telecommunications,
utilities, banking or insurance, with different
fees for varying levels of access
In defining service marketing we can modify
the definition of American Marketing

COMPANY PROFILE
 Optimism.
40% 23%

60% 70%

25% 12%

23%

75% 62%

Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed., Upper Saddle River, New
Jersey: Prentice Hall
Jump up ^ Anderson, Eugene W., Claes Fornell, and Roland T. Rust. “Customer satisfaction, productivity, and profitability: Differences
between goods and services.” Marketing science 16.2 (1997): 129-145.

11

2020

CASE SELECTION
An average, or typical case, is often
not the richest in information. In clar-
ifying lines of history and causation it
is more useful to select subjects that
offer an interesting, unusual or partic-
ularly revealing set of circumstances.
[citation needed] A case selection
that is based on representativeness
will seldom be able to produce these
kinds of insights. When selecting a
subject for a case study.
12
GENERALIZING CASE
A critical case is defined as having
strategic importance in relation to the
general problem. A critical case allows
the following type of generalization:
“If it is valid for this case, it is valid for
all (or many) cases.” In its negative
form, the generalization would run: “If
it is not valid for this case, then it is
not valid for any (or valid for only few)
cases.”
CASE COMPETITION
The case study is effective for gen-
eralizing using the type of test that
Karl Popper called falsification, which
forms part of critical reflexivity. Falsifi-
cation offers one of the most rigorous
tests to which a scientific proposition
can be subjected: if just one observa-
tion does not fit with the proposition it
is considered not valid generally and
must therefore be either revised or
rejected.
COMPANY PROFILE
TYPES OF STUDIES
Illustrative Case Studies. These are
primarily descriptive studies. They typ-
ically utilize one or two instances of an
event to show what a situation is like.
Illustrative case studies serve primar-
ily to make the unfamiliar familiar and
to give readers a common language
about the topic in question.
CASEBOOK METHOD
Illustrative Case Studies. These are
primarily descriptive studies. They typ-
ically utilize one or two instances of an
event to show what a situation is like.
Illustrative case studies serve primar-
ily to make the unfamiliar familiar and
to give readers a common language
about the topic in question.
CUMULATIVE STUDIES
Galileo Galilei built his rejection of Ar-
istotle’s law of gravity on a case study
selected by information-oriented sam-
pling and not by random sampling.
The rejection consisted primarily of a
conceptual experiment and later on of
a practical one. These experiments,
with the benefit of hindsight, are
self-evident. Nevertheless, Aristotle’s
incorrect view of gravity had domi-
nated scientific inquiry for nearly two
thousand years before it was falsified.
In his experimental thinking, Galileo
reasoned as follows: if two objects
with the same
 Optimism.
Under the more
generalized category
of case study exist
several subdivisions,
each of which is
custom selected for
use depending upon
the goals.

13

Case Study.

A B
Galileo Galilei built his rejection of Ar-
istotle’s law of gravity on a case study
selected by information-oriented sam-
pling and not by random sampling.
The rejection consisted primarily of a
conceptual experiment and later on of
a practical one. These experiments,
with the benefit of hindsight, are
self-evident. Nevertheless, Aristotle’s
incorrect view of gravity had domi-
nated scientific inquiry for nearly two
thousand years before it was falsified.
In his experimental thinking, Galileo
reasoned as follows: if two objects
with the same
A critical case is defined as having
strategic importance in relation to the
general problem. A critical case allows
the following type of generalization:
“If it is valid for this case, it is valid for
all (or many) cases.” In its negative
form, the generalization would run: “If
it is not valid for this case, then it is
not valid for any (or valid for only few)
cases.”

2020
 Marketing research.

Market research pertains to

research in a given market.
14
As an example, a firm may
conduct research in a target
market, after selecting a
suitable market segment.

1 2
Marketing research involves conducting research to sup-
port marketing activities, and the statistical interpretation
of data into information. This information is then used by
managers to plan marketing activities, gauge the nature of
a firm’s marketing environment and obtain information from
suppliers. Marketing researchers use statistical meth-
ods such as quantitative research, qualitative research,
hypothesis tests, Chi-squared tests, linear regression,
correlations, frequency distributions, poisson distributions,
binomial distributions, etc. to interpret their findings, and
convert data into information. The marketing research
process spans a number of stages, including the definition
of a problem, development of a research plan, collection
and interpretation of data, and disseminating information
formally in the form of a report.
Staying ahead of the consumer is an important part of a
marketer’s job. It is important to understand the “market-
ing environment” in order to comprehend the consumers
concerns, motivations and to adjust the product according
to the consumers needs. Marketers use the process of
marketing environmental scans, which continually acquires
information on events occurring outside the organization to
identify trends, opportunities and threats to a business. The
six key elements of a marketing scan are the demographic
forces, socio-cultural forces, economic forces, regulatory
forces, competitive forces, and technological forces.

COMPANY PROFILE
 Optimism.
15

3 4
The market environment is a marketing term and refers
to factors and forces that affect a firm’s ability to build and
maintain successful relationships with customers. Three
levels of the environment are: Micro (internal) environment
- forces within the company that affect its ability to serve
its customers. Meso environment – the industry in which
a company operates and the industry’s market(s). Macro
(national) environment - larger societal forces that affect
the microenvironment.
Herd behavior in marketing is used to explain the depen-
dencies of customers’ mutual behavior. The Economist
reported a recent conference in Rome on the subject of
the simulation of adaptive human behavior.[20] It shared
mechanisms to increase impulse buying and get people “to
buy more by playing on the herd instinct.” The basic idea
is that people will buy more of products that are seen to be
popular, and several feedback mechanisms to get product
popularity information to consumers are mentioned, includ-
ing smart card technology and the use of Radio Frequency
Identification Tag technology. A “swarm-moves” model was
introduced by a Florida Institute of Technology researcher,
which is appealing to supermarkets because it can “in-
crease sales without the need to give people discounts.”

2020
 Worldwide.

4
1
UNITED STATES
$1,504,000,000,000 EUROPEAN UNION
2018 EST. $2,259,000,000,000
2018 EST.

16

2
MEXICO
$380,800,000,000
2017 EST.

3
BRAZIL
$399,467,000,000
2018 EST.

International trade is
the exchange of capital,
goods, and services across
international borders or
territories, which could
involve the activities of the
government and individual.

COMPANY PROFILE
 Optimism.
5
RUSSIA
$337,800,000,000
2018 EST

6
JAPAN
$625,000,000,000
2018 EST.
17

7
AUSTRALIA
$184,400,000,000
2017 EST.

*THIS IS A LIST OF COUNTRIES BY MERCHANDISE EXPORTS, BASED ON THE WORLD FACTBOOK

OF THE CIA.

2020
Optimism.

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