BRANDING

21MB025
REEMA BHARDWAJ
What is Branding?

 According to the conventional definition, a brand might be an idea,

name, symbol, or any other characteristic that distinguishes a good
or service from its rivals. Giving a product or service the power of a
brand is the process of branding. However, branding is much more
than just a logo or a color scheme. Assuming that your branding
simply extends to a select few graphic elements will only restrict the
development and influence of your company.
Why is Branding Important?

 Everything related to your company and/or product is built on your

branding, including your brand story, client communications, and
the weekly reports your sales team shares internally. The lifeblood
and spirit of all your company stands for, branding is the essence of
your company. From the beginning, you must take branding
seriously and keep it top of mind through every success and setback
that your company has.
1. A distinctive identity is made possible via
branding.
 Any visual representation of your business, including a social media
post, product packaging, an email, or a video ad, will immediately
evoke a certain emotion in the viewer. That "something" should
ideally be constructive and memorable. Customers will begin to
form an identity for your brand in their minds when they come into
contact with it at various touchpoints; this identity may or may not
remain. The difficulty is to create that identity in advance while well
aware that the buyer will acquire pieces gradually.
2. Employee motivation and workplace
culture are both enhanced by branding.
 Both inside and outside of your firm, branding is crucial. It develops
a strong and stable corporate culture in the same way that a brand
identity becomes recognizable and welcoming for your consumer.
Your team members and employees will experience a greater feeling
of connection and drive when your brand is robust and has a solid
basis. A company culture that everyone on the team can be proud of
will be shaped by well stated brand goals and projections, together
with core values and personality.
3. Branding encourages sales and assists
your marketing plan.
 The foundation of your marketing approach, both visually and
through storytelling, is a strong brand. All of your marketing content
and assets must follow its guidelines for conception, creation,
promotion, and distribution. Your marketing will have a greater
impact on your target audience and produce better results in the
shape of engagement, sales, sign-ups, customers, and loyalty when
it is backed by powerful and consistent branding.
Branding Terms to Know

 Brand strategy
 Brand awareness
 Brand positioning
 Brand relevance
 Brand loyalty
 Brand equity
1.Brand Strategy

 A brand strategy outlines everything your company needs for it to

exist, how it should be shared and discussed, and the rules the team
should go by as it expands. Your brand strategy aids in creating the
first impression with potential customers, upholds regularity with
repeat clients, and gradually cultivates loyalty with devoted
customers. Prior to planned growth or just before a rebrand, the
brand strategy is typically established at the start of a brand's
journey.
2.Brand Awareness
3.Brand Positioning
4.Brand Relevance

 While differentiation and positioning are closely related to brand

relevance, the latter goes a step farther and incorporates emotions. A
brand is relevant when its target audience connects with it on an
emotional level, almost like a "gut feeling. "Customers must feel
linked to, heard, and seen by your brand in order to attain a high
level of brand relevance. How can your brand accomplish this? You
must develop a deeper understanding of your clients.
5.Brand Loyalty

 When a product or service starts to satisfy their needs, customers

begin to favor it. After using the brand once, if customers had a
good experience, they'll probably use it again the next time they
require that good or service. According to studies, 77% of
consumers frequently choose the same brands. Customers get
devoted to a brand when they are constantly satisfied with it, and
they won't switch brands until there is a case of force majeure.
6.Brand Equity
THANK
YOU