Executive Summary

Business Overview

Subzero: Haus of Gelato acknowledges our product's numerous benefits. Quality

and a strong knowledge basis are indeed the foundations of our business. We strive to
lower the standard and top the list. Subzero understands the importance of better
serving people about the benefits of our product and promoting those benefits through
multiple methods. We are positive that by interacting with our customers, we will receive
valuable responses. The goal of the company is to improve the quality value of our
goods. We would really like to protect the environment not just for our customers but
also for agriculture. Therefore we use alternative substances to get milk not from
animals, but we ensure that the ingredients we are using are healthy and good for our
customers.

Market Overview

The ice cream market was worth USD 62.40 billion in 2020, and it is expected to

grow at a CAGR of 2.87 percent between 2021 and 2026. Due to supply chain problems

that hampered ice cream sales during COVID-19, the ice cream business suffered.

Also, many people avoided ice cream because they thought it may make them

susceptible to COVID-19. Furthermore, in response to growing health concerns about

ice cream consumption, Subzero has developed ice cream products that are GMO-free,

hormone-free, additive- and preservative-free, dairy-free, low in calories, and naturally

organic and fat-free.

We will launch the business with a 1,600,000 initial investment and would expect a

return of capital only within a year of operation as it will earn 5,400 profit a day. Subzero

embraces investors that would like to be part of the goals and achievements to be the finest
gelato haus in the country and eventually be world class, bringing our own taste internationally.

We will serve our products not only to vegans, but to everyone, of all ages, who would like to

take their step to eating more deliciously, healthily, and ethically.

Business Profile

Business Name

The business name “Subzero: House of Gelato” came from the word Subzero which

means 0 Fahrenheit or below than zero and Gelato, an Italian word which means ice cream that

offers fewer calories, less sugar and lower fat content per serving than ordinary ice cream.

Business Location/s:

Subzero: Haus of Gelato is an Ice cream shop Located in Shopping Center, Nova

Square, 2F, 1116 Quirino Hwy, Quezon City, Metro Manila.

Business Activity

Subzero: Haus of Gelato offers a broad range of gelato flavors that is Rich and creamy,

high class frozen gelatos. Every day we make our own homemade mixture of creamy gelatos

that we process in our Pasteurizing machines that provides a safe hygienic product, as the

bacterial flora in the mix are removed and optimally homogenized, next Batch freezing is the

stage when the mixture turns from liquid to solid. The batch freezer blends and freezes the

mixture by pumping air into it, thus making the gelato homogenous, creamy and ready to sell.

Aside from the orders made through our shop, we also offer to deliver our products for the

orders made through our website and through our hotlines.

Business Objectives

● · To sell an affordable and reasonable price ice cream.

● · To develop an environment that is both friendly and pleasant to both staff and

customers.

● · To provide a high-quality product in a consistent, courteous, and timely manner

so that the consumer will return.

● · To maintain and seek out trusted sources for the best and most pure

ingredients.

● · To introduce a sales promo campaign to encourage and maintain sales

● · To establish a branch in several parts of Novaliches

Business History

The owners of Subzero: Haus of Gelato came up with the idea to open a business that

mainly focuses on selling Gelatos because, first there is an increasing popularity of hand-made

Gelato in the market in which shows just how much people spend on and appreciate genuine,

quality artisan food. Second, there are opportunities for profit, given the it is now popular to the

market, this business has fairly low running costs, which mean that in a fairly short space of time

you will be able to recoup the investment needed to purchase the machinery and production

equipment. Third Gelatos offers a much healthier choice of frozen dessert, Gelato typically

offers fewer calories, less sugar and lower fat content per serving than ice cream. The typical

3.5 oz. serving of vanilla gelato contains 90 calories and 3 grams of fat, compared to 125

calories and 7 grams of fat in the average vanilla ice cream.

Ownership Structure
 The business is formed by the partnership and a collaboration of 9 people that aside

from earning profit it also aims to attract possible investors for the business to expand its

operations, the business also aims to help organizations such as People for the Ethical

Treatment of Animals (PETA) and PAWS to lessen animal cruelty by being a vegan friendly

gelato shop and using alternative products such as coconut, taro and others crop that is mainly

produced inside the country that will promote and help our local famers, with Partnership as the

ownership structure of the business, the partners agreed to choose General partnership as the

type of partnership for this business. The Ownership and profits will be split evenly among the

partners, although they may establish different terms in the partnership agreement, all partners

have independent power to bind the business contracts and loans. Each partner also has total

liability, meaning they are personally responsible for all of the business's debts and legal

obligations.

Vanessa C. Ubaldo is appointed as the General Manager her responsibilities include

formulating overall strategy, managing people and establishing policies. She was appointed as

the General Manager because she is a thoughtful leader and a confident decision-maker, she is

committed in helping her subordinates develop and be productive, while ensuring our profits are

on the rise.

Chennie Andres is appointed as the Production Head She is the one who makes sure

goods and services are produced safely, cost-effectively and on time and that they meet the

required quality standards. She oversees the production process, coordinating all production

activities and operations.

Irine Pedregosa is assigned as production staff, her responsibility is to help Production

head to assemble and prepare the products for shipment. She is capable of arranging the raw
materials or the products into the machine, also she is organized and can check the quality of

the product that has been produced.

Mari Joy Belaro is appointed as the Marketing Head She will lead all our marketing

activities from social media and digital campaigns to advertising and creative projects. As the

Marketing Head she is responsible for developing plans to help establish our brand, allocating

resources to different projects and setting short-term and long-term department goals.

Jackielyn Rose Drilon and Jhosea Jireh Ann Gochangco are assigned as marketing

staff; they will be responsible for helping the marketing head in identifying market trends and

key opportunities for innovation. As a Marketing staff their duties is to conduct market research

and analyze the customer rating also learning and working with various types of software.

Paul John Abuyog is appointed as the Finance Head, He will be Providing financial

reports and interpreting financial information to the management while recommending further

courses of action. As the Finance head is also responsible for maintaining the financial health of

the organization.

Nicole Cyril Clemente is assigned as Auditor, he will ensure the compliance with

established internal control procedures by examining records, reports, operating practices and

documentation. His responsibility is to verify assets and liabilities by comparing items to the

documentation and run an audit test to give his opinion of the financial statement of the

business.

Inna Norren Bartolome is the Bookkeeper, she oversees the company's financial data

and compliance by maintaining accurate books on accounts payable and receivable, payroll,

and daily financial entries and reconciliations. She performs daily accounting tasks such as

monthly financial reporting, general ledger entries, and record payments and adjustments.
Market Report

Review of Existing Operation

Your Product and/Services

Frozen desserts are undisputed to everyone because you don’t have to fuss over what to eat for
dessert. Subzero: Haus of Gelato is a retail business that offers a product that can help ease
their throats and was process by vegan procedure. Veganism excludes the use of eggs, milk,
and dairy products. A vegan diet may benefit your heart, improve weight loss, and reduce your
risk of some cancers, such as colon cancer. Furthermore, our business eagers to serve four
variety of ice cream gelato that contains non-dairy products and low fat content.

GELATO WITH THREE TYPES OF ICE CREAM

Almonds
Because almonds are high in healthy fats, fiber, protein, magnesium, and Vitamin E, they are
ideal for ice cream gelato. It aids in the reduction of blood sugar, blood pressure, and
cholesterol levels.

Chocolate Tablea
Chocolate Tablea is a good match for our product since it contains anti-oxidants, anti-
depressants, and is high in iron and calcium.

Aloe vera gel

Aloe vera embraces the idea of combining with the three types of ice cream gelato that health-
conscious people are concerned about. Aloe vera gel is safe to consume and has a pleasant
flavor. It contains vitamins B, C, E, and folic acid, as well as other minerals.

Industry Profile

Sales of frozen dessert such as ice cream remains negligible in 2020 due to limited availability.
This was partly due to the departure of bulk dairy ice cream due to slowdown of performance
coming from their suppliers. As opposed to, increasing number of animal cruelty is quite
alarming and there is no turning back. Our business; Subzero: Haus of Gelato, was developed
by nine people who were pulled together with the same goal and to empower a way of life in
giving animals and environment a free will. The business goal is to serve people that can satisfy
their delightful yet healthy craving with an aim to gain a competitive advantage and to appeal
more consumers. Our business are creating products with premium and non-dairy ingredients.
Introducing gelato a soft rich ice cream containing little air that aims to make veganism, a simple
and widely accepted method to reduce animal suffering and environmental damage. The growth
of the ice cream industry is driven by availability of various flavored. As a result, consumers pay
a premium price for these products, which in turn increases the revenue of the business.

Competition

The company sees that the names of the businesses below are the ones who offer the same
product directly via physical stores and online thru delivery such as:
• Superscoops Dairy-Free
• Auro Chocolate
• Ambassador’s Ice cream
• Cocolatto

Environmental Information and Trends

We, our business promotes a way of life that eliminates, as far as possible and
practicable, all forms of animal exploitation and cruelty for the purposes of our business which is
gelato. We are aiming to make veganism a simple and widely accepted method of reducing
animal suffering and environmental damage.

We will be using “paper ice cream tubs” for packaging our products while keeping
sustainability and the environment in mind, and that is something we can all feel good about
while enjoying our favourite dessert from Subzero: Haus of Gelato.

Marketing Plan
· MARKET SEGMENTATION

Demographic

The potential customer group for Subzero: Haus of Gelato are:

18-39 years old

Our market research indicates about 20,568 potential customers in Brgy. San Bartolome area
who are within this age range. The customers are students as well as the so-called working
group wherein they have a tendency to spend more than they can afford on prestige products.

First Families

These are often descended from the first settlers of a place. By targeting this group, we can not
only generate a large volume of immediate business, but also create long term customers in the
children. We are conservatively estimating the population size as half of the local household
population with children under 18.
Other

Our location and increasing customer base will probably draw in customers outside of our
targeted groups. These potential customers may come from social media platforms such as
Facebook and Instagram that we will use in promoting our products.

Geographic

Subzero: Haus of Gelato will be a startup ice cream parlor located in a commercial space at
Nova Square, Novaliches, Quezon City. The total population of Barangay San Bartolome is
53,348.

Psychographic

A lot of consumers often try products out of curiosity. Since this product is new for them, they
are more likely to seek out this food product. Those people who are health conscious will
engage to purchase products that will satisfy their cravings without compromising their health.
Aside from that, eating sweets will produce happy hormones which are dopamine.

Responsible consumption is one of the concerns of customers on buying leisure products such
as desserts, as well as the trendiness of the product in the market. The psychographic
segmentation of Subzero: Haus of Gelato was done on the basis of health-conscious
consumers and their lifestyle. These are the factors that may affect the decisions of our potential
customers:

Health

● ice cream as comfort food

● sugar free products means lower risk of diabetes and obesity

Lifestyle

● Activities: shopping, food trip, bonding

● Interest: healthy food, family, friends
● Opinion: health-conscious

● YOUR CUSTOMERS

Target Markets
The area coverage will be concentrated in the 4 barangays of district 5 Quezon city namely;
Bagbag, San Bartolome, Gulod and Novaliches proper with a total population of One hundred
seventy thousand eight hundred thirty. Which is 31.88% percent of the total population of district

● SWOT ANALYSIS

Strength

● High quality products

● Offering reasonable price
● Knowledgeable and well experienced staff
● Creative interior design

Weaknesses

● Lack of established reputation

● Tough competition in the market
● Less choice of products as the business only offers ice cream

Opportunity

● Expansion of stores and outlets

● Grow customer loyalty
● Broaden our product range to target new segments
● Lots of schools and universities providing close proximity to the target market.

Threats
 ● Seasonal demand
● Economical and regulatory changes
● Increase in supplier cost
● Aggressive competitor behavior

· KEY ISSUES

Changing price of raw materials

Fluctuation of prices is inevitable, the price of raw materials are always switching
because of the pandemic. Inflation rate is also one of the factors that affects this continuous
change of prices in raw materials. In other cases, some raw materials are drying up because of
the high demand which leads to an increase in their price .

Implementation of new Government Protocols

Since the number of people infected with coronavirus strikes, the government started to
implement new protocols and regulations among business establishments. Limited operating
hours as well as number of customers were put into practice and additional equipment was
needed to continue the business operation.

(kulang pa to isa)

● SALES AND MARKETING OBJECTIVES

● To increase sales by 20% through market development within months.
● Increase social media impressions among new target audience by 30% by the end of the
quarter.

● VALUE PROPOSITION (COMPETITIVE ADVANTAGES)

Subzero: House of Gelato aspires to satisfy customers’ sweet tooth cravings by providing them
with the ultimate ice cream experience. We will be offering a vegan food product that will lessen
the consumption of animal products including eggs and dairy. Going vegan is one of the best
ways to help stop animal cruelty.

● MARKETING STRATEGIES

Threat of New Entrants

Since there are no special ice cream-making techniques or processes that are required to be
used and employees do not need to have extensive expertise or training, there is a minimal
entry barrier. In addition, the ice cream industry is thought to be simple to enter because most
equipment can be rented or acquired easily and it does not need a high amount of capital like
other businesses, in that case new participants in the market pose a significant challenge for the
ice cream industry. Firms in the ice cream sector compete on the basis of product differentiation
and delivering items to both the masses and the premium class.

Power of Buyers

There is an increasing number of entities that are entering the ice cream business, because of
this consumer has more options when it comes to selecting a product. Customers have the
option of switching from one brand of ice cream to another as well as to other businesses that
offer different lines of products at any moment. In order to attract more potential customers, ice
cream shops should use promotional campaigns such as giving away coupons, use social
media platforms to promote their products, lower their prices or develop new products. The cost
of this campaign will be more than offset by repeat sales in the long run. As a result, purchasers
will have a great bargaining power.

Power of Suppliers

Ice cream manufacturers have the ability to swiftly and simply switch suppliers. The supplier that
can provide quality of raw ingredients and material will most likely be the main supplier for
different ice cream brands since the ingredients used by a business in the ice cream industry is
not mostly differentiated than what other ice cream brands use. Therefore, there is a low
bargaining power for suppliers of ingredients.

Threat of Substitute

The availability of substitute products makes the competitive environment challenging. A threat
of substitutes is high for ice creams since customers can use alternative products from other
industries to suit their needs and when the demand for a product declines most likely due to
lower prices of alternative products. Some of the substitutes are yogurt, milktea, frappe and
bingsu.

Competitive Rivalry

Competitive rivalry is a strong force when it comes to the ice cream business. More specifically,
there are famous brands such as Selecta, Nestle and Aice Ice Cream within the same area of
Subzero. Aside from that, these famous ice cream brands are located inside the convenience
stores where people often go to. This may affect Subzero's operations but this does not pose a
threat for Subzero because it offers a unique and in trend product which is healthy ice cream.
Moreover, in terms of product differentiation, Subzero can offer a lot of varieties for the
consumers to enjoy.

4 P’s

Product

The ice creams offered by Subzero:Haus of Gelato will be the highest quality and will include
more than just typical ice cream varieties such as chocolate and strawberry. We made
innovation to give flavors to ice cream that cannot be found in other ice-cream parlors. We use
coconut milk as a substitute for cow's milk and another unique property of our product is that we
did not use any egg for we mainly promote vegan products. Aside from that, it is important to
note that in our health-conscious society, many are moving to healthier alternatives that's why
we focused on using real ingredients for our fruit flavored ice cream rather than using artificial
flavors to give our customers a quality product.

Pricing

Promotion

Subzero: Haus of Gelato focuses its marketing efforts mostly on social media, print media
and sales promotion. In order to build awareness of the existence of the company in the
market, the company will use social media platforms such as Facebook, Instagram and
Twitter. Print media like tarpaulin and flyers also play a crucial part in ensuring that the
brand will be known by the consumers. The target audiences for various forms of advertising
and promotion vary. Younger people are targeted through social media, whereas older
people are targeted by tarpaulin. This is due to the fact that each target demographic plays
a vital role in the company's overall sales strategy. The firm will also use sales promotion,
such as discounts and product bundles.

Place

Subzero: Haus of Gelato is located in a commercial area at Nova Square, Novaliches,

Quezon City. This is because our company sees a lot of potential and opportunities in that
area as there are many students and working adults there. Inside the shop, the firm take
care each corner so that customers feel at ease and enjoy their surroundings

SALES AND DISTRIBUTION

Sales strategy

Our sales approach is centered on providing our target consumers with the greatest quality
products and services possible. Once a consumer enters our store, it is our obligation to ensure
that they have a pleasant experience. The scoopers are well-informed on the items and
processes involved in each, so that they can accommodate the questions of customers and we
made sure that product offerings and prices are prominently listed behind the counter for the
convenience of our customers.

One of our strategies to boost our sales is by using loyalty cards to entice customers and
prospects to try our product since customers generally spend more if they will get rewards after
a certain number of products bought. This also helps in creating solid network plans that can
build brand identity.

Distribution Strategy
The distribution strategy assists businesses in achieving their marketing sales goals. Marketing
channels not only service the market, but also assist in the creation of new markets. These
channels must be segmented, targeted, and positioned in accordance with the company's set
goals. SubZero utilized online food delivery such as food panda and grab food to accommodate
customers that are not near the physical store.

Operational Plan

1. Premises, Plant and Equipment

Name Item Price

Ice cream dipping ₱ 13,500.00

cabinet

Pasteurizing machine ₱ 55,300.00

 Batch freezer ₱ 8,000.00

Blast chillers ₱ 152,000.00

2. Floor Plan
3. Production

Ingredients:
 l Coconut Milk

l Cup White Granulated Sugar

l Vanilla Extract

l Ounces Flavors (Almond, Aloe Vera And Chocolate

l Salt

l Cornstarch

Procedure:

● The day before you want to make ice cream, place the freezer bowl of your ice cream

maker into the freezer to freeze properly.

● Then add your coconut milk, cornstarch and sugar to a pot and heat to a simmer.

● You'll need to whisk it with a hand whisk to it properly, but thereafter you can just stir

gently until it reaches a simmer.

● Remove from the heat and whisk in the vanilla.

● Break the flavor (dark chocolate, aloe vera & almond) into pieces and add, leaving for a

minute to give it a chance to melt, then whisk in until smooth.

● Then blend in the pot with an immersion blender for 30 seconds to remove any last trace

of graininess from your mixture. If you don't have an immersion blender, then transfer to

your blender jug and blend.

● Transfer the mix to a sealable container and place into the fridge to chill completely.

● Transfer to your ice cream machine and churn until it reaches soft serve consistency. If

it's quite thick going in, then this may only take around 20 minutes, but churn it for as
 long as possible (at least 20 minutes) so that it incorporates enough air to be light and

fluffy.

● Smooth down into a loaf pan, cover with foil and place into the freezer to set completely

before serving.

● Serve topped with any of the flavor (optional).

● 4. Purchasing

Table 1: Cost of Whole Ingredients

Ingredients Quantity Unit Amount Total Amount

(AxB)

(A) (B)

Coconut Milk 1 piece ₱ 54.00 ₱ 54.00

Cornstarch 1 kg ₱ 145.00 ₱ 145.00

 Vanilla extract 1(350) ml ₱ 150.00 ₱ 150.00

Sugar 1 kg ₱ 59.00 ₱ 59.00

Salt 1 kg ₱ 50.00 ₱ 50.00

Almond 1 kl ₱ 400.00 ₱ 400.00

Chocolate Tablea 1 kl ₱ 200.00 ₱ 200.00

Aloe Vera gel 1(100) ml ₱ 155.00 ₱ 155.00

Total ₱ 1,213.00
 Table 2: Cost of Machineries

Name Quantity Unit Price Total Price

(A) (B) (AxB)

Ice cream 1 ₱ 13,500.00 ₱ 13,500.00

dipping cabinet

Pasteurizing 1 ₱ 55,300.00 ₱ 55,300.00

machine

Batch freezer 1 ₱ 8,000.00 ₱ 8,000.00

Blast chillers 1 ₱ 152,000.00 ₱ 152,000.00

Total ₱ 228,800.00

Table 3: Equipment

Name Quantity Unit Price Total Price

(A) (B) (AxB)

 Air Conditioner 2 ₱ 35,000.00 ₱ 70,000.00

Cashier Machine 1 ₱ 11,900.00 ₱ 11,900.00

Menu Monitor 2 ₱ 6,000.00 ₱ 6,000.00

CCTV Camera with Monitor 2 ₱ 15,450.00 ₱ 30,900.00

 Total ₱

115,350.00

Table 4: Production Equipment

Item Price

Immersion Blender

Make sure your foundation is very cold, and any fruits

you want to add should be frozen. Then churn the base

₱ 1,500.00
into ice cream using your stick blender/immersion

blender.

Loaf Pan
While airtight containers are preferred, this is still a

viable alternative as long as the ice cream is firmly

₱ 150.00
covered and wrapped.

Foil

Light, oxygen, moisture, and germs are all blocked by

aluminum foil. As a result, foil is commonly utilized in

food and pharmaceutical packaging. It's also used to

manufacture aseptic packaging, which allows perishable ₱ 150.00

foods to be stored without refrigeration.

Bowl

A bowl is a round dish or container for preparing and ₱ 80.00

serving meals.

Whisk

In the process of whisking or whipping, a whisk is a

kitchen device that can be used to combine components

₱ 80.00
smooth and introduce air into a concoction.

Sealable Container

They're perfect for preserving food in the fridge and

freezer since the airtight lids keep moisture out.

 ₱ 100.00

Measuring Spoons/Cups

When cooking, a measuring spoon/cups is a spoon/cups

used to measure an amount of a liquid or dry ingredient.

₱ 150.00

Table 5: Furniture & Fixtures

Name Quantity Unit Price Total Price

(A) (B) (AxB)

Chair 6 ₱ 2,000.00 ₱ 12,000.00

Table 3 ₱ 1,500.00 ₱ 4,500.00

Total ₱ 16,500.00

Table 6: Electricity

Name Quantity Unit Price Total Price

 (A) (B) (AxB)

Lights 6 ₱ 800.00 ₱ 4,800.00

Total ₱ 4,800.00

Table 7: Packaging

Name Size Unit Price

250 ml 8.46

350 ml 8.91

500 ml 10.17
 Ice Cream Tubs 1L 13.68

1.List of Suppliers
Supplier of Coconut Milk and Cream:
Roxas Sigma Agriventures, Inc.

Sales and Marketing Office: 7/F Cacho Gonzales Bldg., 101 Aguirre St., Legaspi Village, Makati
City 1229 Philippines
Processing Plant: Purok 10, Poblacion, Tupi, South Cotabato 9505 Philippines

Supplier of other ingredients: Baking and Home Depot

Shop: TSL Building #59 E. Rodriguez Sr. Ave., Brgy. Doña Josefa Quezon City, Philippines

Supplier of container tubs:

Modenzo Bakewares & Food Packaging Corporation

Shop: 2nd Floor 41C Congressional Avenue cor. Pugad Lawin Drive, Barangay Bahay Toro,
Quezon City, Philippines

2.Stock Levels
Minimum Level or Safety Stock: Subzero decided to put its stocks of supplies at the minimum
level to maintain its availability in the business premises without compromising the freshness
and quality of the ingredients. This will be strictly followed, guided by the Purchasing Policies
and Controls.

Supplies Maximum Maximum Lead Average Usage Average Lead

Usage Time Time

Coconut Milk 300 L 7 days 275 L 5 days

Coconut Cream 200 L 7 days 190 L 5 days

Cornstarch 150 Kg 4 days 175 Kg 3 days

Vanilla Extract 4 days 3 days

Sugar 4 days 3 days

 Chocolate 4 days 3 days

Almond

Aloe Vera

Cone

Container tub

Other supply

Minimum level of inventory = (Maximum usage × Maximum lead time) – (Average usage ×
Average lead time)

3.Purchasing Policies and Controls

Prepared and issued by:

Subzero Managers and Production Head
Approved by:
The Subzero Purchasing Committee
Target audience:
Production Head, Marketing Head, Finance and Staff

PURCHASING OF SUPPLIES

These policies are to ensure that Subzero obtains the desired quality of ingredients and
services at the best price possible. The regulations also guide the process of purchasing to
minimize waste of resources. This will apply to all staff involved in the purchasing of ingredients.

The Purchasing Committee:

Subzero purchasing committee shall be composed of the Production Head, Marketing Head,
and Finance with the responsibility to select suppliers, approve purchases and contracts, and
implement the overall policies.

Separation of Duties:
1.Creation of possible Supplier List
2.Creation of Purchase Order
3.Approving the quality of products
4.Creation of Budget Plan
5.Approving the payment

Criteria for Selecting the Suppliers:

1.Quality of products and services.
2.Availability time of products and delivery.
3.Discounts and warranty
4.Supply stability
5.Payment terms

Creation of Purchase Order should include:

1.Name, quantity and price of items needed
2.Delivery date and location of supplier
3.Accounting information
4.Remarks
5.Signature of the preparing person
6.Signature of the approving person

Receiving the orders should ensure:

1.The correct quantity has been received and signed.
2.That the quality and price is as agreed.
3.That all the orders received will be secured in the storage room
4.That receiving report is made.

Quality of Products
Once Subzero has certified that the products and services have passed the quality desired,
orders and payment can then be made.

All ingredients and supplies should only be vegan, which means that all products and tools used
should be ethical—without the use and harm of animals and the environment.

Payment Procedure
The production head is responsible for preparing payment requisition which then it forwards to
the purchasing committee for checking and certifying, wherein the finance will prepare the
payment in accordance with the controls on purchasing.

CONTROLS ON PURCHASING
Purchase orders will only be approved within the budget plan except in case of emergencies,
which needs to be approved by the general manager. All managers and the finance should
ensure that actual purchases quarterly are within the budget which will be through preparation
of Quarterly Purchase Report.

Finance Plan
Risk Plan
RISK IDENTIFICATION AND MITIGATION

In this chapter, we are to identify the possible risks that might occur during and in the
future plans of the business. The purpose of identifying the possible risk is to make an analysis
for it and to prepare for risk mitigation. Mitigation includes reduction of the likelihood that a risk
event will occur and/or reduction of the effect of a risk event if it does occur.

Risk Identification

In business, there are a lot of risks that we can look forward to encountering before, and
during the business is operating. Doing business means that you are prepared to encounter
those problems and must be ready to meet head-on to those possible risks. There are a lot of
risks that we might encounter in doing our business, especially that we are in the food industry
wherein our production is based on the inventories that we have, there are also some problems
that we might encounter because of the possible failures in the equipment. The following are the
possible risk that SubZero might encounter:

i. Freezer could be left open carelessly.

ii. Something goes wrong with the delivery process, and the inventory runs out.

iii. Liability risk where a failure/carelessness in the manufacturing process can lead to
food poisoning.

iv. Ageing where the ice cream mixtures should be kept responsible in sterilized vats.

v. Failure of the maintenance in the manufacturing area.

Consideration

As we've stated above, there are a lot of possible risks that our business might
encounter and all of these things really can affect the daily operation of the company. Once
those risks weren't able to prevent or maybe lessen the possibility to encounter those risks, it
might affect not only the operation but also the profit-generation of the company. Stated below
are the following consideration that might help to prevent or reduce the possibility of the risk(s)
stated:

i. Make sure that the employees who are directly involved in the manufacturing process
are fully equipped with knowledge and skills.
 ii. To ensure a better performance make sure that there are incentives allocated for
successful things done by the employees.

iii. Make sure that there are some options or a variety of solutions to be done especially
with the failure of delivery.

iv. Ensure that the maintenance of the equipment is properly done and also the
cleanliness of the working area should be maintained.

Reduction of risk

In order to fully assess the risks that are classified above we must know and be efficient
to look for possible things that can reduce the possibility of these risks. We know that there are
a lot of things that need to be put into consideration in avoiding those risks but we know that we
are fully equipped to reduce the possibility of those risks to occur. These are the possible things
that can help us to reduce the risks:

i. Make sure that the employee is not going to forget to close the refrigerator by putting
some of the signs on the door of the refrigerator.

ii. We should purchase raw materials from reputable suppliers.

iii. Have a skilled employee to check the correct time and temperature control.

iv. Ensure the maintenance of each and every equipment.

v. Effective and regular disinfection of equipment.

vi. Cleaning and disinfecting the vats.

There are certain instances that we can’t prevent these risks from happening but we
want to make sure that the decision-making of the people around the business will be efficient to
make a decision during the risks. If there are some instances that the business can’t prevent the
risks, we’ll make sure that our employees has the capability to remain calm and have full control
on the situation.

Structure Management Plan

Organizational Chart and Structure
Key Personnel

General Manager responsibilities include formulating overall strategy, managing people and
establishing policies. The General Manager should be a thoughtful leader and a confident
decision-maker, helping his/her subordinates develop and be productive, while ensuring our
profits are on the rise. Specifically,

● Oversee day-to-day operations

● Design strategy and set goals for growth
● Maintain budgets and optimize expenses
● Set policies and processes
● Ensure employees work productively and develop professionally
● Oversee recruitment and training of new employees
● Evaluate and improve operations and financial performance
● Direct the employee assessment process
● Prepare regular reports for upper management
● Ensure staff follows health and safety regulations
● Provide solutions to issues (e.g. profit decline, employee conflicts, loss of business
to competitors)
Production Head – is the one who make sure goods and services are produced safely, cost-
effectively and on time and that they meet the required quality standards. He/she should
oversee the production process, coordinating all production activities and operations. The
Production Head needs to:

● plan and draw up a production schedule

● decide on and order the resources that are required and ensure stock levels remain
adequate
● select equipment and take responsibility for its maintenance
● set the quality standards
● ensure that the production will be cost effective by estimating costs and negotiating and
agreeing budgets with both clients and managers
● monitor the production processes and adjust schedules as needed
● liaise with different departments, teams and companies, e.g. suppliers, managers,
clients
● ensure that health and safety guidelines are followed at all times
● ensure customer orders are completed on time and to budget and that quality standards
and targets are met
● work with managers to implement the company's policies and goals
● collate and analyse data, putting together production reports for both factory managers
and customers
● review worker performance and identify training needs.

Marketing Head – will lead all our marketing activities from social media and digital campaigns
to advertising and creative projects. Marketing Head is responsible in developing plans to help
establish our brand, allocating resources to different projects and setting short-term and long-
term department goals.

● Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
● Design branding, positioning and pricing strategies
● Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
● Analyze consumer behavior and determine customer personas
● Identify opportunities to reach new market segments
● Monitor competition (acquisitions, pricing changes and new products and features)
● Coordinate sales and marketing efforts to boost brand awareness
● Participate in the quarterly and annual planning of company objectives

Finance Head - Providing financial reports and interpreting financial information to the
management while recommending further courses of action. Finance head is also responsible
for maintaining the financial health of the organization. This includes:

● Analyze costs, pricing, variable contributions, sales results and the company’s actual
performance compared to the business plans.
● Develop trends and projections for the firm’s finances.
● Conduct reviews and evaluations for cost-reduction opportunities.
● Oversee operations of the finance department, set goals and objectives, and design a
framework for these to be met.
● Manage the preparation of the company’s budget.
 ● Liaise with auditors to ensure appropriate monitoring of company finances is
maintained.
● Correspond with various other departments, discussing company plans and agreeing on
future paths to be taken.

Production Staff - is responsible for helping assemble and prepare products for shipment. Their
duties include placing raw materials or products into manufacturing machines to aid the
assembly process, packaging finished products and organizing them for shipments and
completing checks on equipment and products to ensure quality production.

Marketing staff – is responsible for helping identify marketing trends and key opportunities for
innovation. Learning and working with various types of software for digital marketing. Conduct
market research and analyze consumer rating reports/ questionnaires. Compose and post
online content on the company’s website and social media accounts. Employ marketing
analytics techniques to gather important data (social media, web analytics, rankings etc.)

Auditor - Ensures compliance with established internal control procedures by examining

records, reports, operating practices, and documentation. Verifies assets and liabilities by
comparing items to documentation. Completes audit workpapers by documenting audit tests
and findings.

Bookkeeper - oversee a company's financial data and compliance by maintaining accurate

books on accounts payable and receivable, payroll, and daily financial entries and
reconciliations. They perform daily accounting tasks such as monthly financial reporting, general
ledger entries, and record payments and adjustments.

Labour Requirements and Skills

General Manager

● Degree in business management or a masters in business administration.

● Good knowledge of different business functions.
● Strong leadership qualities.
● Excellent communication skills.
● Highly organized.
● Strong work ethic.
● Good interpersonal skills.
● Meticulous attention to detail.
● Computer literate.
● Proactive nature.

Production Head

● A degree in business management would be advantageous.

● Industry-related experience.
● Excellent organizational and time management skills.
● Ability to solve problems quickly and efficiently.
● Excellent verbal and written communication skills.

Marketing Head
 ● Bachelor’s degree in marketing, business, or related field
● Excellent written and verbal communication skills
● Proven experience developing marketing plans and campaigns
● Strong project management, multitasking, and decision-making skills
● Metrics-driven marketing mind with eye for creativity

Finance Head

● Bachelor's degree in finance, accounting, or related field.

● Proven experience as a head of finance or a similar position.
● Solid understanding of financial management and accounting.
● Knowledge of accounting software.
● Strong analytical and decision-making abilities.
● Effective leadership qualities.

Production staff

● Efficiency
● Physical ability to complete job duties, which may include standing for long periods,
working in a space that lacks climate control or lifting objects with an established
maximum weight
● Ability to follow directions accurately
● Attention to detail and organization skills
● Strong verbal and written communication skills
● Project management skills
● Time management skill
● Good technical and mechanical skills

Marketing staff

● Bachelor’s degree in marketing, business or related field.

● Administration or sales and marketing assistant experience.
● Effective written and verbal communication skills.
● A high level of attention to detail.
● Ability to work effectively within a team and independently.
● Experience using computers for a variety of tasks.
● Competency in Microsoft applications including Word, Excel, and Outlook.
● Good organization skills.
● Related job and internship experience.
● Digital marketing experience.

Auditor

● The candidate must have a bachelor's degree in Accounting.

● A strong aptitude for maths
● Excellent problem-solving skills
● A keen interest in the financial system
● Ability to work to deadlines, under pressure
 ● Ability to work on your own initiative and as part of a team
● Strong IT skills
● Excellent interpersonal and communication skills

Bookkeeper

● should have an Associate's degree in accounting or business administration,

or equivalent business experience, as well as a knowledge of bookkeeping
● Basic accounting knowledge
● Understanding accounting best practices
● Knowledge of IFRS, U.S GAAP, or another accounting framework
● Data entry skills
● High attention to detail
● Proficiency in Microsoft Excel
● Produce work with a high level of accuracy
● Professionalism and organization skills
● Associates degree or at least one year of experience
● Knowledge of XERO, Quickbooks, Zoho, Fresh Books, or other applications

Staffing Strategies

A business's staffing strategy is the process of anticipating the goal in direct ways that
can support the business plan and improve efficiency. This technique assists our
company in analyzing, examining, and planning actions that lead to the improvement of
the company.

Seeking for opportunities and constraints to assess whether those strategies has
improvement and if it is necessary to achieve the business goal.

● Business Goals

The business expects to finish in a certain amount of time. Business objectives

represent a greater purpose and effort to establish an ultimate goal for employees to
strive for. Whether it's to increase turnover, expand into new areas, attract potential
investors, or introduce new products, our business plan project has a short and long-
term plan. As a result, company strategy must be aligned in order to fulfill its objectives.

● Identify staffing and people needs

Subzero: Haus of Gelato conduct a requirements assessment to determine the skills,
educational attainment, experience, and resources required to fulfill our business goals
in order to develop a successful staffing and people strategy. To make the recruitment
process as efficient as possible, our company must analyze the timeline of actions
required to complete each function and plan accordingly. Analyzing further data to
determine what jobs we require, how long it generally takes to recruit them, and how
long it takes for induction to achieve productivity, as our workforce data will be utilized
as a standard.

● Reviewing strategies and revising plan

A regular review process can therefore lead to you revising both your goals, and your
planned development activities, to ensure that they take you where you want to go.
Regular review will ensure that you keep tabs on your activity, and are not tempted to
make personal development a lower priority.

● Creating a staffing forecast for the future.

Building long-term staffing strategy for the future endeavor is an asset to project the
vision of the company if it is going to restruct or any future acquisitions that will bring
new staffing strategies. In expanding the business for the next years, our employees
during the course, as well as the departments are more likely become vital on the future
success of the business.

Professional Advisers

These are the respected and well-known specialist advisers that can supply our
company with not only substantial direct and professional support, but also credibility.
Below is a list of advisors and consultants:
Food Science Professionals Subzero: Haus of Gelato was done by
certified laboratory analysts and done in
an approved testing laboratory.

Providing consultancy services to set up

Subzero: Haus of Gelato right form
project planning to execution, testing,
operations and maintenance.

Formulating project plan including ice

Management Consultants
cream chains develop, market and
merchandise, time/cost parameters for
project completion.

Ice Cream Consultants These professionals helps our business

by considering manufacturing questions
such as required equipment for
production. Location in opening a
business considering the foot traffic and
can customer safely walk to your location.
Ingredients by understanding the
difference of recipe and formula, reliable
supplier for core ingredients and
nutritional statement. Packaging by
considering the correct size and style of
package for target customer, is eco-
 friendly necessary, and containers be
filled by hand or automatically.

Responsible for providing accurate, up-to-

Bookkeeper date financial information about our
business.
Meet Legal Requirements

Bureau of Internal Revenue (500)

Mayor’s permit ()
SEC

Sanitary Permit
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