Digital Marketing During Covid-19 – Consumer’s

Perspective –
As we know that the covid 19 pandemic has impacted every sector at a very
large scale. For some sectors it has emerged as a boon and for some curse.
So if we talk about digital marketing then we can firmly say that digital
marketing has emerged like anything during pandemic. Everybody directed
themselves towards the use of digital media whether it is for entertainment
purpose or for shopping or for gaining knowledge from online platforms. It has
completely changed consumer’s perception towards online platform whether
in the form shopping or online money transactions or for studying. Most
people’s perception also changed to safeguard themselves from covid so they
started to do everything digitally , some has started to avoid from going
outside.
Despite constant changes, improved communication for both consumers and
employees is important. However corporations ensure that a consistent
message is transmitted through all channels and even points of
communication. There are also those who open up new communication
networks and expect to attract whole new audiences. New digitally engaged
customers develop specific standards and new opportunities to build trust and
relevance. advanced search features with functions such as dynamic range
development enable users to define their own product experience. Hearing
and tracking of shortage goods and offering sufficient alternatives or fair
return times or drawing on alternate stocks and offering shut-down facilities
offer a differentiated level of customer support and comfort. Online shopping
is the act of buying a product or service through any e-stores with the help of
any website or app. Tarhini et al. (2021) stated that shopping through online
channels is actively progressing due to the opportunity to save time and effort.
Furthermore, online shopping varies from direct e-store and indirect e-store
about their perception against the actual experience. In the developing
countries, the difference between the perception and actual experience of the
consumers varies when buying from indirect e-store compared to the direct e-
store. On the contrary, as the world has been suffering from the COVID-19
pandemic, it has brought drastic changes globally in many sectors, business
being one of them.
 To survive, switching traditional shopping or trade toward digital was one
factor that captured the attention across the globe on a larger scale. In April
2020, Walmart reported a 74% increase in online sales even though they faced
a low customer walk-in at stores.
In this way Covid has completely changed consumer’s perception towards
digital marketing.