Everyone wants to do their work online whether it is shopping or communication.

Now people do not have the time

to shop at the retail store. In today's era shopping has become a trend. People prefer online shopping instead of
retail shopping. The success of every business depends on marketing. The purpose of marketing is to promote and
sell products and services as much as possible.

Digital marketing and traditional marketing efficiency still continue. Many people think that digital marketing has
overtaken traditional marketing. According to today's era, traditional marketing and digital marketing have their own
importance. It is very difficult for an entrepreneur to decide whether to go for traditional marketing or digital
marketing. The Traditional marketing has fallen due to the huge use of smartphones and digital technologies.

Traditional Marketing
Traditional marketing is satisfying the needs and wants of consumers through the exchange of goods. Television,
Newspaper, Radio & Cards, Banners etc. are used in traditional marketing. Traditional marketing is one of the oldest
methods of marketing, which plays an important role in reaching local audiences.

Advantages of Traditional Marketing Disadvantages of Traditional Marketing

1. Easily reach a group of local viewers.
2. One to One Interaction can build high achievement
3. Increased Awareness of Brand and focus on
satisfaction of consumer
1. Advertisement text is one way & Static in nature.
2. It is very costly due to the advertisement in
newspapers or banners
3. It is difficult to get complete information about offers
and prices of products

Digital Marketing
The goods and services are promoting and selling through the electronic medium are called digital marketing. Digital
marketing includes Google, Facebook, email, YouTube, or any social media platforms on the internet. Digital
marketing helps in connecting more people and find out the likes and dislikes of people.

Advantages of Digital Marketing Disadvantages of Digital Marketing

1. By the help of social sites easily reach a group of
local as well as global audience.
2. It is very cost effective
3. Easily Available 24 x 7
1. dependent on technology (Internet)
2. Due to globalization, there is large competition in the
world
3. Frauds, and payment security issues.

Due to the pandemic Covid 19 people shifted from traditional marketing to digital marketing. The rules and
regulations of government restricted people to go outside for retail shopping. They purchase their products from
online shopping sites. The year 2020 is one that has changed the history of the business world. Traditional marketing
channels are no longer effective because of this pandemic. If your business is still running with old marketing tools
then start planning with a digital marketing strategy and get ready yourself for a new competitive business
opportunities and challenges.