What does influencer marketing do?

Influencer marketing employs leading, niche content

creators to improve brand awareness, increase traffic, and
drive your brand's message to your target audience.

Influencer Marketing is a hybrid of old and new marketing

tools. It takes the idea of celebrity endorsement and places it
into a modern-day content-driven marketing campaign.

You know like influencers make entertaining videos about a

product with a viral song and that makes the product more
attractive.

 Influencer marketing is expected to grow to be

worth $13.8 billion in 2021.

What is an example of influencer marketing?

Many brands use influencer marketing to reach their target
audience. Big brands like Motorola, Adidas, Pepsi, and all
use influencer marketing. Adidas has been using influencer
marketing to promote their products for years now. They use
influencer marketing to target a younger audience through Instagram.

How do I start an influencer marketing

1. Identify your main goal for influencer marketing. ...
2. Define a suitable influencer profile. ...
3. Discovering potential influencers. ...
4. Providing rewards for the influencer. ...
5. Measuring results.
identify your influencer is plays a big role for example you have an
energy drink you would want your influencer to be a athele where you
can show that your product made big changes in the athelets lifer to
make it easier when.

Lifestyle marketing
Lifestyle marketing is a marketing technique that positions the
product or service to possess ideals, aspirations, and
aesthetics that the target audience identifies with. In layman's terms,
it means that brands marketed in this way are a way of life for their
audience.

Lifestyle marketing is a marketing technique where a product is

branded and marketed such that it is perceived to possess
aesthetics, ideals, and aspirations that the targeted audiences identify
with and revolve around an ideology that gives meaning and purpose
to why it exists.

lifestyle clothing

adidas clothes are a perfect fit and form a vital layer during daily life
and sport. Our lifestyle clothes offer you a stylish edge.

These are some popular lifestyle branding examples that you might have
seen:
  The athlete, like Nike, Puma, or Adidas.
 The thrill-seeker, like Vans, The North Face, or DC Shoes.
 The adventurer, like Jeep or Harley Davidson.
 The trend-spotter, like Warby Parker, or Dior.
 The luxury lover, like Marks and Spencer, Ralph Lauren, or Louis
Vuitton.

These are some of the brand image which is created by lifestyle

marketing

Characteristics of Lifestyle Brands

 A devoted, cult-like following and community around the brand and
its products.
 An emotional connection with their audience.
 Inspire the audience to live a better or more exciting life so that they
cultivate the trust and respect of their target audience.
 Content and marketing activities are more focused on their audience
rather than their products.
 Don’t try to sell to everyone, cater for and connect with a niche
audience.

How to Create A Lifestyle Brand?

Creating a lifestyle brand is about defining who or what your audience
wants to become in the future, and giving them the solution that will help
them achieve that end goal. It’s not about designing the perfect running
shoe, but convincing your audience that your company will make them a
better runner.

5 Steps to Build A Successful Lifestyle Brand

 1. Decide what kind of lifestyle you want to sell

 2. Weave lifestyle into your brand
 3. Be personal
 4. Use content to create experience
 5. Build your community