Business Proposal of Putting-up Hungry Pasta Food Stall

inside Rooftop Fairview Food Park

(La Consolacion College Manila)

Prepared by:

Justin Rae A. Punzalan

Prepared for:

Professor Jonathan Montes

 Project Duration: June 3 - June 1, 2019
Project Cost: P109,143

COVER LETTER

May 23, 2019

Mr. James Cruz

Rooftop Fairview
Regalado Highway
Quezon City
Dear Mr. James:

Good day!

I am an Hotel and Restaurant Management student of La Consolacion College Manila

and I am submitting this proposal to put up an Italian themed food stall inside Rooftop
food park to meet consumers' needs. The significance of this initial proposal would be
helpful especially to customers who wants international cuisine. It would also be
better for the investor to consider the specific needs of the target market.

The proposal is rooted from the ideas of putting-up food stall in a food park. The
proposal focused on the students’ preferences in terms of type of goods and desired
location. Accomplishing this purpose means that the investor should properly address
the consumers’ needs on that area to win the competition.

We are enclosing herewith the formal business proposal to articulate the details of this
project. Proponents of this project are ready to make a business presentation to you.

Thank you.

Sincerely,

Justin
 TABLE OF CONTENTS

Executive Summary

Statement of the Problem

Proposed Solution

Qualifications

Pricing Terms and Conditions

I. EXECUTIVE SUMMARY
Hungry Pasta will be the first gourmet pasta food stall within Quezon City with a
rapidly developing consumer brand and growing customer base. The signature line of
innovative, premium, pasta dishes include pesto with smoked salmon, pancetta and
linguini in an alfredo sauce, and fresh mussels and clams in a marinara sauce. Hungry
Pasta also serves distinctive salads, desserts, and beverages.
Hungry Pasta will reinvent the pasta experience for individuals, families,
and take-away customers with discretionary income by selling high quality,
innovative products at a reasonable price, designing tasteful, convenient locations,
and providing industry benchmark customer service.
Hungry Pasta ‘s first food stall will be financed through a combination of direct owner
investment and long-term loans, guaranteed by the owner's collateral.

II. STATEMENT OF THE PROBLEM

A lot of customers want a variety of international cuisine and Italian cuisine
especially pastas are the dish that is mainly demanded nowadays. Cafeterias and
canteens are very few and people would like to have access to this kind of food to the
nearest and most convenient place. This proposal encourages to put-up food stall
inside food parks to meet the consumers' needs. The significance of this initial plan
would be helpful to the knowledge of the investor of putting food stalls like this.. It
would also be better for the investor to consider the specific needs of the target
market.

III. PROPOSED SOLUTION

The food stall can service students, food lovers and of all age particularly those who
who wants to taste a different and delicious pastas on a regular basis. Though there
were good intentions, the profitability rate of 47% computed from the business
proposal would be sufficient for the investor to put-up food stalls. It is ultimately able
to compete to other food parks which don’t have Italian cuisine food products. It
provides small business with the advanced technical assistance and training. This will
be accomplished through a cooperative partnership of the investor.

IV. QUALIFICATIONS
Our location, the business model we will be operating on (food stall and online
delivery within the area), varieties of payment options, wide varieties of Italian food,
snacks, drinks, and our excellent customer service culture will definitely count as a
strong strength for Hungry Pasta. Also, we have a management team that has what it
takes to grow a new business to profitability within record time.

The fact that we are going to be operating our food kiosk in one of the busiest and
accessible area in Fairview – Quezon City, provides us with unlimited opportunity to
sell our distinctive food to a large number of people.
V. PRICING
Sales Projection Per Week

Items Units Produced Cost of Goods Selling Price Sales

Food 90 (90x5) 120 10,800
450
Drinks 120 (120x15) 25 3,000
1,800
Total 210 2,250 145 13,800

Variable Cost:
Electricity expense P1,200
Misc. Expense P1,500
Cost of Goods P2,250
Total: P4,950

Fixed Cost:
Wages expense P13,500
Total: P13,500
Total Cost per Month P27,000
Capital Investment and Cost

Food Stall (Kiosk Type) Cost of Kiosk

Food Kiosk P 13,000
Ingredients P 20,000

Other cost incurred:

Purchasing and furnishing of Kiosk P17, 000
Rent of the location P7, 000
Equipment P37, 143
Other costs P15, 000
Total cost P109,143

VI. TERMS AND CONDITIONS

This shall provide small business with the advanced technical assistance and training.
This will be accomplished through a cooperative partnership of the investor and the
food park. It requires the installation and purchase of such kitchen utensils and
equipment, such kitchen utensils and equipment shall be installed at the food park’s
expense and shall become the property of the said establishment. The investor shall
provide gourmet and appetizing Italian food product options for the customers. All
products must have food park owner’s approval prior to food stalls.

VII. AGREEMENT

This agreement has been entered between the business’ proposer and the investor
of the food stall.

__________________ __________________

Authorized representative Investor

Business Proposer Rooftop Fairview
(Signature over printed name) (Signature over printed name)