Organic

Social Media Marketing

PARK AVENUE

Urban Ladder

Submitted By: Sumit Thakur

1 2
1. Strategy & Planning
 Introduction
Discover the allure of Park Avenue Grooming Kits, Shaving Essentials,
and Skincare Products – the newest offerings from the esteemed
brand in personal care. Redefining grooming with precision and style,
these curated sets promise a transformative experience.

Immerse yourself in meticulously crafted essentials, each

product embodying Park Avenue's unwavering commitment
to excellence. Tailored for the modern man's dynamic
lifestyle, these grooming essentials are perfect for every
occasion.

Elevate your grooming routine with Park Avenue's signature

touch – where quality and luxury unite. Experience a world
of unparalleled care and make a lasting impression with
Park Avenue Grooming. Curated for those who appreciate
the finer things in life.
Campaign Objective

1. Generate Buzz and

Anticipation

2. Drive Website Traffic

and Product Inquiries
3. Increase Brand
Engagement and Social
Media Following.
1. Generate Buzz and Anticipation
 Teaser Campaign (Weeks Before Launch):
Share sneak peek content on social media channels, offering glimpses of the
grooming kits, packaging, and distinctive characteristics.
Utilize Instagram stories and reels to craft visually captivating teasers.
Encourage followers to visit the dedicated landing page for exclusive
previews.
Influencer Collaboration:
Collaborate with skincare influencers and beauty bloggers to unbox and
review the new beard grooming kits, shaving essentials, and skincare
products.
Organize for influencers to post their initial reactions on social platforms.

Virtual Perfume Unveiling:

Host a live virtual event or webinar to unveil the beard grooming kits, shaving
essentials, and skincare products.
Include Q&A sessions to engage with the audience and build excitement.
2. Drive Website Traffic and Product Inquiries
 Dedicated Landing Page:
Develop an attractive landing page on the company's website featuring top-
notch visuals, comprehensive explanations, and a user-friendly design.
Include an option for visitors to sign up for exclusive updates and offers.

Exclusive Pre-Order Offers:

Implement pre-order choices featuring special discounts for early customers
and leverage focused email campaigns to advertise the pre-order offers.

Live Chat Support and Inquiry Form:

Integrate a live chat function on the website to provide real-time assistance
to visitors.
Also, incorporate an inquiry form for users to submit specific questions or
requests.
3. Increase Brand Engagement and Social
Media Following.
 Engaging Social Media Content:
Create engaging visual content, such as professionally taken photos and
brief videos featuring the beard grooming kits, shaving essentials, and
skincare products.
Conduct interactive polls on social media to understand follower's shaving
essentials fragrance preferences.
User-Generated Content (UGC) Campaign:
Launch a user-generated content campaign encouraging customers to share
their experiences with Park Avenue.
Create a branded hashtag for users to use when posting about their favorite
grooming kit products.

Social Media Contests:

Organize competitions on social media platforms such as Instagram and
Facebook, prompting participants to showcase their grooming kits collection.
Announce winners through live videos or stories to boost engagement.
 1. Buyer Persona
Interest

Demographics

Grooming Fashion Career- Tech- Socially

Name: Sugam Ghimire
Enthusiast Concious Driven Savvy active
Age- 25
Gender- Male
Occupation- SEO Analyst
Income: $60,000 - $80,000 annually Media Consumptions
Location: Urban or suburban areas
Relationship Status: Married

Social Media Online Platforms Events Traditional Media

 Interest
Grooming Enthusiast: Fashion-Conscious:
Consistently purchases high-quality Stays updated with fashion trends and
grooming items. enjoys experimenting with personal style.
Follows grooming influencers on Instagram Frequently shops for clothing and
and YouTube. accessories from high level brands
Enjoys discovering new beard grooming kits Attends fashion events and follows fashion
and staying updated about industry trends. blogs for inspiration.

Career-Driven: Socially Active:

Prioritizes professionalism and a good look
at work.
Participates in industry gatherings and
conferences.
Looks for items that boost self-assurance
and leave a strong impact.
Enjoys socializing and attends events,
gatherings, and parties.
Values social media for connecting with
friends and sharing experiences.
Actively engages in online communities
related to grooming and fashion.

Tech-Savvy:
Uses social media, especially Instagram, to explore lifestyle and product options.
Relies on online reviews and influencer recommendations when making purchases.
Enjoys tech gadgets and stays updated on the latest technology trend.
 Media Consumptions

Social Media:
Events and Conferences:
Spends 4-5 hours every day on Instagram
Attends fashion shows, grooming expos, and
seeking inspiration and discovering new
networking events.
products.
Participates in online webinars and virtual
Follows grooming influencers, fashion brands,
events related to personal grooming.
and lifestyle bloggers and actively interacts
with their posts by liking, commenting, and
sharing.

Online Platforms: Traditional Media:

Enjoys reading grooming and lifestyle blogs for
in-depth product reviews.
subscribes to online fashion and grooming
magazines and newsletters.
Frequently browses e-commerce platforms for
the newest trends.
Reads fashion and lifestyle magazines from
time to time.
Enjoys watching TV shows that focus on
fashion and lifestyle, particularly during free
time.
 It is valuable to understand Sugam Ghimire demographics, interests,
and media consumption habits in order to tailor marketing strategies
and content that resonate with the target audience during the
campaign launch for Park Avenue Beard grooming kits, shaving essentials,
and skincare products.

Target audience - 20-35 Years Old

Note
 2.
Which social media platforms are you considering
for targeting this audience ?
ANSWER:-
Instagram is a visual-centric platform and is
perfect for showcasing the aesthetic appeal
of Park Avenue beard grooming kits through
high-quality images and engaging content.
This platform is popular among the age
group of 20 to 35 aligns with the target
audience.
Instagram Stories and Reels can be utilized
for interactive and dynamic content,
providing behind-the-scenes looks, product
features, and user-generated content.
Facebook is a versatile platform that
caters to a wide demographic, including
the target age range.
It allows for a mix of visual content,
articles, and interactive posts, providing
a comprehensive approach to engaging
audiences.
Create Facebook Groups for community
and discussions about grooming, shaving
essentials, and skincare products.
 2.
Answer Continued....

YouTube is a key platform for content

Pinterest is known for its visually-driven
consumption, especially for product reviews
content and is popular among individuals
and tutorials.
seeking inspiration for personal style and
Creating video content, such as unboxing
grooming.
videos, and product demonstrations, can
Creating content related to skincare,
provide valuable insights and foster a
grooming routines, and lifestyle can
connection with the target audience.
attract and engage the target audience.
YouTube is particularly effective for
reaching a tech-savvy audience interested
in in-depth content
 Leveraging Sugam's active presence on Instagram and Facebook as Primary
Platforms, and also considering YouTube and Pinterest as secondary Platform
for a more positive touch, ensures maximum reach.

The key is to tailor the content strategy for each platform, emphasizing
the visual appeal of the perfumes, sharing informative and lifestyle-centric
content, and
actively engaging with the audience to build a community around the
Park Avenue brand.
Regularly monitoring analytics will help refine the strategy based on the
performance on each platform.

Note
 3.
What content concepts, including specific copy, visual ideas
hashtags, and campaign slogans, are planned for each stage of
the campaign (pre-launch, launch, post-launch)?
ANSWER:-

Pre-Launch:Generate Buzz and Anticipation

Content Concept:

Teasers Countdown:
Share mysterious images of grooming kits, shaving essentials, and skincare products,
gradually revealing each keynote.
Utilize countdown graphics and posts to build anticipation.

Influencer Collaboration:
Partnering with top grooming influencers and bloggers.
Exclusive reviews and insights on new Park Avenue men’s grooming products.
 Pre-Launch: Generate Buzz and Anticipation
Continued.....

Countdown to Launch:
Daily highlights building up to the big reveal.
Weekly features on the unique benefits of each grooming products.

Slogan:
Precision in Secrecy, Grooming in Glory. Park Avenue Unveils the Mystery.

Copy:
Unlock grooming's secret. Something big is brewing at Park Avenue. Get ready for a
revolution.

Visual ideas :
Mystic images of Park Avenue products close-ups for precision vibes
Short teaser videos highlighting the USPs and features of grooming products
Sneak peeks of Park Avenue grooming product development behind the scenes.
Timer graphics drop hints at the unique features of men’s grooming products.

Hashtags:
#GroomingRevolution #ParkAvenuePreview #ElevateYourGrooming
 Launch: Drive website traffic and product
inquiries

Content Concept:

Exclusive Launch Offers:

Online exclusive offers like 20% off for first Park Avenue website visitors.
Limited-time discounts on launch day for first customers.

Website Attraction:
Creating an attractive Landing Page for Park Avenue with clear pictures and detailed
descriptions of grooming products.
User-friendly sign-up for updates and exclusive offers.

Social Media Engagement:

Creating quizzes, polls, and interactive reels and stories on Facebook and Instagram
about products.
Encourage followers to visit the Park Avenue website for more product details.
 Launch: Drive website traffic and product
inquiries
Continued...

Slogan:
Park Avenue – Where Grooming Becomes an Art, and Style, a Statement.

Copy:
Unleash precision with Beard Grooming Kits, Shaving Essentials, and Skincare Marvels.
Elevate your grooming with Park Avenue.

Visual ideas :
Live event screenshots, close-ups of the beard grooming kits, Shaving Essentials, and
Skincare products and graphics featuring pre-order benefits.

Hashtags:
#StyleRedefined #elevategroomingwithParkAvenue #menslifestyle
 Post-Launch: Increase brand engagement and
social media following

Content Concept:

Community Engagement:
Encourage followers to share grooming routines and expectations.
Repost the best entries to showcase community connections.

Direct Interaction:
Host live Q&A sessions on Facebook and Instagram.
Share behind-the-scenes insights about new grooming products.

Contest Events:
Launch contest events for followers to win brand-new Park Avenue grooming products.
Motivate participation through following, sharing, and tagging friends.
 Post-Launch: Increase brand engagement and
social media following
Continued.....

Slogan:
Elevate Your Grooming, Join the Park Avenue Connection

Copy:
Join the Park Avenue Connection and shine bright. Share your routines, and expectations,
and be featured in our reposts. Let's make our community stand out!

Visual ideas :
Combining of user-submitted grooming routines and expectations.
Behind-the-scenes glimpses of the Park Avenue team working on new grooming
products.
Live Q&A session snapshots showcasing direct interaction with the audience.

Hashtags:
#ParkAvenueConnection #GroomingGoals #ElevateWithParkAvenue
 4.
What Key Performance Indicators (KPIs) and metrics will you use
to evaluate the campaign's success and communicate to the
client?
ANSWER:-
To measure the success of the Park Avenue digital launch campaign, it's
essential to track a range of Key Performance Indicators (KPIs) and metrics. These
indicators will help evaluate various aspects of the campaign's performance and
provide valuable insights for strategic adjustments. Here's a comprehensive list of
KPIs and metrics:

Generate Buzz and Anticipation

Social Media Engagement:

KPI: Likes, comments, shares, and overall engagement rate on teaser posts.
Metrics: Monitor the increase in engagement compared to previous content & Measure
excitement and awareness before launch using Social Media Analytics tools such as
Facebook Insights, Twitter Analytics, and Instagram Insights.
 4.
Continued...

ANSWER:-

Influencer Collaboration Reach:

KPI: Influencer post reach, views, and engagement.
Metrics: Evaluate the impact of influencer collaborations on audience reach and also
track likes, comments, and shares on social media platforms to analyze audience
interaction with influencers and interest in Park Avenue's grooming products.

Drive website traffic and product inquiries

Website Engagement:
KPI: Click-through rates and landing page views
Metric: Google Search Console & Google Analytics (Use Google Search Console and
Google Analytics to monitor website traffic, user activity, and conversions to gain insights
into the effectiveness of social media-driven website visits and the conversion funnel.)
 4.
Continued...

ANSWER:-

Increase brand engagement and social media following

Social Media Follower Growth:

KPI: Increase in followers on Instagram, Facebook, and other relevant platforms.
Metrics: Track weekly and monthly growth rates.

Live Event Engagement:

KPI: Number of participants, comments, and questions during virtual events.
Metrics: Monitor audience interaction and involvement during live sessions.

Customer Testimonials:
KPI: Quantity and sentiment of customer testimonials.
Metrics: Gather consumer feedback via surveys to determine satisfaction levels,
preferences, and the overall grooming experience of consumers. Use survey data to
identify areas for improvement and guide future marketing tactics.
Aligning KPI metrics with campaign objectives is crucial for obtaining
meaningful insights and ensuring overall campaign success.

Note
2. Execution
Campaign Idea with Hashtags
 Campaign Idea/Theme:

“Monsoon Magic Furniture”

The aim of this campaign is to turn the rainy season into a home decor opportunity.
In this campaign, we plan on featuring a curated collection of rain-friendly furniture and
accessories to elevate the cozy and comfortable vibe of homes during the
monsoon through different social media platforms.

Research-Based Hashtags for Target Audience:

#RainyHomeRevival
#MonsoonHomeVibes
#FurnitureForRainyDays
#StayInStyleRainOrShine
#MonsoonDecorDelight
#HomeRevivalRain
#CozyNookCreations
#FurnitureJoySplash
#HomeDecorHeaven
#RainyDayRelaxation
#UrbanLadderComfortZone
#UrbanLadderVibes
 In the "Monsoon Magic Furniture" campaign, Urban Ladder turns rainy days
into a decor opportunity.
With the hashtags offering a curated collection of rain-friendly furniture
for a cozy monsoon vibe.
Resonate with promising joy and essential pieces for the perfect rainy home.
From Nook Creations to Urban Ladder Vibes,
each hashtag reflects the journey to transform spaces into cozy havens during
the monsoon.

Note
Craft Social Media Updates
 X Update:
🌏 Exciting insights unfolded at the 21st Forbes
Global CEO Conference in Singapore!🚀 450 CEOs,
entrepreneurs, and thought leaders gathered to
discuss the future of business. 💼
🎤 Notable speakers like Benedict Oramah, Jenny
Johnson, Eduardo Saverin, and more shared their
wisdom. Check out the full speaker list on the
conference website!
📌 Forbes Global CEO Conference 2023: Key
Insights And Highlights
#ForbesCEOConference #GlobalLeadership
#BusinessInnovation
Linkedin Update:
🌏 The Forbes Global CEO Conference 2023 brought
together 450 influential leaders in Singapore,
fostering discussions at the forefront of global
business.💼
🔊 Distinguished speakers, including Benedict
Oramah, Jenny Johnson, Eduardo Saverin, and
others, shared their perspectives on the future of
entrepreneurship and innovation. Explore the full
speaker lineup on the official conference website.
📌 Forbes Global CEO Conference 2023: Key Insights
And Highlights
#ForbesGlobalCEOConference #LeadershipSummit
#BusinessInSingapore #GlobalInnovation
Conversations & Responses
 X Conversation Starter for Skoda:

🚗💨 Ready to ignite a Thanksgiving feast of excitement? 🦃✨ Skoda's all-new

Enya Coupé iV is stealing the show!
What's your dream destination for a road trip in this sleek electric beauty? 🌍🔌
Drop your ideal Thanksgiving playlist or
share a GIF that captures your Enya excitement! Let's turn this thread into a
🎶🔋
virtual Enya enthusiasts' road trip!
#EnyaAdventures #SkodaThanksgivingJoy

Responses:

🌟🚗 Absolutely, Skoda! The Enya Coupé iV is setting the stage for a thrilling
Thanksgiving ride! 🦃🔥 My dream
destination would be the scenic Pacific Coast Highway, embracing those coastal
vibes! 🌊🏞
Here's a snippet from my Thanksgiving playlist – the perfect combo of chill and
festive beats: https://open.spotify.com/.
What's on your playlist? Let's swap road trip dreams and tunes! 🎵🚙
#EnyaRoadTrippin #SkodaAdventures
 Conclusion
In conclusion, the strategic planning and execution across diverse brands like Park
Avenue, Urban Ladder, Forbes, and Skoda underscore the significance of tailored
approaches in achieving marketing success.

Park Avenue
Park Avenue employs visually captivating content to resonate with its audience,
enhancing brand affinity and expanding its market reach.
Urban Ladder
Urban Ladder capitalizes on seasonal themes to drive engagement and sales,
showcasing its adaptability and creativity in marketing campaigns.
Forbes
Forbes excels in delivering valuable insights and event highlights, leveraging its authority
to engage thought leaders and industry professionals.
Skoda
Skoda effectively uses social media to generate excitement around new product
launches, fostering community engagement and brand loyalty.

These brands exemplify the importance of strategic planning and execution in achieving
marketing objectives and maintaining relevance in today's dynamic marketplace.
 KEEP
CALM
AND LET
DIGITAL MARKETER
HANDLE IT