10 things

that are killing your

B2B Linkedin ads
Avoid these mistakes to get the best of your ads

Read More
 I have worked with 40+ clients in the
last 5 years.

Having managed multiple Linkedin ad accounts,

most of them have made these common
mistakes.
 1
Not setting up LI insight
tag and conversion
tracking
You miss out on valuable insights by not
installing the LI insight tag.

Did the person visit your website?

Did they fill up the form?
How would you know?

Conversion tracking.
 2
Not creating a list of
audiences (Web visitors,
Page visitors)
Effectively target, retarget, and engage
with specific audiences.

Right ad to the right people at the right

stage.

BINGO!
 3
Not recording visitor
behavior for a dedicated
time (30, 60, 90 days)
Lose the ability to understand and capitalize
on visitor behavior patterns.

How?

By neglecting to record and analyze data over

a dedicated time period.
 4
Enabling audience
expansion
You spoil your ad targeting by enabling
audience expansion, potentially reaching
irrelevant audiences.

Simply, you waste your ad spend without

generating quality leads!!
 5
Enabling Linkedin audience
network
Some times, it's good. Most of the time, it's
bad.

Risking ad visibility on irrelevant websites and

platforms, nah!

We have got better decisions to make.

 6
Not using demographic
feature to understand your
ads performance
Which company saw your ad?
How's their engagement with your ads?
What are the job titles of your target
audience?

Only demographic feature can tell.

 7
Targeting too narrow
(<50,000)
If Linkedin is showing you an audience size of
50k, doesn't mean they are all active
audiences.

They use Linkedin once a week, once a month,

or once a year. Who knows?
 8
Targeting too broad
(>300,000)
You target everyone, you target no one.

You will lose focus and waste ad spend by

targeting an excessively broad audience.
 9
Not testing your ads evenly
Nurture! It's a big word for B2B. Show them
different ads.

Build authority, trust, familiarity by rotating

your ads.
 10
Not understanding the
buyer journey
Like I said a couple of slides back, right
message to the right person at the right stage.

Don't show BOFU content to someone who is

at TOFU stage. SIMPLE!!
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