06 Reengineering LinkedIn Lead Generation

REENGINEERING
LINKEDIN LEAD
GENERATION
The BizzBee Way
table of contents
Introduction 3
Define your ideal client 8
Sales Navigator filter setup 11
For the LinkedIn Sales Navigator rookie 13
Build a profile that sells 14
Prepare engaging messages 19
Campaign execution 20
Sending connection requests 21

Sending the follow-up sequence 23
Manually handling responses 25
Reporting 26
Final thoughts 28
Introduction
If you want to become a fashion influencer than
you know that Instagram is the place to be. If
you want to stay in touch with your friends and
family you will surely check on Facebook.
If you have a knack for blog writing or you

simply enjoy reading them, I’m almost certain
that you are on Medium. But what if you are
in the B2B world and think that paid ads are
not worth the trouble (and money)? Is there an
online place with a high density of high-level
professionals? And preferably where they want
to talk business, and not about the type of dog
breed they have.
Of course, there is. And you must have heard

of it by now. Yes, I’m talking about LinkedIn.
What a surprise.
Just in case your opinion of LinkedIn is not as high as mine, here are some stats that
will help you see the light:
• According to LinkedIn’s stats, they have 660 million members in 200 countries
and regions worldwide.
• There are more than 30 million companies represented on LinkedIn.
• LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
• 92% of B2B marketers include LinkedIn in their digital marketing mix.
• 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
• 79% of B2B marketers see LinkedIn as an effective source of lead generation.
• HubSpot found that LinkedIn is 277% more eﬀective at generating leads than
Facebook and Twitter.
So if there is a spot, where you have businesses and decision-makers available at

your fingertips, and there are not just a few of them (like those really expensive
summits) – but probably more than you can handle – than that is definitely LinkedIn.
And it’s not just the biggest professional network, but it is the professional network.
So if you are looking for specific business people to focus your B2B outreach efforts
on, the answer is as plain as day.
We (the mere marketing mortals) pronounce LinkedIn, the new B2B outbound king.
Don’t get us wrong, we are still in love with cold emailing (you can read more of
our romance in this e-book). But if email is the evergreen queen that we all know
and love (like the ultimate Queen - yeah, I’m talking about Freddie Mercury), then
LinkedIn is the new up and coming king (something like Ed Sheeran - we can all keep
saying that we are sick and tired of yet another wedding dance to Perfect, but we
can’t stop singing the lyrics and it seems like our bodies start moving involuntarily
when Shape of You comes on).
St. 1512 No. 1/1, Oﬃce No. 26, 27 & 30 ◦ 1000 Skopje, Republic of Macedonia ◦ www.BizzBeeSolutions.com
We help entrepreneurs, startups and SMEs achieve exponential growth.
Lead Generation through LinkedIn, if done properly, can bring a lot of clients to your
company. LinkedIn as a platform has a huge amount of data regarding the companies
(industry, size, location, etc.), as well as the people within these companies (positions,
name & surname, how long they have been at the company, etc.). Using the right
approach, you can utilize LinkedIn data to find the right target, and make a friendly
approach.
Managed properly, LinkedIn can be

a fantastic source of leads, saving a
lot on advertising. In addition, it can
be the main channel for nurturing
existing connections until they
are ready to buy. Here are a few
examples of how LinkedIn outreach
has helped our clients.
• We’ve managed to introduce and warm-up 20 CTOs in the first month for a code
optimization USA based SaaS.
• We helped a Leadership Guru (working with 150 Fortune 500 companies) from
Australia to get more than 25 warm leads per month consistently for 3 months.
• For a management consulting company from Belgium, the campaign was so
successful, that after the second month we had to pause the campaign so the
client could catch up with all the leads!
I can go on and on with these types of examples. This is why I decided to write this
e-book – to share the knowledge obtained through working with 300+ clients in
BizzBee Solutions. I want to help other companies struggling to get their word out
there, find their voice and bring more clients on board.
With our experience and expertise in implementing BizzBee’s LinkedIn Lead
Generation solution, we will help you build a high-quality network, generate high-
quality organic leads, leading to landing high-quality clients. Here is what you can
expect if you implement the guidelines detailed in this book:
• Built network: We recommend that you send 2000 highly targeted connections
per month. Building up your LinkedIn network will give you access to your target
audience without any additional cost. You will be able to follow their problems, their
comments, their reviews – in short everything that is happening in their business.
This gives you a non-intrusive opportunity to ask for additional questions, offer
thoughts and suggestions. At the end of the day – that is how trust and loyalty
are built.
• Generated leads: The right message at the right time brings the right leads.
Engaging with your prospect, even automatically, can keep you from being
forgotten. Sending smart call-to-action messages can keep prospects interested,
wanting to hear more.
• Land clients: Personalized human touch moves prospects toward sales. Having
a human responding to their custom questions and requests for information
ensures that prospects are educated and interested.
When it comes to LinkedIn outreach, at BizzBee, we have a very well-structured
approach, built over the last few years. Our approach can be summarized in 6 steps:
STEP Define your ideal client - Who are you trying to approach? Who are you
1 trying to attract? What kind of companies? What kind of people/positions
within these companies? You must know who you are targeting before moving
to the next step.
STEP Sales Navigator filter setup - LinkedIn Sales Navigator has fantastic filtering
2 options that you can utilize to narrow the type of people you want to connect
with. Start approaching your target audience by introducing yourself to them.
Grow your network of prospects, and bring your target closer to you.
STEP Build a profile that sells - Having an outdated profile, or CV-like profile, will
3 not yield results, no matter how intense the effort you put in. Having a funnel-
like LinkedIn profile will actually attract a lot of prospects and even show on
many LinkedIn search results.
STEP Prepare engaging messages - Like almost any other type of marketing, true
4 creativity comes in and is most needed when it comes to writing the copy.
Being a capable word artist is most definitely an enormous asset. But what is
also of extreme importance (as with almost every area in life) is sending the
right message at the right time. And believe us, this is a science. Meaning, you
can measure, experiment, and improve.
STEP Campaign execution - Having everything ready, it’s now time to get your
5 hands dirty. After all, not everything can be done automatically. It’s not time to
panic yet. You don’t have to do it all by hand. We will tell you where you need
to sprinkle your charm and take things into your own hands. And if you are
wondering how you can measure the impact you’ve made, we have just the
thing for you. We will gift you our reporting system, so you can reach, measure
and improve your KPIs.
STEP Final thoughts - Are you are still wondering if you should try LinkedIn outreach?
6 Or are you still not sure of the type of benefits you can expect. Then take a
peek at our final thoughts.
1. Define your ideal client
I know you’ve heard this a lot, but really, the first step in any outreach campaign is to
understand your ideal client. And the key question – Do you know who your ideal
client is? – may sound like a very naive question, but I have found that many CEOs
and head of sales/marketing struggle to answer it. Here are a few examples of bad
Ideal Client Profiles (ICPs):
“Every company can benefit “We are targeting all

“We are targeting all SMEs.”
from our service/solution.” entrepreneurs.”
“Our target is anyone that “Our target is anyone that

needs a mobile app.” needs a website.”
In most cases, yes, these are relevant statements. You could target a broad audience.
But it does not help your prospecting mission. You are here to find the type of
companies that are most probably going to buy your product/service. If you have
an unlimited marketing/sales budget – sure you can have this bold statement, but
even then you would still have to split the target into segments and address each
segment separately. And as most of us don’t have that unlimited budget, we are
looking for companies that are willing to buy.
Let me put it another way – having a very specific target will help you laser-focus
your marketing efforts, making you more relevant in your target’s eyes. So even if
you have a cross-industry solution (eg. SEO agency), you still need to choose the
target for each marketing campaign.
Target: Target:
Every company German auto manufacturers
Marketing: Marketing:
General B2B blogs, general content, Specific ads talking to German auto
general ads. manufacturers, target relevant blogs,
target tailored e-books.
Result:
Non-relevant presence Result:
Relevant presence
This does not mean that you have to choose only one – you can have several targets
– but you need to be aware that for each target you will need different marketing/
sales activities. And this is why even if you could target 10 different segments, you
should choose 1 or 2, so you can achieve focus on your blogs, ads, SEO, and any
other marketing activities.
We have spent enormous time and effort in helping clients identify their ideal clients.
We even wrote a whole e-book for the best way to identify your ideal client. So make
sure you’ve done your homework and identified your ideal client.
Here are a few target audience examples (these are real examples from our clients):
Client Target 1 Client Target 2 Client Target 3
Geography: United Kingdom Geography: United States Geography: Australia
Company Headcount: 1-10 Company Headcount: 500+ Company Headcount: <500
Title: Founder, Co-Founder, Industry: Management Title: Director, Managing

CEO Consulting Director
Seniority Level: Partner, Industry: Information

Function: Purchasing
Owner Technology and services
Target: 59.800 leads Target: 1.200 leads Target: 12.150 leads
Have in mind that this is a double-edged sword. On one end, if your criteria are too
broad, it would mean that you will have a lot of irrelevant prospects in your group.
On the other hand, if you have a laser-focused target, you will have too few people
to get in touch with. You need to be balanced based on your product/services so
you can have an optimal number of potential prospects.
2. Sales
Navigator
filter setup
From the ICP research, it should be fairly easy
to select the LinkedIn filters (location, industry,
size, or other attributes) that make them an
ideal client for you.
But more importantly, the research should also

recommend the profile of the people that you
need to approach, adding more attributes in
terms of location, function, title, and many
other attributes.
If you have a Sales Navigator profile, it will give

the following filter options:
Based on these filters you can get your target audience to a finite number, which you
can see and measure. And knowing the number of potential prospects could define
your approach. If you have 500 companies in total as a target, then you should play
with the filters, to get a significantly bigger number. Aim for at least 10.000 potential
prospects.
For the LinkedIn Sales Navigator Rookie
If you are an experienced LinkedIn Sales Navigator user, feel free to skip this part.
But, if you are still having doubts about what you will get if you pay the monthly fee,
I’m sure that this will be of help.
You can easily get lost in the ocean of filtering options that Sales Navigator has, so
let me be your guiding light. There are 3 filters that are a must in any account-based
search if you want LinkedIn to provide you with targeted accounts of course. The
holy lead generation trinity is industry, geography and company headcount. Captain
Obvious reporting for duty – geography represents the location of the companies
that you are looking to target. Company headcount represents the number of
employees in the companies that you are targeting. LinkedIn Sales Navigator has
the following options:
• Self-employed • 501-1000 employees
• 1-10 employees • 1001-5000 employees
• 11-50 employees • 5001-10,000 employees
• 51-200 employees • 10,001+ employees
• 201-500 employees
Pretty straightforward by now, right? But things get complicated when it comes to
the industry filter. Here LinkedIn has 147 industry options. And you know what’s
the saddest part? When you can’t find the one that you are targeting with all those
options. If you want to know if they have the industry that you need or if you will
need to make a combination out of two or perhaps guess in which industry the most
companies that you want to target are hiding (I’m pointing at you SaaS), here comes
the list. Fingers crossed that you are one of the lucky ones and are going to find the
ideal industry in their list.
3. Build a profile that sells
I’ve seen many clients polishing their LinkedIn profile before considering the ideal
client. That is wrong. How can you tailor your profile if you don’t know who you are
talking to? You will end up with a generic profile that does not resonate with your
target. So, instead, first, understand your target. Once you have a clear picture of
who you are targeting, you can polish your profile to talk to that specific audience.
Before even considering reaching out to people, you must ensure that you have a
profile that sells.
The foundation of all LinkedIn effort is focused on a person. And that person’s profile
should have a clear message – a synergy between the photo, the experience, and the
about section. Most people set up their profile as a CV – which is boring. What you
really need, is to look at your profile as one of your marketing/sales funnels.
Think of your LinkedIn profile as a shop. It represents
the personal brand of you, as well as representing the
company’s brand. A properly set up LinkedIn profile
can give you an SEO boost. It can position your profile
first in the search results, as well as attract your ideal
client. This means you will attract more customers to
your shop. Our team has spent significant time testing
and figuring out the best way to set up a LinkedIn
profile that actually brings customers in. Polishing your
LinkedIn profile is a must – but after you are clear who
you are targeting.
For example, you could target SaaS companies. Then

your profile should (within 5-10 seconds) show a SaaS
person that you are relevant and worthy to connect
with. So, the profile’s emphasis should be on how you
can help SaaS companies improve their subscription
rate or reduce churn rates – terms that are crucial for a
SaaS.
Having a strong LinkedIn profile affects the acceptance rate, response rate, and even
the conversion rate. It’s obvious that the most effective LinkedIn profiles are the
complete ones. A profile that’s missing important information makes the reader
wonder if you’re hiding something or you simply don’t take your brand too seriously.
Take the time to fill in the content in all sections. This proves that you are thorough
and have good follow-through.
Here are the most common (and obvious) aspects people overlook.
Profile and Cover Photo. It goes without saying that your photo needs to be
professional and approachable. The stats say that LinkedIn profiles with professional
headshots get 14 times more profile views. Wow, those are some big numbers. Maybe
you should consider doing a professional photoshoot just for LinkedIn (assuming
that you haven’t done one already).
When choosing a photo you should also make sure that you have a warm and
engaging smile and that you look genuinely happy. Additionally, your photo must
be a good quality one, and it is advisable not to use a group photo. Face forward so
you are “looking into the eyes” of those who are evaluating you. In fact, studies have
shown that your LinkedIn profile is 40% more likely to be clicked on if it contains
a photo. Remember, this picture is often the first time a prospect will see your
face. Make sure it leaves the right first impression. If you haven’t chosen a custom
background image, then you will have the same blue image that most other profiles
have. Replace it with a picture that helps you boost your brand’s attributes.
Profile summary. This is where you really sell yourself to potential connections.
Your summary should expand on what appears in your headline, highlighting your
specialties, career experience, noteworthy accolades, and thought leadership. It
should briefly summarize what your company does and how it helps your clients. It
should also show the passion behind your work. You should also expand on your role
and functions within the company or your core product and service. Furthermore,
you can share testimonials or achievements that showcase the positive results you
have achieved.
Your opening sentence can be a question. It should be positive and keep the reader
interested in learning more.
How does the product/service provide value for the customers? How does the
client help people, or a business achieve their goals? You can check the website for
testimonials to see the main differences the company is making for its customers
and also use the specific skills and the experience of the person as a starting point.
Focus on efficiency, making money, achieving more, reducing costs, etc.
Relevant content. Visual content’s importance is constantly growing, so if you have

relevant videos, presentations, infographics you would like to include on your profile,
make sure you do.
Recommendations and Endorsements. Endorsements give people viewing your
profile a quick, visual sense of what you’re valued for. Recommendations take
things a step further. They are personal testimonials written to provide insight into
your professional brands. So, if you ask people you’ve worked with, or within your
community, you can easily enrich this LinkedIn section.
Experience, Education and Volunteering. When it comes to the education and

experience section, always choose your employer or educational institution from
the LinkedIn list. This will automatically add the appropriate logo to your profile. In
addition to the visual appearance, your profile gets an extra dose of credibility, thanks
to the brand association. Your Employment and Volunteer Experience Section needs
to be filled out with your experience professionally or as a volunteer, mentioning
relevant achievements and areas of expertise.
Add the experience that complements what you are currently doing. Make sure
you highlight the accomplishments and results that you achieved within your work.
If you think that it’s appropriate, use the job title as a place to add some of the
keywords. That cannot be possible for every previous job experience, as they might
not be related to the same field, but you can try to include them.
Skills. Add skills related to the keywords used in the previous sections of the profile.
You can add a maximum of 50 skills and make sure to add skills that you know you
will be endorsed for.
Powerful LinkedIn Headline. Your LinkedIn Headline should grab your reader’s
attention and compel them to read more. It should clearly state what you do, who
you are, and what benefit you bring to others.
Considering your headline, you have two directions – stack it with relevant keywords
or craft it as a statement. We recommend the second one.
Here are a few examples of headlines stacked with keywords:
• Executive Leader ● Marketing Strategist ● Expert Consultant ● CRM & Loyalty ●

Customer Experience
• Project Manager ► Made in NY Campus at Bush Terminal | Quality-obsessed
Construction Professional
• Sales Professional ► Security Systems Integrator ✸ Commercial Solutions |
Healthcare | Higher Ed | Hospitality | Retail
On the other hand, here are a few examples of what a statement headline should
look like:
• Here, we put emphasis on the benefit the person provides or how he/she helps
people/companies to achieve _____ (insert value).
• Helping Companies Translate Their Business Goals and Ideas into Operational
Reality and Positive ROI
• Helping Businesses Develop Strong Sales Forces through Intensive Sales Training
Programs
4. Prepare engaging messages
There is a science behind knowing what to write and at what point. Over the years,
we have conducted outreach for hundreds of clients, closely measuring what kind of
messages work and which don’t. Based on this effort, we’ve made a separate e-book
on how to craft the perfect B2B outreach copy. I have seen a new copy tripling
our results. So you should really consider making a good outreach copy plan. Our
outreach sequence is usually 3-5 messages long, with each email bringing the cold
prospect closer to you.
But you must differentiate between e-mail and LinkedIn messages. When it comes
to e-mail, you have a formal introduction, body and a greeting followed by a
signature. On LinkedIn, you have an open chat conversation where you don’t need
an introduction or a signature. And this is a huge difference. If you start sending
messages on LinkedIn as you would on e-mail, people will know that you are
approaching formally. LinkedIn is a network, where business people can simply chat.
So before sending a message, consider if you would send that kind of message to a
friend or an existing client?
The plan is simple – once you know what the marketing campaign end goal is (free
trial, subscription, meeting, etc.), then you need to decide on the touchpoints in
order to move cold prospects up to the point where they are ready to engage.
5. Campaign
Execution
Did you know that you can have up to 30.000
LinkedIn connections? How many do you have
currently? Imagine the potential a LinkedIn
with 30.000 relevant connections could have.
A single post will reach 30.000 potential
prospects – with ZERO advertising costs.
Now, here is the thing – 30.000 irrelevant

connections don’t have a value. So you need to
be really picky in defining your ideal prospect
and focus your LinkedIn efforts accordingly.
Luckily, LinkedIn has a very sophisticated
search based on many parameters (especially
if you have a Sales Navigator profile).
5.1. Sending connection requests
I’ve experienced many bad examples, where even at the invitation message I get a
full pitch. And I don’t connect with those people – as they are intruding on my space,
without even politely asking to. When creating the messages, each of the messages
should have one specific goal.
The main goal of the invitation message is JUST to get connected. Nothing more. So
the more general and short you are at that stage, the better.
Once you get accepted, you have a short window to follow-up. Here you need to
pique curiosity through a short, concise, and intriguing message. So the one single
goal of the follow-up message is to provoke a response. Nothing more.
It is at a later stage of the relationship where you can afford to ask for a meeting.
Our e-book “The B2B Outbound Copywriting Playbook” covers exactly this aspect
of the LinkedIn outreach.
Remember, the main goal of the invitation message is to simply get connected. Not
to introduce yourself, not to try to sell a product – but to just simply get connected.
You will have plenty of opportunities to pitch down the road, but you will have none
if you don’t get connected. Here are a few examples of how simple the invitation
message should be:
Invitation Samples 1 Invitation Samples 2
Invitation Message Invitation Message
Hi {first name}, Hi {first name},
Your profile is very impressive, I I was going through the platform, I noticed
would be very glad if we connect. your profile and I liked it very much. I am
looking forward to connecting with you.
Regards,
Signature Regards,
Signature
Invitation Samples 3 Invitation Samples 4
Invitation Message Invitation Message
Hi {first name}, Hi {first name},
Your profile is really interesting As a fellow business leader I imagine you

and caught my eye, it looks like are also looking for ways to grow your
we share some common ground. business. I see that we share a number of
Would you be interested in con- common interests.
necting?
Would you be interested in connecting
Regards, with a view to exploring future business
Signature opportunities?
Regards,
Signature
From the hundreds of invitations that we receive on a daily basis, barely 10% put in
an effort to write anything, and when writing, barely 1% of them are not trying to
sell me something.
And this has to be done daily, every day. Imagine if you start sending 100 invitations
to your ideal target, daily. That means 500 invitations per week, 2.000 invitations per
month, or as much as 24.000 invitations per year. And if you reach a 40% acceptance
rate, it means that you will have 9.600 new connects. If you have a 50% acceptance
rate, it means that you will have 12.000 new highly targeted connects per year.
5.2. Sending the follow-up sequence
If a highly targeted person accepts your connection request, you are one step closer.
It means that now you have access to their posts, problems, and if you so wish, you
can directly message them without any additional costs.
Having 30.000 people in your network, or even having 3 different profiles with 30.000
people each, means nothing if you are their silent friend. You need to keep the ball
rolling while the connection is still fresh. At this step, you start to interact with your
target audience, so they can be aware of your existence. This can be done by sending
tailored messages. Not just one. You can set up a sequence of 3-5 messages with a
2-3 days delay between each one. The goal of each message is to provoke a different
emotion in order to push the prospect to respond.
When the main goal is receiving a response, usually the messages are tailored
towards curiosity or scarcity, since it is the only way to provoke a response. But if the
prospect responds at any stage it should be moved to the next stage.
Message Samples 1 Message Samples 2
Follow up Message Follow up Message
Hi {first name}, and thank you for Hi {first name}, thanks for the add.
accepting me.
Quick question: Are you currently using
We offer services that will help you turn LinkedIn to achieve higher sales and B2B
organizational challenges into business leads?
success. Are you currently facing any?
P.S. We offer customized LinkedIn Lead
Regards, Generation solution developed to help
Name you engage with your target audience.
Thanks,
Name
Message Samples 3
Follow up Message
Message Samples 4
Hi {first name},
Follow up Message
Thank you for accepting my invitation.
Hi {first name}, thank you for accepting
I’m always curious to learn more
me.
about my new connections, see how
we might be able to help each other,
Are you currently happy with the way
either directly or indirectly through our
that you [enter situation/product/
networks.
circumstance]?
A little bit about me, I’ve worked in
We’re currently helping [enter a couple
{Industry} for more than 30 years.
of company names in here] with [enter
I’ve devoted much of my career to
situation/product/circumstance] and I
helping companies like yours achieve
thought there might be a good fit for
significant operational improvements
your company too.
from increasing productivity to driving
efficiencies and improving customer
Our {product name/service} has
satisfaction.
garnered a lot of attention in the
marketplace and I think it’s something
Quick question: what are your most
that your organization might see
pressing field service management
immediate value in.
issues?
Could we schedule a call to discuss this
Regards,
further?
Name
Thanks,
Name
5.3. Manually handling responses
Once someone is your first connection,
you can communicate with them. In
addition to the first follow up message,
you can start sending a sequence
of LinkedIn messages (including
attachments) where you can pitch your
product/service, ask them to visit a link,
or even send them an attachment with
a proposal/offer.
So when the prospect responds, and the

response is positive, we can assume that
they are curious. Now it is up to you to
start the nurturing process. Once the
rapport is established, you should aim
to move them toward the end of the
marketing campaign – whatever the
goal is.
Chit-chatting on various topics, sharing

relevant articles (even if they are not
yours), could expand their openness to
hear you out. This is the time-consuming
part – when you start to show that you
care for your target audience. It requires
patience, nurturing, and providing value
for them and being there when they
actually need your help.
5.4. Reporting
Executing a LinkedIn campaign without any metrics is a shot in the dark. If you want
to have a deeper understanding of the campaign you should follow these metrics:
1. Invitations sent – This can be easily monitored since it represents the number of
invitations sent by your profile. It can be daily, weekly, or monthly.
2. Acceptance rate – What percentage of targeted positions accepts your invitations.
This is the first, but critical step. Since the more prospects accept your invitation,
the more they are exposed to your campaign. If the acceptance rate is low, you
should look at your invitation message and your LinkedIn profile – as those are
the 2 main variables for increasing the acceptance rate.
3. Follow-up rate – When the prospects start accepting your connection requests,
the next step is to follow up with a direct message. And you should follow up on
all the prospects that accepted your invitation.
4. Response rate – With the follow up messages sent, some will respond positively
(and you should keep talking to them), some will respond negatively (and you
should politely say goodbye to them), but there will be many that will simply ignore
you. Most of the time, the ones that ignore your messages are the majority. You
should send a 2nd, 3rd, and even 4th message to those that are non-responsive.
We have built a campaign report that you can get here. We use this report sheet for
our own LinkedIn campaigns and those of our clients. We are constantly working on
its improvement. We share this with you not to only help you define and measure
your LinkedIn outbound KPIs, but so you can have a clear view of the direction you
are heading. This way you can keep on experimenting with your LinkedIn outreach,
measure the outcomes, and work vigilantly on their improvement.
6. Final Thoughts
Creating and executing a LinkedIn campaign that will bring you clients that you can
close, takes time. Results will become more visible with time. You should be able to
see amazing results if you keep the campaigns going for 3 months since within that
time you will have sent enough invitations, connects, as well as done follow ups and
created leads. The LinkedIn benefits can be divided into:
1. Direct impact: The actual number of closed clients. The main campaign goal is
to bring more closed clients.
2. Warm leads: Even if you don’t manage to close them, they will have gained a
deep understanding of your solution. Probably some of them might get back to
you in the future.
3. Prospects: People that expressed interest in your solution. You will have more
prospects than warm leads. Although some will be disqualified, they will still be
aware of your solution.
4. Connections: This will be the most numerous group. They will be aware of
your existence and with proper nurturing, they can be turned into clients in the
upcoming 3-6 months.
5. People that did not accept your connect request: There is a rule that after 3
months you can re-invite them. The logic behind this, is that after 3 months they
might be at a more suitable business place and could be more perceptive to your
solution.
As a side benefit, you can publish on LinkedIn and get exposure to your target
without any additional advertising costs. But more importantly, you will be able
to follow their problems, their comments, their reviews – in short everything that
is happening in their business. This gives you a non-intrusive opportunity to ask
additional questions, and to offer thoughts and suggestions. At the end of the day
– that is how trust and loyalty are built.
I WISH YOU A SUCCESSFUL OUTREACH!
I have tried my best to sum up my experience and knowledge
in order to give you the blueprint for LinkedIn campaigning.
I sincerely hope that my effort was not in vain. I hope that
reading this e-book was a pleasure for you as it was writing it
for me. I hope that you gained a bit of insight into my world
and that you will succeed in your efforts (hopefully with my
help ☻).
However, no matter how hard I tried, I couldn’t give you a

simple LinkedIn marketing formula. After all, every business
is different. There are just too many variables that we need
to take into consideration, so every growth path should be
customized for it to be more successful. I have given you the
blueprint of the shortcut, it is up to you to design the details.
If all of this seems like too much trouble for you to go through,
or you simply want to rely on experienced professionals, I am
here for you. I can hold your hand, and walk along with you
on your path to success.
Hire Me As A Consultant
If you know the outreach path that you want to take, but you
need help with the execution, BizzBee Solutions is here for
you.
Schedule A Meeting
About the author:
I am inspired by growth. Growth in people,
companies, relations, and businesses. By enabling
and sharing my energy, knowledge, and curiosity in
everything I put myself into, I have been given the
opportunity to do just that throughout my career
– make things grow. Helping organizations to grow
with the right people and skills, entrepreneurs to
build attractive places to work and employees to
develop and improve their strengths. I always strive
to see what’s around the next corner and believe it’s
a sport to think and do things differently rather than
a challenge.
As a Senior Business Consultant and a Serial

Entrepreneur, it’s not just my job to guide startups
and businesses on the path to prosperity. It is my
duty as the proud owner of BizzBee Solutions – a full-
stack solution provider from concept to market. We
combine multiple services into one robust solution,
smoothing out the road to success.
Danco Dimkov, MSc, Executive MBA, CMgr, CMC

Founder and CEO - BizzBee Solutions
© 2020 Danco Dimkov.
All rights reserved. No part of this publication may be reproduced, distributed, or

transmitted in any form or by any means, including photocopying, recording, or other
electronic or mechanical methods, without the prior written permission of the publisher,
except in the case of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law. For permission requests, write to the
publisher, addressed “Attention: Permissions Coordinator,” at the address below.
www.BizzBeeSolutions.com | Contact@BizzBeeSolutions.com
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06 Reengineering LinkedIn Lead Generation

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06 Reengineering LinkedIn Lead Generation

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REENGINEERING

Define your ideal client 8

Sales Navigator filter setup 11

For the LinkedIn Sales Navigator rookie 13

Build a profile that sells 14

Prepare engaging messages 19

Sending connection requests 21

If you have a knack for blog writing or you

Of course, there is. And you must have heard

So if there is a spot, where you have businesses and decision-makers available at

Managed properly, LinkedIn can be

“Every company can benefit “We are targeting all

“Our target is anyone that “Our target is anyone that

Client Target 1 Client Target 2 Client Target 3

Geography: United Kingdom Geography: United States Geography: Australia

Company Headcount: 1-10 Company Headcount: 500+ Company Headcount: <500

Title: Founder, Co-Founder, Industry: Management Title: Director, Managing

Seniority Level: Partner, Industry: Information

Target: 59.800 leads Target: 1.200 leads Target: 12.150 leads

But more importantly, the research should also

If you have a Sales Navigator profile, it will give

• Self-employed • 501-1000 employees

• 1-10 employees • 1001-5000 employees

• 11-50 employees • 5001-10,000 employees

• 51-200 employees • 10,001+ employees

For example, you could target SaaS companies. Then

Relevant content. Visual content’s importance is constantly growing, so if you have

Experience, Education and Volunteering. When it comes to the education and

Here are a few examples of headlines stacked with keywords:

• Executive Leader ● Marketing Strategist ● Expert Consultant ● CRM & Loyalty ●

Now, here is the thing – 30.000 irrelevant

Invitation Samples 1 Invitation Samples 2

Invitation Message Invitation Message

Hi {first name}, Hi {first name},

Invitation Samples 3 Invitation Samples 4

Invitation Message Invitation Message

Hi {first name}, Hi {first name},

Your profile is really interesting As a fellow business leader I imagine you

5.2. Sending the follow-up sequence

Follow up Message Follow up Message

So when the prospect responds, and the

Chit-chatting on various topics, sharing

However, no matter how hard I tried, I couldn’t give you a

As a Senior Business Consultant and a Serial

Danco Dimkov, MSc, Executive MBA, CMgr, CMC

All rights reserved. No part of this publication may be reproduced, distributed, or

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