Proposal by

Ghifar Ulwan
ghifar.Ulwan@gmail.com
081334567695
 The Covid-19 pandemic is changing consumer behavior
rapidly. The limitations in carrying out daily activities in
public spaces, including shopping for necessities, have
made technology a mainstay.

Consumers switch from shopping habits in physical stores

to online stores. Anticipating the migration of consumers
who visit directly into online buyers, retail companies are
competing to improve their online sales site.

https://infokomputer.grid.id/read/123058720/penjua
lan-online-meningkat-situs-e-commerce-perusahaan-
retail-perlu-siapkan-5-hal-ini?page=all
 Although IndoApril stores are scattered everywhere near
homes and have become the largest retail outlets in the
country with a collection of 18,271 outlets or 50.5 percent
of the total retail outlets in Indonesia. However, the
Covid-19 pandemic has made many people want to limit
themselves from leaving their homes.

IndoApril has provided a special site for consumers to

shop online, through the Klik IndoApril site.

https://nextren.grid.id/read/012177875/cara-belanja-online-di-
indomaret-seluruh-indonesia-klaim-1-jam-sampai-di-rumah?page=all
According to the head of the payment system
policy department of Bank Indonesia (BI)
during the pandemic, e-commerce sales
increased by 26% with new consumers by 51%.

In addition, economic activity in e-commerce

recorded an increase of up to 40.6% according
to the big data review report on the impact of
Covid-19 compiled by the Central Statistics
Agency (BPS). Online sales also spiked sharply
during the pandemic.

Meanwhile, according to BMI Research,

women who are most interested in
online shopping are 53%, and 56% are
between 18-30 years old, while in terms of
teenagers 18-23 years old are students.
Therefore, Kompas & Kompas.com Daily together
with IndoApril collaborated to carry out a digital
activity to invite female audiences to make online
transactions using Klik IndoApril on
 Gaining awareness Do the engagement Amplify your key
through 2K media program to get the messages and your
inventories, such as: deeper interaction program in 2K media
banners, social media, with your audiences inventories
and advertorials
 Mother Media Channel

Why? Becouse Mother is the • Banner Website Kompas.com

most loyal consumer in • Banner Apps Kompas.com
Indonesia • Instagram Kompas.com
• Space Ads Harian Kompas
• Article Advertorial Kompas.com
• Banner Apps KLIK INDOAPRIL
Behavior & psychologic • Instagram KLIK INDOAPRIL

SES A & B Digital-savvy 75% 25%

22 – 40 years old Family-concerned
Exposure
Urban & sub-urban Housewife & career
woman Online Local
 Why Fitri Tropica?
Fitri has a fun persona, interesting shooting, and is creative.
Fitri Tropica | @fitrop
Actress, influencers, & comedian

ER: 1.10% 1.2M Followers

Avg likes: 13,355.30
Avg comm: 217.31

Why Donna Agnesia?

Donna Agnesia | @dagnesia Donna Agnesia has the persona for the character of a
modern, digital-savvy, active, and dynamic mother.
Actress & influencers
ER: 1.05% 2M Followers
Avg likes: 20,922.50
Avg comm: 301.75
Promotion about the program and
KLIK INDOAPRIL through advertising
space in online and print

KPI: 20.000/pv
(All running through KG Media Network)
Long-term program (3 months) to
discuss, inform, and engage the
KG Media audiences about “Tebus
Murah, Bisa di Rumah” with host and
influencer in 1 hour duration.

Reach: 250 audiences

Community and organic audiences
Platform: zoom and relay to
KG media social media platform
 • Tebus murah harga Rp 10.000 untuk
• Tebus murah harga Rp 5.000 untuk
produk Beras INDOAPRIL 5kg / Tissue
produk Tropical 1L / Sania 1L / ABC
INDOAPRIL 900 gsm
Squash 525 ml
• Gratis Ongkir
• Gratis Ongkir
• Khusus untuk pengguna KLIK INDOAPRIL
• Khusus untuk pengguna
• 5 Voucher Undian
KLIK INDOAPRIL
• Periode Promo 3 bulan
• 1 Voucher Undian
• Periode Promo 3 bulan
 Terms and conditions

• Shopping min. IDR 50,000 is

entitled to 1 stamp coupon
• Shopping min. IDR 200,000 is
entitled to 5 stamp coupons
• Coupons are only obtained when
shopping at Klik INDOAPRIL
Grand Prize Winning Prize • Coupons can be checked via
iPhone 13 Voucher INDOAPRIL apps.
For 2 winners Rp 100.000 • The winner is announced at the
For 10 winners end of the period.
 Tips Berhemat di Rumah Semasa Pandemi ala Fitri Tropica

Program coverage will be reviewed

through advertorials with influencer
interviews about the ongoing promo