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ASSIGMENT
by ni made vici g.

batch 9 section amsterdam

 INSTAGRAM PROFILE ANALYTICS
Sun, 1 May 2022 - Fri, 24 June 2022

From the data above, we have low As we can see from the data above, most of Uniqlo's
Engagement Rate, low Like Rate followers are female and aged 18 - 24 years old,
and 0% comment. Indonesian.
Based on the data that we have here, the best time to posting our content are:
On Tuesday 6 PM and 12 PM, we have the highest engagement rate and audience
angagement is quite high too
On Saturday we have % ER that above the average, and at 11AM and 3PM we have
the highest audience engagement times.
On Sunday, the % ER above the average, also at 5-7 PM and 12 PM we have high
audience engagement times
Using 2 best hashtags, which are #UniqloIndonesia and #UniqloLifeWear
TOP 3 HIGHEST ENGAGEMENT CONTENT

Top 3 highest engagement (like +

comment) content are:
Product, contains about the product
and its advantages
Promotion, contains about "Arigato
Indonesia" offers.
Recent Collection, contains about
our newest collection.
 COMPETITOR ANALYSIS
uniqlo Erigo zalora

1,5 M followers 2,5 M followers 772K followers

3,835 posts 6,319 posts 9,799 posts
ER o,o4% ER o,o7% ER o,o2%

Uniqlo has low engagement rate but it still have high number of follower. We can increase
its engagement rate by produce high quality content such as quiz or giveaway content.
 BUSINESS GOAL SOCIAL MEDIA
PROBLEM SETTING GOALS

Engagement rate of Increase 2,5% Increase engagement rate by

Uniqlo's IG is still low 0,04% engagement rate within posting high quality content
3 months and do more engage with our
audience by 2,5% within 3
months

Low number of post Increase number of post by 30% Post content intensely
every month like 4-5x in a week to
increase number of post
ny 30% every month
TARGET
AUDIENCE
Demographic Interest
Behaviour
Primary Audience
Fashion Our core audience who
Female Online purchase often interact and have
18-24 years old Style
Impulsive shopping high interest towards our
Single Shopping
Follow trends brand.
Social media

Demographic Interest
Behaviour
Secondary Audience
Fashion Audience who still have high
Male, Female Digital natives
Style consideration towards our
25-34 years old Follow the trends brand.
Married Shopping
Online purchase
Social media
 SOCIAL MEDIA PLATFORM

instagram facebook youtube

Posting on "best time" based on
previous insight data that we have
Produce high quality content that
can increase ER of our IG
Reach Gen Z and Millenials audience
Reach Gen Y and Community
engagement
Can be synced with Instagram with
post scheduled
Platform support for campaign
Reach wider audience
Produce high quality video
content
Campaign friendly
Youtube is the 2nd largest
search engine
 Campaign
THEMES
"Bold Your Basic"

UNIQLO through organic social media platform which are

Instagram, Facebook and Youtube, wants to target Male and
Female aged 18-34 years old who loved basic fashion but
confusion to give a statement for their fashion to having a
courage to build a bold fashion statement by providing
content about product, OOTD ideas, tutorial, giveaway and
promo offer during our campaign.
 Campaign
PHASING
august september october

Campaign Launch
week 1 Engagement Promotion & Offers
(Teaser)

week 2 Promotion + KOL Promotion + KOL Engagement

Challenge Winner Announcement

week 3 Promotion & Offers
announcement

week 4 Store location + Product knowledge Final offer

Product knowledge
TEASER
VIDEO CAMPAIGN "BOLD YOUR BASIC"
Bringing the basic daily fashion into a bold
classy fashion. (Commuting to work, Study
at University, go-to-cafe, etc.)

Focus on Uniqlo's genderless functional

clothes to added the statement and how it
will change the whole look.
CAMPAIGN
ACTIVITY
#StyleUniqLo
Ask audience to participate in a photo
submission contest of their daily life
(commute, activity or hobby) along with
Uniqlo product.
 POST CAMPAIGN
WINNER QUALIFICATION Prize:
Rp 2,500,000.00 Uniqlo Shopping
Terms & conditions: Voucher for 5 winners
1. Follow instagram @uniqloindonesia
2. Male and Female participants
3. Post the best picture of you wearing Uniqlo product, tag @uniqloindonesia and use hashtag
#StyleUniqLo
4. Purchase Uniqlo products (all items)
5. Use your primary IG account (no fake account)
6. Explain how Uniqlo product brighten your life and helps you through
 KOL ER 3,00%

COLLABORATION 216k followers

These all 3 :
Fashion icon, used to attend High End Brand event
Engage with their followers
Engagement rate are quite high
Majority of their followers are female
ER 7,80%
1,5M followers

ER 3,43%
358k followers
 KOL
ACTIVITIES
Collab post with KOL
Promote casual and female clothing line with Nazla Alifa
Promote sports and formal clothing line with Refal Hady
Talk about styling references with BeCe
Mix and match genderless clothing with 3 of them
Talk about where did they usually get inspiration for their look, for daily wear or for
attend some big fashion event
 BUDGET
ALLOCATION
type quantity price total

KOL (est.avg) 6 rp 35 m rp 210 m

advertisement 5 rp 15 m rp 75 m

post boosting 4 rp 10 m rp 40 m

prize 5 rp 500k rp 2,5 m

total total total rp 327,5 m

thank
you