THE POWER OF TV ADVERTISEMENTS

Group 1
Leader: Rafael M.Valladolid
Members: Eliver Benedict Aguacito
John Paul Resurrection
Charmelle Herrera
Kimberly Anne Blazo
Athena Joy Asis
Ashle Dingle Bautista
Angelo Omania
THE POWER OF TV ADVERTISEMENTS
RC cola commercial
commercial
link::https://y
outu.be/gEHA
Kx14BO8
 HOW DO COMMERCIALS OVER-PROMISE
WHAT THEY CAN DELIVER?
Create a Vision that Inspires Your Employees-Most
employees expect fair pay for their contributions. But what
really drives them isn’t usually money – it’s the knowledge
that what they’re doing matters. Inspired by a shared
vision, and working towards a common goal. Customers
“feel this” when it’s present, and love it. You cannot fake it.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Make Your Brand Values Explicit
Know what you stand for, and make sure your people
know as well. If you stand for – for example – integrity,
innovation, flexibility and reliability, there should be no
question that this is exactly how your firm will behave.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Start Your Brand Marketing Internally
Your brand and your customer experience starts with your
people. Make what you stand for and what you promise
explicit – then make sure it’s clearly and consistently
communicated, and that the implications are understood.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Articulate What it Means For Employees to “Live” Your
Brand
By translating your brand – your promise, your values and
your vision – into a clear set of expected behaviors for your
people, it’s much easier for you to articulate their
responsibilities. It’s also easier for employees to improve
their capabilities, because they’ll know what their
performance will be judged on.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Measure Yourself Against Your Brand Promise, and Your
Values
It’s been quoted so many times by so many people, I cannot
confidently point to a single source. Which doesn’t change
the truth of it: What gets measured gets improved.
Regularly “listen” to your customers and your people to
learn exactly how well you’re delivering on what you
promise – and do better.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Be “Real”: Authentic Brands Deliver Authentic
Experiences
The more authentic your brand, the stronger the emotional
connection can be between you and your customers. That
is to say, the more and more consistently you deliver on the
promises you make, the better your customer experiences
and more positive customer perceptions will be.

 HOW DO COMMERCIALS OVER-PROMISE

WHAT THEY CAN DELIVER?
Create a Vision that Inspires Your Employees-Most
employees expect fair pay for their contributions. But what
really drives them isn’t usually money – it’s the knowledge
that what they’re doing matters. Inspired by a shared
vision, and working towards a common goal. Customers
“feel this” when it’s present, and love it. You cannot fake it.

 DID YOU HEAR ANY OUTRIGHT

LIES?

THE AD WAS CREATED OUT OF MANILA-BASED INDIE SHOP

GIGIL. IT DEBUTED IN LATE NOVEMBER AND WENT VIRAL
ALMOST IMMEDIATELY. THE AGENCY SAYS WITHIN SIX HOURS
OF LAUNCH, IT HAD EARNED MORE THAN 1.6 MILLION
ORGANIC VIEWS AND, TODAY, IT’S SEEN MORE THAN 10
MILLION VIEWS. WITHIN 24 HOURS, IT HAD 130,000 SHARES
AND 203,000 REACTIONS, AND IT BECAME THE TOP-TRENDING
TOPIC ON TWITTER FOR TWO DAYS.
HOW DID THE CHARACTERS DISPLAY
UNHEALTHY VALUES?

THE FAMILY AD ENCAPSULATES THE BIG IDEA OF THE

“BASTA RC COLA MASARAP” CAMPAIGN, WHICH IS
TARGETED TOWARD MILLENNIALS. IT WAS A FRESH
TAKE ON THE MESSAGE THAT WE WANTED TO DELIVER:
HOW MILLENIALS LIVE IN THE MOMENT AND HOW THEY
DON'T NEED A HOST OF REASONS BEFORE DOING
SOMETHING.
 WERE THEY DECEITFUL?

THE AD WAS MEANT TO MAKE NO SENSE

AT THE TEXTUAL LEVEL. IT WAS PART OF
THE STATEMENT IT TRIED TO MAKE.