MARKETING PLAN

OUTLINE
SUBMITTED TO:

Michael Asher Bathan Rodriguez

SUBMITTED BY:

John M. Aranda

BSTM 2A
I.COMPANY BACKGROUND

I know many of us wants to build their own business especially right we are facing

pandemic many Filipinos are unemployed and they don’t know where they get money

for their daily expenses. Because of this pandemic many people make way to survive. I

notice many Filipinos have their own small business even the youth they are selling

anything just to make money. Building your own business is not easy you just need

proper knowledge and especially money. If I were given a chance to build my own

business that related to my field tourism management, I want to build my own restaurant

and it is a Korean restaurant and I will call it samyupsarap. Here in the Philippines

Korea has a big influence on us on their tradition or even to their foods. here in our

country, you will see a lot of Korean restaurant that serve different foods just like

samgyupsal it is very popular in Korea especially here in the Philippines its not just

affordable but it is also delicious and also, it’s easy to prepared you just need meat and

also grill. The taste of samgyupsal is not different from the foods of the Philippines

because it also has same meat that you can also find in the Philippines like pork, beef

and chicken. samgyupsal or sometime it was called Korean BBQ, in this restaurant they

give raw meat the customer and they are the one will cook the food, it’s not only meat

they can serve but also a side dish it also unlimited you can eat as much as you can. I

want to build this kind of restaurant because before I experience to work in samgyupsal

restaurant and I see how it work and its look like interesting and aside from that I am
also a food lover. Sometime when I am working, I always thinking that I have my own

restaurant.

II.TARGET MARKET/AUDIENCE

• Samgyupsarap target market is the group of consumers they are the one who

buy what you are selling the primary target of this restaurant is all people even

different nationalities, male and female, food lovers and single or married also it

has no age limit anyone can eat here.

 III.MARKET GOALS

If you are planning to build you own business it is important to have your own goals

because it serves as a guide for the business to become successful and also that

goals everyone keep motivated. In my business that I want to build there are some

goals that I want to put there are:

 I want to experience the customers the best service that we have. Best service is

very important to a business because of this we can make loyal customers and also

to gain positive feedback from the customer and also from there can know what we

can change or improve to our business.

 Another one is offering a diver menu. We should not focus on one type of foods to

attract customers we should put many foods on our menu so they can choose what

they will eat.

• Creating your brand. This is the most thing that the owner wants to happen in the

business they want to catch the attention of the customers to gain profit. In this

business we want to easily communicate without spending too much money.

 IV.MARKETING TACTICS

In a business it is important to have tactics it is connected to the goals through the help

of tactics it will you to meet your goals.

 • Aside from the product service is also important in a business. The customer

wants to experience the best service base to their expectation and it is a way to make

them as loyal customers. If you want to deliver the best service you should train your

employee on how to handle properly the customers, make sure before you open your

business make sure your employees are ready.

 If the customers are seeing that your restaurant are serving same foods there are

tired to eat in your restaurant the best things that you should do is try to make a

research or hired a chef that have a background and know how to cook Korean foods

and also change menu every week so that you can catch the attention of the

customers if you change your menu the customer build their curiosity and they will

think to try it.

We are known in modern world, many technologies are invented and our life are

depending on the internet, especially now we are in the pandemic we are spending our

time in accessing on the internet. But that internet has an advantage to one business
to promote their brand. If you have a business, you can use social media platforms to

promote your business also sometime, they use it to easily communicate with the

customers.

V.MARKETING BUDGET

Building your own business is not easy you need a lot of things to build your

business the most important things is money below are money that I spend to

build my own restaurant. Starting building your restaurant there are partner that

we should maintain the good relationship with them.:

 Architect

 Accountant  Handyman

 Attorney  HV/AC

 Banker  Interior Designer

 Contractor  Landlord

 Engineer  Landscaper

 Electrician’  Maintenance Crew

 Food & Equipment  Payment Processor

suppliers  Pest Control

 Graphic Designer  Plumber

 Public Relations  Realtor

Firms/Marketing Agencies

SAMGYUPSARAP

Initial Franchise/Organizational Fee P1,500,000

Rent/Real Estate/ Site Improvements P 9,900,000
Sign, Seating, Equipment’s & Decor P34,411,550
Opening Supplier & Inventory P200,000
Miscellaneous Fees P3,000,000
Estimate Total: P49,011,550