ABELLA GROUP - Digital MRKTG PLAN

ADAMSON UNIVERSITY 1
Digital Marketing Plan

“Padayown Clothing”
Submitted by:
Abella, Frexy Allen P.

Buendia, Katherine
Callada, Sheena
De Vera, Blessie Marie
Shirokova , Polina
Manzano, Aldous Jude
Submitted to:
Dr. Maria Christina Concepcion
Date:
December 2021
COLLEGE OF BUSINESS ADMINISTRATION

Table of Contents
Part 1: Campaign Objectives…………………………………….. 4

1.1 General aims for campaign
1.2 Goals
1.3 Branding objectives
1.4 Measurement
1.5 Budget
Part 2: Market & Environment Analysis………………………. 9

2.1 Target audience
2.2 Audience motivations (scenarios
2.3 Competitors
2.4 Intermediaries
2.5 Media consumptions and buying process
Part 3: Campaign Strategy……………………………………… 17

3.1 Strategies for each objective
3.2 Strategies for each form of media
3.3 Ideal customer journey path
Part 4: Tactics…………………………………………………….. 22
4.1 Campaign concept
4.2 Value proposition
4.3 Ideas for main creative concept
4.4 Owned media
4.5 Earned media
4.6 Credibility
4.7 Key brand messages
4.8 Tone of voice
4.9 Creative
Part 5: Campaign Plan and Budget…………………………… 34

5.1 Bought media
5.2 Owned media
5.3 Available budget

Part 6: Campaign Measurement…………………………… 37

6.1 Current baseline
6.2 Integration
6.3 Media plan
6.4 Progress
6.5 Test and learn
Appendices……………………………………………………. 41
References
Resum
e

Part 1
Campaign Objectives
Logo
Image 1. Logo of Padayown
The logo can quickly grab viewers’ attention and communicate a

company’s core values in an interesting way. That short attention span
– you know, the one that causes consumers to judge your business by
its appearance – can work to your advantage, if you have a solid logo to
speak for your company. Meaning of The Color Black is associated
with power, fear, mystery, strength, authority, elegance, formality,
death, evil, and aggression, authority, rebellion, and sophistication.
Black is required for all other colors to have depth and variation of
hue. White symbolized an inherently positive color, is associated with

purity, virginity, innocence, light, goodness, heaven, safety, brilliance,
illumination, understanding, cleanliness, faith, beginnings, sterility,
spirituality, possibility, humility, sincerity, protection, softness, and
perfection.
1.1 General aims for campaign

The general aims of the campaign is to increase sales, encourage
our existing customers to spend more. Support the launch of new
products and services. Better establish our brand on the market and
increase market share. Confirm your tone of voice and brand identity.
Reduce churn and strengthen customer loyalty. PADAYOWN aims to
expand its business in order, of course, to return money to its CEO and
promoter, but also to have a major effect on our consumer. We aim to
share impacts to all dreamers and achievers of globalization by
encouraging them to strive harder and soar high. Value to encourage
people to realize that their individual important and worth buying have
major, significant influence on the society and to the world.
PADAYOWN will be driven by this marketing strategy to engage its
consumers above what a retail clothing store would aim for. Through
the use of the viral impact of its marketing, growing revenue and
membership, and the exposure new trends and online, PADAYOWN
aims to gain more customer, gain more sales and to have impact for
everyone that have a dream to fulfil in life . The company's marketing
would concentrate on supplying consumers and to their retailers with
value through both the goods offered and information delivered through
internet sources.
1.2 Goals
Objectives of the Digital Marketing campaign market can be
listed as follows.

• To increase the sales revenue by 25% in the next 24
months.
• To increase the current sales volume by 20% in the next 24
months.
• Increase the market share by reaching new markets in the
Philippines which are having high potential.
• Expand the distributing channels and suppliers in new
market areas in the Philippines.
1.3 Branding objective
Padayown Tess branding goals are to become the undisputed leader in

the couture sector. Contributing with exclusive, exquisite and distinctive
designs. Ensure continuous sales through various collection themes. Business
wants to "dress people with emotion, delighting of our customers with fresh,
elegant and distinctive designs". Passion and motivation: faithful to its goal
and concept. Integrity is driven by environmental sustainability. The
innovation would bringing new and fresh ideas to its customers. Excellence
will bring complementary quality to its fashion products. Recognizes the
great importance of having retail and manufacturing close together in the
apparel industry and in his view. Able to position itself as a company with
its vertically integrated control system. This system covers all stages of the
fashion process: design, production, logistics and distribution in stores run
by themselves. It is also characterized by a strong focus on their customers.
determined to satisfy the wishes of our customers. Therefore, we are
committed to continuously innovating our business to improve customer
experience.
promise to offer new models made from quality materials at

affordable prices. Through Zara's business model, we aim to
contribute to the sustainable development of the society and the
environment with which we interact.
1.4 Measurement

Digital marketing efforts don't stop once the campaigns begin.
Another important part of implementing a successful digital marketing
strategy is analyzing your results. In the beginning, it will take trial
and error to refine channel selection and strategy. Then by tracking
leads, analyzing results, and tracking analytics, a business can decide
what works. fruit and what not. This is therefore expected to lead to
increased brand awareness, cost savings and overall better performance
through increased sales. Lead tracking is even easier with digital
marketing. Most platforms have analytics built in. You simply agree to
periodically monitor these scans to see which aspects of your strategy
need tweaking. Remember, marketing not only costs money, but it also
takes time and energy to maintain it. Focus your energy on the efforts
that help you achieve your goals and modify the rest based on their
results. This will help you get the best return possible on your
investment.
1.5 Budget
An amount of 100 thousand pesos has been allocated to ensure

that the entire IMC plan is implemented, and the desired goals are
achieved. The allocation will be made considering the target audience
and their media habits (Jensen & Jepsen, 2008). Advertising 30% of
budget should be allocated to audio-visual media or traditional forms of
advertising such as mass media. Promotions about 10% of the total
budget should be allocated for the distribution of gifts and coupons.
Public relations 10% of the budget should be allocated for the
organization of events, programs, sponsorships, etc. to develop brand
awareness and popularity. Direct Marketing An additional 10% will be
allocated to direct marketing efforts and direct sales through direct
customer interaction. Digital marketing, this aspect of marketing will

be allocated most of the IMC budget as it is the most used
communication channel. Approximately 40% of the budget will be
allocated to promoting the brand digitally and directly in the eyes and
minds of consumers.

Part 2
Market & Environment Analysis
2.1 Target audience

Our product are t shirts or tees that has a motivational prints or
designs, based on the objective of the business itself, they wanted to
motivate people just in a simple way. Our product is really for people
ages 13 years old up to 40 years old since they are the ones who like to
be on trend. Our products are made of 100% cotton t shirt for our
customers to be comfortable as they wear it. PADAYOWN Tees also
accept customized designs based on what the customers want .
Target Audience Segmentation and Personality :
• Demographics
In the Philippines, the fashion industry has gained attention and
attention due to the constant growth of the industry and global fashion
brands. (Wen, Choi and Chung). Our clothing line is for people who are
trying to find fashionable, casual, high quality and affordable clothing.
We target all walks of life who can afford and buy the product because
we have made it a savings product for consumers. Where customers can
order online and sometimes we will open a pop-up store to the public
which will be advertised on the website and social media accounts
first. Age and Gender - The main target market for our business
is both teenage and adult men and women. 2. Social groups - The target
audience is low- and middle-income people.
• Psychology (preferences, attitudes, opinions)
Philippine clothing retail market generates total revenue of $5.6
billion in 2020, representing a compound annual growth rate (CAGR) )
is 1.6 from 2016 to 2020. In which shopping behavior of Filipinos is
influenced by many factors such as family, friends, relatives and

colleagues. Over the years, this buying behavior has been influenced by
modern philosophies influenced by Asians, Americans and Europeans,
etc. In addition, customers especially in the Philippines have many
stimuli for them to develop their personal views on clothing
information. Customers have different preferences and perceptions and
whatever. On the other hand, the identity of a brand, as perceived by
the customer, is an important factor and can converge or diverge,
thereby shaping the public image and the evolution of the brand over
time. There is an example of a brand where consumers consider to be
their favorite, where they tend to easily overlook rival brands.
2.2 Audience motivations (scenarios)

Today’s fashion industry is a rapidly growing industry in the
world. The sustainable fashion industry in the Philippines has a big
turnaround. Where fashion’s survival goes beyond making sure that
businesses continue to stay afloat where local designers, stylist, brands,
and consumers are making a huge effort to ensure the health and safety
of the community. According to Ms. Benet an Associate Dean for
Environment Cluster of De La Salle-College of Saint Benilde School of
Design and Arts, “The pandemic did not stop consumers from their
purchasing behavior. Rather, there is a shift towards more practical
products,”. She also added that “Fashion pieces are now considered to
be investments that will last beyond the pandemic.”Regardless of the
type of business you own, branded clothing can make a huge impact in
one’s business. To denote it market opportunities for clothing demand
as year passes by. The most famous Filipino key influencers in clothing
or fashion in the Philippines are Ida Anduyan, David Guison, Sarah
Labati, Laureen Uy, Rei Germar etc.


2.3 Competitors
The “PADAYOWN Tees” has identified five local competitors, all are
well-known and well establish companies that created good brand
image over a decade on the clothing line industry.
 Direct Competitors
Outlets and designer shops will be the direct competitor of our brand
since they cater to the same target market. Wherein these shops mostly
cater customized preferences of the customers and also release their
own designs in the dressing categories.
 Indirect competitors
The indirect competitors include all low-priced outlets including
shops like DBTK, Gnarly, and other local brands that cater to all
classes from lower to the upper middle class.
1) Team Manila + Daily Grind

Team Manila has been around since 2001, and is now known for
its chic, casual graphic tees that show loud and proud
nationalistic themes, practically bursting with #PinoyPride for
the brand. For example, with sunglasses on the brand logo is
national hero Jose Rizal. Its designs take influence from the
urban lifestyle and culture and the city of Manila's imagery. Its
clothing often serves as cheeky reminders of unusual attributes,
such as jeepney graphics, that are so very Pinoy, "They are also
not afraid of getting political, as seen in their "West Philippine
Shore" shirt collection, which shows support for the Philippines'
claim on the disputed area. In 2005, the people behind Team
Manila also founded Daily Grind, which carries grunge-style

streetwear that appeals to hip-hop and skateboard subcultures,
such as jeepney graphics and Tagalog phrases like "Haba pila
(The line's long). It has hoodies, fanny packs, fabric patches,
guitar picks, and hats, in addition to tees.
 Prices for Team Manila range from PHP195 (US$3.77) to
PHP795 (US$15.25), while prices for Daily Grind range from
PHP175 (US$3.38) to PHP1,995 (US$38.28).
2) Skoop Kommunity
Skoop Kommunity is a local shop that is inspired by Japanese
lifestyle brands. In its tees, bucket hats, caps, and hoodies, it
combines streetwear and sportswear. For individuals who like to
remain chic, it's casual fashion, but not too popular, either.
 Prices range from PHP499 (US$9.57) to PHP2,199
(US$42.18).
3) Support Your Friends

Support Your Friends (SYF) is a company that encourages people
to support your friends" by selecting locally crafted and
manufactured items. It sells casual hoodies, coats, and
sweatshirts with various variations of the logo of the store. It
also has a line of sports dress influenced by the '90s trend. This
includes jersey tracksuits, sweatpants and striped tees, all of
which have a vintage feel. Some designs have the words "Support
Your Friends" or "SYF" included with the logos of the popular
Filipino company. Potato Corner is a French fries stall from the
Philippines that has a cult-like track, while Hen Lin is known for
selling fast meals such as dim sum, siopao and noodles.
 Prices range from to PHP200 (US$3.84) to PHP6,000
(US$115.06)
4) Don’t Blame the Kids

Don't Blame the Kids (DBTK) is a fashion and clothing company
that has been making headlines since it began as a passion
project for the Vince and Emil Javier brothers in February 2012.
They have a clear message: don't criticize the children if they try
to pursue their enthusiasm and do their own thing. DBTK sells
tees, shirts, hoodies, hats, slides, etc. phone cases, and fanny
packs, among other accessories.Previously only an online store,
DBTK opened its flagship store in Quezon City in 2014 and is
now a go-to streetwear brand in Manila with stylish, youthful
designs repping its message.
 Prices range from PHP70 (US$1.34) to PHP 4,390
(US$84.21).
5) The Twelfth House

The Twelfth House is a fashion brand that designs well-detailed,
minimalist clothing. Their goods consist, among others, of
button-downs, t-shirts and outerwear. It's one of the mainstays of
the trendy and cool Cubao Expo in Quezon City, where retro,
bric-a-brac and collectors' shops can be found.
 Prices range from PHP300 (US$5.76) to PHP2,500
(US$47.95).
2.4 Intermediaries
Changing nature of advertisements, the emergence of social
media, the paid digital channels and aggressive competition regarding
grabbing media space, collating using insights to create social media
posts that speak to your target audience is the key to become your
business successful. Social media become the go-to platform for
posting queries, getting rid of the need for lengthy phone calls when it
comes to customer service. According to a study conducted by

Microsoft, about 47% of millennials use social media to register
complaints about a brand’s services. Websites are an integral part of
any business. Wherein it helps businesses to represent their objectives.
It is also a best way to mark an online presence and reach out to your
target audience. Therefore, we are going to utilize Yahoo.com as a
horizontal portal where it has a wide range of interest that will cater all
our target market. We will also utilize tiktok to showcase our products
since it is now a fast-paced platform to promote our business. Looking
on the brighter side of it is a new social network a new medium for
online expression which gives you a license to experiment with new
ideas that you wouldn’t try on the other platforms. Since we are in the
fashion industry, we are going to utilize Kaboodle as our niche social
network since it is full of opportunity. Wherein it’s like Pinterest
where it presents posts in image form .
 Content marketing (CM) is defined by the Content Marketing

Institute as a marketing technique that creates and distributes
valuable, relevant, and consistent content to engage and acquire
well-defined audiences. clearly, with the aim of creating action
that benefits the customer. Kotler and Armstrong add the goal of
inspiring customers to a particular brand and share brand
messages “through a flexible combination of paid, owned,
monetized channels and share. Wang and found that CM assigns
low- and high-level accounts as leads. It plays a role that
complements the existing sales force and helps generate new
leads and performs particularly well in the B2B model.
 Search engine marketing (SEM) refers to "putting a message on
a search engine that encourages clicks to a website when a user
enters a specific keyword phrase" with two principles SEO with
on- and off-site ranking factors and PPC, it increases website

visibility by 4,444 through organic search engine results and
advertising. While targeting audiences at time of intent, SEM
also helps position brands in the buyer's journey. HubSpot found
that almost 80% of them search for the previous brand to engage
with it; On average, 4,444 B2B buyers perform up to 12
searches. Two-thirds of B2B marketers have also adopted
programmatic advertising and over 70 percent intend to invest
more in this area. However, Dun and Bradstreet caution that they
should be aware that this strategy does not automatically
generate leads when 4,444 analytics and data sets are poor,
audiences are poorly targeted, and KPIs are clearly defined. is
not suitable.
2.5 Media consumptions and buying process
The promotional strategy is a best way in promoting product

especially if the business is just starting. And for our business, the best
way of selling is to create a Facebook page and a website in order to
promote online the different product offerings. We will utilize social
media since it does not have to require an enormous budget, unlike
traditional media that are often very costly for many businesses or
companies. We will also have online sold through Lazada and Shopee.
As for its marketing/promotional strategies, we will also create a promo
that can be avail on seasonal days such holidays and even a flash sale.
As for the media consumption we will include video advertising,
content marketing, event management, social media marketing, and
display ads.
Internet, there have been many ideas and theories. Since Internet
is a new phenomenon, there is still room for evolution. Initially,

marketers considered online media to be an extension of spatial and
temporal media: television, radio, and print. Advertising for most of the
first years of online advertising filled the measured space on web pages
with banners, rectangles, buttons, or charts of various sizes. In fact,
much of the advertising industry's early work was focused on defining
such spaces, known as interactive marketing units, to standardize sales
and distribution methods. paid advertising. To realize the potential and
possibilities of the medium, it is important to understand what the
internet has brought to marketing communications.
Internet Marketing has gone from websites with company logos

and contact details, through an online product catalog to a two-way
communication tool (questionnaire and correspondence specifically),
and Now with a relationship management (CRM) app, a whole host of
new options are available opening. To understand communication and
how businesses use the Internet as a marketing/advertising tool it is
important to understand how it is applied in businesses and
organizations.

Part 3
Campaign Strategy
3.1 Strategies for each objective

This are the following promotional activities of PADAYOWN Tees
that can be used to gain more customers:
a.) 11/11 & 12/12 promos

The 11/11 and 12/12 promos are like what other business’ offer,
wherein on November 11 or December 12 the PADAYOWN will
sale or give discounts to all of their products. This will help the
customers to save up and also to help the business to attract the
customers.
b.) SANAOL PACKAGE

The SANAOL PACKAGE is a kind of promo where the
PADAYOWN company pick a set of design it can be a set of 3 or
5 unique shirts with affordable price and this kind of package can
be delivered for their love ones, to answer their wish or
“SANAOL”.
c.) BUY 1 Take 1

In special occasions or random dates, the company will offer
promo of BUY 1 Get 1 to encourage customer to buy more so that
they can get more discounts.
d.) SHOW ME DISCOUNT

This promo is in line with the purpose of the company, to give
hope and faith to all the people. The show me discount is for the

students and all warriors that get an achievement such as getting
passing grade, getting a license, passing for enrolment exams and
many more achievements in life. The customers only need to
show their achievement and get discount on buying our t-shirts.
e.) FIRST TO MINE PROMO

This promo inspired on the online seller this pandemic, where
they make fb live to sell their products and the first person to
make say “mine” get the product first. So, the company will give
special discounts for those people to say “mine” on the comment
section of our social media accounts.
3.2 Strategies for each form of media
 The behavior of Internet herds reaches the globe in seconds. The

result is a successful site like facebook.com that has millions of
users. The question, however, is whether the site is successful
because it offers products that millions of users want, or whether
the site is simply popular because of herd behavior. The post is
based on online auctions, but also related to marketing. 4,444
results as a parameter such as price that can induce herd
behavior, although other auctions (websites/services) may also
be similar. Herd behavior can be compared to viral marketing. If
the message is of great interest to 4,444 people, it will be viewed
by even more people.
 Viral Marketing is really based on social relationships, where

your product ambassadors will create ads for you by highlighting
their experience with your product or service. Media marketing is
cheaper than the regular advertising option because in theory you
just need to put your ad in one place and let it spread from there.

Furthermore, viral marketing is not even considered a
commercial advertisement, as the person behind the message is
usually a friend or colleague. Media marketing is typically able
to reach consumers that would normally not be available to
businesses with any advertising options. Viral marketing is
translated as internet marketing and can be thought of as herding
behavior in social relationships. Many people have a tradition of
passing on funny emails, number or having a specific ready ritual
to wish a good weekend with a joke. Many businesses these days
are very aware of viral marketing and often have brochures
available online to send to friends.
3.3 Ideal customer journey path

PADAYOWN Tees is has its different ways of selling and even
promoting its product in order to sell to the market. The promotional
strategy is a best way in promoting product especially if the business is
just starting. For the PADAYOWN Tees, its way of selling is that they
create a Facebook page and a website in order to promote online the
different product offerings. They also have online selling through
Lazada and Shopee. As for its marketing/promotional strategies,
PADAYOWN Tees has created also a promo that can be avail on
seasonal days such holidays and even a flash sale. Also, our product’s
designs of encouraging words may also relate on different events in the
Philippines. Discounts is also important for our customers since our
discounts are for students, professionals, board passers, new graduates
and many more. They can avail the discounts if they are one of them.
Coupons, vouchers and any other promotional strategy is also present in
our business. Using these different promotional strategies, this can be a
big help for the business to gain more customers and be different from
the other competitors as it is a starting business.

a.) Research and Engaging at Various Marketing Platform Reach
Customers
This can include video advertising, content marketing, event

management, social media marketing, and display ads. The skincare
company need to become more active on social media because their
product is not very well known, and because of this there are very few
users of it. Social networking is perceived to be essential; marketing
professionals distinguish it and isolate it as a specific aspect of
advertisement campaign. Social media content and what is on the
website is important. The marketers suggest to publish regularly, create
a dialogue instead of a monologue, plan the posting, create an impact
measured through the analysis of Social Buzz and a line-up of relevant
topics, also engage that can be measure through the activity of the
target group on various platforms using their likes, retweets, shares and
commentaries. (Lake, 2019)
b.) Building Affiliate Network, Partner Companies and Partnership

to Expand the Business
The marketers propose to use Affiliate Network is a links of users that

have deals but don't want to advertise on their own with people who can
do just that. This helps each group to concentrate on what they are good
at maintaining high quality deals or ads. A brand access to some of the
most popular marketers out there who wouldn't be able to partner solely
with them. And they can successfully sell their goods. That's why
there's already a need for seasoned advertisers who can make the sales
map sky high right away. The PADAYOWN should expand their market
by getting a partner companies and business to business transaction

since it can strengthen the business in the long run and might able to
increase the market share. (Schindler, 2019)
c.) Public Relations and Product Awareness Campaign
The team suggest engaging on different awareness campaign such as

building good public relation to the target market. The PADAYOWN
suggest getting a celebrity, artist and influencer. Collaborating with
influencers will help to generate an online buzz about the brand. In
addition, it will boost the credibility of the company, enhance public
interest, and increase conversions. It is about time that advertisers and
company owners understand and leverage the importance of influencer
marketing to their benefit.
d.) Trend and Timely Promos and Discounts
The benefits of marketing promotions, your brand or service would be

able to garner the attention of pre-occupied customers. Promoting the
uniqueness in brand will help the company in many different ways such
as increase brand awareness, provide appropriate information, increase
customer traffic and build sales and profits.
e.) Physical or Credible Store

The fundamental advantage of having a brick and mortar retail shop is
that it delivers the goods to the consumer in a manner that allows them
to experience the products and associated resources and also draws on
the experience and interaction in person so that they stick with them.
This will then promote loyalty and repeat sales, while also converting
these loyal customers into business brand ambassadors.

Part 4
Tactics
4.1 Campaign concept

The team suggest engaging on different awareness campaign such as
building good public relation to the target market. The PADAYOWN
suggest getting a celebrity, artist and influencer. Collaborating with
influencers will help to generate an online buzz about the brand. In
addition, it will boost the credibility of the company, enhance public
interest, and increase conversions. It is about time that advertisers and
company owners understand and leverage the importance of influencer
marketing to their benefit.
4.2 Value proposition

The companys name is originated from the common habit of
Filipino to have faith and hope to move forward for reaching dreams in
life. The company represents the hope and faith of everyone which
PADAYOWN offers to motivate and encourage to soar high in life. The
company came up to this kind of business to provide customers an
affordable yet inspiring streetwear shirt. Promoting a hopeful lifestyle.
The company intend to give customers quality products to help them
save more and to give them a higher value and satisfaction. The
company offerings strive to be more innovative and a little different
one in terms of the variant ideas and promos for the customer.
PADAYOWN dedicates all the shirt to all students, adults and for all
the people striving so hard to achieve their dreams in life, while
ensuring its customers safeties to become the most well-known brand
establishing a unique and impressive streetwear clothing line business

at suitable price. Through the used of shirt they can voice out their
strong faith for their dreams.
PADAYOWN will hire people who pass the designated
qualifications of the company and they will be the one who interacts to
customers in daily basis. Besides to operations management will also
hire people assigned in recruitment and managing employees. The head
of operation will be assigned for supplies and transactional workloads
of the company. There are also specific people under different
departments who are assigned in planning, organizing, leading and
controlling functions that will help the CEO to handle future conflicts.
The company will also form a marketing plan that is subject for
monitoring customers demands, surveys and customer feedback on
campaigns in which it aims to attract sales
4.3 Ideas for main creative concept

PADAYOWN is a sole proprietorship type of business wherein it is
owned by the CEO who is responsible for all the decision making
needed in the business. The CEO has an appealing background in this
industry due to the fact that she possesses qualities of being a good
leader such as being a risk taker, goal oriented and care for the
customers’ needs and wants. The owner also has a degree in Bachelor
of Science in Business Administration major in Marketing Management
and since then earned knowledge and experience in handling small
business wherein she has been molded and develop a critical mind and
heart to serve people.
4.4 Owned media

Facebook -Facebook is a social media site where you can post
comments, share links and share photos.
Content:

 video under one minute, stories, always include a visual image.
Post with a close-knit community in mind, include a call to
action, for example. a link for more information, educational
content from other sources.
Business strategy:
• Testimonials/reviews - use competitions to grow taller, add special
events to your site, add a call to action, target your ads by geographies,
interests and tastes, ask your fans questions, post guest posts on other
sites and request guest posts, share other people's articles, videos,
resources or pages/posts, request and track testimonials/reviews.
Instagram- is an app for sharing photos and videos on a smartphone.

To get started, download the Instagram app from the Google play store
or the iPhone app store.
Content:
• Quality photographs.
• Short videos.
• Capturing moments with short clips to create your Insta-story; great
for giving your customers the inside scoop.
• User-generated content.
• Definitely want to identify useful hashtags .
Business strategies:
• Put a face to your company.
• Feature happy customers.
• Create and use brand #hashtags.
• Identify and use trending #hashtags.
• Ask questions and create discussion.
• Create regular themed posts.
• Offer sales and giveaways.

• Ask customers and employees to #tag, follow, and @mention you.
• Offer a behind-the-scenes look in Instagram stories.
• Connect account to other networks
• @mention your staff and customers who use Instagram.
LinkedIn- is a social media site designed with business and career

professionals in mind.
Content:
• Share posts that reveal to the professional world your company’s
successes within your industry.
• Share info about open positions.
• Share articles related to business philosophy.
• Share useful information related to your industry.
• Search for sales leads.
• Post updates from company.
• Link to product pages.
• Mine follower info for insights into customer needs.
• Build a robust company page.
• Post jobs.
• Highlight company culture/identity in posts.
Have a personal LinkedIn presence
LinkedIn has both personal pages and company (business) pages. Every
business owner should have a personal
presence on LinkedIn.
Twitter is a news and social networking site where people share

information in 280 characters or less, a format
also known as a “tweet.”
Content:

• Short, clear, concise messages in 280 characters maximum.
• Soundbites, news.
• Use informal language.
• Posts should be calls to action.
• Use images and links to expand on your 280 characters.
• Organize followers in lists.
• Monitor your brand tweets.
• Keep original tweets short.
• Offer contest to name product.
Channels
34 SBTDC Digital Marketing Guide
• Use hashtags to designate topic.
• Post hashtag for industry events.
• Identify trends with a hashtag.
• Recommend colleagues on #followfriday and form partnerships.
https://business.twitter.com/en/basics/create-a-twitter-business-
profile.html
Pinterest- Pinterest is an online pin board where users can socially

collect and share bookmarked websites, graphics,
and other content.
Strategies:
• Review other business boards.
• Use creative pin titles and keywords in descriptions.
• Focus on lifestyle, not product.
• Style product photos.
• Pin photos relating to products.
• Overlay title on photos.
• Curate lifestyle boards.

• Use playful, fun board titles.
• Pin images from clients.
• Mix content: yours and others.
• Create inviting boards by making 40% of your pins inspiring and
motivational, 40% instructional and educational, and
only 20% about your brand—including profiles, specials, and contests.
• Connect with other social media accounts and engage with the
community via repining and tagging other pinners.
YouTube is a video sharing website. Users can upload videos and then
use the YouTube URL to link and embed
the videos into other mediums like websites, emails, and other social
media platforms.
Content:
• Informational, educational, tutorial, or entertaining videos.
Business strategies :
• Use videos to create content relevant to your business.
• Be the subject matter expert through tutorials, unpackaging, and
review videos.
• Write a thorough description and title.
• Link other partners and resources in the video notes.
• Choose the right categories and tags.
• Consider collaborations
4.5 Earned media
 Paid alternatives
When it involves virtual advertising, you may consider
sharing your content material/marketing and marketing in 3 ways.
One, your capacity clients are listening to immediately from you

and discover you organically; you personal the content material
they're viewing. Two, different humans withinside the virtual
realm, which includes bloggers, pay attention approximately your
enterprise and proportion a few facts approximately you or
proportion the content material you've got got created, that's
regularly mentioned as “earned content material.” And lastly,
there's the paid alternative for virtual advertising. It is essential
that allows you to take into account all 3 alternatives and that
your approach doesn`t rely too closely on any one in every of
them. If a enterprise proprietor expects virtual advertising to
offer new customers withinside the quick term, paid alternatives
ought to be an early thing of the approach (if the finances is
available). You can begin with paid advertisements with the aid
of using putting small each day spend budgets and checking out
the results.
Before the use of any paid alternative, identify:
• Your finances.
• The precise target target market you desire to goal with a paid ad.
• What motion you need humans to take upon seeing your ad.
• How you may examine your campaign.
 Social media
Social media paid alternatives, which encompass boosting posts
or growing promotions/advertisements, may be a tremendous
manner for B2C businesses to get their enterprise in the front of
capacity clients who may not realize approximately them
otherwise. When used correctly, those channels can provide a
great go back on investment. You can put it up for sale your
emblem on social media systems which includes Facebook and
Twitter for a pretty low cost. Target customers with the aid of

using marketing and marketing primarily based totally on
location, demographics, obvious interests, behavior, and/or
preceding connections. In order on your advertisements to be
successful, it's far essential which you refer lower back on your
avatar.
Pay-per-click (PPC) marketing and marketing

All businesses ought to take into account PPC marketing
and marketing. B2B businesses are probable to discover extra
achievement with PPC marketing and marketing than social
media advertisements due to the fact it's far regularly a lot extra
tough to goal the proper target target market on social media. For
instance, a mobileular telecellsmartphone restore employer can
also additionally collect extra clients with the aid of using
posting an commercial for its internet site any time a person
searches “telecellsmartphone repairs” on a seek engine which
includes Google. Using PPC campaigns, this employer can
create focused key-word searches to clear out who sees its commercial.
4.6 Credibility
After setting goals, making branding decisions, researching the
industry and the competitive environment and considering what
messages will convey, you can determine which digital marketing
channels are likely to be They serve a limited geographic area, they
need to make sure they're listed on Google Maps and in the local
business directory, as well as in the paid search results. It's important
to spend some time thinking about which pieces of the puzzle might be
important to reaching your specific customers, and to focus on those
pieces first. Don't try to do everything at once, or you'll get
overwhelmed. Start with the most important channels to reach your

ideal customers most effective for your Business. This section provides
a brief overview of:
-Website and search engine optimization (SEO
-Email advertising.
-Online business directory
-Social media: Facebook, Instagram, LinkedIn, Twitter, Pinterest,
and YouTube.
4.7 Key brand messages

Being in a clothing line company where there are lots of rivals in
the local region, having a campaign to be noticed could be challenging,
particularly if the business is just starting up. In doing business,
however, pricing is one of the main considerations in gaining the
attention of the buyers, of which the owner must be vigilant to price the
goods because they could have an effect on the benefit of the business.
By delivering a decent commodity at a reasonable price, it may not be
simple because there are various kinds of considerations that the
company has to remember. As a start-up, however there are various
forms of pricing strategies that could help the firm keep track with its
rivals, such as a dynamic pricing strategy, a cost-plus pricing strategy,
and a package pricing strategy.
The value-based sales strategy will be used for the

"PADAYOWN Tees." Value-based pricing is a technique used by
companies to charge goods and services at a rate that they are assured
that customers will be able to pay. As distinct from the measurement of
the cost of production and the implementation of a conventional
markup, the enterprise, as an alternative, calculates the relative benefit
to the consumer and controls it accordingly. Identifying inelastic
demand where the need for a commodity is so strong that a cheaper

price will have little to no effect on unit revenue. Highly competitive
and price-sensitive markets, provided that the standard of
competitiveness is consistently set at the price that customers are able
to pay and alleging that could turn away potential buyers looking for a
decent offer. Encouraging reputation, where the markup would be
higher than average to reflect the exclusivity and splendor of the
commodity. Selling buddies and add-ons to other items to boost their
versatility.
COLORS SIZES SELLING PRICE
PER UNIT
BLACK WHITE SMALL 500
BLACK WHITE MEDIUM 500
BLACK WHITE LARGE 500
BLACK WHITE XL OR OVER SIZE 600
PADAYOWN Tees offers a product of different T-shirts that has

unique design of encouraging words, motivations that gives reminders
to our valued customers to move forward and continue in life. Using
our product which are tees, our company could help them to be
motivated just with the simple product that we are offering in the
market. As our customers buy tees from our business, it is not just them
who will be motivated with the encouraging words as the design of our
product but also as they wear it, they can also motivate others
whenever they go.
Our product costs ₱500 to ₱600 per T-shirt which is a reasonable price
for our target markets 13 years old up to 40 years old. Our business
offers different designs based on what is trendy and we also accept
customized designs from our customers based on what design they
want. Customers can also give this as a gift for their loved ones. Our
product really has a good quality material that matches the price. The

tees are really made of 100% cotton since it is the best quality for tees
which is most likely customers check whenever buying clothes. The
product that we are selling, we make sure that customers will be
comfortable wearing it. Our business also has service offer of
delivering our customers order if they purchase bulk orders from us.
4.8 Tone of voice

Transparency of production and materials seems to be a growing
trend in the fashion and clothing industry and since all the processes
and materials that uses are already sustainable, they should take
advantage this. On the "About" page of the website, there is a small
that explains the origin of the product. Creative teams of designers,
sourcing specialists and product development staff develop design
collections. Teams are working on different types of clothing
simultaneously, building on and improving on previously available
styles. Designers are trained to limit the number of modifications made
by reducing the number of samples needed, minimizing costs and
turnaround times. Demand-driven manufacturing or just in time (JIT)
manufacturing reduces quantity. Availability of inventory, helping to
reduce storage costs. Exceptional delivery time is superior to
in the industry right now. In addition, Padayown has eliminated the
traditional design process, where design and development outcompete
fabric sourcing. In business, design teams work with fabrics available,
allowing for faster fashion creation.
4.9 Creative
Website and online store - To help the brand achieve its desired goals,
it is crucial to develop a professional website with an online store
section. For this strategy brand will allocate 50,000. As mentioned, the
site will include the following:

 Fashion brochures and editorials with corresponding descriptions
of each collection's themes and concepts, Development of new
products
 Blog, where customers can follow all processes in the supply

chain, from product design and production to actual distribution,
and get to know Designer personally;
 News section, communicating all brand presence, trade shows

and events;
 Online store with all products divided by collection and their

respective composition, which can be sorted by: product
category, such as coats and coats, shirts eyelashes, jeans, shorts,
skirts and others; color, fabric, size and price.
 About the Brand, partly to promote the brand concept, vision,

mission and values, as well as the creator's bio. In addition, the
website will have a minimalist design with navigation accessible
and intuitive on all devices (computers, smartphones and
tablets). It will include
 a search engine and helpdesk to facilitate customer prospecting,

returns and transfers, payment, shipping and privacy policies and
terms of purchase row. Additionally, it will feature Facebook,
Instagram and Pinterest icons to redirect customers to the brand's
social media pages.

Part 5
Campaign Plan and Budget
5.1 Bought media

The Padayown Tee will allocate 100 thousand for all the paid
media strategies that we will used to this Marketing Campaign. In order
to help the brand to achieve its desired objectives, it is also crucial to
develop a professional website with an online store section. For this
strategy, the brand will allocate fund. As mentioned, the website will
include the following content:
Paid Strategy
STRATEGY MATERIALS DURATION TOTAL
YouTube Celebrity January to

Influencer Talent Fee March
15,000Php
5.2 Owned
Pop-up Ads Advertiseme April to media
nt Team June
The
10,000 Php
Padayown
Tee will
Search IT Team July to allocate 50
Engine September
15,000Php
thousand
for all
owned
media
Pay-per- IT Team October to
click (PPC) December strategies
marketing
and 15,00php that we will
marketing
used to this

Marketing Campaign. To help the brand to achieve its desired
objectives, it is also crucial to develop a professional website with an
online store section. For this strategy, the brand will allocate fund to
maintain the strategy efficiency and effectiveness. As mentioned, the
website will include the following content:
STRATEGY MATERIALS DURATION TOTAL
YouTube Concept and January to

Vlogs promos September
25,000 Php
Social Media Promos,Disc October to

accounts ount, December
(Facebook, Freebies
twtr, intg and GF 25,000 Php
and etc)
5.3 Budget Allocation
BUDGET
Planning Stage
10,000Php
Paid Media
100,000Php
Owned Media 50,000Php
Implementation 10,000Php
Testing and Assessing 10,000Php

the Result

TOTAL: 180,00php
Part 6
Campaign Measurement
6.1 Current baseline

The media platform, strategies, advertisement, and campaign that
we will used undergo with research and observation in the real-world
situation. All things digital are constantly evolving and changing, much
like your business. You need to modify and expand on your digital
strategy so that you can respond effectively to changes in your
business, your industry, the competitive landscape, and the
technological environment. A digital marketing strategy should be a
living plan that is adaptable and encompassing. A good rule of thumb is
to re-evaluate your digital marketing plan each quarter. It takes
multiple touches to impact consumers, so give yourself some time to

fully implement your strategy. Review each channel/platform of your
strategy and analyze the results compared to your goals.
6.2 Integration
The Campaign for the Padayown Business find the business idea
to have potential. Thus, it encourages to continue with the digital
marketing Plan. The planning provides a strong business idea,
6.3 Media plan

Consumers are increasingly moving to accessing online data via mobile
devices with more consumers accessing the internet via a mobile rather
than a fixed device and mobile internet acceptance is on the increase.
Mobile commerce allows consumers to access online content via a
handheld device
(Mahatanankoon, 2007) potentially allowing users to perform online
transactions “anytime and anywhere” and is considered to be the next
generation of e-commerce (Alfahl et al, 2012). The IMRG (2011)
reported that nearly half of all retailers were aiming to launch a
transactional mobile website in 2011. Research into mobile commerce
in the field of fashion marketing is important and represents a new area
for out, because of differences in screen sizes, internet speed issues or
even location usage, it cannot be assumed that the mobile consumer
will have the same motivations, expectations and behaviours as the
online consumer. Despite the importance of gaining understanding
about the role of marketing in mobile commerce, academic research in
the fashion marketing arena relating to mobile commerce has been
sparse. One aspect of fashion mobile marketing that has been explored
is that of mobile content design. In the same
way that website design was researched in depth because the retail
environment of a website is different to that of an in-store experience

the only research on mobile marketing design for fashion retailers,
explaining that there are three content options for a mobile commerce
retailer:
 Mobile website – the same as the retailer’s online/desktop website
viewed via
a mobile device
 Web app – the retailer’s online/desktop website optimised for
viewing on a
mobile device
 Mobile app – content designed specifically for use on a mobile
device taking
into account the format and functionality of the mobile device
The mobile app (mobile application software) is the channel of most
interest since the
developed a framework organising mobile marketing design elements
into four
categories:
 Multi-media product viewing
 Informative content
 Promotional material
 Consumer-led interactions
The research into mobile content design remains very much in its
infancy and there are a number of interesting avenues for the research
agenda in fashion marketing terms; for example one of the key
problems for online fashion retail has always been the difficulty
of how to present the true look, feel, colour and texture of a garment
The problems remain the same for mobile commerce, yet the interactive
nature of browsing on mobile devices, which are usually touchscreen,
offers opportunity for development of the interface to compensate for
some of these issues. However, whilst academic research has tried to

catch up with developments in mobile commerce, research may already
have superseded the concept, as retailers are now moving towards an
‘omni-channel’ concept.
6.4 Progress
Understand that results from your digital marketing strategy
won’t necessarily happen overnight. A business may initially commit to
having a consistent social media presence or updating their website
with fresh content often. The business will stick with their plan for a
few weeks or even months, and after not seeing a dramatic increase in
whatever metric they are tracking, they will give up. The key is to
persist. Yes, always refine your strategy, but at the same time, be
patient. A lot of digital marketing builds on itself and requires time to
achieve significant return on investment.
6.5 Test and learn

Key performance indicators that help an organization identify and
measure progress towards its goals organizations. Therefore, that will
use to successfully determine in achieving its goals will be as follows:
 Google Analytics: the most important tool for companies for free
and for the possibility
 Calculate different metrics Audience : it tells us the number of
visitors to our website, the number of visitors and the
comparison between new and known visitors. These are
satisfaction indicators for users.
 Traffic sources : allows us to see where our visitors are coming
from, whether it's organic search (browser), paid search (google
adwords), web search social (Facebook, Twitter, Instagram),
referral (through direct link on another website) or direct (by
entering URL directly)

 Page tracking : it includes visit quality metrics such as the
bounce rate (% of visitors leaving the page from the homepage)
and the average session length of visitors to our site. o
Conversion tracking: This is the key metric that calculates the
percentage of website visits that actually convert into bookings
and what channel those visits came from.
 Cost per conversion : this metric allows us to calculate if we're
paying more per customer than they're worth. By calculating the
cost per conversion we can see if it is profitable for us and
compare it with the actual earnings of conversion we can
estimate the return on investment really.
Appendices

Press Advertisement
Pictures of Business Product

References
1. Wen, X.; Choi, T.-M.; Chung, S.-H. Fashion retail
supply chain management: A review of operational
models. Int. J. Prod. Econ. 2019, 207, 34–55.
2. Consumer behavior: The unique Filipino way . (n.d.).
Retrieved December 16, 2021, from
https://www.theijbmt.com/archive/0920/844974745.p
df

Resume
FREXY ALLEN P. ABELLA
#200 SAMPALOC SITE II PARANAQUE CITY
09202623837
frexyallen@gmail.com
Objective:
Frexy Allen a 2 n d year marketing student is a hardworking student

whose only dream is to become a businesswoman and a good provider
for her family. And currently the human resources officer of Adamson
Junior Marketing Association. With a great experience in dealing with
people in and out of the campus, she believes that her interpersonal
skills will help her help people and at the same time, achieve her goals.
Skills:
 Proficient ability of management and public relationship

management
 Multi-tasking skill
 Very creative, optimistic and open minded
 Strong analysis power and full of energy
 Exceptionally good communication skills
Personal Data
Birthdate: November 10 1999

Civil Status: Single
Age: 20
Citizenship: Filipino
Religion: Catholic
Weight: 49 kg
Height: 5 ft.
Education
Tertiary 2018 – Present

Adamson University
San Marcelino St. Ermita, Manila
Senior High School 2016 - 2018
Marymount Academy Extension

Paranaque City , Manila
Junior High School 2012 - 2016
Paranaque National High School-Main
Parañaque City, Manila
Primary 2006 - 2012
Sampaloc Site II Elementary School
Parañaque City, Manila
Experience/ Achievements
2020- Vice President for Internal Affairs of Adamson Junior

Association
-Chief Marketing Officer of Adamson College of Business

Administration- Student Council
2019- Human Resources Officer of Adamson Junior Marketing

Association
2018- Work immersion in Marymount Academy
2017 – McDonald’s crew
Interests / Activities
 Reading books
 Creating an essay or stories

Personal Information
Name: Blessie Marie P. De Vera
Sex: Female
Date of Birth: May 24,2000
Citizenship: Filipino
Present Address: 783 Int.27 Ma.guizon st. Tondo Manila
Email: bmdevera24@gmail.com
Phone Number: 09552933831
Educational Background
Tertiary: Adamson University (2018) - Present
Secondary: St. Paul University Manila (2016-2018)
Lakan Dula High School (2012-2016)
Primary: Lakan Dula Elementary School (2006-2012)
Description:
I'm a marketing management student I am capable of doing lots of things such
as: organizing an event, budgeting, ang commiting myself in the task I am assigned to.
I am trustworthy, a very organize person and flexible in managing my task. I am the
type of person who always know how to handle very well my priorities in life.

Aldous Jude C. Manzano

Address: 79C Gladiola Street, Bahayang Pag-asa
Subdivision, Maysan, Valenzuela City
Mobile No: 09052677404
Email: Aldous.jude.manzano@adamson.edu.ph
CAREER OBJECTIVES
Highly motivated and result-oriented individual seeking an entry-level
managerial profile in the company to gain practical exposure along with
implement my knowledge and expertise to ensure the success of the
organizational goals.
PERSONAL INFORMATION
Age : 21
Height : 5’4ft.
Weight : 128 lbs.
Gender : Male
Date of Birth : January 11, 2000
Place of Birth : Valenzuela City
Civil Status : Single
Religion : Roman Catholic
Citizenship : Filipino
EDUCATIONAL BACKGROUND

Tertiary
Name of Institution: Adamson University
Address of Institution: 900 San Marcelino St. Ermita, Manila
Course: BSBA Marketing Management
Year Attended: 2018-present
Secondary
Year Attended: 2016-2018

Elementary
Name of Insitution: Maysan Elementary School
Address of Institution: Brgy. Maysan, Valenzuela City
SKILLS AND QUALIFICATIONS

 Able to speak English and Filipino
 Ability to balance workloads efficiently.
 Computer literate and interview savvy
 Good communication skills
 Well organized
 Maintaining high level of confidentiality
WORKING EXPERIENCE
 Student Assistant
Adamson University
San Marcelino Street., Ermita Manila
Department Assigned: Information Technology Center
Job Description: Answering phone calls and inquiries of staffs regarding
technical problem of their computers, receiving and delivering files.

Shirokova Polina
Russia, Severni prospect
Contact number: 89941075058
Email: polina.shirokovag@adamson.edu.ph
SKILLS & QUALIFICATIONS
•Two different languages (English, Russian)
•Master of Sports in Martial Arts
•Multimedia editing using Microsoft Windows Programs, Adobe Photoshop, and

Illustrator.
Short description: I am hardworking, punctual, and also very sociable, I can negotiate
with any person. I love to work in a team, and I also prefer to be a team leader.
EDUCATIONAL ATTAINMENT:
Tertiary school: Adamson University

BSBA Marketing management
2018-Present
Senior High school: “Leader-2 high school”

In Russia
2015-2018
Junior High School: “Leader-2 high school”

In Russia
2012-2014
Elementary: “Leader-2 high school”

In Russia
2007-2011
PERSONAL DATA:
Date of birth: 10.Jan.2001

Citizenship: Russian
Sec: Female

Religion: None
ACHIEVEMENTS:
•Winner of the martial arts championship.
•The winner in the event “Taste of the World “
SEMINARS:
brand manager in Russia in 2016 in High School
geomarketing and its research 2018 in Russia
Copywriting and speechwriting in 2021 in Russia
WORK EXPERIENCE:
I already have own internet business in Russia
Two years I worked as a seller

ABELLA GROUP - Digital MRKTG PLAN

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ABELLA GROUP - Digital MRKTG PLAN

Uploaded by

Copyright:

Available Formats

ADAMSON UNIVERSITY 1

Digital Marketing Plan

Abella, Frexy Allen P.

Dr. Maria Christina Concepcion

COLLEGE OF BUSINESS ADMINISTRATION

Part 1: Campaign Objectives…………………………………….. 4

Part 2: Market & Environment Analysis………………………. 9

Part 3: Campaign Strategy……………………………………… 17

Part 5: Campaign Plan and Budget…………………………… 34

COLLEGE OF BUSINESS ADMINISTRATION

Part 6: Campaign Measurement…………………………… 37

COLLEGE OF BUSINESS ADMINISTRATION

Image 1. Logo of Padayown

The logo can quickly grab viewers’ attention and communicate a

COLLEGE OF BUSINESS ADMINISTRATION

1.1 General aims for campaign

COLLEGE OF BUSINESS ADMINISTRATION

1.3 Branding objective

Padayown Tess branding goals are to become the undisputed leader in

promise to offer new models made from quality materials at

COLLEGE OF BUSINESS ADMINISTRATION

An amount of 100 thousand pesos has been allocated to ensure

COLLEGE OF BUSINESS ADMINISTRATION

COLLEGE OF BUSINESS ADMINISTRATION

Market & Environment Analysis

2.1 Target audience

COLLEGE OF BUSINESS ADMINISTRATION

2.2 Audience motivations (scenarios)

COLLEGE OF BUSINESS ADMINISTRATION

1) Team Manila + Daily Grind

COLLEGE OF BUSINESS ADMINISTRATION

3) Support Your Friends

COLLEGE OF BUSINESS ADMINISTRATION

5) The Twelfth House

COLLEGE OF BUSINESS ADMINISTRATION

 Content marketing (CM) is defined by the Content Marketing

COLLEGE OF BUSINESS ADMINISTRATION

2.5 Media consumptions and buying process

The promotional strategy is a best way in promoting product

COLLEGE OF BUSINESS ADMINISTRATION

Internet Marketing has gone from websites with company logos

COLLEGE OF BUSINESS ADMINISTRATION

3.1 Strategies for each objective

a.) 11/11 & 12/12 promos

b.) SANAOL PACKAGE

c.) BUY 1 Take 1

d.) SHOW ME DISCOUNT

COLLEGE OF BUSINESS ADMINISTRATION

e.) FIRST TO MINE PROMO

3.2 Strategies for each form of media

 The behavior of Internet herds reaches the globe in seconds. The

 Viral Marketing is really based on social relationships, where

COLLEGE OF BUSINESS ADMINISTRATION

3.3 Ideal customer journey path

COLLEGE OF BUSINESS ADMINISTRATION

This can include video advertising, content marketing, event

b.) Building Affiliate Network, Partner Companies and Partnership

The marketers propose to use Affiliate Network is a links of users that

COLLEGE OF BUSINESS ADMINISTRATION

c.) Public Relations and Product Awareness Campaign

The team suggest engaging on different awareness campaign such as

d.) Trend and Timely Promos and Discounts

The benefits of marketing promotions, your brand or service would be