1

CORPORATE PROFILE
 CONTENTS
Our Core Business
Our Vision, Mission & Values
How Kampong Kravers Was Born
Our Commitment to Quality & Food Safety
Our Strategic Partners
Our Talented Bunch
Our Commitment to Social Responsibility
Our Commitment to Environmental Sustainability
Where To Find Us
Contact Us
We Are Making News
Delicious Media Mentions
OUR CORE BUSINESS

FOOD MANUFACTURER
Wholesaler
Hotel Restaurant Cafe (HORECA)
Modern Trade
Exporter
Food Solutionist
Café & Restaurant Chain
Catering
E-Commerce 3
VISION
Bringing high quality products with No Added
Preservatives, MSG or Artificial Colouring.
Our products are Halal, healthy and
scrumptious Malaysian delights that are
made available at very affordable pricing.
PASSION
Producing more “Kampong” favourites on
mass scale with consistent attention to value
and quality, to acter to Malaysia’s multi-racial
taste-buds and for the world to enjoy.

QUALITY
MISSION Practicing the highest standards in sourcing
We are the manufacturer and retailer of high
healthful and wholesome ingredients and
quality Halal, HACCP, GMP, ISO 22000:2005,
using the healthiest production techniques
VHM and FDA certified traditional Malaysian
where possible.
favourite foods and snacks.

We bring convenience to our customers from ENVIRONMENTALLY

our 100 casual dining outlets (open within the
FRIENDLY
next 3 years).
Striving to buy, sell and use environmentally
friendly and locally sourced products to
We bring our quality products right to you,
reduce our carbon footprint.
because we are company that controls the
entire value chain from our central kitchen to
your dining table. KINDNESS
Continuing to be platform to offer
SHARED VALUES employment priority to support Single
Mothers & The Less Privilege
Our employees, partners, products and
customers make up the heart and soul of our
company, and we are all guided by these
values:

4
 HOW KAMPONG KRAVERS WAS BORN
When we travelled as a student many years ago, we would pack ready-to-eat meals from home
and stuff them into our luggages. To this day, we can still remember the familiar, pungent aroma
of fresh galangal, turmeric, chillies, lemongrass and star anise lingering around the airport
counters. Although the smells were comforting, we was also always worried that our precious
cargo might be confiscated by the customs officers. Those anxious experiences from long trips
overseas were the seeds that motivated us to find a solution for these cravings. And hence, the
idea for Kampong Kravers was born.

At Kampong Kravers, we believe our food must be tasty, healthy and safe enough to serve our
families at every meal, every day. This is because we are, first and foremost, mothers. All our
products are made from scratch to ensure that it has that home-cooked taste every time.
We go to great lengths to source the freshest ingredients every day. We do not add any MSG,
artificial colouring or preservatives to our food products and we make sure our oils are trans-fat
and cholesterol free. This means the cost of our food is slightly higher and can sometimes change
as prices for fresh ingredients are seasonal.

In Malaysia, we have been blessed with a diverse and delicious variety of food because we are a
melting pot of cultures, culinary styles and tastes. Thus the potential for Kampong Kravers to
expand and diversify its product offerings is simply enormous. We are still taking baby steps in
learning how to become the best that we can be. In growing our business, we are grateful for the
invaluable guidance and support from the MOH, MOA (FAMA, DOA & DOVS), MITI (MATRADE, SME
Corp.) and JAKIM (JAIS).

For now, we believe our greatest achievement is that we have survived in a very competitive
market where entry levels are low. It always gives us a good feeling when customers come back
for more, saying how much they enjoyed our products over others. We believe the journey has just
begun. Insha’Allah, we hope our products will reach every Malaysian and we hope that Kampong
Kravers’ healthful take on Malaysian cuisine will make an impact all around the world.

Founders of Kampong Kravers

Alya, Iyesha & Rossana
 OUR COMMITMENT TO
QUALITY & FOOD SAFETY
Our factory in Shah Alam, Malaysia is fitted with state-of-the-art facilities. The factory is capable of
manufacturing 2,000,000 curry puffs a month, and is capable of churning out tonnes of curry
pastes, and thousands of ready-to-eat meals and snacks.

Kampong Kravers has a full manufacturing and R&D team comprising of dedicated Chefs, Food
Technologists, Quality Assurance and Halal experts who research and produce our version of
quintessential Malaysian flavours for the world to enjoy. Our manufacturing facilities conform to
the best international standards such as Halal, HACCP, GMP, ISO 22000:2005, VHM and FDA
Certifications, and others.

All our products are blast frozen at -40°C to ensure that every morsel retains its freshness and
flavour. We are very proud of the fact that all our products have no added MSG, preservatives or
artificial colouring whatsoever.

We really mean it when we talk about:

Transparency. Traceability. Food Trust. Supply Integrity.
 CERTIFICATIONS

Halal Certified issued by JAKIM for all manufactured products

Registration Certificate issued by AGM for satisfying the hazard

analysis and critical control requirements

Certified ISO 22000

MeSTI Certificate issued by MOH for food safety

Certified by the MoH under the standards of Good Manufacturing

Practice

Registered with MITI; close collaboration with MATRADE

Registered and complied with the rules and regulations imposed

with MoH

Registered Bumiputra company with MoF; recognised as a

registered supplier

Registered facility under the U.S. Food and Drug Administration

Veterinary Inspected and Certified by Jabatan Perkhidmatan

Veterinar Kementerian Pertanian dan Asas Tani Malaysia.
FACTORY

HEADQUARTERS
SPIRAL CURRY PUFFS
(REGULAR)
KARIPAP KAMPONG CHICKEN
SAMOSAS
LAMB MASALA / CHICKEN CURRY / VEGETABLE MASALA
MINI SAUSAGE ROLL

JUMBO CHEEZY SAUSAGE ROLL

 ASSORTED PUFFS & PASTRIES

ASSORTED PUFF PASTRY:

SARDINE/IKAN BILIS/RED BEAN/KAYA/APPLE/
CREAMY CHICKEN/BLACK PEPPER
 MOIST CHOCOLATE

MAMA’S BANANA

GOLDEN SUGEE
 SUGEE MUFFIN

BANANA MUFFIN

CHOCOLATE MUFFIN
CREAM PUFFS
VANILLA/CUSTARD
NASI LEMAK BASMATHI
AYAM BEREMPAH
 RENDANG AYAM

NASI LEMAK BASMATHI

MASAK LEMAK
CILI PADI

AYAM MASAK MERAH

 BUTTER CHICKEN

CURRY CHICKEN

NASI LEMAK BASMATHI

AYAM BEREMPAH
 MIHUN SIAM

LOH SHE FUN

MIHUN GORENG
KAMPONG

MACARONI GORENG
 TOAST WITH
CURRY CHICKEN

TOAST WITH HALF

BOILED EGGS

TOAST WITH
BUTTER &
FRESH KAYA
ROTI CANAI WITH
CURRY CHICKEN
 CURRY LAKSA

NYONYA LAKSAM
 SPAGHETTI BOLOGNESE
BEEF

SPAGHETTI BOLOGNESE
CHICKEN
 KUNG PAO CHICKEN

MIHUN SIAM
AYAM BEREMPAH

CHICKEN CHOP
Photos are for illustration purposes only. Product
weightage approximate.
 OUR STRATEGIC PARTNERS
Our R&D chefs, with the rest of our partners, are working together and constantly developing
and creating unique products for the demanding tastes of our customers. To date, our products
are being enjoyed locally and internationally.

We are proud to be a trusted partner and supplier to established customers such as Firefly,
Malindo, Air Asia, Genting, and many others. It allows us to showcase not only the technical
skills of our staff but also that of our central kitchen facility which adheres to world class food
safety HACCP, GMP, ISO 22000:2005, VHM and FDA standards as well being certified Hala l.
 OUR TALENTED BUNCH
We are committed to expanding our business as much as we are committed to the personal
growth of our personnel. Our team comprise of talents from all walks of life, bringing with them
valuable experience from the local and international food and beverage industry. Their
ever-growing passion for food and food manufacturing make them our most discerning and
demanding in-house critics and appraisers.

We believe in trusting the people we work with just as we would trust our family members. All our
directors and talents share and uphold the same core values – which is to run a socially
conscious business, both in spirit and in action. This understanding has inspired Kampong
Kravers to meet and exceed the expectations of our partners and customers.
 OUR COMMITMENT TO
SOCIAL RESPONSIBILITY
Kampong Kravers started as a small outfit to empower single mothers.
Today, that intention and dedication remain unchanged.

Payong di Kampong is an original trademark or Kampong Kravers

Products with the “Payong di Kampong” label are sourced from single mothers and the less
privileged with home-based traditional cottage industries. Kampong Kravers provides assistance
in sales and marketing by placing these products at our selected outlets. Profits are channelled
back to help single mothers and the less privileged alleviate their financial difficulties or until they
have achieved self-reliance.

As with food, Malaysia’s diverse cultural traditions have created a treasure of skilled artists and
craftspeople. Kampong Kravers recognises the need to promote these Malaysian talents in arts
and crafts, and that is why we use local artists in outlet and packaging design, and we source
baskets and displays from local artisans.

29
 OUR COMMITMENT TO
ENVIRONMENTAL SUSTAINABILITY
As proof of Kampong Kravers’ dedication to the continual improvement of the environment, we have
taken a number of important measures at every level of our operations from production to retail.

● Innovative recyclable product packaging and collaboration with suppliers who hold the same
principles.

● Removing carbon footprint by sourcing only local ingredients.

● Reducing wastage with proper planning and management of resources.

● Mass recycling efforts in our outlets, production facility and the head office.

● Eco-friendly packaging, and the pledge to reduce plastic bags and all forms of plastic from
being circulated in the market.

● Strict policy and continuous improvement in management of food wastage.

30
 WHERE TO FIND US
NATIONAL HEART INSTITUTE (IJN)
SKYPARK DEPARTURE LOUNGE
CAFE
CAFE
Lot 11, Block B, Institut Jantung Negara,
Lot G35, Skypark Terminal,
No 45 Jalan Tun Razak,
Sultan Abdul Aziz Shah Airport,
50400 Kuala Lumpur
47200 Subang, Selangor

KL CITY WALK
ATRIA SHOPPING GALLERY
KIOSK
CAFE Block N3, KL City Walk, Jln P. Ramlee ,
C19, Concourse Floor, 50250 Kuala Lumpur
Jalan SS22/23, Damansara Jaya,
47400 Petaling Jaya, Selangor SUNWAY PUTRA MALL
CAFE
EMPIRE SHOPPING GALLERY LG26, Lower Ground, Sunway Putra Mall, 50350
KIOSK Kuala Lumpur
LK01B Lower Ground Floor Empire Subang
Jalan SS 16/1, Empire Shopping Gallery, MERCATO PAVILION
READY TO EAT SECTION
47500 Subang Jaya, Selangor
Lot 1.01, Level 1 168, Pavilion Kuala Lumpur,
Bukit Bintang Street, Bukit Bintang,
SYOPZ @ TAYLOR’S LAKESIDE
55100 Kuala Lumpur
CAFE
Unit LG2-8, Lower Ground Floor, the Boardwalk, COLD STORAGE KLCC
No.2, Jalan Taylor's READY TO EAT SECTION
47500 Subang Jaya, Selangor
Concourse Level, A2, Suria KLCC,
Jalan Ampang, Ampang,
SUNWAY MEDICAL CENTRE
50450 Kuala Lumpur
CAFE
A-G-R01, Tower A, Sunway Medical Centre DAMANSARA CITY (DC) MALL
No. 5 Jalan Lagoon Selatan, Bandar Sunway, CAFE
47500 Selangor LG-07, Lower Ground Floor,
Damansara City Mall, Jalan Damanlela,
50490 Kuala Lumpur

DAMANSARA HEIGHTS
RESTAURANT
No.73-G, Jalan Setiabakti, Bukit Damansara,
50490 Kuala Lumpur

and more coming soon

31
OUTLETS IN SELANGOR
OUTLETS IN KUALA LUMPUR
FOOD SOLUTION AT PETROMART
 CONTACT US
HEADQUARTERS FACTORY
Lot D-52G, 1&2, Lot 7, Jalan Apollo U5/192,
Jalan Zuhal U5/178,SeksyenU5, Seksyen U5,
Pusat Star Avenue, 40150 Shah Alam
40150 Shah Alam, Selangor, Malaysia
Selangor, Malaysia
Tel : +603 7831 9623 Tel :+603 7859 6328
Fax : +603 7859 9623 Fax : +603 7859 6329

ORDER HOTLINE
+6013 266 9822

SALES ENQUIRY
sales@kampongkravers.com.my

WEBSITE
www.kampongkravers.com

35
ONLINE ORDER & DELIVERY PARTNERS
 WE ARE MAKING NEWS
World Bakers “Product Analysis: The Currypuffs and Malaysia’s Pastries” Summer 2017

KL Now “These Are the Dishes You Must Try” June 30th 2017

Wakuwork Japan “KAMPONG KRAVERSのレモングラスジンジャーパンダンティー（マレーシア

産）” 2017

Eat Drink KL “Kampong Kravers @ Atria Shopping Gallery” September 26 th 2015

Economy Traveller “New Firefly Meals with Kampong kravers” July 14 th 2015

GayaTravel “Firefly Launches New Firefly Express Meals Menu” July 14 th 2015

Eat What Eat Where “Karipap by Kampong Kravers” May 25 th 2015

Venoth’s Culinary Adventures “Kampong Kravers @ Nu Sentral” May 5 th 2015

IwinLee “Kampong Kravers @ Lot 10 Hutong” July 11th 2015

Pojiegraphy “Best Karipap by Kampong Kravers” February 22 nd 2015

The Ant Daily “All Abuzz Over Curry Puffs” Sept 10th 2014 (same article re-mentioned by
Matrade)

TimeOut KL “Kampong Kravers” April 22nd 2014

OctoBytes “Kampong Kravers – Our Fresh Pledge” March 20 th 2014

BLD with Bob and Julie “Kampong kravers @ Damansara Kim” March 20 th 2014

The Star “Kampong Kravers: Kraving a much bigger market” July 18 th 2013

Halfest Channel “Kampong Kravers” July 5th 2012

37
DELICIOUS MEDIA MENTIONS

WorldBakers, 2017

Eat Drink KL, 2015

Pojie, 2016

38