Electronic

Commerce
The Impact of Coronavirus (Covid-19) for
E-Business
OUR TEAM
ANGGITA HUTASOIT (122190022)
FARHAN NURHIDAYATULLOH (122190043)
DHEA IRDIANA FARESHA (122190045)
ELMA WIJI ASTUTI (122190047)
RHEINA KHAISA RHEHANI P. (122190142)
ENGLISH CLASS (B)
What will we discuss?
01 What is e-commerce?

02 What happened to e-commerce during the pandemic?

03 How does e-commerce survive during the pandemic?

04 How are consumer’s responses for e-commerce during the pandemic?

05 What happened to e-commerce’s revenue before and after the pandemic?

What is E-commerce?
 All About E-Commerce

 Business to Business (B2B)

Electronic commerce
(e-commerce) is any business
activity that uses the Internet and
Definition
World Wide Web to engage in
financial transactions.
 Business to Consumer (B2C)
 Consumer to Consumer (C2C)

Consumer to Business (C2B)
Types  Business to Administration (B2A)
 Consumer to Administration (C2A)
 Online to Offline (O2O)

- Electronic Payments
- Cash On Delivery
- Transfers
E-commerce in Indonesia:
Tokopedia, Shopee, Bukalapak,
Payment Lazada, Gojek, Grab, Traveloka, etc
Examples
Methods
What happened to e-commerce
during the pandemic?
E-commerce During The Pandemic

Consumers prefer online shopping to conventional shopping

Increasing online sales in several sectors

The important role of technology

Increasing logistic sector

Your Picture Here and Send to Back

E-commerce During The Pandemic

According to health protocols, society is

advised to always maintain cleanliness
and stay away from crowds due to the
COVID-19 pandemic. Also, PSBB
policy makes people avoiding many
public places such as offline retail shops

Because of that, consumers prefer online

shopping to conventional shopping for
fulfilling their daily needs, and it makes
various increase of online sales, such as the
55% of food sector, 19% of health sector and
Modern Portfolio 11% of pharmaceuticals sector
Designed
 E-commerce During The Pandemic

E-commerce can’t happen without technology.

Technology helps seller and buyer to do their
activities or transactions in e-commerce.
Technology development facilitates user to use
e-commerce easily.

Purchasing in e-commerce means both seller and

buyer need not meet each other. So, logistic
sector is needed by them to send and receive the
products.
In current conditions, around 60-70% of
Modern Portfolio company shipping transactions come from e-
Designed commerce
How does e-commerce
survive during the
pandemic?
 E-Commerce’s Ways To Survive
Strategy E-Commerce During Pandemic
Research by Facebook and Bain and Company shows e-commerce remains a trend
today. E-commerce companies such as Tokopedia, Bukalapak, Shopee, and Blibli have
also prepared several strategies to seize the market.Tokopedia’s CEO, William Tanuwijaya
said the company saw several people's habits change permanently during the pandemic,
including online shopping habits. There are several e-commerce strategies used during a
pandemic to keep customers loyal using e-commerce platforms such as;

Inviting various sellers Making giveaway events

Customers have various taste
of products. So, companies
can make a collaboration with
many sellers to fulfill
costumer’s wants. By offering
many products, it makes
consumers happy to shop and
choose their needs easier
E-commerce companies need many
intentions from people. If many people
know their companies, it can make their
companies become famous, many people
follow them and become their consumer.
To make it happen, companies can do
giveaway event which the rules are
favorable for them.

Giving lots of vouchers Using paid advertising

There are so many customers
who want free shipping,
discount, etc. By giving
interesting offering for
customers, they will stay loyal
to use the platform.
E-commerce still has to get a
lot of benefits from many
customers, so paid
advertising is needed to get
a lot of customers.
 Television Services
85%

Public Figures
60%

Banners in public
55% Advertising
AdvertisingofofE-Commerse
E-Commerse

Paid Search
75%

Social Media Ads 80%

 How are society’s responses for
e-commerce during the pandemic?
Society’s Responses
One of the responses we’ve seen is how
pandemic situation (self quarantine and
uncertainty condition) changes society’s
shopping habits. The change can be
identified by the time and place they
shop

Because of many policies such as

lockdown, PSBB, and etc, consumers limit
theirselves to buy directly in the market or
shop. Beside if they must go there in urgent
time or to buy products which only sell
there. Society must be able to adapt with
this condition.
 Producer
The pandemic changes our behavior toward
Society’s Responses
online channels, and the change will be
conntinue in post-pandemic. In this case, many Consumer
companies are challenged to survive in the
short-term. The crisis during pandemi also Almost all of people's needs can be found
presents opportunity; companies which brave in online stores, market places, or selling
to invest ambitiously in the right time will be forums, especially during a pandemic.
market leaders. Until now, B2C (Business to Consumer) e-
commerce transactions still dominate in
Indonesia. However, some of peope don’t
realize that online B2B (Business to
Business) transactions are also the choice
which be used by many companies and
Seller customers
The increasing number of orders in e-
commerce is supported by services from
logistic sector, such as tracking systems,
e-wallets, and multidrops. The tracking
system allows consumers to monitor
their goods which be delivered by the
courier
What happened to e-commerce’s revenue
before and after pandemic?
E-Commerce’s Revenue
Before and After Thr Pandemic
E-commerce in
market place sector
Increasing Revenue
During the pandemic, E-commerce in the market
place sector is increase so fast. Because of the
suggestion to "stay at home", many people choose
to fulfill their daily needs by shopping in e-
commerce. It is profitable to market place sector
which offer many products.
E-commerce in the
transportation
sector
Decreasing Revenue
During the pandemic, E-Commerce in the
transport sector is decrease drastically. It happen
because of government policy to close (lockdown)
many places such as airport, railway station, etc. It
has impact that transportation movement will be
obstructed.
E-Commerce’s Revenue
Before and After Pandemic
E-commerce in market place sector
According to the report “A big data review of the impact of
Covid-19 2020" by the Badan Pusat Statistik (BPS), when
compared in January, online sales during pandemic is greater.
Detailed, on the March 2020 the highest sales on Food and
Beverages, which increased 570% from sales in January 2020.
Lowest sales is the sports products which increased by only
170% from the January sales

E-commerce in the transportation sector

According to Carmelita, Kadin Indonesia Field of Transport

recorded a decreasing of revenue for freight transportation has
reached 25 percent up to 50 percent while the decreasing in
passenger transport has reached 75 percent up to 100 percent in
all modes, even the decreasing revenue for the transport of
tourism has reached 100 percent.
Thank You