MARKETING RESEARCH

BUSINESS NAME AND LOGO

PRODUCT AND SERVICE OFFERED

Eastside Cold Escape

Eastside Cold Escape will be a shop for a homemade healthy veggie-fruit ice
cream located on the eastern coast of the province Ilocos Sur, Vigan. It is a start-up shop
and has long term presence plans in the market.
Eastside Cold Escape is looking to bring the finest quality of all-natural veggies
and fruits with the incorporation of the freshest, richest and creamiest ingredients into a
world class product. The shops’ initial offering will be a mixture of rich and healthy fruits
and vegetables turn into a mouth-watering ice cream. Through selective marketing we
intend to create a loyal customer base that will see Eastside Cold Escape as a high class,
yet affordable ice cream shop with an impressive product offering.
The goals and objectives of Eastside Cold Escape are to deliver a quality product
in a consistent, courteous and timely manner in order to have the customer return again
for another satisfying, flavorsome treat while at the same time earning a reasonable return
on the initial investment.

PRODUCT AND SERVICE

DIFFIRENTIATION
This is a unique product, wherein we put our best foot forward to offer a flavorful and healthy
dessert for a very affordable price. We prioritize your health at the same time satisfy your sweet
cravings. Eastside Cold Escape delivers dessert that is lower in calories than other existing
products. We provide unbeatable customer service and we lean into our niche. We can serve you
in just a snap of a finger.

TARGET CUSTOMERS
Eastside Cold Escape caters healthy ice cream to all people of ages; kids, teenager,
adults, elderly and it is also recommendable to people who are in their journey of weight loss or
people in a diet.

STRATEGIC CUSTOMER SATISFACTION MANAGEMENT TO BE

EMPLOYED:
Provision for Product Knowledge
Our business will provide initial trainings to applicants for at least 2 days to be able to have
an initial knowledge of what will be their work at the same time on what our company offers to
the people. Along with that is a practical exam that will help us filter applicants that will be
recruited as our employees, that are best fit for the work. Moreover, after passing that training
and exam, additional trainings will be held every quarter of the year to expound the employee’s
knowledge and also to provide improvements. As for our consumers, the business will produce
advertisements wherein nutrition facts will be provided for people to be aware of our product and
how it is beneficial to them. Eastside Cold Escape will also produce nutrition facts in every
packaging, for consumers to be well-aware of the product’s nutritional offer.

EMPLOYEE TRAINING AND DEVELOPMENT

Eastside Cold Escape will assess the employee’s skills and ability by monthly coaching
for developments and other deliverables. We will also conduct one-on-one interviews to also be
knowledgeable of their outlook for their future, specifically asking what are their 2–5-year career
goal. Additional development trainings will be provided for free, for them to improve. As well us
to personally assess their selves.

ESTABLISHMENT OF SYSTEMS
As a starting business, we will be recruiting best fit employees for the job. Also, the
business will issue rules and regulations that must be obeyed. The ground rules and regulations
are as follows: Complete usage of Personal Protective Equipment (PPE); each has their own duty
and responsibility as an employee; when mistake or problem arises, face the consequences; and
most especially be professional. We will also conduct further research for the improvement of
the products. We will also set short- and long-term goals and cascade to the employees. Conduct
meeting-coaching from time to time, to be able to track the business achievement as well as the
employee’s performance. And lastly, break down capital investment from total cost of the
ingredients up to the distribution of employee’s salary, in short having a well-organized
inventory list and income statement.

PROBLEMS AND CONFLICT MANAGEMENT

As a starting business, there will be a lot of barriers to its success. One of these, is
customers loyalty, this means of the customers loyalty to the products they are used to consume.
The intensity of competition between the other existing businesses can also be a barrier to one’s
business. And most especially the situation we are facing today, the COVID-19, the strict
regulations and health protocol, which can also be a hindrance for customer to go out. The
biggest threat of business is the rising price of needed ingredients or materials to be used.
Beginning a business is difficult, especially when you are still persuading customers to purchase
your product.

On the other hand, our business will face arising problems, standing firm. Supporting and
requiring consistent, respectful and effective discussion and resolution of issues when they arise
will be our ground objective to conquer business conflicts. And those who fail to do so will be
held accountable as needed. Every business experiences problem until success is achieved.

EMPLOYEE EMPOWERMENT
Eastside Cold Escape, always believes that when the business invests to its people, the
business will more likely to grow. Being visible at all times, is the best way to show employees
that you are a responsible and dependable business owner. At the same time, value their welfare,
provide incentives, performance bonus, free seminars that will enhance their skills and abilities
and having a monthly coaching and monthly performance evaluation, will also drive them to
improve their works.