Café

Feasibilit
y Report

Submitted By

Muhammad Adnan

Submitted To Management
 Feasibility Report
Sr. No. Table Of Content
1 Preface
2 Executive Summary
 Introduction
 Location
 Services & Product
 Target Market
 Financial Consideration Objectives
 Key To Success
3 Management & Organizational Structure
 Management
 Legal Structure
 Legal Formalities
4 Layout
5 Marketing Plan
 Product Menu
 Product Strategy
 Pricing Strategy
 Promotion & Advertisement Marketing Strategy
6 Operational Plan
 Method of Service Delivery
 Quality Control
7 Financial Plan
 Capital Requirement
 Initial Operational Cost
 Executive Summary

INTRODUCTION
Shakes & Wraps Cafe is a start-up business in Gujranwala, Peoples Colony Are. It is the goal
of the business management to acquire local market share in the food industry through low price,
dominant selection of hygienic products, a competitive variety of services including serving
coffee, juices and snacks plus a relaxing, friendly environment that encourages browsing and
reading. We also entered digital market by delivery our products online through food panda and
sell custom made cakes.

The idea of the business was to create a cozy cafe that offers dine-in, take-away and home
delivery facility. The cafe offers a sitting for customers with mandated SOPs.

LOCATION
The Shakes & Wraps Cafe is located at Main Market, Peoples Colony, Gujranwala.

PRODUCT & SERVICES

The main services we will offer is selling a variety of coffee, tea, juices & Wraps inside cafe and
our products will include light snacks that go well with our beverages and friendly place for
using internet & Wi-Fi for those who bring their own laptop. We will offer a variety of pastries
and desserts that can be delivered home. We will also bake customized products on request and
order that would be directly Take-away from the shop or would be deliver at home.

TARGET MARKET
Our cafe will be situated in Main Market, Peoples Colony, which is a popular hub for shopping
and eating spots. It is near schools and banks, and there’s residential area near the café area. Our
target customers would be local residential are, office employees and students who visit the shop
during lunch break and school off-time. Therefore, we will provide our products at reasonable
prices.
 FINANCIAL CONSIDERATION
The cafe is a small establishment with overall 5 Lac Rupees. It does not owe any money to
creditors. The owner will also invest his skills in the business and provide assistance in the
managerial activity of the business.

OBJECTIVE
Shakes & Wraps Cafe main objective is to offers the perfect sitting for family and friends to
meet, conversation and eat in a comfortable and relaxing atmosphere.

KEYS TO SUCCESS
 Increase our sales by marketing
 Introduce new and novel products on the menu
 Providing a comfortable environment to out dine-in customer
 Improving a product quality
 Providing a healthy and clean environment to our staff

MANAGEMENT & ORGANIZATION STRUCTURE

MANAGEMENT
Muhammad Adnan Customer Care Manager
Muhammad Awais Floor Manager
Zeeshan Kitchen Controller

LEGAL STRUCTURE
Shakes & Wraps Cafe will be a Sole Proprietor and will get a certificate from Punjab Food
Authority as well as would be register under FBR house for Income Tax and Sales Tax too.

Partner Shares
Muhammad Adnan 100%

LEGAL FORMALITIES
The owner also registered the business under Pakistan Hotels and Restaurant Acts 1976 and
obtained a license with the government.

Shakes & Wraps Cafe submit the proposed menu with rate list, the medical certificates of all
staff and all other required documents.

Shakes & Wraps Cafe enter a contract with online food delivery services, FOOD PANDA, for
its home-delivery service and custom order delivery.

LAYOUT
LAYOUT

LAYOUT
 LAYOUT
The cafe covers an area of 760sq.Ft and situated on the ground floor. Since Shakes & Wraps
Cafe offers a variety of service options, therefore, the Dine-in area is kept small. The dining area
covers 60% of the cafe area and the rest is utility area.

The cafe can serve approximately 20 customers at a time. The layout of the cafe was planned
keeping in mind the current COVID situation, so that mandated SOPs can be followed.

There are five counter chairs that can be used by waiting customers who want to take away their
order or by individual customers who came alone. A set of four sofas with adjacent set of chairs
is placed on one corner. Private space with a little alleviated floor is on the north of the cafe
which would be ideal for small meetings and office work. Comfortable chairs for a group of two
is also placed on the side of the counter.

The layout also ideal for small private event.

The kitchen is spacious and can accommodate at least 10 employees at a time.
The equipment place at a safe distance to avoid casualties.
There is also a small recess space for employees and toilet.

MARKETING PLAN
Product menu
SANDWICHES
Chicken Katsu Sandwich Rs.450
Delicious baked crispy chicken sandwich with garlic mayo sauce
Grilled Mozzarella Sandwich Rs. 350
A full course vegan grilled mozzarella sandwich with walnut pesto
and tomato.
Club Sandwich Rs. 250
The classic combination of meats, cheese & veggies piled high on
bread.
Egg Drop Sandwich Rs.250
The egg drop sandwich brings together fluffy scrambled eggs, sliced
chicken sausages and melted cheddar cheese all wrapped together in
a buttery toast drizzled with sweet creamy sauce.
Chicken Monsieur Sandwich Rs. 450
French chicken and cheese sandwich, made with parmesan chicken
ans a simple bechamel sauce, toasted in the oven.
TEA
HOT TEA
Green Tea Rs. 90
Classic English Tea Rs. 130
Doodh Patti Rs. 110
Cardamom Tea Rs. 160
Kashmiri Tea Rs. 180
ICED TEA
Apple Iced Tea Rs. 200
Lemon Mint Iced Tea Rs. 200
Chamomile & Peach Iced Tea Rs. 250
Bubble Tea (Assorted) Rs. 350

COFFEE
Black Coffee Rs. 150
Espresso Rs. 100
Double Espresso Rs. 150
Cafe Latte Rs. 180
Cappuccino Rs. 150
Cafe Mocha Rs. 180
Cafe Americano Rs. 120
Caramel Macchiato Rs. 250
Dalgona Rs. 300
Frothy whipped coffee
Banana Coffee Rs. 200
Take a break and savor this smooth, creamy
banana coffee

BURGERS
Chicken Burger Rs. 180
Chicken Cheese Burger Rs. 200
Beef Burger Rs. 180
Beef Cheese Burger Rs. 200
Zinger Burger Rs. 220
Chiken Petty Burger Rs. 250
Chiken Grilled Burger Rs. 280

JUICES
Perfect Milkshake Rs. 150
Strawberry Milkshake Rs. 220
Banana Cream Pie Milkshake Rs. 180
Cherry-Vanilla Milkshake Rs. 220
Peanut Butter-Brownie Milkshake Rs. 220
Banana Juice Rs. 120
Pomegranate Juice Rs. 450
Papaya Rs. 210
Orange Juice Rs. 150

DESSERT
Donuts (Assorted) Rs. 80 per piece
Cupcakes (Assorted) Rs. 180 a pack of 3
Muffins (Assorted) Rs. 300 a pack of 5
Cake Starting from
Custom cake on order Rs. 1000 / 1pound

Shakes & Wraps Café Special

Mini Pizza Bites Rs. 120
Soft inside, with golden crust on the outside
Strawberry Cheesecake Vatrushka Buns Rs. 150
Cinnamon Raisin Bun Rs. 150
Raspberry Sweet Rolls Rs. 80 per piece
Super Moist and teeny bit tart from berries and lemon
Palmiers Rs. 350 per kg
Strawberry Cake Mix Crinkle Cookies Rs. 100
Chocolate Chip Cookies Rs. 250 per kg
 Simple Biscuits with Adorable Shapes Rs. 300 per kg

PRODUCT STRATEGY
Shakes & Wraps Cafe offers a variety of products from desserts to appetizer to healthy drinks
that goes well with the seasons.

The cafe’s target audience is office workers and school students who can visit our shop after
their office and school time. The people are tired after a busy day and our food is right for them.
We specifically chose our menu with healthy products that is easy on the stomach and not
greasy.

We are proud of our beverage choices that are made of 100% organic products. Our refreshing,
low calorie drinks acts as a medicine and help alleviate tardiness.

Our bakery products are all custom made and favorite among the younger generation, from
animated characters to mouth-watering flavors, specially made by expert chefs.

The cakes are trend-setting customized cakes that is setting a new benchmark in the bakery
industry. We make season and event oriented cakes and biscuits.

PRICING STRATEGY
Shakes & Wraps Café is offering a variety of products at fair rates. We set the rate of our
products after careful consideration of our customers. Our target market is students and salary
employees. That’s why we decided to sell quality products at lowest price so that we can avail
our products to a large audience. We included tax to our products in the menu list.

PROMOTION & ADVERTISEMENT

Shakes & Wraps Cafe has also ventured in digital marketing. INSTAGRAM is one of the most
widely used application across the globe. We decided to boost our business visibility by
marketing on Instagram. It proved to be an incredible sales funnels, and users have bought our
customized cakes from the said platform.

We also interact with the audience on regular basis and welcome recommendations from them.

Shakes & Wraps Cafe also sell its bakery products on online food service, FOOD PANDA.
 MARKETING STRATEGY
Shakes & Wraps Cafe started an online food business too. We registered to the largest online
food delivery platform, FOOD PANDA. We sell our bakery products on FOOD PANDA. Our
customized cakes are also selling well on Instagram.

OPERATIONAL PLAN
METHOD OF SERVICE DELIVERY

Shakes & Wraps Cafe entered a mutual contract with FOOD PANDA delivery
service. They food panda driver delivers home delivery orders. The delivery service sends the
payment to the cafe owners from the orders after every months and gives us detailed insights on
the performance.

QUALITY CONTROL

Shakes & Wraps Cafe take great lengths to provide quality products to its customers.
Our kitchen controller inspects the quality management on a regular basis. We also keeps a keen
eye on our supplier materials and always use the best quality raw materials. We also have a
regular cleaning and sanitizing program to prevent contamination.

This helped us in improved sales of our products and higher employee morale.

Financial Plan
CAPITAL REQUIREMENT
The required capital is calculated after market and financial analysis of the business. It also
included the initial operational cost of the business. The required capital was invested Owner.

INITIAL OPERATIONAL PLAN

 Machinery & Equipment
ITEM DETAILS QUANTITY UNIT UNIT
PRICE (RS.) PRICE (RS.)
Freezers 01 45,000 45,000
Generator 15 KVA 01 -- 75,000
Cooking Equipment -- 25,000 15,000
Working Tables 02 -- 20,000
Crockery / Cutlery 00 10,000 8,000
Food Prep Equipment -- -- 95,000
Total 258000

FURNITURE & FIXTURE

ITEM DETAILS QUANTITY UNIT PRICE TOTAL PRICE
(RS.) (RS.)
Counter Chairs 05 2,500 12,500
Set of Two Chairs, 04 10,000 40,000
Sofa and Marble
Table
Set of Table with 02 3,000 6,000
Two Chairs
Air Conditioner 01 95,000 95,000
(1Ton)
LED Spotlight & 50 200 20,000
Panel Light
Total 173500

Shakes & Wraps Café

Main Market, Peoples Colony, Punjab, Gujranwala

+92 307 6344984

+92 330 8119114
Shakes.wraps.cafe@gmail.com