POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Business Plan
TOTETALLY FOR U

By:

Group 2
Balbin, Geralyn
Corre, Elmira
Curativo, Regine Mae
Ginez, Roma Shane
Lontoc, Kristal Jane
Orapa, May

DOMT-LOM 2-3
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

I. MANAGEMENT AND ORGANIZATION

a. Company Name: TOTETALLY FOR U

 We came up the name TOTETALLY FOR U for our business because

it has a very catchy trendy name. Also the business name itself
introduce our product tote bag. TOTETALLY means tote bags and
FOR U means for consumers or customers.
 Our logo have a simple and elegant design. The tote bag with leaves
design represent the eco-friendly features of our product. Also, our
business philosophy is included for us and customers remember our
goals.

b. Address: Highway 2000 Corner Road Taytay, Rizal (Taytay, Capital

Tiangge)
 We choose this address or place to build my business because as the
Garments Capital of the Philippines it is much easier to run a
business wherein most of the materials that will be needing for our
business are accessible in this place plus the fact that Taytay is
known as a home of garments and most of the time the big producers
of fashion and artistic craftsmanship.

c. Business Philosophy: "YOU WILL NEVER GET OVER, WHEN OUR

TOTE TAKE OVER"
 Our overarching goal is to have something that we believe will be
more in demand in the future. As a result of today's generation,
whatever becomes popular will be in high demand, but it will not
last long, especially if people find it no longer useful. We ensured
that this tote bag would be something that each of us would need for
a long time by making it convenient, substantial, well-made, and
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

creative enough that no one could resist it. The message behind this
ideology is that once they try this product, they will never find
anything else that is as good as this one, no matter how many
different types of tote bags are available.

d. TOTETALLY FOR U: Vision

“Totetally For U will become one of the great exchange from waste to
craft.”

e. TOTETALLY FOR U: Mission

“Totetally For U aims to lessen possible post-production waste and create
an eco-friendly tote bags while satisfying people with trendy designs and
innovations.”

f. TOTETALLY FOR U: Goals and Objectives

• To reduce post-production waste
• To create more trendy and affordable designs
• To extend the popularity of tote bags’ convenient se
• To earn revenues
• To satisfy the needs of customers

g. Key Personnel

Operation Manager
Lontoc, Kristal Jane - is the operation's leader, with overall
responsibility for the company's financial success.
Marketing Manager
Corre Elmira - A staff to oversee all areas of product promotion and
sales.
Accountant
Orapa, May & Curativo, Regine Mae - Monthly income statements and
balance sheets, collection of receivables, payroll, and cash management are
all responsibilities of the person in this position. The most important aspect
here is monetary management.
Store Associate
Balbin, Geralyn & Ginez, Roma Shane - Packaging, ordering
transportation for delivery, receiving incoming material, and warehousing
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

finished items and stock- Organize merchandise on shelves and refill them
as they get empty are all tasks that must be given. Locate and get products
from the store. Customers should be informed about specific items or
services.

h. Workforce and Support Personnel

The owners namely:
 Balbin, Geralyn
 Corre, Elmira
 Curativo, Regine Mae
 Ginez, Roma Shane
 Lontoc, Kristal Jane
 Orapa, May
- are working full time for TOTETALLY FOR U. The mentioned owners have
different roles, duties and responsibilities in the business but it doesn’t
degrade the shares and position of being an owner.

i. Organizational chart
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

j. Ownership, capitalization, compensation and incentives

OWNERS Common Common Fully %

stocks Options Diluted Ownership
Shares
Balbin, 1,000 0 1,000 16.6
Geralyn
Corre, 1,000 0 1,000 16.6
Elmira
Curativo, 1,000 0 1,000 16.6
Regine
Mae
Ginez, 1,000 0 1,000 16.6
Roma
Shane
Lontoc, 1,000 0 1,000 16.6
Kristal
Jane
Orapa, 1,000 0 1,000 16.6
May
TOTAL 6,000 0 6,000 100%

k. External management support

The following are the persons who can give advices and guidance
for our business:

Mrs. Bien, Maria Azalea J. - mentor and professor

She is our professor in entrepreneurship. She can be our mentor and a
guide in our business. Having the knowledge and experience about
establishing and operating a business will help us to have a successful
business

Mrs. Lontoc, Joselyn – an owner of a boutique and an entrepreneur

since 2020.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
II. PRODUCT/SERVICE PLAN

a. Purpose of the product/services

The purpose of the product is to offer an eco-friendly tote bags to the

community. And also, to promote local products here in our country.
Pandemic has brought so much loss in so many aspects of our lives,
especially in the business industry, many businesses had to turn down
because of bankruptcy that effects the source of income of many
employees/people. Here in our propose business, we plan to help not only
ourselves/business but also the community and the people who struggle
financially because we plan to get our needed materials and supply to the
people who is affected by the pandemic. We also plan to hire some part-
timers to be our man power to help our business run smoothly and to
provide quality products and service.

b. Product’s unique features/benefits

FEATURES
made from old clothes/katsa
not easily broken and long-
lasting
spacious and double-stitched
has trendy or popular designs
has inside and outside pockets
has one top zipper closure
reusable and eco-friendly
lightweight
reversible *(black and white)
hand embroidery designs
BENEFITS
You will be able to wash it as it is a
machine-washable fabric.
Saves you money on buying another
bag.
You have enough space to carry all
your essentials and heavy valuables
at a time.
You will be fashionable or stylish
everywhere you go.
You will be more organized, and
you will easily access your
belongings.
Keep all your essentials safe and
secure.
Saves you money and you will be
able to protect the environment.
You will be more comfortable
carrying the tote bag everywhere
anytime.
Gives you options of what side of
the bag you prefer to use.
The design of a tote bag is durable
and cannot be discolored
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
back-to-back designs You will have an eye-catching bag
and you will not feel any doubt if
you wear rightly the bag.

c. Material requirements and sources and supply

TECHNICAL REQUIREMENTS OF TOTE BAGS

 Old clothes  Perdible

 Jobus  Thread

 Fabric softener  Zipper

 Rental  Button

 Maintenance  Tailors Chalk

 Electricity  Hairnet

d. Process an equipment that will be used to manufacture the

product/render the service

 Small sewing  Iron

machine  Table

 Scissors  Chair

 Needle  Thimble

 Furniture &  Lamp

Fixtures
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e. Production/service process and controls

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

f. Distribution logistics

The tote bags will be packed and handled with care. Before the bag is
going to ship out, it was place in a neat and well organized storage room.
The tote bags will be distributed or delivered by us or courier.

g. Regulatory and other compliance issues

The following are the permits and clearance we need for us to operate
our business:
1. Barangay Clearance or Certificate of Residency is a government-
issued identification document that is required for a variety of crucial
business, career, and personal transactions in the Philippines.
2. Certificate of Registration Our company must register with the
Securities and Exchange Commission (SEC) not only to establish its
legal organization, but also to be able to legally conduct business, issue
receipts, trade financial assets, and enjoy certain rights under the
country's corporate and investment laws.
3. Certificate of Occupancy. Before using a structure, an Occupancy
Permit, also known as a Certificate of Occupancy, must be given and
approved by the appropriate Office of the Building Official, according
to the Philippine National Building Code.
4. Community Tax Certificate or CEDULA This document
establishes that an individual is a resident of the city/municipality and
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

has paid the requisite dues coming from revenue obtained from
business, professional practice and/or real property ownership in the
area.
5. Fire Safety Inspection Certificate or Fire Permits The Bureau of
Fire Protection's permits serve as proof that a facility, structure, or
building/occupancy has been properly examined and judged to be in
compliance with the Fire Code of the Philippines, or RA 9514.
6. Building Permit and Electrical Inspection Certificate.
Certificate provided by the Building Official to the owner/applicant as
a condition for the installation of power lines to a building/structure
that confirms the completeness of all electrical wiring installations.
7. Locational Clearance. It is a required document for business owners
to obtain a Business Permit, ensuring that the business is in conformity
with the Zoning Ordinance..
8. Sanitary Permit. To ensure that they adhere to the rules of the
Philippines' Sanitary Code, businesses must obtain a sanitary permit.
9. The Environmental Compliance Certificate or ECC refers to the
DENR-EMB document that authorizes a proposed project to move on
to the next step of project planning, which includes obtaining approvals
from other government agencies and LGUs, after which the project can
begin execution.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

III. MARKET PLAN

a. Product/Services description and features (prototype and other

samples)
Tote bag is a large and often unfastened bag with parallel handles.
Totetally For U's tote bags are made from old clothes/katsa so you will be
able to wash it as it is a machine-washable fabric. It also has inside and
outside pockets so it will be more organized for you and you can easily
access your belongings. It has one top zipper closure to keep your
essentials safe and secure. Aside from that, it is spacious and double-
stitched so it can't be easily broken and long-lasting, reusable and echo-
friendly, and lastly it has trendy or popular designs.
Buying our tote bags will be very beneficial because it will be more
comfortable for you to go everywhere while carrying the tote bag because
it's lightweight and at the same time it is fashionable and stylish and so
you can hop in the trends nowadays, you can also save more money
because of its cheap price.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

b. Market Analysis

Customer Analysis
We conducted a survey as an instrument to know our possible
consumers and the things that they wanted to our product.
The results are the following:
 The majority of the respondents who are more engaged in buying
products (tote bags) are females ages 20 to 29.
 Many of the respondents buy new products through e-commerce
platforms (Shopee & Lazada).
 The respondents looking for a tote bag features when buying is its
design.
 The respondents primarily looking for in benefits of a tote bag is if
it is reusable and eco-friendly.
 The respondents that drive/influence them to buy a tote bag is its
quality.
 Most of the respondent’s budget in buying tote bags is 100 to 199
pesos.
So we concluded that most our future customers are female individuals
that are aged from 20 to 29 but the business will be open to all genders
and age group. Most of the customer occasionally interested in purchasing
products on e-commerce platforms (Shopee & Lazada) so we will have an
online shop for those customers aside from our physical shop. The
customers have a budget that range from 100- 199 pesos. The needs of
customers are primarily looking for tote bags that are highly-quality and
have stylish and trendy designs. The specific benefits that customers look
for in a tote bag are reusable and eco-friendly. The drivers of customers
purchase decisions include quality, price, and promo.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Competitive Analysis

We, Totetally For U, directly compete with Centro de Impresion,

tatakmnl, and BEAUTYTRENDSPHIL but there are alternatives to our
product in the marketplace. Our tote bags are unique because they are
reversible, made up of old clothes/katsa, have a top zipper closure, and
have inside and outside pockets. We also hand embroidered the designs
of our products. Our business has a competitive advantage because we
have a physical store, and we offer high-quality tote bags that are
available at a low price (₱75).
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Market Potential

We, Totetally For U, estimates that only 7,541 persons will be our
future customers. Most of them are female individuals that belong to the
age group of 20 to 29 would probably be interested to buy our product.
These customers tend to buy tote bags 7 times a year for their personal
use or serve as their gift for birthdays, holidays, and others. Our business
expected that only 52,785 pieces of tote bags would be sold in a year which
results in ₱ 3,959,025 sales, our selling price per unit is ₱ 75.

Formula
MP = market potential
N = number of possible buyers - 7,541
P = average selling price - ₱ 75
Q = average annual consumption -7

Formula: MP = N x P x Q
= 7,541 x ₱ 75 x 7
= ₱ 3,959,025

Current Trade Area

Taytay Tiangge has been the all time "tiangge stores" in the Rizal.
Taytay Tiangge known for offering variety of products such as garments
product like dresses, garments clothes, house products and so much more.
It's the main garments store in Rizal Province and very well known, a
massive customers are there to go shopping with a very cheap and
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affordable yet has good quality products. Tote bags has it rose demands
globally, and we see there is a big opportunity to open a customized tote
bags design for women. Tote bag is a type of women’s handbag. Tote bags
contain larger space as compared to other handbags and allow women to
carry maximum number of goods at the same time. Tote bags are perfect
solutions for carrying large stuffs such as laptop. This rising demand for
tote bags can be attributed to availability of wide range of tote bags
product to meet every requirement. Furthermore, growing environmental
awareness amongst the population has increased the demands for
reusable bags but in a twist of having it such design on it like a canvas, a
customized one, printed design and different kind of textile which
consumer's preference demand. The environmental benefits and beautiful
creativity of it make sense and more likely the major factors behind the
growth of global tote bags market.

Market size and Trends

According to www.researchnester.com that global tote bags market is

envisioned to grow at a significant pace over the forecast period i.e. 2017-
2024. The adoption of tote bags is rapidly increasing amongst women
across all regions. Due to heightened regulations of plastic use around the
Rizal Province. Thus, there's will be a huge demand on tote bags specially
for its convenient and eco-friendly effect to the environment and also its
capability to carry things in different kind of tote bag depending upon the
customer needs means a customized tote bag for the customer preference.
The distribution will be an online store and onsite store. Due to demand
of social media in this generation we have online store in Shopee
Philippines and Facebook Page in order to have accessible access on huge
market.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

c. Marketing and Sales Strategies

Place/Location

Taytay, Capital Tiangge (Highway 2000 Corner Road Taytay,

Rizal)

- We chose the location to build our business because as the Garments

Capital of the Philippines, it is much easier to run a business wherein most
of the materials that will be needing for our business are accessible in this
place add the fact that Taytay is known as a home of garments and most of
the time the big producers of fashion and artistic craftsmanship.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Price/Quality Relationships

Consumable

Quantity Item Total Price (pesos)

50 Old clothes 750

10 Jubus 30

1 Fabric 150

4 Thread 320

20 Zipper 100

10 Button 50

1 Tailor's Chalk 40

3 Hairnet 30

Total 1470

For Long Time Used Items

Quantity Items Total Price

(pesos)

1 Rental 500

2 Chairs 400

2 Table 600

1 Pincushion 20

1 Needle 50

3 Mini Sewing Machines 900

3 Lamp 1050
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3 Scissors 150

1 Iron 300

3 Thimble 15

Total 3985

Pricing

The consumable materials are good enough to produce at least 50 totebags

and the total costs would be ₱1,470. So if we divide 50 (tote bags) to the
total amount of consumable items which is ₱1,470 we will be getting a fair
price of ₱30 as a partial amount for 50 tote bags only.

Since some of the materials/equipment are good to be used for a long time
we can expect that at least it can be used for production of 100 tote bags
within a month. If that's the case we can get the partial amount of that by
dividing 100 (tote bags) to the total amount of the materials which is
₱3,985. We would come up with ₱40.

Packaging

Quantity Item Total Price

(pesos)

2 kilos Magazine/Newspaper 30

4 colors Colored Tapes 40

1 Packaging Tape (transparent) 30

100 pcs. Thank you Cards 100

Total 200
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

For the packaging it is enough to be used on the whole production of at

least 100 tote bags. Assuming each tote bag would cost ₱30 for the raw
materials plus ₱40 for the equipment plus ₱5 for the packaging it would be
₱75 each. The total earnings for production of 100 tote bags would be
₱7,500 (₱2,075 for the net income).

Promotional Strategies

Packaging

 As per our mission is to create and boost eco-friendly tote bags, it should
also reflect the packaging and securing of the item. We want to pack our
tote bags with used newspapers and magazines. We’ll continually use
biodegradable waste to enhance the promotional strategies. We’ll also
include a thank-you card to give appreciation to buyers.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

Public Relations

Building a business in this time of pandemic might be quite challenging

but at the same time a great opportunity to attract the people's attention.
With this chance our business can be reached in various social media
outlets such as:

 Utilizing Facebook, Instagram, Tiktok, Youtube to collect public

interest
 Print media: using flyers and posters to spread the advocacy
 Collaboration with a Tik Tok Influencer
 Join a campaign that has an advocacy of Environment-Friendly
Fashion
 Interact more within Facebook users that has “tote bags
background”

Advertising

 As a start-up business, Social Media advertising is our strongest

option. We’ll ask our friends and family to advertise our tote bags on their
personal accounts so that it can reach their own connected people.

Customer Service

 We’ll provide contact numbers and social media accounts that can be
messaged and reach the shop anytime. We’ll answer inquiries, feedback,
and suggestions to those accounts. The thank-you card includes the shop’s
social media accounts and email. Contact numbers and hotline numbers
are posted on Social Media platforms.

d. Sales Projections

We used PERT formula to be more accurate on our expected or

estimated unit sold. PERT formula is an approximation of the Beta
Distribution equation. PERT is determined using three points:
Optimistic (O), Most Likely (M), and Pessimistic (P). PERT combines
probability theory and statistics to derive a formula for the average
activity from the three-point estimates.
 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

On our weekly sales projection, we assume that every week our unit
sold will increase at least 25%.

Weekly Sales Projection

Price per Unit Unit Sold Total

Week 1 ₱75.00 38 ₱ 2,850

Week 2 ₱75.00 46 ₱ 3,450

Week 3 ₱75.00 55 ₱ 4,125

Week 4 ₱75.00 66 ₱ 4,950

Total 205 ₱ 15,375

Weekly Projected Sales

6000

5000

4000

3000

2000

1000

0
week 1 week 2 week 3 week 4

price per unit unit sold total

 POLYTECHNIC UNIVERSITY OF THE PHILIPPINES

While, on our monthly projection, we assume that our monthly unit

sold will increase at least 50%.

Monthly Sales Projection

Price Per Unit Unit Sold Total
Month 1 ₱75.00 205 ₱ 15, 375
Month 2 ₱75.00 308 ₱ 23,100
Month 3 ₱75.00 461 ₱ 34,575
Month 4 ₱75.00 692 ₱ 51,900
Month 5 ₱75.00 1,038 ₱ 77,850
Month 6 ₱75.00 1,557 ₱ 116,775
Month 7 ₱75.00 2,335 ₱ 175,125
Month 8 ₱75.00 3,503 ₱ 262,725
Month 9 ₱75.00 5,254 ₱ 394,050
Month 10 ₱75.00 7,881 ₱ 591,075
Month11 ₱75.00 11,821 ₱ 886,575
Month 12 ₱75.00 17,732 ₱ 1,329,900
Total 52,787 ₱ 3,959,025

Monthly Projected Sales

1400000

1200000

1000000

800000

600000

400000

200000

0
month month month month month month month month month month month month
1 2 3 4 5 6 7 8 9 10 11 12

price
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