Tugas UAS Sosial Media

Marketing
T a b l e of C o n t e n t s

1. Background
2. Data Insights
3. SWOT Analysis
4. Total Budget
5. Expect the Rusult
Background

Uniqlo is a global brand and Clothing Industry

Company from Japan.
Marketing strategy Uniqlo has the promotion in
different types of roles archetype to cover all the
market segment around the world.
Uniqlo doesn’t focus on one archetype, but they
cover a few archetypes. Thus relevant into their
business goals
Social M e d i a P l a t f o r m s
Instagram
W e F o c u s o n I n s t a gr am R e s e a rc h, b e c a us e I n s t a gram is a
visual p l a t f or m to help us f o r m a m o r e personal c onnec tion
with customers.
Instagram one of social m edia platform could share pictures
a n d videos to e n g a g e the audience. A visual f eed c a n reflect
brand’s uniqueness a n d differentiate business.

.
 Data Insights
Current Business Situation, & Problem Statement
 In st a g ra m
Profile

1.4M Total Followers 27.82% a r e Ma l e Followers

0.04% E n g a g e m e n t Rate 48.12% a r e 18-24 y / o a u d i e n c e s
0.4% Like Rate
Followers

Authenticity
75.05% a r e Regular Followers
the authencity of uniqlo's follower still quite good.
Based on their 1.4M Followers, they still have around
1M followers which active/regular/authen tic .
Activities

TUESDAY is t h e d a y t h a t t h e m o s t a u d i e n c e s e n g a g e d
Best time to post for high e n g a g e me n t are:
Tuesday (11 AM & 4 PM) Saturday (11 AM & 4 PM)
Wednesday (11 A M ) Sunday ( 5 PM, 7 PM, & 11PM)
H a s h t a g s & Top Post

The m o s t Used:
#UniqloIndonesia
Will be Uniqlo b ra n d e d hashtag that
ca n be included.
SWOT Analysis
Pain Point & Solving
SWOT Analysis Uniqlo

Strengths Uniqlo Has strong on follower Authenticity

Weaknesses Uniqlo Lack of Engagement and like

Opportunities Create/be an example of a fashion trend campaign

Threats Uniqlo has competitors such as local brands with attractive marketing
campaigns
Solving the Pain

Base on our Research and Uniqlo

Lack of Engagement and like

There are few stage on Social

media to reach the strong
product positioning, we came to
solving pain points thru Digital
Marketing Strategy
What should Uniqlo do!
Social Media:
Create The Campaign theme
Content :
Updated with trends
Insightful and Smart
In-depth opinion
Unique point-of-view
Funny and has sense for humour
Keep u p with the trends
Using f unny m em es, vids, gifs, a p p r o pr i ate
jokes
Giving insightful contents
O ld -f ash ion ed
Using offensive jokes
Not giving insightful
co n t ent
Budgeting
To t a l B u d g e t
Total Budget
KOLBudget
USS FEED 25.000.000 1x Feed
Jesselyn Lauwreen 14.000.000 1x Feed
Hiroaki Kato 5.000.000 1x Feed & Story
Jessica Cindy 1.500.000 1x Feed & Story
Devina Claressa 1.000.000 1x Feed & Story
47.500.000

Promotion
Giveaway
Coupon 30.500.000
Challages winner

Paid Ads 40.000.000

118.000.000
Expect the Result
 Social Media Result that we
Expect (SMART)
Specific To Increase E n g a g e m e n t Rate b y 1-1.5%

To ga in m o r e f ollowers b y 15%(Followers g r o w t h )
Measurable

Attainable I n c r e a s in g m a l e / f e m a l e f ollowers t o 28%

Relevant To ga in m o r e c u s t o m e r f r o m a u d i e n c e s we t a r g e t e d
 Group 3 A
• Bryan Lafredo 01045210092
• E m Yo p i k 0 1 0 4 5 2 1 0 0 8 8
• Jeremy Eugene 01045210089
• Shopia Laila 01045210089
• Andri Hasandi 01045210106
• Erik Pratama 01045210089

Thank You