BUSINESS PLAN

Prepared: December 18, 2021

Prepared by:
 
Angelo Vidad
Chimchim Aureada
Franscine Gemae Sogoni
Laika Merle
Patricia An Polintan
Vea Michelle Cabrera
CURIO CAFÉ

A café for every curious being

BACKGROUND OF THE
BUSINESS
 Curio Café is a combination of library and
café which opens on April 12, 2023 at in
front of Manuel S. Enverga University
Foundation
The business is a service enterprise under the
successful entrepreneur, Ms. Francine Gemae
Sogoni
The name of the café, “Curio Café” is derived
from the word Curious meaning that you want
to learn something and there is hunger for
knowledge which came to a tagline of “A café
for every curious being.”
The location of this café is near the university
of Enverga.
 Monday to Saturday, 5:00 a.m. to 9:00 p.m.,
Curio Café is open. Because the owners feel
that Sunday is a best time for family, so the
café is closed on Sundays.
• Mission
Curio Café is dedicated to offer delicious beverages and pastries
along with delightful experience of learning.
 
• Vision
To make CURIO CAFÉ the most popular place for people to study,
relax, and chill while enjoying the delicious meals on offer. 
• Values
Everyone who enters and exits our café is valued and respected.
We are determined to work and serving people.
PRODUCTS AND
SERVICES
 Curio Café will cater to people who prefer a
daily cup of learning and great-tasting
coffee in a quiet environment with a
collection of books and the opportunity to
learn a lot of things.
In fact, the head manager will assist
anyone looking for books or information.
Curio Café will use this strategy to gain
loyal consumers by focusing on what it
does best.
MARKETIN
G
TARGET MARKET
 MARKETING
STRATEGY
 The Curio Cafe will provide an each bite-and-sip experience by
providing a peaceful, comfortable, yet classy library cafe which
will provide a sense of refinement and calm in a world that is
already hectic and fast-paced.

 While other coffee shops provide live noise and free Wi-Fi, the
Curio Cafe will set itself apart from the competition with its
peaceful yet calming library ambiance, which provides unlimited
access to information, making it a genuinely unique (and much-
 PRICING
Premium pricing

Loyalty discount
Competitors
Coffee Bars

Bookstores

Food Chains
MANAGEMENT PLAN
MANAGEMENT TEAM
Angelo Vidad
Chimchim Aureada
Franscine Gemae Sogoni
Laika Merle
Patricia An Polintan
Vea Michelle Cabrera
Cashier
Assistant Cook
Service Crew
Barista
Dishwasher
OPERATING PLAN
FINANCIAL PLAN
 Basis for Pricing
COFFEE TEA
Food Prices MILKTEA Food Prices
Café Latte ₱ 85.00 Food Prices Peppermint Tea ₱ 60.00
Caramel Latte ₱ 85.00 Oreo ₱ 95.00 ₱ 110.00 Earl Grey Tea ₱ 60.00
Hot Chocolate ₱ 60.00 Matcha ₱ 95.00 ₱ 110.00 Matcha Tea ₱ 60.00
Cappuccino ₱ 70.00 Okinawa ₱ 95.00 ₱ 105.00
Expresso ₱ 70.00 Wintermelon ₱ 90.00 ₱ 105.00
Dark Coffee ₱ 70.00 Curio Cafe ₱ 85.00 ₱ 95.00
FINGER
PICK A - FOOD
RI CA
Food Prices
Fries ₱ 65.00 ₱ 90.00
Mojos ₱ 65.00 ₱ 90.00
CAKE
BREAD
Food Prices
Food Prices
Blueberry Cake ₱ 110.00 PASTA
Original Glaze ₱ 40.00
Red Velvet ₱ 110.00 Food Prices
Honey Glaze ₱ 40.00
Choco Mousse Cake ₱ 100.00 Pasta Paella ₱ 120.00
Waffle ₱ 40.00
Carrot Cake ₱ 85.00 Carbonara ₱ 120.00
Pandesal ₱ 20.00
Banana Cake ₱ 85.00 Pesto Pasta ₱ 120.00
• Curio Café has decided to apply a 25%
markup to each product they want to sell,
which means that every expense they incur in
providing their service will be increased by
25% for the selling price.
COST AND EXPENSES
REQUIRED TO
OPERATE THE
BUSINESS
 OPERATING EXPENSES
2023 2024 2025
Marketing cost ₱50,000.00 ₱62,500.00 ₱75,000.00
Maintenance ₱300,000.00 ₱375,000.00 ₱450,000.00

Supplies ₱250,000.00 ₱312,500.00 ₱375,000.00

Taxes and Licenses ₱1,650,196.80 ₱2,062,746.00 ₱2,475,295.20

Salaries and Wages ₱1,092,000.00 ₱1,365,000.00 ₱1,638,000.00

Utilities Expense ₱180,000.00 ₱225,000.00 ₱270,000.00

Miscellaneous ₱150,000.00 ₱187,500.00 ₱225,000.00

Expense
Total Operating ₱4,447,196.80 ₱5,558,996.00 ₱6,670,795.20
Expense
 STARTUP FUNDING AMOUNT

Food and Products ₱500,000.00

Cafe Equipment ₱300,000.00
Furniture ₱200,000.00
Security ₱150,000.00
Taxes and Licenses ₱200,000.00
Purchase of land ₱500,000.00
Establishment of the Café ₱10,000,000.00

Books ₱150,000.00
Total ₱12,000,000.00
SALES
 DAILY
Prices Quantity Revenue Cost (0.75) Profit

₱2,905.00 2410 ₱190,995.00 ₱143,246.25 ₱47,748.75

MONTHLY
Prices Quantity Revenue Cost (0.75) Profit

₱69,720.00 57840 ₱4,583,880.00 ₱3,437,910.00 ₱1,145,970.00

YEAR
Prices Quantity Revenue Cost (0.75) Profit

₱836,640.00 694080 ₱55,006,560.00 ₱41,254,920.00 ₱13,751,640.00

 ANNUAL PROFIT

2023 2024 2025

₱ 13,751,640.00 ₱ 17,189,550.00 ₱ 20,627,460.00

 ANNUAL REVENUE

2023 2024 2025

₱ 55,006,560.00 ₱ 68,758,200.00 ₱ 82,509,840.00

 ANNUAL COST

2023 2024 2025

₱ 41,254,920.00 ₱ 51,568,650.00 ₱ 61,882,380.00

FACTORS AFFECTING
THE FEASIBILITY OF
THE BUSINESS
 STRENGTHS
 We have books/library
 There is a chance that they
will meet other people that
have different interest
 Peaceful/Cozy
OPPORTUNITIES
 Near the University
 Opens early
 So far, Curio café is the only
café that has a library in
Lucena
WEAKNESSES
 Not the “Pang masa” price
 Maintaining a number of
books
 Limited choice of food in
menu
 No rice meal
 Summer (Seasonal, Vacation)
THREATS
 Café near our location
 Food chains eatery & other
café that offers lower prices of
food
 Food chains, eatery & other
café
 Changing market taste