ACCELERATING

FUTURE
POST COVID-19
What will remain and what will change?
 5 Back to Normal Consumer Behaviors

After COVID-19 ends, Consumers will still continue their activities like before, because these activities
cannot be replaced completely with digital technology

SHOPPING AT MALL WATCHING AT CINEMA DINE IN VENUE SEEING DOCTOR

Shopping is still an Sound & Big Screen Togetherness & Physical Check and Feel
entertainment Experience Celebration Safe

However, these activities will be carried out with extreme caution because Consumers still think
another un-anticipated viruses may arise, so Consumer will prioritize their decision for more safety
reasons.
 5 Back to Normal Consumer Behaviors

Boredom after staying at home will

make Consumers continue to choose to
travel after the PSBB and Covid-19
period is over.
TRAVELLING & LEISURE
Boredom after Stay at Home
Travel and Leisure will return to normal
after the PSBB.

From Home Lifestyle
1 2
1. The fall of mobility, the rise of
stay at home
2. Online shopping – more
demand, more deeper
behavior
3. Food Delivery, from
“indulgence” to “utility”
4. Frozen food Convenience
solution
5. Going Omni Channel
6. Entertainment anywhere
7. Video meeting as a new way
of cost reduction
Empathic Society
2
1. The rise of Empathy and
Solidarity
2. More religious
Anticipating Lifestyle Shifting
Digital is New Engagement Habit Health Centric
3 4
1. Virtual experience is the next 1. Self distancing is a new social
big thing interaction
2. The emerging of VirSocial 2. Contact-free lifestyle
3. Flexible working hours: from 3. Low-trust society
“9-to-5” to “3-to-2” 4. Constantly-fear Customer
4. The birth of Zoom Generation 5. Herbal is the rising category
5. Cloud Lifestyle
6. Telemedicine: from visit to
virtual
7. Online+Home-Schooling
8. Ibadah Virtual
Sumber: Inventure
 The Fall and The Rise

Covid-19 has a significant impact on consumer

behavior to do all activities from home.

This gives rise to new habits which will become

behaviors that shift the culture of "mobility" to
"stay at home”, Consumer is accelerating future,
faster.

The collapse (fall) of most industries and the

growth (rise) of a small industry provide new
inspiration that digital is no longer a luxury but
has become a necessity

Future Business Opportunities:

The birth of stay @ home economy caused the biggest
disruption in the history of mankind. As a result, most
industries fall (fall), while a small portion actually grows
quickly (rise).
 Channel is the Brand

Future Business Opportunities:

shifting Consumer behavior towards online purchases of goods of
daily necessities such as groceries and daily needs will increase the
volume of the online market very significantly. For companies that
provide these items, now is the time to apply the DTC channel
model (direct-to-customer), not just limited to relying on an existing
Sumber: Inventure marketplace. Remember, "channel is the brand".
 Food Service is Changing

Future Business Opportunities:

With the shift in food delivery services, from occasional to
habitual and from indulgence to utility, the market which is
now growing will grow even bigger. Value added food may
increase through home delivery service
 Going Omni

Future Business Opportunities:

With the enlargement of the online market due to
COVID-19, the official store features in various
marketplaces will be increasingly crowded and
desirable by consumers.
 Virtual is the routine experience

Social distancing and stay @ home lifestyle trends will

be a catalyst for consumer migration to go online.

Everything is bought via online:

• Grocery shopping online.

• Enjoy movies and music online.
• Buy food online.
• Work and study online.
• Play games online.
• Even sports and yoga through live classes online.

Even after Covid-19 ended, people will still shop at

shopping malls and outlets, but the influence of online
shopping in terms of "cheaper" and "easier" is the main
destination for consumers to shop.

Future Business Opportunities:

Mastering Customer Journey habits both offline and online will
provide multiple benefits for Entrepreneurs in winning the share
of wallet and share of life from A Consumer.
Home Education & Entertainment are New Habit

Future Business Opportunities:

The habit of watching at home in terms of education and
entertainment will become a new habit that can improve
relationships with consumers and new revenue to increase
brand awareness and life share
 From “9-to-5” to “3-to-2”
Work From Home (WFH) provides ideas for Entrepreneurs to be
more efficient and results-oriented. Result is more important
than process

This gives millennials more room to work and do business from

home. Many types of work can be done from home, and will
lead to new entrepreneurs so that it will become a Business
from Home Economy.

Changes in working hours will maintain the Work For Home

culture during the pandemic so that consumption at home will
also increase.

Future Business Opportunities:

Gig economy will boom, freelance workers are increasingly in demand,
multi-tasking work will become a new habit. Millennial and Gen-Z will
increasingly be interested in the fields of work and skills that can be
done on a freelance basis. A new tradition of "multi-company" work
emerged, namely remote working in several companies simultaneously.
 Herbs is the rising category

Future Business Opportunities:

After the crisis, the trend to take herbs will be a new habit.
Today's herbal cafes like Acaraki in Jakarta will bloom. So people
hang out while drinking herbal drinks or meetings in herbal cafes
will be common. Ngafe Jamu is becoming part of leisure.
Accelerating Future in Retail Industry
5 (Five) Strategic Customer Experience Evolution
 1. Digital Channel is New Preferred “Store”

Consumer will buy from the Brand that provides channel options by preference
This is the era of Omni Channel
 2. Total Experience in All Aspects

INVENTORY IN-STORE POS

DATA
Digital
SUPPLY CHAIN PROCESSING
Devices

BACKEND FRONT END

PROMOTION
Personalization SOCIAL MEDIA

MERCHANDISING E-COMMERCE
 Retail Digital Experience Components

CLOUD INTERNET OF THINGS ARTIFICIAL INTELLIGENCE

 3. Consumer Journey is “Plan-O-Gram”

Journey Platforms

ATTRACT ENGAGE CONVERT LOYALTY

Journey Analytics
 4. Personalization is New Service

O2O CUSTOMER SERVICE

Data Integration

In-Store Experience Digital Experience

Offline Online
Platform Data Integration Platform
5. Integrated Marketing Experience is New Other Income

Online
Purchase

Contents &
Tech
Enabler

In-store
Purchase

Brand Awareness Sales Conversion Digital

Campaign
 Sample of Integrated Marketing Case

TANGIBLE CONVERSION:

# of Visit # of Transaction O2O Cross Selling Other Income Life Share

Social Media Awareness Leadership Brand Loyalty Big Data Brand Equity

INTANGIBLE IMPACT:
Frontier Digital Marketing Platform
Frontier Digital Marketing Platform
 Frontier Technology Email, Web, App Marketing

Netcore Marketing Cloud

Mobile App
Website Profile
Data
Behavioural
Email Data
Listen
Multi-Channel
Interaction
Retail POS Channel
CRM Data
Ecosystem
 Frontier Technology Email, Web, App Marketing

Voice Website
SMS Messagin
g
Browser Push
Notification
Audience
Converse Targeting

Email
In-App Cookie
messages Re-targeting
App Push
notification
 Frontier Technology Email, Web, App Marketing

Netcore Marketing Cloud

Voice Website
Mobile App SMS Messaging
Website
Browser Push
Notification

Listen Converse Audience

Targeting
Web
Analytics App
Multi-Channel Email
Interaction Analytics
In-App Cookie
Retail POS messages Re-targeting
CRM
Ecosystem App Push
Analyze notification
Channel
Trends
Attribution
Analytics
Email, Web, App Marketing Happy Customer