BRANDING

Avinash Reddy Pulluru

Definition :

Branding is a marketing practice in which a company creates a name, symbol or design that is
easily identifiable as belonging to the company. This helps to identify a product and distinguish
it from other products and services.

Branding is the art and science of identifying and fulfilling human physical and emotional needs
by capturing their attention, imagination and emotion.

A product is something that is made in a factory; a brand is something that is build up of trust
and relationships. A product is an object; a brand is a personality. A product can be easily
copied by a competitor; a brand is unique.
Why Is Branding Important ?
Branding is important because not only is it
what makes a memorable impression on
consumers but it allows your customers and
clients to know what to expect from your
company.
It increases business values, gives
employees direction and motivation, and
makes acquiring new customers easier.
FACT :
Studies show that you have 10 seconds to
convince a visitor to your website to stay, or
they are gone. For good, Hubspot are more
generous and say that 55% of your visitors
will only spend 15 seconds before leaving.
TIPS FOR BUILDING A BRAND

● Decide who you are and what you stand for.

● Research your audience and your competition
● Define your voice
● Invest in your brand
● Think Big, Act Local
● Be your Brand
● Bring your brand to life through Social Media
 BRANDING TAKEAWAYS :
1-PUT YOUR CUSTOMERS FIRST :
Identify who they are, how they
think. What are the factors that lead
them to want or need your product
or service? Now match your business
offering to their needs.
2-BRAND IDENTITY :
It should remain consistent to
reinforce your values
continually. This will help your
customers to choose you over
your competitors.
3-THINK ABOUT POSITIONING :
The way that you “position”
yourself in the market will
determine how customers think
about your company in relation to
your competitors. Are you price
led or quality driven? Whatever
you choose it should be reflected
in your brand and marketing
efforts.
 BRANDING TAKEAWAYS :
4-KEEP IT SIMPLE :
Keep names and straplines
short, simple and consistent.
Once chosen, use the
company name and strapline
in every channel of
communication to ensure
future recognition and brand
association.
5-INVOLVE ALL STAFF :
Your best ambassadors are
your people. How much you
involve them in branding will
determine how much they can
help to reinforce your brand.
Keep them in the loop,
encourage involvement and
ensure a united front for the
company.
6-DEVELOP A BRAND
PLAN :
Careful management of a
brand on an ongoing basis will
ensure the brand remains
strong, clear and unaffected
by outside influences. Follow
the brand strategy framework
detailed earlier.
 BRANDING TAKEAWAYS :
7-CONSISTENCY :
A brand book or a simple set
of guidelines will ensure that
everyone (internally and
externally) can apply your
brand in a consistent manner.
This is crucial to ensure your
potential customers develop a
familiarity with, and trust your
brand.
8-DIFFERENT MEDIA :
Keep a close eye on the use of
your brand guidelines across
different media - social, email,
print, TV, websites etc. Size,
colour and positioning of your
brand should be consistent
across all forms.
9-REVIEW :
Make sure any incorrect
branding is tackled and the
correct guidelines are
understood for the future.
Check in with your customers
and get their take on your
brand before and after launch
so you can measure and
review changing trends.
“Branding is the art of aligning what you want
people to think about your company with what
people actually think about your company ”

- JAY BAER
Thanks!