Social Media

Marketing Plan
 Table of contents
01 02 03

Market Analysis Goals & Strategy Content plan

04 05 06

Budget Ad Details Work series

 01
Market Analysis
Audience Demographics
● Age: The primary age group for digital marketing services is between ● 83% of Canadians have a Facebook account.
18 and 34 years old, as they are typically the most active users of
online platforms and social media. ● Facebook has the highest percentage of daily users
(77%), followed by messaging apps (69%), Instagram
● Gender: There is no significant gender gap in digital marketing
(69%), and YouTube (64%).
audiences in Canada, with roughly equal representation among men
and women.
● Facebook is the top market leader, accounting for
● Income: Digital marketing services are typically aimed at individuals 55.34% of all social media platform usage.
and businesses with higher incomes, as they are more likely to have
the resources to invest in online marketing campaigns. ● YouTube is the second most popular social media
platform in Canada, with 64% of adults having an
● Location: The largest markets for digital marketing agencies in account.
Canada are typically in major urban centers, such as Toronto,
Vancouver, and Montreal. ● Twitter is the fourth most popular social media platform
in Canada.
● Industry: The industry focus of a digital marketing agency will vary
depending on the services offered, but common sectors include
● LinkedIn is mostly popular with self-employed
technology, e-commerce, and consumer goods.
Canadians.
● Our target audience in our initial would
be new business owners

● For start we can targate restaurants,

tourism industry & look into self
branding

● Upwork is a very effective platform

● The one’s who are thinking of starting a

business

● Requiring services full stack digital

marketing

● SEO (ON page , OFF page)

● Web dev

● Google ad’s (for the clients)

Top Networking Sites

Facebook UpWork

Instagram Twitter

Linkedin Youtube
What content are we going to create?
➢ We will go with 1 static and 1 video which will include educational content to create awareness.
➢ During the campaign we will be updating our socials with our services.
➢ We should promote the fact that we are based in Canada.
 02
Goals & Strategy
Goals

01. 02. 03.

Gain some amount of followers Find and hit the right audience Create a funnel
on social media

04. 05.

Gather content to retarget Increase brand awareness

Strategy

Step 1 Step 3 Step 5

Content creation Awareness campaign

Leadgenration

Step 2 Step 4

Likes and follower

Youtube ad’s
campaign
 03
Content Plan
Creating Engaging Social Content
We will grow an increasing social audience and follower base through: hashtag campaigns, strong use of
keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and
contributing our own unique content to broaden reach.
Posting Company Related Updates : Our plan is to engage our social media audience by sharing
company news, press releases, events, employee spotlights, and more.
We will also pay close attention to industry trends, and share it. This will help to gain exposure with your
target market.
What platforms are we going to use?

● For starters we will be going with the facebook ad campaign and

instagram.
● With that we will be working on lead generation through linkedin
● After 1st month we according to the response we will switch to
Youtube and Google ads as well.
Social Content
Daily responsibilities Weekly responsibilities Monthly responsibilities

2-3 reels for social platforms 1 YouTube Video per Month

Daily story creation for social 3 Instagram/Facebook static posts Marketing Reports
platforms

Respond to any/all engagements One relevant LinkedIn Article Share

from follower base
04
Budget
Budget Allocation
$400
Per Month

$400
Per Month

200 connects for $45

Per Month
Budget Allocation
Platform Ad Type Creative Type Targeting Buy Type

1.Single
1.CPL
1.Page Likes Image/Video 1.Interest based
2.CPC
Facebook 2.Engagement 2.Carousel 2.Demographic
3.CPE
3.Leads 3.Collection 3.Behavioral

1.CPF
1.Single Image/Video
1.Page Follows 1.Interest based 2.CPE
2.Carousel
Instagram 2.Engagement 2.Demographic 3.CPL
3.Collection
3.Leads 3.Behavioral

1.1.Page Follows 1.Interest based 1.CPF

Upwork 2.Engagement 1.Single image/video 2.Demographic 2.CPE
3.Leads 3.Behavioral 3.CPL
 05
Ad Details
Thanks!