ORGANIC SCOOP

OF HAPPINESS
TABLE OF
CONTENT
Happiness that
you can get from Company
one scoop Name
 Table of
Contents!
Marketing Research,
Company Description Barriers to Entry & Threats
• Business Name and Opportunities
• Company Mission Statement
• Company Vision
• Goals & Milestone • Marketing Research
• Target Market • Barriers to Entry
• Industry/Competitors • Threats
• Legal Structure/ Ownership • Opportunities
• SWOT Analysis
Product Description
• Product/ Service Idea
•
•
Special Benefits
Special Benefits
Price & Niche
• Limits and Liabilities
• Production and Delivery
• Suppliers
• Intellectual Property Special Permits
• Product/Service Description
 COMPANY PHILOSOPHY
AND VALUES
Company
Description
The core values that characterize our company culture and govern how we
deal with our clients are integrity, quality, passion, and excellence.

INTEGRITY
Our company believes that trust is the foundation of
every business and that it is what defines and improves
BUSINESS NAME: the quality of our people and our work. We believe that
honesty is the key to running a successful company. We
ORGANIC SCOOP OF always try to do the right thing and work together freely
HAPPINESS in the search of the truth. We don't tolerate politics,
secret agendas and we're dedicated to doing what's best
COMPANY MISSION STATEMENT: for our customers and our company.
To provide satisfaction by serving an ultimate and QUALITY
beneficial ice cream to help people achieve a
healthy lifestyle by offering special organic We are committed to providing our customers with a
flavors of ice cream. high-quality product and service. The quality of our
products is our highest priority. We deliver high-
quality products at reasonable prices. If you value our
products and services, then we will give you the highest
quality in return.
 COMPANY PHILOSOPHY
AND VALUES
PASSION
We are dedicated about learning and strive to develop
and innovate in our company. We are driven by
curiosity and strive to improve. We are not afraid to
fail and make mistakes. We gain knowledge from
others as well as our own struggles and achievements.
To solve problems, we work quickly. We are devoted to
the company's growth and performance. We are
dedicated to our clients, teams, and coworkers.
EXCELLENCE
We have high standards and are committed to
delivering work that is challenging and innovative.
We strive for excellence and are always looking for
ways to improve. We are constantly striving for
perfection and are not bound by how things have
always been done and our company like to celebrate
the small and the big accomplishments we’ve done.
AVAILABILITY
We can provide solutions that are
completely functional. We are always available to
assist our customers in any way that they may need.
Our business can provide services and resources that
are completely functional for their intended purpose.V
SERVICE
All of our employees work together to provide
our valued customers with a memorable experience.
We believe in continuous improvement and innovation,
so we can provide a better service every time. The
members of our team have our support and we share
responsibility with them. We work together by means
of respecting staffs opinion and knowledge.
CLEANLINESS
In our company, we ensure and encourage the well
being of all who enters and exits our workplace. To
give our customers a memorable experience, we also
make sure that every corner is clean and hygienic.
 ‘To deliver the best and organic ice cream at
a fair price to every individual, and to be
m pa ny
Co available in most of the country's cities for

Vision
anyone who desires it.’

GOALS & MILESTON

To become financially stable. We will do this by focusing on areas such as overhead expenses
and production.

Organic scoop of happiness goal is to be recognized as the best organic ice cream company in
our country in two years. And, in order to achieve this, we will continue to work harder and do
our utmost to provide our customers with a better and unforgettable service.

We aim to strive and improve our product quality and provide more variety of organic ice cream
to satisfy our customer. We will take into account all of the feedback we receive and learn from
our mistakes in order to expand our company.

We aim to get higher sales and to have franchise in different parts of our country.
 TARGET MARKET

8 – 60 YRS
OLD
Organic scoop of happiness targets
people ranging from 8 years old to
60 years old that are looking for
healthy and affordable ice cream.
Food Industry

Selecta

Aice ice Dairy Queen

cream
Product & Service Special Benefits:

Description
Organic scoop of happiness offers 8 oz, 16
oz, or 32oz of ice cream, all for an
affordable price. Offers delivery Service
or shipping service.

Unique Features:
Our company offers 2 flavors, pepino
(cucumber) and kalabasa (Squash) and has
less artificial flavors and sugar which can
benefit the health of our customers aside
from being organic.
Our company offers discounts where if a
customer buys 4 8oz or 16 oz ice creams,
they get a 10% discount in their next
purchase while a 20% discount on their next
purchase if they are planning to buy 2 32 oz
ice cream.
Home-made organic ice
cream.

Limits and Liabilities:
Organic Scoop of Happiness is limited in terms of
delivery, inside and outside Metro Manila due to
lack of branches and the product would melt.
Organic Scoop of Happiness is liable for the
product’s safety, packaging, service, and other
customers needs or opinion. We ensure that
customers consume safe food and we are
responsible for any proven negative effect of our
product
Production and Delivery:
Organic scoop of happiness is a home-made
product and we assure that our product is clean,
safe and healthy. Our staff are the ones who
would deliver the products within Mandaluyong.
Payment will be handed as soon as the product
has arrived.
Customers can also do a Pick-up service.
ct
Suppliers: Produ n
ptio
Organic Scoop of Happiness would like to Descri
assure our customers that we produce
delicious but healthy and safe ice cream.
Since our product is home-made, ingredients
used are bought at the supermarket or small
stores.
Intellectual Property Special Permits:
Organic Scoop of Happiness would be providing
contact numbers for delivery and orders for easier
communication. It prioritizes delivery orders and
reservations.
Product/Service Description:
Organic Scoop of Happiness offers organic home-
made ice creams for an affordable and reasonable
price. We make our ice cream slowly and surely for
better taste and service for everyone.
Marketing Research, Barriers
to entry & Threats and
Opportunities This have become the reason for the high
demand of these products that leads to a lot
of competitors. However, Organic Scoop of
Marketing Research : Happiness® does not only let you escape
the warmer feeling in this summer season.
Organic Scoop of Happiness® is an ice cream
Their products are highly recommended
company that offers their
because of their unique ways of giving
consumers a great demand and happiness that
happiness to every consumer and at the same
they can get from one scoop. Since it is
time making them healthy by just purchasing
a summer season, the company took this big
these two organic flavors.
opportunity to present these unique and
delectable organic flavors to the consumers.
The target market of Organic Scoop of
Despite of focusing in serving you the
Happiness® is 8 years old to 60 years
happiness that you want, the company is still
old. The company’s objective focuses more on
holding on to their goals and objectives
Class D which is somehow called “masa”
since the beginning of their venture.
since it occupies the largest bulk of families in
the Philippines which is 60%. These
The company’s product is available and reliable socioeconomic classes are much capable than
to deliver for every customer at the other classes in availing our
any time of the day just to give comfort and products.
happiness. Especially at this time of
pandemic wherein most people are not allowed
to go out and were stuck at their home.
Marketing Research, Barriers
to entry & Threats and
Opportunities

Marketing Size:
The whole National Capital Region covers our
overall service available to
any socio-economic classes but focuses more
on class D.

Marketing Space:
Filipinos will always have time and reason to
explain why ice cream is
irresistible. Especially, at this time of
pandemic people are bored enough to try a
unique food products or even technological
products. Organic Scoop of Happiness® will be
the one that they might purchase because of
their curiosity and its uniqueness.
 Barriers to Entry
High Startup Cost
Producing ice cream is not an easy task, the
company would have to take a risk and
provides a starting money to accomplish the
wanted
product.
High Marketing Cost
The company would also have to be ready to
take a risk in providing big amounts of money
when it comes to advertising, promotions,
online advertising, printed media and displays,
social media monitoring and participations.
Brand Recognition Challenge
There are a lot of famous ice cream brand
and company that may be a hindrance to
recognize a new company since people
preferred to purchase products from who
they are familiar with. So, it would take a lot
of time, effort, and uniqueness for the
company to be known.
Finding Qualified Employees
The company’s product is not an easy task
for a normal person. For an ice cream
company to function successfully, it would
need a qualified employee who will
understand the goals and objectives of
the company.
Threats and Opportunities
Changes in Government Regulations
The company have no right to disobey the
rules and regulations of the government
which is for the safety and fairness in any
businesses. Though this may limit the
potential of the company and would have an
impact in running the business.
Changes in Economy
Our country is expecting to show a growth
this year though we can clearly see the
instability of our economy that may leave a
disadvantage or somehow advantage in any
ways when running the business.

Changes in Technology:
As the technology keeps on advancing, any
business company would
also take those opportunity to continue
improving and might use new way and
techniques to catch the attention of every
consumers. The company is very much aware
to that that is why we make sure to keep
technologies by our side in producing and
promoting the product.
 Pricing
The company would use cost-based pricing. To determine
the product's price, the company will add the product's cost
plus additional profit. Organic Scoop of Happiness is
offering three sizes for both flavours of our ice cream
products.
 PRICING
The cost of raw ingredients per 8 tabs of 8oz cucumber
ice cream was calculated to be ₱261.5, with an added
value of ₱12.3125 for the business profit, resulting in a
total price of ₱45 per tub of 8oz cucumber ice cream
based on the cost. The price of squash flavor, on the
other hand, will be different since the cost of the raw
ingredients per 8 tabs of 8oz squash ice cream is ₱284,
which is higher than the cucumber flavor. The added
value for the business profit would be ₱14.5, resulting
in a total price of ₱50 per container of 8oz of squash ice
cream based on the cost.
For other sizes of our organic ice cream products, we
have a 16oz and a 32oz. The cost of raw ingredients per
4 tabs of 16oz cucumber ice cream was calculated to be
₱233.5, with an added value of ₱21.625 for the business
profit, resulting in a total price of ₱80 per tub for
cucumber ice cream based on the cost. The price of
squash flavor is higher since the cost of the raw
ingredients per 4 tabs of 16oz squash ice cream is ₱256.
The added value for the business profit would be ₱26,
resulting in a total price of ₱90 per container of 16oz of
squash ice cream based on the cost.
 PRICING
Our largest size of organic ice cream is 32oz with a cost
of ₱219.5 for raw ingredients per 2 tabs of cucumber
ice cream and with an added value of ₱45.25 for the
business profit, resulting in a total price of ₱155 per tub
of 32oz cucumber ice cream based on the cost. The cost
of squash flavours raw ingredients per 2 tabs of 32oz
squash ice cream is ₱242. The added value for the
business profit would be ₱54, resulting in a total price
of ₱175 per container of 32oz of squash ice cream
based on the cost.
Customers and corporations both value price in order to
keep their businesses afloat in
the market. If our product's price is low enough, it will
be more affordable to a larger
number of customers, increasing the company's
profitability.
NICHE
The Organic Scoop of Happiness offers a healthier
version of ice cream since it is made out of kalabasa
and pipino for it's flavor. An organic ice cream will be
much better than the unhealthy one which contains
chemicals that will lead the consumer's health at risk.
People on a diet will still enjoy our product, especially
those who are strict in their diet, since it contains
healthy ingredients that will help them stay healthy
while also letting them know that they can still enjoy
their favorite ice cream while on a diet. The company
also sells the commodity at a low enough price that
everyone can afford. The business aims to assist the
food industry by providing healthy alternatives that can
influence the target market.
Organizational Chart
PROTOTYPE