Characteristics Affecting Consumer Behavior

Luxury brands using social media as medium of communication to directly contact with its customers. By
which they can create new products, services, business model and values altogether. Luxury brands can have
more information and strengthen relationship with its customers.
Here are the benefits which can be obtain through social media.

PART-A: How social media is shaping customer preferences for luxury brands

 VISUAL SOCIAL NETWORKS: photographs are one of the best medium used for inducing the
aspirational emotions which connect with driving luxury products. In this regard visual social networks
like Pinterest represent huge opportunity for luxury brands to raise awareness and advocacy.
 USER BRAND HERITAGE: This is also very effect to engage customers to attract towards their
products & brands. Here are many examples on social media which leads to capture the target audience.
Communicating the story behind your products and explaining the core values which define a luxury
brand, is fundamental to effective luxury marketing. By explaining that your brand represents an
assurance of luxury, performance, style, quality and whatever value the brand stand by, you will find it
easier generating advocacy for your brand online.
 DON’T UNDERESTIMATE THE VALUE OF A GOOD SEO: SEO is an unexploited goldmine for
luxury brands. If the website is not SEO friendly, you are likely to be leaving a lot of potential traffic
and revenue on the table. Poor keyword targeting, slow site and poor on site structure definitely can
cause failure to capture the target audience that’s why for better results and to reach target audience we
must have to take the expertise of good SEO’s.

PART-B: Why women customers on the globe are the marketer’s top priority

 FASHION AND BEAUTY: Women are always being the center of marketing. Fashion related brands try to lure
women by using social media in a productive way. Many fashion channels are running 24/7 to attract the
women in fashion and beauty products.
 HYGIENIC PRODUCTS: women are always very keen regarding their health that’s why their selection is hygienic
products which keep them safe from any sort of illness. Social media providing them all type of products /
brands which are hygienic and cause no harm to them.
 KIDS RELATED PRODUCTS: women are also very keen in kids related brands. The want to choose the best for
their children which provide them complete comfort and ease. Social media providing them the platform to
choose the products and brands of their choice and quality.