QUICKBITE

A project Business Proposal to the

Faculty of ECT Department of
Fullbright College San Jose
Puerto Princesa City

In the partial fulfillment of the requirements

for the subject
GENEL 2 “Entrepreneurial Mindset”

By:
MARC ANDRIE CRISOSTOMO
IAN DOMILOM
JOHNMEL REYES
JOHN FRANCIS CAABAY
VINCE NITOR
ROBERTO SANTILLAN

JUNE 2023
 TABLE OF CONTENTS

Introduction ------------------------------------------------------------------------------------
Executive Summary -------------------------------------------------------------------------
● Overview of the Business
● Mission and Vision
Business Description -----------------------------------------------------------------------
Description of Product/Services --------------------------------------------------------
● Logo
Market Strategies -----------------------------------------------------------------------------
● Pricing Strategy
● Location
● People
● Promotion Strategy
Analysis of Competition --------------------------------------------------------------------
● Competitors Analysis
● SWOT Analysis
Financial Data ------------------------------------------------------------------------------------
● Start-up Expenses
● Start-up Assets
● Start-up Inventory
INTRODUCTION

Introducing "QuickBite" - where flavor meets convenience! At

QuickBite, we're all about redefining the way you experience the
mouthwatering delight of flavored chicken. Our restaurant is the ultimate
destination for chicken enthusiasts looking to tantalize their taste buds
with a delectable array of expertly crafted, seasoned, and marinated
chicken dishes. our menu offers an exciting journey through a world of
flavors, all served up with a dash of speed and a side of satisfaction.
Whether you're on the go or craving a quick, flavorful escape, QuickBite
is your one-stop destination for the best in flavored chicken cuisine. Join
us today for a quick bite that's big on taste!

EXECUTIVE SUMMARY
QuickBite is a small start-up business that will offer delicious fried
chicken.
It aims to satisfy the target customers with its taste and affordable price
range. Establishing this Mini Restaurant Business cost the capital amount
of ₱ 122,00. QuickBite will be located at Barangay San Jose Puerto
Princesa City Along National Highway front of Fullbright College.
It targets mostly the customers who look for an affordable meal where
they can buy our chicken for at least ₱35 - ₱64 in different flavors.
To be able for our business to be recognized, we are going to post our
delicious fried chicken on our Facebook page to attract more customers.

Overview of the Business

Business Name: QuickBite
Location: Barangay San Jose, Puerto Princesa City, Palawan
Cell: 09297605435
Mission
● QuickBite is dedicated to creating a welcoming and friendly
environment where families, friends, and individuals can come
together to enjoy great food and make lasting memories. We aim to
be the go-to destination for those seeking an authentic and
unforgettable chicken experience.
Vision
● We aspire to be the first choice for those seeking a diverse and
delectable chicken menu, where each bite is a tantalizing journey
of flavor.

BUSINESS DESCRIPTION
At QuickBite, our menu is a gastronomic journey through the world of
chicken, featuring a diverse array of mouthwatering options. From
perfectly crispy fried chicken and tender grilled selections to tantalizing
wings, flavorful sides, our offerings cater to every palate. Our
commitment to quality ensures that every dish is a delectable
masterpiece, prepared with precision and care.

DESCRIPTION OF PRODUCT AND SERVICES

Quality is at the heart of our business.We source the finest ingredients and
use only the best chicken to create dishes that are nothing short of perfection.
Our skilled chefs take pride in crafting each meal to order, ensuring that every
bite is a celebration of flavor.
QuickBite is more than just a restaurant; it’s a destination for memorable
experiences. Our welcoming and vibrant atmosphere makes it the perfect place
to enjoy a meal with family and friends. Whether you’re looking for cozy dinner
or a quick,delicious lunch, QuickBite provides a comfortable and inviting
setting.
We are deeply committed to our community and the environment.
QuickBite actively supports local sourcing and sustainable practices, reducing
waste and making a positive impact on the world around us. We believe in
giving back and contributing to the well-being of our community.
LOGO:
MARKETING STRATEGIES
The business purpose is to provide a budget meal for students and other
nearby customers. Mostly, students seek food that they can avail
themselves for a good price, so we decided to come up with a food
business that suits what they are looking for especially for those who love
to eat chicken. For them to have their options in taste, we decided to have
different flavors of fried chicken. We sell regular and flavored chicken.

1. Pricing Strategy
Our business used a Target Profit Pricing strategy because we want
toserve people with good prices
Prices of foods are indicated below:
MENU PRICES
GARLIC SAUCE DRUMSTICK ₱35 pesos
SPICY BARBEQUE DRUMSTICK ₱38 pesos
REGULAR DRUMSTICK ₱29 pesos
SWEET FRIED DRUMSTICK ₱35 pesos
GRILLED CHICKEN ₱90 pesos
GARLIC SAUCE CHICKEN WINGS ₱64 pesos
4PCS
SPICY BARBECUE CHICKEN WINGS ₱67 pesos
4PCS
SWEET FRIED CHICKEN WINGS ₱64 pesos
4PCS

FRENCH FRIES ₱29-75 depends on sizes

MOJOS ₱35-70 depends on sizes
SPAGHETTI ₱50 per tub

DRINKS PRICES
Blue Lemonade ₱25.00 pesos (Regular size)
Cucumber Lemonade ₱25.00 pesos (Regular size)
Milky Buko Juice ₱20-30 pesos depends on sizes
Soft Drinks ₱25 pesos
2. Place

3. QuickBite Exterior & Interior Design

4. People
Our target customers are mostly the students at the nearby school and also
the people passing around.

5. Promotion Strategy
 6. Legal Environment
Cost estimated expenses for the specification of the construction of the
business.
Weekly Total
Maintenance ₱2000 ₱2000
Light and Water ₱5000 ₱5000
Total: ₱7000
Business Hours: 10:00 am – 9pm (Monday-Saturday)

ANALYSIS OF COMPETITION

1. Competitors Analysis
Key Assets Crispy King Wings Corner Nom Nom Comfort
Food

Price Strength Strength Weakness

Customer Services Weakness Weakness Strength
Location Strength Weakness Strength
Promotion Weakness Strength Weakness
2. SWOT ANALYSIS
STRENGTH
● Specialized Menu
● Quality Sourcing
● Location
WEAKNESSES
● Supply Chain Dependency
● High Competition
● ConsumeHealth Trends

OPPORTUNITY THREATS
● Menu Innovation ● Economic Downturn
● Online And Deliveries ● Rising Costs
Services
● Negative Reviews And
● Collaborations and Social media
Partnership

FINANCIAL DATA
1. START-UP EXPENSES Total Amount: ₱8,325
LEGAL EXPENSES AMOUNT
Mayor’s permit ₱2,000.00
Barangay Clearance ₱25.00
Sanitary permit ₱300.00
Building permit ₱6,000
2. START-UP ASSETS Total Amount: ₱68,400
EQUIPMENT AMOUNT
Griller ₱2,500
Pans and Pots ₱2,500
Deep Fryer ₱1,000
Refrigerator ₱10,000
Freezer ₱10,000
Chopping Board & knives ₱600
Cooking ₱500
Utensils(Spatula,tongs,Ladles)
Trays ₱500
Food Prep Tables ₱3,000
Afron ₱150.00
Hairnet ₱50.00
Commercial Sink ₱2,500
Beverages System ₱14,000

POS System ₱3,000

Menu Boards ₱300

Blender ₱1,300

Tables and Chairs ₱12,000

Dinner ware (Plates, Bowl, Cutlery) ₱1,000

Glassware(Mugs, Glasses) ₱500

Gas tanks ₱ 3,000

3. START-UP INVENTORY Total Amount: ₱37,810

SUPPLIES AMOUNT
50kg sugar ₱5,250
Salt 25kg ₱2,000
Cooking Oil 25 liters ₱3,000
Flour 25kg ₱1,000
BBQ sauce 1 Gallon ₱785
Butter 1kg ₱185
Chicken 25kg= 80 slices (for regular) ₱4,200
Chicken 25kg= 80 slices (for bbq ₱4,200
flavor)
Chicken 25kg= 80 slices (for sweety ₱4,200
chicken)
Chicken 25kg= 10 slices (for soy ₱4,200
garlic chicken)
Soy sauce 5 gallons ₱590
Garlic powder 25kg ₱1,925
Pepper 25kg ₱1,775
Sweet Marinade sauce 15 liters ₱1,800
Potato 15 kilo ₱2,700
Conclusion:
QuickBite Chicken Restaurant, with its focus on delivering a specialized
and flavorful chicken-centric menu, presents a promising venture in the
competitive food industry. The strengths lie in its unique recipes,
high-quality sourcing, and a dedicated team, contributing to a positive
brand image and potential customer loyalty. The strategic location adds to
its accessibility and potential for attracting walk-in customers.
However, QuickBite faces challenges, such as the risk associated with a
limited menu diversity and the dependency on a specific supply chain.
The competitive nature of the industry demands ongoing innovation and
adaptability to stand out in the market. It's crucial for QuickBite to
consider the evolving consumer preferences, particularly regarding
health-conscious alternatives, and explore opportunities for menu
diversification.
The opportunities for QuickBite include continuous menu innovation,
expansion into online and delivery services to reach a broader audience,
and potential collaborations with local suppliers or partnerships for
unique ingredients. Exploring catering and events services could also
open up new revenue streams.
While economic downturns, rising costs, and regulatory changes pose
threats to the restaurant's sustainability, proactive measures, such as cost
management strategies and staying informed about industry regulations,
can help mitigate these risks.
In conclusion, QuickBite has a solid foundation with its strengths and
opportunities, and by addressing its weaknesses and being vigilant about
potential threats, it can position itself as a go-to destination for chicken
enthusiasts. By staying attuned to customer preferences, embracing
innovation, and maintaining a commitment to quality, QuickBite has the
potential to carve a niche in the market and enjoy long-term success in
the chicken restaurant business.
Combo Bucket 8pcs.
Garlic Sauce Drumstick - 249.00
Spicy Barbecue Drumstick - 299.00
Regular Drumstick - 249.00
Sweet Fried Drumstick - 249.00

6pcs Grilled Chicken - 499

Combo Meal
Garlic Sauce Drumstick/Drinks - 67.00
Medium Fries/ Mojo's Add on - 35.00
Spicy Barbecue Drumstick/Drinks - 69.00
Medium Fries/ Mojo's Add on - 35.00
Regular Drumstick/Drinks - 60.00
Medium Fries/ Mojo's Add on - 35.00
Sweet Fried Drumstick - 67.00
Medium Fries/ Mojo's Add on - 35.00
Grilled Chicken/Drinks/Medium Fries - 149.00