CREATING A LONG

LASTING BRAND

J Parthasarathy
Sr. Manager – Marketing
 A brand is the outlook or image of a
product or service that consumers
connect with by identifying the logo,
slogan, design, or name of the
company.

 Branding is the process to market that

outlook or image of a product or
service so that it can easily be
differentiated in a competitive market.

 The process is about creating a

unique image for a product in
consumers’ mind. By creating a brand,
you market a promise that explains
what your customers should expect
from your products and services.
KEY ELEMENTS
IN THE PROCESS
OF BUILDING
STRONG BRAND
Branding is the way you
establish an image of your
business in your consumer’s
mind. Make sure that your
branding strategy is
progressive and effective.
TO BECOME A LONG
LASTING

BRAND
 1
TO GUIDE THE BRAND
MISSION & VISION TO
ALL EMPLOYEES
This can help to build credibility within your organization
- employees will feel better about what they're doing and
who they're working for, and in turn, that transparency
becomes more apparent to your customers.
 2
TO BE
REALISTIC
If we make realistic promises and keep them happy. The
number of loyal customers will increase if you deliver what
you promise.
 3
TO BE
AUTHENTIC
This is pretty simple. Be who you are and accept others as
they are .
The authenticity of connecting personality, beliefs and
point of view can accelerate relationships.
 4
TO BE
CONSISTENT
We have to maintain consistent across all
platforms in our industry from Quality,
Marketing Spend, office communications.
 5
TO CREATE PROPER
CUSTOMER CENTRICITY
Timely Response to Customer queries
Fulfilling their expectations
It creates loyalty to them, then they will be our
advocates to convince the prospects
 6
CONNECTIONS
To join in Chamber of Commerce, Clubs for networking
To send proper Communication to all the existing
customers
(to share our referral schemes, newsletter, new offers)
 7
TO DO LOT OF

CSR ACTIVITIES
Better Brand recognition.

Positive Business reputation.

Greater ability to attract talent and retain staff.

THANK YOU