“Feasibility Study: Oppa Chicken Wings

(Filipino-Korean Fusion Cuisine)”

In Partial Fullfilment

of the Requirements for the Degree

of Bachelor of Science in Entrepreneurship

Submitted to:

Prof. Jinella Marie C. Cardenas

Submitted by:

Gonzales, Christian Allan O.

Puaso, Rhey Joshua O.

Salvador, Jade Harvee S.

Tipon Ria Marie M.

Vicente, Arc Joseph M.

i
 ACKNOWLEDGEMENT

God is to be praised and thanked to the fullest extent for His favors during this

feasibility study, from beginning to end.

The proponents would also like to thank the institution, Jesus is Lord Colleges

Foundation, Inc., and the personnel, whose knowledge and expertise were

helpful in conducting this feasibility study.

Mrs. Jinella Marie C. Cardenas, the feasibility study advisor, deserves special

thanks for her assistance. Without her encouragement, patience, and willingness to

see this research through, none of this would have been possible. She also

demonstrated her extensive knowledge of the feasibility study writing process, which

aided the proponents in carrying out the research in the most transparent manner

feasible.

The following individuals also contributed to the completion of this study: the

Dean of College Department, Engr. Wenifreda R. Templonuevo, PhD; validation

experts, Mrs. Amor Artiola, MAIP, RPm, and Mr. Edgardo Castro Jr., MBA,

MDiv; and Ms. Rica Mae Collao, CPA, one of the panel members.

The proponents would also like to express their gratitude to the respondents

who participated in answering the questionnaire in order for the proponents to collect

data for the feasibility study.

Finally, the proponents would like to show their heartfelt appreciation to their

family and friends for their unwavering moral, financial, and emotional support.

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 TABLE OF CONTENTS

Title Page ................................................................................................................. i

Acknowledgement ............................................................................................... ii
Table of Contents................................................................................................ iii
List of Tables ......................................................................................................... v
List of Figures ....................................................................................................... v
Executive Summary ............................................................................................ vi
Chapter 1: Introduction ...................................................................................... 1
Chapter 2: Management Study ......................................................................... 3
2.1 Mission and Vision Statement ......................................................................... 4
2.2 The Proponents/Owners ................................................................................. 4
2.3 Type of Ownership .......................................................................................... 4
2.4 Business and Organizational Structure........................................................... 5
2.5 Job Description and Job Specification ............................................................ 6
2.6 Compensation ............................................................................................... 10
2.7 Sources of Personnel ...................................................................................... 11
Chapter 3: Market Study .................................................................................. 12
3.1 Product Description ....................................................................................... 12
3.2 Uses/Benefits of the Product ........................................................................ 14
3.3 Target Market .................................................................................................15
3.4 Demand Analysis ............................................................................................15
3.5 Supply Analysis ............................................................................................. 16
3.6 Demand and Supply Analysis......................................................................... 17
3.7 Factors Affecting Demand and Supply ........................................................... 17
3.7.1 Demographic Environment .................................................................... 17
3.7.2 Economic Environment ........................................................................ 18
3.7.3 Natural Environment ............................................................................ 18
3.7.4 Technological Environment .................................................................. 18
3.7.5 Political Environment ........................................................................... 18
3.7.6 Socio-Cultural Environment ................................................................. 19
3.8 Marketing Program ....................................................................................... 19

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 3.9 Product Decision, Product Mix, Product Feature ......................................... 21
3.9.1 Product Decision ................................................................................... 21
3.9.2 Product Mix .......................................................................................... 21
3.9.3 Product Features ................................................................................... 22
3.10 Product Logo ............................................................................................... 23
3.11 Product Decision .......................................................................................... 24
3.12 Distribution Channels.................................................................................. 25
3.13 Marketing Communication Strategies ......................................................... 25
3.13.1 Promotional Objectives ....................................................................... 25
3.13.2 Promotional Tools/Specifications ....................................................... 26
3.13.3 Communication Channel..................................................................... 26
Chapter 4: Technical Study .............................................................................. 27
4.1 Technical Product Description ...................................................................... 27
4.2 Raw Material Requirements ......................................................................... 28
4.3 Manpower Requirements .............................................................................. 28
4.4 Manufacting Overhead .................................................................................. 30
4.5 Manufacturing Process .................................................................................. 30
4.6 Machine Tools and Equipment ..................................................................... 33
4.7 Store Location ............................................................................................... 34
4.8 Store Layout .................................................................................................. 34
4.9 Production Capacity ...................................................................................... 35
4.10 Productio Schedule ...................................................................................... 36
4.11 Waste Disposal ............................................................................................. 39
Chapter 5: Financial Study.............................................................................. 40
5.1 Financial Bases and Assumptions ................................................................. 40
5.2 Source of Finance .......................................................................................... 40
5.3 Unit Cost ........................................................................................................ 41
5.4 Projected Financial Statements..................................................................... 44
5.5 Returm of Investment ....................................................................................51
Chapter 6: Socio-Economic and Environmental Desirabirility .............52
6.1 Contribution to Employment ........................................................................ 52
6.2 Contribution to the Government................................................................... 52
6.3 Contribution to Local Suppliers .................................................................... 53
6.4 Contribution to Environment ....................................................................... 53

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References........................................................................................................... 54
Appendices........................................................................................................... 57
Curriculum Vitae ................................................................................................ 72

LIST OF TABLES

Chapter 2: Management Study ......................................................................... 3

Table 2.1 - Monthly and Annual Compensation ................................................ 10
Chapter 4: Technical Study .............................................................................. 27
Table 4.1 - Production Capacity Conversion ...................................................... 35
Table 4.2 - Weekly Production Schedule ............................................................ 36
Table 4.3 - Monthly Production Schedule .......................................................... 37
Table 4.4 - Yearly Production Schedule ............................................................. 38
Chapter 5: Financial Study.............................................................................. 40
Table 5.1 - Unit Production Cost ......................................................................... 41
Table 5.2 - Breakdown of Cost ............................................................................ 42
Table 5.3 - 5-Year Balance Sheet ........................................................................ 44
Table 5.4 - 5-Year Projected Income Statement ................................................. 45
Table 5.5 - 5-Year Statement of Partners Equity ............................................... 46
Table 5.6 - 5-Year Statement of Cashflow 5.5 Returm of Investment ............... 47
Table 5.7 - Notes to Financial Statements .......................................................... 48
Table 5.8 - Return of Investments .......................................................................51

LIST OF FIGURES

Chapter 2: Management Study ......................................................................... 3

Figure 2.1 - Business Organizational Chart ......................................................... 5
Chapter 3: Market Study .................................................................................. 12
Figure 3.1 - Percentage of respondents that are willing to purchase our product
............................................................................................................................. 16

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 EXECUTIVE SUMMARY

The food industry's revenue has steadily increased throughout the years.

According to the countrywide Census of Philippine Business and Industry (CPBI) in

2012, the Philippines food service industry is valued around 360 billion pesos (7.2

billion US dollars), with an annual growth rate of 15% to 20% over the last decades. It

increased to 535.9 billion pesos in 2016 and had reached 637.3 billion pesos in 2020.

This year, 2021, the food industry's income is estimated to be about 656.5 billion pesos.

This opens a great opportunity for businesses to penetrate the market.

The purpose of this feasibility study is to test the viability of Oppa Chicken Wings,

an online food serving business based in Bocaue, Bulacan that serves classic Filipino

fried chicken wings combined with Korean-inspired flavors. The company is a limited

partnership with one general partner and four limited partners, each investing 2,000

pesos for a total of 10,000 pesos initial investment.

The main target customers of the business are those who are fond of the Korean

culture and cuisine, having mentioned that the business offers Filipino-Korean Fusion

chicken based dishes. Oppa Chicken Wings has two products: the Oppa Chicken Wings

Rice Bowl, which comes with two chicken wings and a bowl of rice for 79 pesos, and

the Oppa Chicken Wings Platter, which includes six chicken wings for 129 pesos. The

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chicken wings come in three different flavors: classic buffalo, garlic parmesan cheese,

and honey garlic.

To further demonstrate the business’s profitability, a one-week soft opening,

composed of two production days, was conducted. The data collected shows that the

business is able to earn 442 pesos from 13 Rice Bowls sold at 45 pesos unit cost and

2,964 pesos from 76 Platters sold at 90 pesos unit cost, with an income growth rate of

16.67% and 5.41%, respectively. Furthermore, based on this data, 2,883% of the

investment or 288,359 pesos is expected to be recovered after the first year of

operation. This feasibility study also includes five-year projected financial statements

to provide a more concrete data on the profitability of Oppa Chicken Wings.

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 CHAPTER 1

INTRODUCTION

Filipinos have an undeniable love for fried chicken. Fried chicken has become a

go-to "ulam" for most families because of its convenience since some do not have a

kitchen in their homes, and affordability with a pricing range of roughly 10-20 peso

per piece. From the streets to famous fast-food chains and high-end restaurants, fried

chicken is always present on the menu.

This love for fried chicken is said to have begun in 1929, when Ramon Lee, owner

of the legendary Ramon Lee's Panciteria in Santa Cruz, Manila, sold Chinese style fried

chicken to Filipinos. Another story is when Maximo Gimenez started Max's Fried

Chicken in the postwar Philippines in 1945 to sell American meals to soldiers away

from their homes. Finally is the crowd's favorite Chickenjoy by Jollibee, which was

founded in 1978.

One of the reasons why Filipinos can't get enough of chicken, according to CNN

Philippines' Avigail Olarte (2017), is our ability to raise a variety of chickens, including

Native, Broiler, and Layer hens. As a result, the chicken population rose from 162.81

million in 2011 to 178.27 million in 2020 (Statistica, 2021). This provided a chance for

Filipinos to create and market chicken-based dishes.

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 As years pass, various distribution channels emerge as a result of events. Some

individuals now engage in selling their products online. Fried chickens are one of those

products sold with the use of the internet. In addition, entrepreneurs take the game to

the next level by experimenting with flavors of fried chicken such as, spicy, teriyaki,

barbeque, and garlic buttered, to mention a few. Selling fried chicken may be

considered as a local business, whether it is done online, on the streets, or elsewhere.

As a result, it benefits the economy since consumer purchases help keep money in the

local economy.

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 CHAPTER 2

MANAGEMENT STUDY

This chapter covers management aspects of the business. It explains the business'

mission and vision statement. Also, an organizational structure is provided, to further

discuss the type of ownership utilized by the business. The job description and

specification, as well as people sources and salary, are also included.

2.1 MISSION AND VISION STATEMENT

MISSION

“We exist to create a strong bond between Filipino and Korean culture, by

combining the traditional Filipino fried chicken with Korean-inspired flavors in a

budget-friendly meal.”

VISION

“We picture a future where people are linked with one another, real laughter is

shared, and our delicious Filipino-Korean style chicken wings are enjoyed.”

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2.2 THE PROPONENTS/OWNERS

Name of the Business : Oppa Chicken Wings

Owners:

● Rhey Joshua Puaso

● Christian Allan Gonzales

● Jade Harvee Salvador

● Ria Marie Tipon

● Arc Joseph Vicente

All the owners are Fourth Year students of Jesus is Lord Colleges Foundation, Inc.

taking up Bachelor of Science in Entrepreneurship.

2.3 TYPE OF OWNERSHIP

Oppa Chicken Wings is a limited partnership between one general partner,

Christian Gonzales, and four limited partners: Rhey Puaso, Jade Salvador, Ria Tipon,

and Arc Vicente. According to Investopedia (2021), this type of ownership is

composed of two or more partners, which has two types, general and limited. A

general partner has unlimited liability for debt, while limited partners are only

limited up to the amount of their investment. The reason behind this is that the

original owner of Oppa Chicken Wings is Mr. Gonzales.

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2.4 BUSINESS AND ORGANIZATIONAL STRUCTURE

Figure 2.1

Business Organizational Chart

Figure 2.1 shows that the organization is divided into two parts: General Partner

and Limited Partners. The type of organizational structure used is Functional

Organization Structure as it separates each function by expertise making it easier for

the business to identify which area is responsible for which.

Christian Gonzales has been part of the marketing department at Jesus is Lord

Colleges Foundation, Inc. He also worked as the head of production at Sinners and

Saints, a clothing line. Having experienced these and as the general partner, Mr.

Gonzales acts as the General Manager of the business.

Jade Salvador graduated as Top 1 of his batch from all three Access Computer

Colleges branches in Bulacan. In the aforementioned school, he pursued a Technical-

Vocational-Livelihood (TVL) major in Computer Programming. He completed a work

immersion program at Sterling Paper Ent. Inc. and one of his responsibilities at the

company is to keep track of paper cup inventories and deliveries. Mr. Salvador also has

5
accounting knowledge because he took accounting courses during his first year of

college.

Ria Tipon had an online business where she sells desserts, manages the

preparation, and is in charge of keeping dishes, workstations, and food storage areas

clean.

Arc Vicente has sold aquarium fish both in the Philippines and overseas. As a

result of needing to deal with both local and foreign clients, Mr. Vicente developed

good communication and customer service skills.

Rhey Puaso is a graduate of Accounting and Business Management. He was a

member of IAM Worldwide, a multi-level marketing firm dedicated to improving

people's lives via the use of its goods, mostly barley.

2.5 JOB DESCRIPTION AND JOB SPECIFICATION

Job Title: General Manager

Job Description:

● Responsible for departmental operations and cost control, as well as managing

staff, administrative and financial functions.

● Creating and implementing expansion strategy.

6
● Provide direction and comments to others in order to help them improve their

knowledge and skills in specific areas.

● Examining and assessing productivity and performance.

● Identifying and researching development prospects.

Job Specifications:

● Good understanding of various business functions.

● Exceptional leadership abilities.

● Keen to details.

Job Title: Cashier

Job Description:

● Follows policies and procedures to keep checkout operations running smoothly,

and reports any adjustments that need to be made.

● Clients' payments are collected via accepting cash, cheque, or credit card

payments, and cash customers are given change.

● Responds to questions to provide pricing information.

Job Specifications:

● When necessary, modifies schedule, responsibilities, and priorities to meet

company demands.

● Communication and customer service abilities are essential.

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● In order to run a successful store, speed and efficiency are necessary.

Job Title: Kitchen Staff

Job Description:

● Preparing meals and orders.

● To simplify cooking and dinner presentation, the kitchen staff arrives early to

organize the kitchen and execute food preparation.

● Following the chef's instructions for cooking the ingredients.

● The kitchen crew is in charge of keeping all parts of the kitchen, including food

prep and storage, clean and sterilized.

Job Specifications:

● Techniques and methods of cooking expertise

● Understanding of food preparation and storage hygienic and safety guidelines

● Ability to handle multiple jobs at the same time.

Job Title: Sales and Marketing Staff

Job Description:

● Assuring that the business is always clean and well-maintained.

● Identifying sales possibilities and developing sales tactics.

● Sells items and meets client demands to serve customers.

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● Come up with promotional strategies to attract customers.

● Acquisition of raw materials and required equipment.

Job Specifications:

● Motivated by goals and self-motivation.

● Working in a fast-paced atmosphere.

● Good customer service and communication skills.

● Familiarity with social media platforms that will be utilized by the business in

product distribution and promotion.

Job Title: Delivery Person

Job Description:

● Ensures own and product's safety during delivery.

● Follow routes and meet delivery deadlines.

● Collect payments and report to the cashier.

Job Specifications:

● A valid driver’s license

● Ability to maintain food safety

● Knowledge of how to use navigation system

● Time management to meet delivery schedules

● Excellent hand-eye coordination and vision to ensure safety while driving

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2.6 COMPENSATION

Table 2.1

Monthly and Annual Compensation

Job Title No. of Basic Annual

Workers Monthly Salary

Salary

Cashier 1 ₱1,600 ₱19,200

Kitchen Staff 1 ₱1,600 ₱19,200

Sales Staff 2 ₱3,200 ₱38,400

Delivery Person 1 ₱1,600 ₱19,200

Total 5 ₱8,000 ₱96,000

The minimum wage for non-agricultural enterprises with less than 10 workers is

₱413 per day, according to the new Wage Order RB III-22 of the Department of Labor

and Employment's (DOLE). This applies to minimum wage earners in the provinces of

Bataan, Bulacan, Nueva Ecija, Pampanga, Tarlac and Zambales.

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 Every week, there will be two production days: Wednesday and Sunday.

Therefore, as shown in Table 1, each worker earns ₱1,600 every month, which is

equivalent to 8 production days. The annual salary for each worker is ₱19,200.

2.7 SOURCES OF PERSONNEL

The owners are the primary source of manpower. It is done because they are well-

versed in the overall operation of the business. As a result, training costs will be

reduced, and profits will rise.

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 CHAPTER 3

MARKET STUDY

The marketing aspect of the business is discussed in this chapter. It includes

information on the product, target market, and the pricing decision. An analysis of the

supply and demand is also included, as well as the forces that influence them. This also

comprises the company’s marketing communication strategies and distribution

channels.

3.1 PRODUCT DESCRIPTION

Oppa Chicken Wings are made from fresh chicken wings that have been coated

with flour and powdered spices to give them the delicious taste of fried chicken wings,

then deep fried to ensure a crunchy texture. One serving of Oppa Chicken Wings Rice

Bowl comes with two chicken wings and a bowl of rice, while a serving of Oppa Chicken

Wings Platter consists of six chicken wings. Our goal is to provide the market with

budget-friendly meals that everyone can enjoy and purchase.

The chicken wings will be available in three different flavors: Garlic Parmesan

Cheese, Buffalo, and Honey Garlic. The specifications for each flavor of chicken wings

are as follows:

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Classic Buffalo

The buffalo wing sauce is one of the most popular sauces for chicken wings. Our

very special Buffalo wing sauce is simply spicy sauce combined with melted butter. It's

impossible to say "no" to such concoction. When our spicy sauce isn't hot enough, a

sprinkle of ground red pepper or cayenne red pepper will be added. Customers will

have the freedom to choose from different levels of spiciness from pepper mild,

Medium, Hot, and Extra Hot. The first burst of heat comes from the spicy sauce, while

the cayenne tingles your mouth.

Garlic Parmesan Cheese

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 For a traditional coating, we throw our chicken wings in a mixture of melted

butter, garlic, and grated Parmesan cheese. By soaking and marinating the chicken

wings itself in the garlic and melted butter and then putting some coating in it, you can

have the taste of one of our most flavorful chicken wings. Drizzle them with melted

butter and sprinkle them with minced fresh garlic and a coating of grated parmesan

cheese once they’re cooked through and the coating is indeed very crispy.

Honey Garlic

We are definitely talking about our crispy outsides and soft insides of roasted

chicken wings coated in a sweet and salty honey garlic glaze. Our very tasty baked

honey garlic chicken wings are covered in a sticky honey garlic sauce after being baked

till crispy. It's simple to change the recipe to make the wings milder or to give them a

bit more kick.

3.2 USES / BENEFITS OF THE PRODUCT

Oppa Chicken Wings offers a variety of flavors that aims to satisfy the cravings of

different people. One of the best benefits that consumers can get from Oppa Chicken

14
Wings is the delicious chicken wings served at an affordable price. Our rice bowl is

available for 79 pesos, and the platter for 129 pesos. Another benefit one can get from

the product is the cheap delivery fee which will only cost the customer an additional

P15 per order, while they get to enjoy Oppa Chicken Wings at the comfort of their

homes.

3.3 TARGET MARKET

The main target market of Oppa Chicken Wings are the young adults who are

residing in the Municipality of Bocaue in the province of Bulacan, both male and

female and are avid fans of Korean Cuisine, Korean pop (K-pop) and Korean dramas

(K-dramas) since the product and the business itself is inspired by Korean Cuisine.

People who like to eat flavored chicken wings and fried chicken, whether student,

employed or self-employed, are also considered as target customers.

3.4 DEMAND ANALYSIS

Chicken is a common ingredient in Filipino cuisine. One of these dishes is fried

chicken, which has led to the popularity of fried chicken wings, especially with the

addition of seasonings to make them more appealing. In fact, the Philippines

consumed around 1.66 million metric tons of chicken meat as of January 2021.

(Statistica, 2021).

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 Figure 3.1

Percentage of Respondents that are Willing to Purchase our Product

As Figure 3.1 shows, 96.8 percent, or 447 out of 462 Bocaue, Bulacan residents,

are willing to try our product. This suggests that Oppa Chicken Wings have a market.

3.5 SUPPLY ANALYSIS

According to the Philippine Statistics Authority (2020), Bulacan was the top

chicken-producing province in the Philippines with 185.09 thousand metric tons,

liveweight. This was followed by Pampanga with 164.48 thousand metric tons,

liveweight, and Nueva Ecija with 112.08 thousand metric tons, liveweight. Completing

the top 10 chicken-producing provinces in 2020 were Tarlac, Batangas, Misamis

Oriental, Quezon, Cebu, Rizal and Bukidnon. The combined output of these top ten

producing provinces accounted for 56.3 percent of the country’s total chicken

production. It indicates that there is an overflowing supply of chicken meat. As a result,

since our product's main raw material is chicken wings, our business will less likely be

16
short in supply. Relatively, Bernard Francisco Chicken Farm, located in Marilao,

Bulacan, is our main supplier, while Saint Martin Poultry Supply, located in Bocaue,

Bulacan, is our backup source in the event of a supply shortage with our primary

supplier.

3.6 DEMAND AND SUPPLY ANALYSIS

The availability of chickens that are being produced and raised in the Philippines

offers a huge opportunity for Oppa Chicken Wings to meet the demand of our target

market.

3.7 FACTORS AFFECTING DEMAND AND SUPPLY

Supply and demand are dependent on certain elements that may affect

production. The following are the forces that may influence the demand and supply:

3.7.1 DEMOGRAPHIC ENVIRONMENT

In accordance with Philippine Statistics Authority's 2020 census, the

province of Bocaue currently has 141,412 population. However, it was reported in

the 2015 census that those aged 15 to 64 or the economically active population

and actual or potential labor force members, account for 65.56 percent (78,458)

of the total population 119,675. In terms of income, the Bureau of Local

Government Finance and the Department of Finance reported a total of

P265,215,501.14 annual regular revenue of Bocaue for the fiscal year of 2016.

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3.7.2 ECONOMIC ENVIRONMENT

At the present time, people prioritize their daily budget on dishes that

provide them with enough food for breakfast, lunch, and dinner because of the

current Pandemic situation. This reasoning moderately affects our product to be

neglected by our target market because people save as much budget as they can.

3.7.3 NATURAL ENVIRONMENT

According to Asian Disaster Reduction Center, the Philippines is located in

the typhoon belt in the Pacific and is visited by an average of 20 Typhoons every

year and most barangays in Bocaue are often flooded when there's a storm or

heavy rain. There is a chance flood can cause our delivery service to be late or even

fail to be delivered.

3.7.4 TECHNOLOGICAL ENVIRONMENT

The business primarily uses traditional cooking equipment, which requires

more manpower. This may cause production delays if there are additional

unexpected orders. To alleviate the situation, the company creates a production

schedule to ensure that orders are delivered on time.

3.7.5 POLITICAL ENVIRONMENT

Due to continuous vaccination activities in Bocaue, Bulacan, we can expect

that there will be an increase in numbers of vaccinated residents and it can result

18
 in easing of community quarantine. In addition, the fear of people from the virus

will moderately decrease and there will be a chance of receiving more orders.

3.7.6 SOCIO-CULTURAL ENVIRONMENT

Employment has significantly decreased, as of the moment, due to the

Coronavirus Disease (COVID-19) pandemic. This may be one of the challenges we

are all facing right now because the customer’s buying power also has the

tendency to decline. Their main choice is to cook a dish for the whole family while

our product may actually satisfy 1 person only.

3.8 MARKETING PROGRAM

Savory, delicious, appealing chicken you would never forget, none other than

Oppa chicken wings. Indulge in delectable Korean-inspired flavors.

The research will be held in a 6 months span, from November 2021- April 2022.

The following activities should be followed:

3 months before the opening

● (1st week) Creating Facebook Page, Instagram, Tiktok Account, etc. to

introduce and create presence in the online market.

● (3rd week) Posting of product advertisement, teaser video in social media

mentioned above.

● (8th week) Leaflet and brochure distribution to the local market

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 ○ 1st 20 customers that can present our signatured leaflet and brochure

in the day of opening of our business are granted to have 20% discount

on their first purchase of our product

● (10th week) Posting promotional materials such as lucky sharer reward of our

social media accounts in social media platforms to get free meals during the

opening of the business.

● (12th week) Purchasing of raw materials and preparation for the first week of

production, and announcement of winners from the events posted on the

previous weeks.

3 months of operation

● (1st week) Opening Promo, first 20 orders get 20% discount for their total

purchase of the product.

● (4th week) Delivery promo: we are going to offer free delivery services for

minimum orders of 2 for the customer that can present receipts of all the 3

flavors that our business is offering in the market.

● (8th week) Free collectible mug promo. Collect 10 receipts from Oppa Chicken

Wings in exchange for a free mug.

● (12th week) Celebration of 3rd month of operation. Purchase 2 orders and get

the third order for P40.

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 All of the mentioned activities to boost the sale and introduction of the business

should be followed strictly to the set due date during the implementation period.

3.9 PRODUCT DECISION, PRODUCT MIX, PRODUCT FEATURE

3.9.1 Product Decision

The business decided to produce and market flavored chicken wings as

their product to compete in the market. As mentioned in the previous chapters,

Filipinos admire the Korean culture, Korean cuisine, Korean pop (K-Pop), and

Korean Drama ( K-Drama), and that became an open opportunity for the

business. Another consideration is that, in our country, the Philippines, people

have the ability to raise and grow a wide range of chicken varieties resulting in

mass production of chicken meat in the market.

3.9.2 Product Mix

Product: Oppa Chicken Wings offer flavored chicken wings combined

with 200g of rice as a complete meal and sold it in the online market. The product

comes with 3 delicious flavors which are, Classic Buffalo, Honey Garlic, and Garlic

parmesan Cheese

Price: Oppa Chicken Wings set the selling price of the product to P79.

The business considers the pricing of its competitors in the market which helps

in deciding the price that fits to its product that makes it competitive in the

market.

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 Place: The manufacturing headquarters of Oppa chicken wings is

located in Villa Veronica Subdivision in Barangay Lolomboy, Bocaue, Bulacan

but due to pandemic, Oppa Chicken wings will penetrate the online market to

introduce and market their product in a wide range of customers. The business

sees that social media platforms present many opportunities that could help the

business to grow, create a market and reach their customers.

Promotion: Social Media Platforms and other online apps offer so

much opportunity that helps a business grow faster and reach more customers

faster than the traditional advertisement. As a result, Oppa Chicken Wings

grabbed the opportunity to use social media as means of marketing and

promoting the business while satisfying the cravings of its prospect customers.

Another promotional strategy that the business uses is the Promo and Freebies

strategy to attract and gain the attention of the masses to try their product.

3.9.3 Product Features

The business offers a variety of flavors that people can choose from, from

salty, to spicy and so many to choose from. The business also offers promos such

as buy 2 to get discounts, freebies such as collectible mugs , discounts and delivery

promo such as coupons, receipt exchange and so many more for their customers

to give back to their support to the business.

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3.10 PRODUCT LOGO

Business Name

The unquestionable appreciation Filipinos have for Korean culture is the

inspiration for the business name Oppa Chicken Wings. The Korean Word Oppa (오빠)

is used to address an older male friend, even if he is not your older brother by blood.

Filipinos fell in love with Korean culture, when K-dramas first arrived in the

Philippines in the early 2000s. In fact, according to a TNS Global research on "Filipino

Perception of Korea and the Koreans," Korean culture is one of the top three cultures

that Filipinos are captivated by, alongside American and Japanese cultures.

Furthermore, the Korea Foundation discovered in a 2018 study of 113 countries that

the Philippines has the highest rate of hallyu fan growth (GMA Network, 2020).

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Design

Oppa Chicken Wings uses a chicken illustration mascot logo. This is a type of logo

in which a drawing of a person or a non-human entity with human form or human

attributes is used (Pop, 2020). Famous fast-food chains such as KFC and Jollibee have

used this type of logo.

Color

Red is the primary color used in the Oppa Chicken Wings logo. It is due to the

popular belief that red encourages people's appetites as it is stimulating, exciting, and

associated with activity (Harrington, 2015). We also used Red as the primary color of

our logo as it is the best color that can easily attract the attention of the masses just

like how McDonalds, Jollibee Food Corp. use the psychological effects of the color in

the food industry.

3.11 PRICING DECISION

The Business uses Cost Plus Pricing as one of its pricing strategies in deciding the

selling price of the product. Adding up all the cost in producing each unit of product

and adding the mark up price will determine the selling price of Oppa Chicken Wings.

To further view the detailed Breakdown of Cost per unit, please see Chapter 5

for the Financial Study and check table 5.1.

Competitive Pricing. Competitive pricing is the pricing strategy where one entity

will set the product price in line with the price range of the competition. We consider

24
the price of our competitors in the market to be able to come up at a price wherein we

can deliver a budget friendly meal and be competitive at the same time.

3.12 DISTRIBUTION CHANNELS

Oppa Chicken Wings’ distribution channel is Online Selling. The product will be

promoted through social media platforms available such as Tiktok, Facebook,

Instagram and others. Orders are taken from inquiries in these social media sites, and

delivered to the houses of customers.

3.13 MARKETING COMMUNICATION STRATEGIES

3.13.1 PROMOTIONAL OBJECTIVES

The following are the objectives of Oppa Chicken Wings in expanding their

market reach, expanding their digital presence and to build Brand awareness.

First is to expand and aggressively use social media platforms to market and

promote the product. It is one of the easiest and fastest ways to reach a larger

market wherein it is free and 1 click away to reach a whole potential market. Since

most of the people that are using social media frequently during this pandemic

are teenagers to young adults, social media marketing and promotion is one of the

best ways to reach this group of people and make them aware of the business and

product.

25
 The second objective is to build brand awareness of the product and the

business. By maximizing the social media presence of the business, it can make

the audiences aware and knowledgeable about the product wherein it can create

curiosity and the urge to try the product, another way to build brand awareness is

to take partnership with some social media personality as it helps in promoting

the business in a wider audiences through the use of their platforms with a lot of

people following and watching them.

3.13.2 PROMOTIONAL TOOLS / SPECIFICATIONS

We will be taking advantage of the free use of social media such as facebook,

instagram, tiktok to advertise and market our product. The following social media

are the most used social media platforms these days. That's why using them will

be so helpful in offering our product to the customers. Using those platforms will

also be easier for the business and the customers to have an interaction with each

other and answer all the inquiries and orders.

3.13.3 COMMUNICATION CHANNEL

Using Multimedia Communication can help us to easily communicate and

interact with prospective customers through direct messages online like emails,

chat messages, text messages and even through phone calls. Through the use of

the following social media platforms earlier, we can have an instant and easy

communication with them and it can help us in documenting every possible

transaction that could happen.

26
 CHAPTER 4

TECHNICAL STUDY

This chapter discusses the overall production process of the business. It also

covers the labor requirements, manufacturing overhead, and the machineries and

equipment used to transform raw materials into finished goods. To better demonstrate

the procedure, the location and layout of the operating site are displayed. The

manufacturing capacity and timetable are also presented using tables. Finally, the

waste disposal procedure is stated in this chapter.

4.1 TECHNICAL PRODUCT DESCRIPTION

Oppa Chicken Wings are made with fresh 45-day old medium sized chicken wings.

Each wing undergoes three stages: preparation, cooking, and packing. Cleaning and

washing are part of the preparation phase to ensure that no unplucked feathers or dirt

remain. Following the first step in the preparation, marinating and storing the chicken

wings will be the next step to add flavor and tenderize the tough meat. The second

stage is the cooking process. This includes the batter and breading of the chicken

wings to insulate the food underneath and protect it from direct heat exposure. To

ensure the crunchiness, the chicken wings will undergo deep frying and straining of

excess oil. Then the flavors will be added. As mentioned in the previous chapter, the

27
chicken wings come in three (3) flavors: Garlic Parmesan Cheese, Classic Buffalo, and

Honey Garlic. Finally, the chicken wings are packed in a paper container.

4.2 RAW MATERIAL REQUIREMENTS

The following are the raw materials needed to make Oppa Chicken Wings:

● 5 to 8 kilos of Chicken Wings

● ¼ kilo of Flour

● ⅛ pack of Cornstarch

● ¼ pack of Breading Mix

● Marinating Condiments

● 1.5 liter Palm Oil

● Bowl

● Flavoring Ingredients

● Stickers

● Packaging (Paper Bowl and Paper Food Tub)

4.3 MANPOWER REQUIREMENTS

Purchasing of Raw Materials

One person is in charge of purchasing the raw materials. This will include both physical

shop visits and ordering online.

28
Preparation

The preparation stage will be assigned to one person. Cleaning and washing will be

part of this process. After making sure that no residue remains on the chicken wings,

both individuals will have to marinate the chicken, then refrigerate it.

Production

The production process will be overseen by two people: one from the production

stage and one from the preparation stage. This is done to keep the chicken from being

contaminated and exposed to other people. The two individuals’ responsibilities

include battering and breading the chicken wings, then deep frying, straining, adding

flavors, and packing them.

Delivery

The delivery will be handled by one person. The distribution of orders to the

customers will be secured according to the delivery schedule.

Online Transaction and Management of the Page

All the promotional and marketing activities, communication with the customers,

management of the social media pages, and taking of orders are handled by two

individuals. This is to ensure the responsiveness of the business with every inquiry and

review on the business.

29
4.4 MANUFACTURING OVERHEAD

The following are the indirect costs incurred to complete the production process:

Gas

Since the majority of the production process focuses on cooking, gas will be

required.

Water

Part of ensuring the hygiene of the chicken wings, other ingredients, and

machinery and equipment is cleaning and washing, which will require water.

Other processes, such as batter preparation, will also necessitate the usage of

water.

Electricity

To maintain their quality and freshness, the chicken wings will need to

be refrigerated.

4.5 MANUFACTURING PROCESS

Preparation of Raw Materials

The first step of the process is to ensure that all of the necessary ingredients are

ready and that their measurements, such as weight and portion size, are correct.

30
Cleaning and Washing

After preparing all of the ingredients, the next step is to clean and wash them

along with the machinery and equipment to be used. This is done to ensure that the

product is sanitary from the raw ingredients to the final goods.

Marinating

Once the chicken wings and other raw materials, as well as the machine and

equipment, have been thoroughly cleaned, it is time to begin the marinade. To

guarantee that the tastes are absorbed by the chicken wings should be done using

hands. The marinating time ranges from 3 to 24 hours.

Storing

The marinated chicken wings are then refrigerated to maintain their freshness

and quality.

Batter and Breading

Before frying the marinated chicken wings, they must first be dipped in a beaten

egg, then in a flour-cornstarch breading mixture, and finally in breadcrumbs.

31
Deep Frying

The chicken wings will be pre-fried after they have been cleaned, marinated, and

breaded. Then, a second frying is required to ensure that the heat is distributed

evenly on the chicken wings and that they have a crispy texture.

Straining of Excess Oil

The chicken wings will be strained to remove any extra oil. That way Oppa

Chicken Wings will not be oily when packed and served.

Adding of Flavors

Once the extra oil has been removed, it is time to spice things up by adding flavors

on the chicken wings. Oppa Chicken Wings are offered in three flavors: Garlic

Parmesan Cheese, Classic Buffalo, and Honey Garlic.

Packaging

The final step in the manufacturing process is packaging. Oppa Chicken Wings

Rice Bowls are served in a biodegradable paper bowl, which is both cost-efficient and

environment friendly. On the other hand, the Oppa Chicken Wings Platters come in a

paper food tub.

32
4.6 MACHINE TOOLS AND EQUIPMENT

The following are the required machine tools and equipment from the preparation to

the production process:

● Saute Pan/Cauldron

● Tongs

● Spatula

● Measuring Spoons

● Bowl

● Gas Stove

● Refrigerator

● Plate

● Strainer

● Tray

● Knives

● Cutting Board

● Scissor

33
4.7 STORE LOCATION

The chicken wings are prepared and produced at 2406 Villa Veronica Subdivision,

Lolomboy, Bocaue, Bulacan. This is also where the products are picked up, then

delivered to the customers.

4.8 STORE LAYOUT

34
4.9 PRODUCTION CAPACITY

Table 4.1

Production Capacity Conversion Table

CONVERSION TABLE

Kilo to Pieces

1 kilo 16 pieces

Kilos to Servings

10 kilos 160 pieces

64 pieces (40% of 160) 32 Oppa Chicken Wings Rice Bowl servings

96 pieces (60% of 160) 16 Oppa Chicken Wings Platter servings

Table 4.1 shows that, in a week, 10 kilos of chicken wings will be purchased,

prepared and fried. For every kilogram, there are around 16 pieces of chicken wings.

Hence, there are 160 pieces of chicken wings produced every week.

In terms of serving, the number of chicken wings produced will be divided by 40%

for Oppa Chicken Wings Rice Bowl and another 60% for Oppa Chicken Wings Platter.

35
Therefore, there are 32 servings of Oppa Chicken Wings Rice Bowls, and 16 servings

of Oppa Chicken Wings Platter.

4.10 PRODUCTION SCHEDULE

The production schedule is divided into two production days every week:

Wednesday and Sunday. This provides the proponents time to purchase and prepare

the raw materials. Below are the standard production schedule weekly, monthly and

yearly.

Table 4.2

Weekly Production Schedule

Weekly Basis

Rice Bowl Platter Total Products Served

1st
16 8 24
Production

2nd
16 8 24
Production

Total
32 16 48
Servings

36
 For each production day, 16 servings of Oppa Chicken Wings Rice Bowls and 8

servings of Oppa Chicken Wings Platters are produced. In total 48 products are served

in a week: 32 rice bowls and 16 platters.

Table 4.3

Monthly Production Schedule

Monthly Basis

Total Products

Rice Bowl Platter Served

November 128 64 192

December 128 64 192

January 128 64 192

February 128 64 192

March 128 64 192

April 128 64 192

May 128 64 192

June 128 64 192

July 128 64 192

August 128 64 192

September 128 64 192

October 128 64 192

Total

Servings 1,536 768 2,304

37
 Table 4.4

Yearly Production Schedule

Yearly Basis

Total Products

Rice Bowl Platter Served

2021 1,536 768 2,304

2022 1,536 768 2,304

2023 1,536 768 2,304

2024 1,536 768 2,304

2025 1,536 768 2,304

Total

Servings 7,680 3,840 11,520

Table 4.3 and 4.4 shows that the standard production for each month is 128 rice

bowls and 64 platters, making up 1,536 servings of rice bowl and 768 servings of platter

in a year, or 2,304 total products served. For 5 years, the business is expected to have

served 7,680 rice bowls and 3,840 platters.

38
4.11 WASTE DISPOSAL

Cooking oil is the largest source of waste in the business. To reduce it, 1.5 liters of

oil will be used for every production day. This will suffice for deep frying the chicken.

The oil is absorbed by the chicken breading over time. As a result, towards the end of

production, there will be little to no oil remaining.

39
 CHAPTER 5

FINANCIAL STUDY

This chapter aims to provide concrete information in terms of the business’

profitability and viability. This covers the financial aspect of the business including the

source of capital, projected financial statements, analysis of the return of investment,

along with its financial bases and assumptions.

5.1 Financial Bases and Assumptions

A one-week soft-opening was held to test the profitability of the business. This

allows the researchers to collect data based on actual production. All the data,

projections and assumptions are based on the aforementioned soft-opening.

5.2 Source of Finance

The main source of capital is from the personal investments of 2,000 pesos from

each partner, which is 10,000 pesos in total.

40
5.3 Unit Cost

Table 5.1

Unit Production Cost

Unit Cost
Direct Materials
Flavored Chicken 387,941.1
Packaging 21,072.0
Rice 41,004.9
Total Direct Materials 450,018.0
Factory Overhead
Utilities 38,400.0
Depreciation 7,559.0
Total Factory Overhead 45,959.0
Direct Labor 158,512.0
Total Production Cost 654,489.0

Annual Production Capacity

Rice Bowl 2,797
Platter 5,785
Total Annual Production Capacity 8,582

Unit Cost
Rice Bowl 45
Platter 90

41
 Table 5.2

Breakdown of Unit Cost

Breakdown of Unit Cost

Formula: x + 3x = Total Production Cost - Cost of Rice
where:
x = Rice Bowl Annual Production Capacity
3x = Platter Annual Production Capacity
The variable "x" represents the cost of two chicken wings in a
serving.

x + 3x = Total Production Cost

2,797x + 5,785(3x) = 654,489 - 41,005
2,797x + 17,355x = 613,484
20,152x = 613,484
20,152x/20,152 = 613,484/20,152
x = 30.44 ≈ 30

Platter Unit Cost

3x = 3(30)
90

42
Rice Bowl Unit Cost
Formula: x + y = Rice Bowl Unit Cost
where:
x = 30
y = Rice Bowl Unit Cost (Rice)
y = Cost of Rice/Rice Bowl Annual Production Capacity

y = 41,004.9/2,797
y = 14.66 ≈ 15

Rice Bowl Unit Cost = 30 + 15

45

43
5.4 Projected Financial Statements

Table 5.3

5-Year Balance Sheet

44
 Table 5.4

5-Year Projected Income Statement

45
 Table 5.5

5-Year Statement of Partner’s Equity

46
 Table 5.6

5-Year Statement of Cash Flow

47
 Table 5.7

Notes to Financial Statements

48
49
50
5.5 Return of Investment

Table 5.8

Return of Investments

The return of investment of the business, Oppa Chicken Wings, is expected to be

received in the first year of its operation with the net income of 288,359 pesos and at

the rate of 2,883.59%.

51
 CHAPTER 6

SOCIO-ECONOMIC AND ENVIRONMENTAL DESIRABILITY

This chapter talks about the benefits of the business on the socio-economic and

environmental level. It covers the significance of Oppa Chicken Wings to four aspects:

employment, government, local suppliers, and environment.

6.1 CONTRIBUTION TO EMPLOYMENT

Since workers are not required to have a high level of education, Oppa Chicken

Wings will be able to provide a large number of job opportunities as the company

grows.It is both beneficial for the individual, as it will give a way of making money and

having greater buying power, and economy as it will help to circulate money in the

economy.

6.2 CONTRIBUTION TO THE GOVERNMENT

The business is committed to establishing its credibility by securing the necessary

licenses and documents. As a result, upon expansion of the business, it is expected to

contribute to the government in the form of taxes. The tax payment would benefit the

locals as it may be used for the development of the country, such as construction of

roads, bridges and railways.

52
6.3 CONTRIBUTION TO LOCAL SUPPLIERS

In line with its mission, one of the goals of the business is to promote local

suppliers by patronizing them. As a result, Oppa Chicken Wings will acquire raw

materials from local markets. This is advantageous for the business as it will be cost-

efficient, and to the supplier since our purchases help them increase their sales.

6.4 CONTRIBUTION TO THE ENVIRONMENT

The company supports the environment by needing raw materials such as flour

and cornstarch, since farmers will continue to cultivate their crops. As a result, fields

will be exercised and preserved.

53
 REFERENCES:

• Asian Disaster Reduction Center(ADRC).(n.d.). Information on Disaster Risk

Reduction of the Member Country. Retrieved from

https://www.adrc.asia/nationinformation.php?NationCode=608&Lang=en

• Betterteam. (n.d.). Cashier job description. Retrieved from

https://www.betterteam.com/cashier-job-description

• Department of Labor and Employment. (2020, January 3). Region III (Central

Luzon) Daily Minimum Wage Rates. Retrieved from

https://nwpc.dole.gov.ph/regionandwages/region-iii-central-

luzon/?fbclid=IwAR0QVq2Vv4xuwBrvkupC4lW_X54_J3nxnPjIRb-

PQYwx9hbCy-BP9pp-c0A

• Glassdoor. (n.d.). Cashier job description. Retrieved from

https://www.glassdoor.com/Job-Descriptions/Cashier.htm

• Harrington, R. (2015, October 1). Here's why all fast-food signs are red.

Retrieved from https://www.businessinsider.com/why-are-fast-food-signs-

red-2015-9

• IFex Philippines. (n.d.). Philippine Food Industry. Retrieved from

https://www.ifexphilippines.com/en/General-Info/Philippine-Food-

Industry?fbclid=IwAR0jIWT2X1c3_6fmKnWhqWv1mDYHFRO8a8WacAyKA

BaI_B20n8-CN1-_-3E

• Jobted. (n.d.). Kitchen assistant description-skills, duties and requirements.

Retrieved from https://uk.jobted.com/job-description/kitchen-assistant

• Kim J. (2007, September 1). Why Does Hallyu Matter? The Significance of the

Korean Wave in South Korea. Retrieved from

https://journals.sagepub.com/doi/abs/10.7227/CST.2.2.6?journalCode=csta

54
• Lee, A., Tupas, V. (2020, October 22). Here's how Filipinos have grown to love

Korean food. Retrieved from

https://www.gmanetwork.com/news/lifestyle/food/760977/explaining-the-

filipinos-k-foodies-phenomenon/story/

• Mapa, D. (2020, January-December). Chicken Situation Report. Retrieved

from

https://psa.gov.ph/sites/default/files/3_SR%20Chicken%20Annual%20Situa

tion%20Report_signed.pdf

• Masigan, A.J. (2019, June 16). Numbers Don't Lie. Retrieved from

https://www.bworldonline.com/trends-in-the-food-

industry/?fbclid=IwAR2vk4d_y7Yc-CPIM9jwdhOJbXy-NV0pu-

Up5X8F3eV04ChZxtGha8Ei9oY

• Medrano, F. (2019, July 17). Curious About the Delicious World of Filipino

Fried Chicken? Here’s a Great Place to Start…. Retrieved from

https://scoutmagazine.ca/2019/07/17/curious-about-the-delicious-world-of-

filipino-fried-chicken-heres-a-great-place-to-start/

• Olarte, A. (2017, August 18). 10 reasons Pinoys can't let go of chicken.

Retrieved from https://cnnphilippines.com/news/2017/08/18/Chicken-bird-

flu-Philippines.html

• PhilAtlas. (2021). Bocaue, Bulacan Profile. Retrieved from

https://www.philatlas.com/luzon/r03/bulacan/bocaue.html

• Pop, A.M. (2020, December 3). 7 Types of Logos to Inspire Your Next Design.

Retrieved from https://www.creatopy.com/blog/types-of-logos-to-inspire-

your-next-design/

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• Statistica. (2021, October 6). Total domestic volume of chicken meat

consumed in the Philippines from January 2019 to January 2021. Retrieved

from https://www.statista.com/statistics/1170387/philippines-domestic-

consumption-of-chicken-meat/

• Statistica. (2021, October 8). Total number of chickens in poultry farming in

the Philippines from 2011 to 2020. Retrieved from

https://www.statista.com/statistics/661211/philippines-chicken-production/

• Tarver, E. (2021, May 31). Limited Partnership (LP). Retrieved from

https://www.investopedia.com/terms/l/limitedpartnership.asp

• Winarno, F.G. (2017, March 21). Street food in Asia: An industry that is much

better than its reputation. Retrieved from

https://th.boell.org/en/2017/03/21/street-food-asia-industry-much-better-

its-reputation

• ZenRooms. (2021, October 6). 25 Romantic Korean Words That Will Come in

Handy When You Finally Meet the Oppa of Your Dreams. Retrieved from

https://www.zenrooms.com/blog/post/romantic-korean-words/

56
 APPENDICES

Appendix A: Definition of Terms

Appendix B: Formulas

Appendix C: Questionnaire

Appendix D: Validation Forms of Questionnaire

Appendix A: Definition of Terms

● alleviate - reduce the severity, difficulty, or suffering of (something)

● avid - demonstrating a strong desire for or interest in

● concoction - something made or created by blending several ingredients

● Hallyu - is also known as the "korean wave," and is used in relation to numerous

korean culture practices.

● indulge - to give yourself permission to have or do something as a special treat

● oppa - is used when a woman is calling or talking to an older man whether he is

related to her or not.

Appendix B: Formulas

● Return of Investment

ROI = (Net Income / Total Investment) x 100

57
● Rice Bowl Unit Cost

x + y = Rice Bowl Unit Cost

where:

x = 30 pesos

y = Rice Bowl Unit Cost (Rice)

y = Cost of Rice/Rice Bowl Annual Production Capacity

● Unit Cost in Terms of Flavored Chicken Wings and Packaging

x + 3x = Total Production Cost - Cost of Rice

where:

x = Rice Bowl Annual Production Capacity

3x = Platter Annual Production Capacity

The variable “x” represents the cost of two chicken wings in a serving.

Appendix C: Questionnaire

Respondent’s Profile

● Email

● Name (Optional)

58
● Sex

- Female

- Male

● Age

- 16 years old and below

- 17-23 years old

- 24-30 years old

- 31-40 years old

- 41-50 years old

- 51-60 years old

- 61 and above

● Civil Status

- Single

- Married

- Widow

- Widower

● Occupation

- Student

- Employee

59
 - Business Owner

- Other: _______

Product/Quality

● Do you eat fried chicken wings?

- Yes

- No

● If NO, please specify your reason. _______

● Are you familiar with Filipino-Korean Chicken Wings Fusion?

- Yes

- No

● What flavors of fried chicken wings do you like the most?

- Classic Buffalo

- Honey Garlic

- Garlic Parmesan

- Barbeque

- Sweet Chili

- Other: __________

60
 ● What are your considerations in buying fried chicken wings?

- Packaging

- Taste

- Quality

- Flavors

- Price

- Other: ____________

● What are your considerations in purchasing a specific flavor of chicken?

- Taste of flavor

- Fit for dietary program

- Health benefits

- Other: ___________

● Are you willing to try our Oppa Chicken Wings Rice Bowl?

- Yes

- No

Location:

● Address (Barangay)

- Antipona

61
 - Bagumbayan

- Bambang

- Batia

- Biñang 1st

- Biñang 2nd

- Bolacan

- Bundukan

- Bunlo

- Caingin

- Duhat

- Igulot

- Lolomboy

- Poblacion

- Sulucan

- Taal

- Tambobong

- Turo

- Wakas

● Where do you usually buy fried chicken wings?

62
 - Tabo

- SamG To Go

- On the Wings

- Yumgyeopsal

- Other: __________

● Is there an available Filipino-Kroean Style fried chicken wings in your area?

- Yes

- No

Price/Purchasing Power:

● Monthly Income/Allowance

- P5,000 and below

- P5,001 - P9,999

- P10,000 - P29,999

- P30,000 and above

● How often do you eat fried chicken wings?

- Once a week

- Twice a week

- Twice a month

63
 - Once every 3 months

- Once every 6 months

- Other: ___________

● How many kilograms of fried chicken wings do you usually consume in a

week?

- 1 kilogram

- 2 kilograms

- 3 kilograms

- 4 kilograms

- I don't eat fried chicken wings

● How much are you willing to pay for a flavored fried chicken wing? (1 order is

equal to 2 piece chicken wings and rice)

- P50 - P60

- P65 - P75

- P80 - P90

- P95 - P100

64
Delivery System:

● How much are you willing to pay for the delivery fee?

- P10 - P15

- P16 - P20

- P21 - P25

● How long can you wait for delivery service?

- 10 minutes

- 20 minutes

- 30 minutes

● What payment method do you prefer?

- E-wallet

- Cash on Delivery

65
Appendix D: Validation Forms of Questionnaire

● Validated by Mr. Edgardo Castro, Jr., MBA, MDiv

66
67
68
● Validated by Mrs. Amor Artiola, MAIP, RPm

69
70
71
CURRICULUM VITAE

72
73
74
75
76