Professional Documents
Culture Documents
(+6375)568761 urdanetacityuniversity@yahoo.com
June 2022
Submitted by:
BSHM -3 BLOCK 5
1
CHAPTER I
EXECUTIVE SUMMARY
The Philippines is a relatively small country yet it is known to have many shopping malls
and most major mall chains are located around the country like SM Supermalls, and as the
country tends to become hot and humid especially during the summer months and a lot Filipinos
flock to shopping malls to cool themselves down. A lot of people meet up to do some business
and networking or spend their hours chatting to kill their time, it is the reason why we choose
SM mall as our location for our unlimited chicken wings business. After all of the mall activities
what does Filipino wanted to do? Of course! We wanted to eat, we all know that Filipino people
really love to eat, we believe that foods can bind us together even we are away from home, and
when it comes to surefire lunches, family treats, friends gathering, or office blowouts, it’s easy to
argue that the chicken wing is the king. Filling, packed with flavor, and just the right amount of
messy, eating a dozen (or two) of your favorite order of chicken wings is downright fun and
satisfying. And whether you like it spicy, sweet, or whatever flavor you’re into, we’re sure
2
CHAPTER II
INTRODUCTORY PAGE
A. Name of Business
The Wings Stop is a product type business that will compete for better food quality and service. We will
serve good quality and amount of foods based on the customer’s preference. We will open our store at the
upper ground floor main building of SM Urdaneta Central. The company will also compete with
The dining room will be comprised of 14 tables with a seating capacity of 32 seats and a lot of available
Partnership
Our business chose partnership. A partnership has the ability to pool resources to raise capital.
You can use this strategy for securing credit, or to double up on your seed money. Skills that
complement one another, being able to rely on each other’s strengths, resources, and expertise
3
CHAPTER III
MARKET ANALYSIS
A. Target Market
Our target markets are those people who love to eat chicken and those who wants to try to eat
more than just a plain fried wings or fried chicken. We will serve international or local
customers. Everyone is welcome in our establishment. We know that there are a lot of food
businesses that has the same product with us, but we will make sure that we will only serve
quality products but with affordable price and will make sure that you’ll enjoy your stay with us.
Our target is to give satisfaction to our customers by giving only the best products and services
The location of The Wings Stop will be at 3 rd Floor, SM Urdaneta Central, the size of it will be
about 150 square meters (Estimation). The layout of The Wings Stop will be designed for
flexibility and efficiency, the layout takes into account peak customer demand and traffic, when
guests arrive, they will be greeted inside the front door by a server, they will immediately be
asked for seating preference. Guests will be immediately offered a complimentary roll and asked
C. Competitors
The company also compete with restaurant that has almost the same products and services,
G&G Fried Chicken, everything but cheese, MR.KIMBOB, CHAPOS, Oishi Oishi. All of them
4
D. Advertising
To market our new business, we will be using flyers and posters. We will be also using the
power of social media through posting on Facebook and Instagram. To also promote our foods
we will be inviting some of our local social media influencers and video bloggers from Urdaneta
City.
E. Pricing
Kids (6-12 years old) unlimited chicken wings average price: ₱ 250
5
CHAPTER IV
PRODUCTION PLAN
A. Physical Plant
6
B. Machineries and Equipment
Artwork ₱ 10,000
Reach in Refrigerator ₱ 52,674
Commercial Dishwasher with Sink in Table ₱ 20,000
Chest type Freezer ₱ 50,000
Stainless Steel Cold Station ₱ 15,501
20 quart food processor/blender ₱ 3,000
Ice Maker with Storage Bin ₱ 25,735
Stainless Steel Hood with Exhaust ₱ 3,995
3 Door Reach In Beverage Cooler w/Glass Door ₱ 42,000
Kitchen Small wares ₱ 5,000
Six Burner Restaurant Range ₱ 14,000
Deep Fryer (4) ₱ 12,796
Chrome Shelving Systems (6) ₱ 28,836
Stainless Steel Work Tables (2) ₱ 10,398
Hutch for Stainless Steel Table ₱ 4,999
Liquid Fire Protection System ₱ 150,000
Stainless Steel 3 bowl sink ₱ 9,228
2 wood square tables ₱ 5,662
12 wood rectangle tables ₱ 25,500
32 wood Chairs ₱ 30,000
Dinning Utensils ₱ 15,500
Toilet Bowl ₱ 1,622
Washroom Sink ₱ 1,779
Bidet spray ₱ 1,000
Mirror ₱ 950
Tissue Holder ₱ 450
Trash bin ₱ 250
Bag holder ₱ 450
Liquid soap Dispenser ₱ 1, 550
Hand Dryer ₱ 2,000
20 track lighting ₱ 5,960
Art, Décor ₱ 5,000
Fireproof Safe ₱ 25,000
Cash register + POS System ₱ 150,00
Total ₱730,835
7
C. Manufacturing Process
1. Production
The Wings Stop will be open 7 days a week for lunch and dinner requiring multiple
shifts. The manager will write the schedules. The schedules will be written in a manner that
enable to increase or decrease the hourly labor needed according to sales volume for optimal
labor cost control. Proper rotation and labeling techniques, plus a "right sized" storage will
ensure that high quality prepared products will be available to support peak demand and business
hours. During off-peak hours activities geared toward replenishment and ongoing preparation
The kitchen is organized to be operated by a maximum of 3 cooks. At each shift change, staff
will engage in restocking, cleanup and reparation. Each shift will settle all financial transactions
at the end of the shift. The last shift of the day will be responsible for implementing the closing
requirements outlined on the closing checklist. The restaurant will not close until it is completely
2. Inventory
Inventory The manager will do all of the receiving, inventory maintenance and ordering
and ensure there is alignment with customer demand. The schedules for ordering will be set up to
ensure maximum freshness, such as ordering several times each week. Standard supply and
grocery foodservice orders will arrive with lower frequency, according to a schedule that takes
into account storage capacity and the needs of the restaurant. We will also use pre-determined
operational checklists to ensure that the requirements for every shift align with business
8
requirements. The checklist will also ensure that the operational standards of The Wings Stop are
met after work, during business hours and before each shift.
3. Suppliers
For chicken wing suppliers, The Wings Stop will choose the suppliers based on quality
and consistency of their product. The Wings Stop will also inspect the facilities or the processing
plants to ensure product health and safety is established and maintained, for the fries we will buy
it to from local suppliers but we will also insure that the quality will be the best.
a) Receiving
Recognizing that the receiving of our raw materials is an essential element in our entire
business, we intend to ensure that it is done by responsible persons who will be present
during off -loading to check the quantity and condition of the consignment. During the
actual off -loading the receiving bay personnel will mass check on at least X% of the
with the consent of the managing director who would have undertaken further analysis of
it.
b) Storage
It shall be the policy of The Wings Stop to ensure that all raw materials are stored
in a secure, clean and right temperature freezers. Stock takes and reconciliations shall be
undertaken on a regular basis, initially done at least once a week. The stock principle of
First In First Out (FIFO) shall be implemented. Whenever stock is taken out it shall be
recorded on a separate stock or bin card, with reconciliations of raw materials issued,
issued to production, losses, opening and closing stock taken. Should any deviations arise
9
c) Quality control
coli and more importantly Listeria Monocytogenes. The meat packing company will test
the quality of our chicken; they will do the testing before the product leaves the
processing plant The Wing Stop will examine the processing plant in a timely manner to
see if the regulations are in place. This will allow our customers to have healthy and
4. Description of Products
The Wings Stop offers heavenly chicken wings with its succulent flavors.
We offer eleven flavors with one limited flavor every month for marketing and
promotional purposes. Our main dish is consisted with breaded chicken wings in set
Chicken Wings
(flavor of your choice). The chicken wings may be coated by the sauce or it will be placed
on a separate container for dipping purposes. For take outs, the size of the container
depends on the amount of wings ordered. It will be placed inside a The Wings Stop
marked paper container inside a The Wings Stop marked paper bag.
Flavors
Honey
Honey Garlic
10
Honey Sriracha
Soy Garlic
Chili Garlic
Sweet Chili
Teriyaki
Cheesy Bacon
Barbecue
Spicy Barbecue
BEVERAGES
Iced Tea
Soft drinks
D. List of Suppliers
11
PhoneNumber
Consistent Frozen Solutions 0995 517 2380 2380 Lot 1, Block 5, San Pedro St. Frozen Meat
cor Fernando Magallens St.,
Manila Harbor Centre, Vitas,
Tondo, Manila, 1012 Metro
Manila
JD Foods Premium Sauces 0915 669 7842 1005 Atlanta Bldg., 31 Annapolis Wings Sauce
Grand Champ Packaging 0938 646 0122 646 0122 Vista Verde Country Packaging
Philippines
CHAPTER V
MANAGEMENT ASPECTS
12
A. Organizational Structure
EDUCATIONAL BACKGROUND
Secondary
School: Lananpin National High School (2012-2019)
Address: Urdaneta City, Pangasinan
College
Course: Bachelor of Science in Hospitality Management (2019-2023)
School: Urdaneta City University
Address: Urdaneta City Pangasinan
14
On-the-Job Training: Manong Ador’s Grill
Communication
Ability to work under pressure
Decision making
Time management
Self- motivation
Adaptability
Teamwork
B. Job Description
Staffing
15
All chicken wing restaurants need staff to deal with every day operation our staff will likely
expand as we grow, but since we are just getting started a few employees will be hired.
Manager
Job Description: Managers play a key role in every restaurant. They are responsible for hiring
applicants, letting employees go, training new hires, overseeing general restaurant activities, and
working on marketing and community outreach strategies. They may also help to set menu prices
Job Requirements:
Line Cooks
Job Description: Although the duties differ depending upon the establishment, line cooks can be
found in most restaurants, excluding fast food. A line cook may be responsible for one or
multiple areas of the kitchen, such as the grill or fryer, depending upon the size and scale of the
restaurant.
Job Requirements:
Cashier
Job Description: Cashiers must accurately record a customer’s order and handle cash to process
16
the transaction. Cashiers must be able to listen when customers have problems or concerns with
Job Requirements:
Listening skills
Server
Job Description: A good server can make or break the customer experience. Responsible for
taking orders in a friendly manner, reporting orders to the kitchen, and calculating the bill,
Job Requirements:
Excellent memory
Dishwasher
Job Description: Essential members of any restaurant staff, dishwashers are not only responsible
for making sure dishware is spotless, but they must also keep the kitchen clean and clear of
Job Requirements:
17
C. Management Plan
Every business needs standards and repercussions for breaking the standards. When a
business is in the food service industry, various state and federal regulations for safety are
in effect. Rules for employees at restaurants become the bedrock of its success. Here are
some rules that every restaurant employee – both the front of the house as well as the back
Hair should be relatively secured at all times. This can mean that kitchen staff should
wear hair nets or hats, and servers should have ponytails and trimmed hairstyles. No matter
18
what, hair must be clean and out of the way – and away from food. Facial hair should also look
freshly groomed, not only for the sake of appearance but also for hygiene.
Every restaurant has its own requirements for uniforms, but a few standards are
consistent, no matter the employment: clothing must be free of stains, tears and holes, and
must be of an appropriate length, with nothing fitting too tight. Shoes should be color
coordinated and should have good grips on the soles. Deodorant is a must for everybody.
Perfumes and colognes should be administered with a very light hand, if at all – if the scent
Hands must be washed often and thoroughly, with soap under warm running water, for
at least 30 seconds.
Restaurant staff should greet restaurant patrons promptly when they enter, and should
extend the same polite promptness when patrons are seated, when they order, when they ask
for refills or dessert – and during their entire stay at the restaurant, including paying for the
check and exiting out the door. Never interrupt when someone is speaking and always look at
people directly so they will feel that their words are important. All staff members should use
this same kindly demeanor with all customers and with each other as well.
Being cordial is of utmost importance. Employees must work long, hot, tiring shifts, so
it’s important to stay on good terms. All employees should have a good working knowledge of
the menu – both the food menu and the bar menu, if applicable, in case patrons ask.
19
c. Timely Performance and Time Off
Employees at restaurants should arrive for their shifts a few minutes early so that they
have time to clock in, put on their name tags and aprons, and to hear any specials or any
information they need to know. Asking for time off should be done as far in advance as
possible, so the appropriate coverage can be assured. It’s of paramount importance that
employees do not come to work sick with a communicable illness that staff or patrons patrons
can catch. In the food service industry, this becomes a hygiene issue, so it’s important not to
Every restaurant has different policies and procedures that employees need to learn. It’s
of utmost importance to know those policies and procedures well, but it's also important to
have fun. Working in a restaurant isn’t only about selling food but is an experience that will
engage customers so they'll want to come back again and again to a clean, happy, mannerly
staff, as well as to a restaurant's menu. Rules help make a restaurant a success for everyone.
Restaurant guidelines for staff members help ensure a positive experience for dining guests.
When restaurant staff members adhere to guidelines, the restaurant remains clean, food is
prepared properly and guests receive exemplary customer service. Restaurant owners and
managers establish guidelines for staff members in an employee handbook or during new hire
a. Food Handling
20
One of the most important guidelines for restaurant staff is proper food handling.
Restaurant employees must store food properly to prevent cross contamination and unsafe
temperature levels of food products. For example, staff members must store potentially
dangerous foods such as meat, poultry and dairy at temperatures of 45 degrees Fahrenheit or
lower. Also, staff must ensure that fresh foods do not come in contact with the same surfaces
as uncooked foods. Employees should also store raw food products below cooked or prepared
food. Raw beef or chicken should be stored on the bottom shelf, while fresh foods such as
vegetables and beverages should be stored on the top shelves of the refrigerator.
b. Alcohol
Serving alcohol creates a significant liability for restaurants. Many restaurant owners
implement alcohol service guidelines to ensure dining patrons drink responsibly. These
guidelines also ensure staff members know how to recognize a guest who shows signs of
intoxication. Staff members should not serve alcohol to an intoxicated guest. Nor should a staff
member serve alcohol to a person below the minimum legal drinking age. Restaurant
employees should take the necessary precautions if a guest appears to be younger than the
minimum drinking age by asking for the appropriate identification. Also, no restaurant
employee who is below the legal drinking age should serve alcoholic beverages to guests.
Cleanliness is important in the restaurant business because of the risk of possible food-
borne illness. Restaurant cleaning guidelines ensure staff members exercise proper cleaning
21
and sanitation techniques. An important sanitation guideline is hand washing. Staff members
should wash their hands after using the restroom, taking a break, sneezing or coming in contact
with raw food products. Employees should also sanitize all surfaces in the kitchen and dining
areas. Kitchen surfaces and equipment such as cutting boards, food preparation areas and
utensils should be sanitized to keep the areas and equipment free from bacteria.
d. Safety Procedures
Restaurant safety guidelines are in place to prevent accidents and injuries of employees
and dining patrons. To prevent slip-and-fall incidents, spills should be cleaned up immediately
and employees should wear skid-resistant shoes. Only employees with proper training with
dangerous equipment such as meat slicers should utilize such equipment. When handling hot
food items, staff members should protect themselves with the use of a towel or other barrier.
Also, when serving hot food items to patrons, employees should always inform guests that the
Restaurants must maintain a clean and hygienic environment for the health and safety of
employees and patrons. Every aspect of the facility must be properly cleaned to ensure safe
food preparation and handling. Restaurant managers must carefully inspect kitchen areas,
eating and dining areas and restrooms to make sure the restaurant meets health and sanitation
requirements set forth by the local government. POSUSA suggests creating a cleaning list that
is vigilantly followed by employees and management and includes detailed instructions for
22
a. A Clean Kitchen is Vital
The kitchen is one of the most important areas in the restaurant to keep clean. This area is
exposed to a variety of possible contaminants. Cooks, servers, bussers and even cashiers have
access to the kitchen and could potentially contaminate food products. Uncooked food also
To properly clean a restaurant kitchen, employees must sanitize equipment and surfaces
that have come in contact with food and kitchen instruments and must do so after each task.
The state or local health department establishes the proper types of disinfectants and sanitizers
kitchen workers should utilize when washing dishes, as well as the proper storage techniques
for food that might contain blood borne pathogens. Iowa State University provides standard
operating procedures for restaurant employees that may have to clean up blood and bodily
fluids. You can even post these procedures in a prominent location as a reminder to employees.
Kitchen items such as cutting boards, blenders, grills and countertops should also be
disinfected.
Dining and eating area cleanliness is necessary for safety reasons and to maintain the
overall appearance of the establishment. Restaurant table cleaning supplies should be stored
away from food, but be readily available to the staff. The dining room is typically the first area
patrons see when they enter a restaurant. Many visitors may decide to leave if the dining room
appears unsanitary.
23
Restaurant workers can properly clean dining areas by thoroughly sanitizing the surface
areas customer's come in contact with, such as bar tops, table tops and chairs. Surface area
cleaning should be done with clean towels that have not been used on surfaces in other areas of
the restaurant, such as the restroom or kitchen. Restaurant table cleaner that meets sanitization
standards is recommended. It is also necessary to ensure condiment bottles and menus are
disinfected regularly.
Dirty restaurant floors are unsightly and pose a safety risk for restaurant employees and
patrons. Many establishments place a large floor mat at the entrance of the restaurant to
prevent outside dirt from being brought inside. Workers must sweep and mop near the
restaurant's entrances and exits frequently as well as underneath booths and tables to keep
these areas clean. Regular deep cleaning with soap, water and liquid bleach help remove soil
buildup in tile grout. If a spill occurs, workers must promptly section off the area, clean up the
Restrooms are another area that require frequent cleaning and maintenance. In most cases,
restrooms are shared by employees and visitors. Properly cleaning restrooms helps prevent
cross-contamination from employees to food products and eating utensils. To properly clean
the restroom, employees must scrub toilet bowls and seats, as well as the floor around the
toilets. All door handles and sink faucets must be disinfected. Surface areas around sinks
should be disinfected and dried. Dispensers for soap, paper towels and toilet paper should also
24
be fully stocked. Employees should monitor restrooms frequently to ensure they do not require
attention.
Restaurants have proverbially high staff turnover, and are almost always short-staffed in
the kitchen, so losing staff-hours to injury is the last thing you need. Unfortunately cooks are
especially prone to lost-time injuries such as sprains, cuts and burns, because the restaurant
kitchen is a hazard-filled workplace. Recognizing those hazards and taking steps to minimize
them is your obligation as the boss, but it's also the smart way to operate.
Tip
Restaurant hazards include slipper and uneven floors, dangerous equipment, heavy lifting,
Restaurant floors are often slick with oil or water, and in older kitchens the floors
themselves may be uneven. All of these things can lead to employees slipping or falling, which
is extremely dangerous when you're working with sharp blades and hot implements. You can
install non-slip flooring materials and mats to make the floors safer, and train your employees
to clean the floors immediately after a spill. When they need to transport large quantities of hot
liquids or used oil, provide safe transport methods – pots or sturdy buckets with well-fitting
lids for the liquids, and carts to wheel them – rather than requiring employees to carry them.
25
Non-skid footwear should also be mandatory in your kitchen, and it can help a lot. Floors
that are structurally uneven pose a tripping hazard, but redesigning them may not be a practical
option. Instead, install a small ramp over the uneven part of the floor to make a smooth
transition or simply paint the uneven part of the floor with brightly colored paint to remind
Commercial kitchens are filled with equipment that's designed to cut, chop or sear foods,
and they'll do the same to an unwary line cook. The potential for accidents is huge, so it's
important to train your staff to use equipment safely. Make sure kitchen supervisors, who serve
as role models for the other staff, always observe the best practices when using kitchen
equipment. Employees who use prep equipment with blades, such as mandolines and
motorized slicers, should ideally wear cut-resistant gloves that cover their wrists and fit snugly.
Warn employees of the hazards of not using the equipment's supplied safety guards, or of
allowing loose clothing to get caught in machinery. Keep safety manuals for kitchen equipment
in a designated place so that employees can refer to them if they have any questions or
concerns. Post signs to remind workers of hazards such as "Unplug machine before cleaning
blades."
26
Sprains and strains can result from heavy lifting in the kitchen, and that leads to injuries. Make
back belts available to our employees on delivery or inventory days, to help reduce the risks.
Train employees to pull or wheel the load as close as possible to them before lifting. Teach
them to keep their heads up, backs straight and lift the load with their leg muscles. When
putting items down, they should use their leg muscles as they squat, not their backs. Make
A cramped and crowded work area increases the risk of injury or accidents from all
sources. Always make sure that walkways are clear and surfaces are clutter-free. Empty boxes
and containers should be removed as soon as possible, and you should try to organize the work
Restaurant kitchens are packed with hot surfaces, hot liquids and oils, and hot foods that
spatter their surrounding area. Long-sleeved chef jackets are the industry standard for a reason,
and cooks in high-splatter areas should wear bib aprons as well. Be sure your cooks have safe
work habits, and plenty of hot pads, side towels or heatproof gloves for handling hot pans.
Chemicals, in the form of cleaning supplies and sanitizers, present another hazard. Your
supplier will provide data safety sheets for all of your chemicals, and will usually offer
periodic training for your staff as well. Your in-kitchen first aid kit should include everything
27
you need to treat burns and cuts, as well as an eye-washing station in case your cooks are
Food safety is another notable kitchen hazard, one that poses a risk to your customers and –
low-risk foods is a common danger, often caused by using the same equipment or prep surfaces
without cleaning and disinfecting them between tasks. Improper thawing of frozen foods, or
improper storage and reheating of prepared foods, are also common mistakes. Hot foods should
always be held at a temperature of 140 degrees Fahrenheit or higher, and cold foods at 40
Training your staff on food safety, closely monitoring temperatures, and enforcing good
hand-washing habits, will go a long way to preventing any unfortunate incidents. Post
D. Employee Salary
CEO - ₱40,000
Manager -₱ 30,000
Cashier -₱ 11,000-15,000
Server -₱ 15,000
Dishwasher- ₱15,000
28
CHAPTER VI
ASSESSMENT OF RISK
STRENGTH
The Wings Stop has well trained staffs to guide and serve delights to the customers
New and innovative ways to add new flavors and experience for the customers
WEAKNESSES
Food waste
Since our store is new and there are stores with almost the same product as ours, we’re not sure
if people will have the courage to try new brands or will they stick to the old brand that they’re
used to go to.
Unclear
OPPORTUNITIES
We could gain recognition and spread the word about the existence of our business through
29
Grow interest and support from a lot of people
THREATS
It is hard to compete with old brands because they’re already known and has loyal customers
D. Contingency Plan
a. Location
Since The Wings Stop is a new business it is hard to market this at first so, our plan is to
promote the business in social media, by giving away flyers and banners.
b. Capital
Since The Wing Stop is a start-up business it has a limited capital, we will find an investors that
will invest in our business. Having limited capital/investment is one of the biggest challenge
especially to a start-up business like us because it determined how much we can and cannot do to
30
CHAPTER VII
FINANCIAL PROJECTIONS
A. Financial Statement
31
Working Capital ₱ 380,000
Pre-Opening Expenses ₱ 156,484
Total Start-Up Expenses ₱ 1,221,484
Daily
Produc Monda Tuesda Wednesda Thursda Friday Saturda Sunday Price Total Total
t y y y y y serving Daily
s Sales
Income
Unli 256 350 278 325 379 400 390 P 2,378 P
Wings serving serving servings servings serving servings Serving 350.0 serving 832,300.0
s s s s 0 s 0
Weekly
Product Week 1 Week 2 Week 3 Week 4 Price Total Total Weekly Sales
Serving Income
s
Unli Wings 2378 2451 2300 2389 P 350.00 9,518 P 3,331,300
servings servings servings servings servings
Prod Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Price Total Total
uct Servi Monthly
ngs Sales
Income
Unli 9,518 9,360 9,380 9,350 9,360 8,360 9,380 8,350 8,380 9,350 8,350 9,390 P 108, P
Win servi servi servi servi servi servi servi servi servi servi servi servi 350.0 528 37,984,800
gs ngs ngs ngs ngs ngs ngs ngs ngs ngs ngs ngs ngs 0 servi .00
ngs
Monthly
Yearly
Product Year 1 Year 2 Year 3 Year 4 Price Total Total Yearly
servings Sales Income
Unli Wings 108,528 100,500 120,800 130,000 P 350.00 668,976 P
servings servings servings servings servings 234,141,600.00
32
C. Production Forecast (bar graph)
Daily
Sunday
Saturday
Friday
Unli Wings
Thursday
Wednesday
Tuesday
Monday
Weekly
Week 4
Week 3
Unli Wings
Week 2
Week 1
33
Monthly
December
November
October
September
August
July Unli Wings
June
May
April
March
February
January
7,600 7,800 8,000 8,200 8,400 8,600 8,800 9,000 9,200 9,400 9,600
Yearly
Year 4
Year 3
Unli Wings
Year 2
Year 1
D. Controls
The sales strategy is to build and open new locations in order to increase revenue. However,
this plan will be implemented when the one "market tester" outlet showed potential growth.
As each individual location will continue to build its local customer base over the first three
34
years of operation, the goal of each store is shown on the graph as well as annual sales of our
flagship store.
The first category of our sales strategy is to establish and maintain a position with our
primary constituents: Inside the mall which is SM Urdaneta Central. We will depend upon
keeping these people happy with our food and beverage products and entertainment options.
Our second strategy is to utilize business through developing and maintaining close
relationships with the planners of upcoming conventions and their respective attendees. This
strategy will also target the many people inside the mall .Our third strategy targets the more
than 250,000 visitors .This segment provides mainly lunch business. Fourth, the restaurant
E. Return on Invesment
35