Reading and writing skills

PRIZE OR
PROBLEM
PRIZE OR PROBLEM
 Ad spotter

Direction: Watch the following

video attentively and identify the
products being advertised.
 questions

1. How did you identify

the products in the
advertisements?
 questions

2. Were there any

advertisements that stood out to
you? What made them
memorable?
 questions

3. How does the music

influence your perception of
the products?
 Sale spotlight
Direction: Students will pick a mystery item and
present it to the audience, aiming to persuade them to
make a purchase. Each student must incorporate a
randomly drawn keyword into their 1-minute sales
pitch. The rest of the students will vote on whether
they like the advertisement by raising their “add to
cart” sticks.
1 2 3

Slide 17
1
2
3
 questions

1. How did you appeal to

the audience's interests and
needs?
 questions

2. How did you convince

the audience to make a
purchase?
 questions
3. How did keywords
influence the content and
delivery of your
presentation?
persuasion
 persuasion
A persuasion pattern of development organizes ideas
to show how a set of evidence leads to a logical
conclusion or argument. Specifically, this pattern
presents the issue, the position, and the supporting
evidence that supports the position.
Persuasion can be in FORM OF

1. SPEECH

2. EDITORIAL

3. COMMERCIAL
(TV, RADIO, ADS)
Persuasion can be in FORM OF

1. SPEECH

2. EDITORIAL

3. COMMERCIAL
(TV, RADIO, ADS)
Persuasion can be in

1. SPEECH

2. EDITORIAL

3. COMMERCIAL
(TV, RADIO, ADS)
Persuasion can be in

1. SPEECH

2. EDITORIAL

3. COMMERCIAL
(TV, RADIO, ADS)
Persuasion can be in

1. SPEECH

2. EDITORIAL

3. COMMERCIAL
(TV, RADIO, ADS)
 Signal words
Emphasizing a Point
Again In that case To emphasize Truly

For the reason Indeed To repeat In Fact

 EXAMPLE

People learn basic norms and values of

society through education. In fact, high
quality education allows us to lead a
successful life, enhances our intelligence
and brings positive changes in our life.
 EXAMPLE

People learn basic norms and values of

society through education. In fact, high
quality education allows us to lead a
successful life, enhances our intelligence
and brings positive changes in our life.
 Signal words
Concluding and Summarizing

Accordingly Consequently In brief Inevitably

In conclusion All in all Therefore As a result

Finally In short Since Thus

As I have said In any event In summary To sum up

 EXAMPLE

Education is definitely important in one's

life. Therefore, we should always
remember that getting a good education
is foundation of our successful future.
 EXAMPLE

Education is definitely important in one's

life. Therefore, we should always
remember that getting a good education
is foundation of our successful future.
 Signal words
Signal Words for Conceding a Point

Admittedly It is true that Obviously True

Assuredly Granted Of Course Undoubtedly

Certainly No Doubt To be sure Unquestionably

 EXAMPLE

The present industrial society has opened up

a plenty of occupations which require people
with specialized skills and knowledge.
Certainly, education is a necessary means of
eradicating the unemployment problem.
 Signal Scan

The present industrial society has opened up

a plenty of occupations which require people
with specialized skills and knowledge.
Certainly, education is a necessary means of
eradicating the unemployment problem.
 SIGNAL SCAN

Direction: Using the Diagram, identify

whether the signal words were used to
“Emphasize a Point”, “Concluding and
Summarizing”, and “Conceding a Point”.
 Group activity
Direction: Choose an item or product that you frequently use. Develop
a persuasive product advertisement for the selected item.

Group 1 – Song/Jingle
Group 2 – Poem
Group 3 – Poster
Group 4 – Roleplay/Skit
 rubric
Content – 40%
Organization - 25%
Presentation – 20%
Participation – 15%
Total – 100%
GROUP PRESENTATION
 questions
• How does understanding
persuasion enhance your ability
to construct a compelling
argument?
 questions
• In what ways do signal words
help you strengthen the impact
of your persuasion?
 questions
• How do you ensure that your
message leaves a lasting
impression on your audience?
ASSESSMENT
 Assessment

Direction: Read each statement

carefully and identify the signal
word that indicates persuasion in
each sentence.
1. Social networking sites are
everywhere now. Obviously, they
have taken over almost every sphere
of life. They come with both,
advantages as well as disadvantages.
2. Social networking sites like Facebook
and Twitter play a huge part in our lives, with
almost 1.4 billion of us using them each day.
Young children can be mentally affected due
to the lack of social skills and interaction in
‘real-life’ the reason as to why they should
not be allowed on these sites
3. Social networking sites are very
addictive. They drop the productivity
levels of people. Students waste their
time using it and get distracted easily
from their studies. Admittedly, it makes
them inactive and limits their physical
activities.
4. Modern social networking sites
are not just about connecting and
sharing information in fact, people
are using it for the business purpose.
5. Millions of people around the world are
using media platforms for, fundraising,
social awareness, promoting local business
for tourists, and so many good things.
Therefore, there are so many benefits of
social networking sites if used properly.
ASSESSMENT
1. Social networking sites are
everywhere now. Obviously, they
have taken over almost every sphere
of life. They come with both,
advantages as well as disadvantages.
1. Social networking sites are
everywhere now. Obviously, they
have taken over almost every sphere
of life. They come with both,
advantages as well as disadvantages.
2. Social networking sites like Facebook
and Twitter play a huge part in our lives, with
almost 1.4 billion of us using them each day.
Young children can be mentally affected due
to the lack of social skills and interaction in
‘real-life’ the reason as to why they should
not be allowed on these sites
2. Social networking sites like Facebook
and Twitter play a huge part in our lives, with
almost 1.4 billion of us using them each day.
Young children can be mentally affected due
to the lack of social skills and interaction in
‘real-life’ the reason as to why they should
not be allowed on these sites
3. Social networking sites are very
addictive. They drop the productivity
levels of people. Students waste their
time using it and get distracted easily
from their studies. Admittedly, it makes
them inactive and limits their physical
activities.
3. Social networking sites are very
addictive. They drop the productivity
levels of people. Students waste their
time using it and get distracted easily
from their studies. Admittedly, it makes
them inactive and limits their physical
activities.
4. Modern social networking sites
are not just about connecting and
sharing information in fact, people
are using it for the business purpose.
4. Modern social networking sites
are not just about connecting and
sharing information in fact, people
are using it for the business purpose.
5. Millions of people around the world are
using media platforms for, fundraising,
social awareness, promoting local business
for tourists, and so many good things.
Therefore, there are so many benefits of
social networking sites if used properly.
5. Millions of people around the world are
using media platforms for, fundraising,
social awareness, promoting local business
for tourists, and so many good things.
Therefore, there are so many benefits of
social networking sites if used properly.
Assignment
 Assignment
• Research and identify the properties of a well-written text.
• Write a persuasive text to encourage the incoming senior
high school to choose the strand you are enrolled in.
• Let’s ponder on this quote. Relate this to the lesson and
make a self-realization.
“Character may almost be called the most effective means of
persuasion.” -Aristotle
Thank you!!!