COLLEGE OF BUSINESS

ADMINISTRATION(CBA)
SEMINAR
ON
E-COMMERCE CHALLENGES AND OPPORTUNITIES
SUBMITTED TO
DEEPTIMAYEE DASH
SUBMITTED BY
SIDDHARTH KUMAR SAHU
ROLL NO - 2209
 DECLARATION BY THE CANDIDATE

I the undersigned solemnly declare that the project report E-COMMERCE

CHALLENGES AND OPPORTUNITIES is based on my own work carried out during the
course of our study under the supervision of Madam Deeptimayee Dash. I assert the
statements made and conclusions drawn are an outcome of my research work. I
further certify that

I. The work contained in the report is original and has been done by me under the
general supervision of my supervisor.

II. The work has not been submitted to any other Institution for any other
degree/diploma/certificate in this College or any other College of India or abroad.

III. I have followed the guidelines provided by the college in writing the report.

IV. Whenever I have used materials (data, theoretical analysis, and text) from other
sources, I have given due credit to them in the text of the report and giving their
details in the references.

Name-: Siddharth kumar Sahu

Roll No.-: 2209

 ACKNOWLEDGEMENT

I would like to express my gratitude towards Madam Deeptimayee Dash

for guiding me throughout the project. I also feel thankful and express my
kind gratitude towards our Chairman Mr. Srinibas Mahapatro for allowing
me to conduct E-COMMERCE CHALLENGES AND OPPORTUNITIES project.
The mentioned project was done under the supervision of Madam
Deeptimayee Dash. I thank all participants for their positive support and
guidance.

I feel thankful to the college staff for giving me such a big opportunity. I
believe I will enroll in more such events in the coming future. I ensure
that this project was done by me and is not copied.
Definition of E-commerce
Electronic commerce or e-commerce is a term for any type of business, or commercial
transaction, which involves the transfer of information across the Internet. It covers a
range of different types of businesses, from consumer based retail sites, through
auction or music sites, to business exchanges trading goods and services between
corporations. It is currently one of the most important aspects of the Internet to
emerge.

Working of E-COMMERCE

The consumer moves through the internet to the merchant's web site. From there, he
decides that he wants to purchase something, so he is moved to the online transaction
server, where all of the information he gives is encrypted. Once he has placed his
order, the information moves through a private gateway to a Processing Network,
where the issuing and acquiring banks complete or deny the
transaction. This generally takes place in no more than 5-
7seconds.
There are many different payment systems available to
accommodate the varied processing needs of merchants, from
those who have a few orders a day to those who process
thousands of transactions daily. With the addition of Secure Layer
Technology, E-commerce is also a very safe way to complete
transactions
 E-Commerce Industry: Challenges & Opportunities to
Address During the Pandemic

The Global Pandemic has been marching on for close to 2 years now, isn’t it time we
look at how it has impacted us! Along with our daily lives, businesses and industries
around the globe have been dealing with the severe impacts of the 2020 Pandemic. In
this paper project, we will be discussing several notable impacts the global pandemic
has had on the eCommerce industry. We have been slowly shifting purchasing
behaviors, relying more and more on eCommerce for the many of our daily essentials,
which has marked significant eCommerce growth over the years. However, with the
Pandemic here to stay for the foreseeable future,
eCommerce demand will continue to grow and demand
will reach all-time highs!

Market structure, working culture, and a magnitude of

additional factors have stirred and shifted the
eCommerce industry. Let’s focus on all the challenges
and opportunities that must be addressed by businesses
operating within the eCommerce realm during this
global Pandemic.
Top Challenges for eCommerce Businesses Amid &
Post-Pandemic
1. Managing the Supply Chains
Imposing lockdowns as a means of controlling the pandemic throughout the world has
disrupted supply chain management markets on a global scale.China, the biggest
manufacturer of goods, has witnessed an
unprecedented drop in orders and
agreements. The Pandemic has had
significant impacts at the core of the global
value chain (GVC) hub regions, including the
US, Europe, and China.Industrial Production
in China witnessed a fall of 13.5 percent in
the early months of the Pandemic.

China is not the only country being

affected, if you analyze the production
activity across GVC countries, you’ll all have
marked declines in goods production.

What can be done?

We must look for other supply chain
options. Research and find other suppliers from developing countries to continue your
eCommerce operations. Numerous countries are willing to provide the right service at
affordable prices.

Below is a list of top products imported from China with an alternative country that
can supply the products to your business:

 Optical, medical and Surgical instruments: India Colombia, Brazil

 Automotive Spare Parts, Vehicles: India, Colombia, Chile

 Apparel & Clothing Accessories: Canada, Brazil

 Furniture & Parts: Mexico

 Electrical Machinery or Equipment: Brazil

2. Consumer Demand & Stock Fluctuations
People have panicked, and it has made them flock from store to store (both online
and offline) to buy necessary goods in excessive quantities. The ‘stay-at-home’
mandate has caused consumers to order an increased volume of essentials then would
be consumed in the coming months. The erratic purchase patterns have led to
unpredictable demand thereby creating supply shortages. Even stores that had
managed inventory well have suffered setbacks due to massive fluctuations in
consumer behavior toward essential
products. The all-around shortages
resulting from the Pandemic forced
many eCommerce stores to shut down
delivery service until they managed
and adjusted inventory levels to deal
with the surge in orders.

What can be done?

Dropshipping business model.

Yes, effectively using a Dropshipping

method for your eCommerce store
typically and especially in times of
crisis can do wonders to grow your
bottom line. Implementing it will enable you to be free from maintaining and
managing inventory allowing you to focus only in growing your online sales.
3. Peak in Website Traffic
During the lockdown phase, eCommerce stores that sold daily necessities products
witnessed never before seen webstore traffic. While people were home, there was a
massive rise in the number of online visitors on top social media channels and popular
eCommerce applications/websites. As per Statist, retail sites witnessed 12.81 billion
visits in January 2020, whereas, in March 2020, the visits soared to 14.34 billion. Many
physical stores who didn’t effectively manage their website or web applications
suffered tremendously. Their e-store didn’t do well in handling the surge in traffic
and fell short in providing smooth user experiences to customers. Moreover, a lack of
digital marketing efforts didn’t garner them with qualified traffic.

What can be done?

Focus on digital marketing and scalable
eCommerce platforms.

In current times, focusing on your SEO

efforts along with the scalability of your
website is crucial. Choose a platform that
works well for your eCommerce store.

Moreover, there are numerous eCommerce

extensions and plugins available on
platforms like Magento, Shopify,
and WordPress. These can be leveraged to
enhance the customer experiences and
visibility of

your business on search engines.

eCommerce opportunities to focus on Post-Pandemic

1. Moving Business Online

If people are still dependent on their physical store to drive revenue, they are already
behind.

The Pandemic has limited numerous face-to-face business opportunities. However,

it’s the best possible time to encourage and attract customers to shop online. we can
even connect with your existing customers online to make a sale.

Here’s what can be done:

 Develop and manage an intuitive eCommerce website with pleasing design and
functionalities

 Ensure you perform

necessary digital
marketing initiatives to
support and boost your
online presence

 Remind your existing

customers about your
webstore via
Email/Social media
campaigns

 Publish appealing offers

on your store enticing customers to spend, refer and engage more with your
brand.
2. Expand Webstore to New Regions/Markets
Digital presence marks your ability to cater to global audiences if they wish to do so!

Apart from their existing customers, with a webstore, they can widen their customer
reach. Expanding their online presence to places where they may otherwise have no
significant presence will enable their brand to tap into new markets and expand their
audience.

Developing a B2C or D2C website on a reliable eCommerce platform will help them
bypass disruptions in the supply chain, and assist in leveraging new and effective ways
to boost revenue from the online space.

3. Adding Relevant Features

People might have an eCommerce store for their
business, but do people update its functionalities or
features to meet current demand?

If not, they are going to lose customers.

For a webstore to remain current, it has become vital to add ‘Stock Status.’ people
might be aware of their stock inventories, but their visitors are not. Keeping them
informed will help them gain trust and build their loyalty.

With eCommerce platforms such as Magento, there are customized Stock Status

extensions that can be integrated to automatically display stock status, including
condition, number, etc.

Apart from displaying real-time stock levels and pricing, the can also consider
integrating the following features:

 Allow customers to track their deliveries

 Ensuring all out-of-stock goods are marked the same on the webstore

 Sending out emails/SMS/emails once the out-of-stock items are back in stock
 CONCLUSION

For the conclusion, if people don’t have an eCommerce store or are wondering
if it will work given the current circumstances. This is the time to begin a store
online. Whether they have an existing brick and mortar business or are
considering starting a new one, online, the future is eCommerce.This global
Pandemic has taught us the importance of reliable, well-managed eCommerce
brands! In times like these, if you’re a business providing necessary products in
demand by consumers, existing customers will not abandon you and new
consumers will find you! E-commerce still represents one of the business
methods that take advantage if done the right way, even if the stock market
and commodities fell, but E-Commerce still able to survive and receive high
transaction. E-commerce has a tremendous opportunity in the course of or
business in India. In addition, it is also to introducing new techniques and styles
in a transaction. Use the extensive E-Commerce in the Internet world is
actually much better to bring the goodness of the individual or the state.E-
Commerce has undeniably become an important part of our society. The
successful companies of the future will be those that take E-Commerce
seriously, dedicating sufficient resources to its development. E-Commerce is
not an IT issue but a whole business undertaking. Companies that use it as a
reason for completely re-designing their business processes are likely to reap
the greatest benefits. Moreover, E-Commerce is a helpful technology that gives
the consumer access to business and companies all over the world.