Professional Documents
Culture Documents
The aim of this feasibility study is to check the feasibility of establishing the JMRC
SABON STATION SHOP within its specified strategic operating period with the
corresponding highlights presented in this study. The results and findings of this study serve
as the basis for economic decisions as to whether the project will be pursued or not.
JMRC SABON STATION is a shop selling online laundry detergents and household
cleaning products in this time of the pandemic. By purchasing our products online, shoppers
can easily access various products they need to wash their clothes and clean their homes.
The products purchased by the online buyer are delivered in their territory for an agreed
shipping cost.
Highlights
The business concept of the JMRC SABON STATION SHOP offers various
cleaning products nationwide. The quality of our online publication articles is 100% tested
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1.1. Personnel and Management Feasibility
The business is to be converted into a sole proprietorship. The sole owner only
enables the business to operate. The project will consist of three main characters; the
manager who also owns, an online administrator and a shipping coordinator. This also
The hiring of employees and managers is based on the skills required for the
position. The hiring of the employees to be hired is also taken into account in order to
maintain a high-quality service for its customers. With the suite of good arrangements such
as salaries, benefits, and other human resource development programs that the owner tailors
Because of this current pandemic situation, an online service like this will enable
people to bring them the best product for good housekeeping. In the JMRC SABON
STATION SHOP you will find the recommended cleaning products for your daily life.
An online service for good housekeeping through the registered own website
know the features of products to be offered by the business. Local Search Engine
Optimization (SEO) will help the business website known to the online browsers. Creating
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1.3. Production/Technical Feasibility
The production processes, shipping and delivery required for the intended business
are considered feasible after its implementation. The effectiveness of online acceptance of
orders through delivery of the product to the buyer is very important to the success of the
project. Hence, the proposed business is deemed to be feasible upon its realization.
The JMRC SABON STATION SHOP aims to capture a larger market share of its
products by becoming the first locally based online seller of affordable various
Initially, the project will be funded with a minimum capital requirement from the
applicant, who will invest, from a direct manufacturing company, in the various sizes of bar
soaps, detergents, liquid laundry detergents and all-purpose household cleaning products to
be marketed online. Over time, this product mix will expand to include household cleaners,
To achieve its sales goal, the project will focus on its marketing strategies to promote
trusted brands of various products that result in reasonable prices and healthy sales. The
online sales branch establishment project in the town of Solana, Cagayan is potentially
profitable, feasible, viable and is expected to have healthy cash flow and be viable over the
long term.
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With the proposed comprehensive cash flow statement presented, the company has
the opportunity to expand its business activities. The applicant may be able to financially
meet their minimal investment needs. It further shows that the company has the very good
forecast of its net assets to sustainably operate in the current market structure which includes
Eco-friendly products sold online at the JMRC Sabon Station Shop focus on the
healthy hygiene of consumers and the cleanliness of every household. The planned business
will be operated in accordance with the existing detergent ordinances and other laws. It
follows the guidelines applicable to the business location and applies the marketing
projects and other programs of the LGUs for the development of the Solanians and to give
them hope in this time of crisis. Employment opportunities for Solanians and support for the
government's program in this pandemic are also offered by this proposed project. Therefore,
JMRC SABON STATION SHOP shows its flexibility, feasibility, profitability and
Through this studies, the market analysis and the forecasted cash flow statement, it
can be seen without reasonable doubt that the presented products for online sales offer
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consumers advantages in their daily life. Purchasing the products online can help consumers
save money and time by not going to the store and ordering online at a reasonable and
affordable cost. This will also help consumer to purchase products in their most convenient
time, following health protocols due to pandemic, and live with a clean and safe home.
This feasibility study is based on a thorough assessment of the Solanians from their
The JMRC SABON STATION SHOP is sure to have great success when it is
founded. It has the potential to maintain its financial sustainability in the market by selling
its various products online and providing its excellent delivery services to valued consumers
even in this time of pandemic. Therefore, the implementation of the project mentioned is
strongly recommended.
Soaps and cleaning products are cleaning agents that have become an integral
part of our daily lives. Cleaning products play an essential role in safely and effectively
removing dirt, germs and other contaminants, thus promoting a hygienic lifestyle.
detergents and general-purpose household cleaning products online at affordable and high
quality. The proposed business will sell various online cleaning products such as laundry
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detergent soaps, washing powders, bleaches, bath soaps, liquid soaps and dishwashing
detergents, and also includes household chemicals or disinfectants and other high-level
The project offers fast and excellent delivery of orders to consumers at any point in
Solana. Due to the restrictions imposed by the pandemic, people today are struggling to go
to the public market to buy their household necessities. With this, the shop shows a
marketing strategy to offer various products online that help consumers to easily buy useful
Mothers are the most expected consumers of the products on offer, as they do
housework using various cleaning products. Other consumers are employees who are away
from home due to pandemic travel restrictions and who are in close proximity to their
workplaces. Soaps for children and other family members are also the target consumers of
this project for their personal hygiene. The business is open to resellers or small business
professionals. Other Solana citizens may also be potential buyers of this proposed online
business.
The shipping agreement will be negotiated between the consumer and the staff of the
proposed company and will shortly deliver the online products ordered. Product cost is
based on the upper limit of the suggested retail price of the Philippine industry. Package
deals for online products are offered at a discount. Items ordered will be properly packaged
and sealed for delivery to consumers in their respective area in Solana in a presentable
manner.
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The planned business will be operated in compliance with the existing and applicable
laws and regulations. Its main goal is to provide people with the most trustworthy and very
useful products for home cleanliness, hygienic lifestyle and healthy environment.
who is permanently resident in Zone 1 Bauan West, Solana, Cagayan. The advocate
currently works at the Cagayan Valley Medical Center in Carig Sur, Tuguegarao City,
Cagayan, as an administrative officer. At the same time, she is completing her master's
The commitment to her work and study gives the advocate the excitement to meet
her daily family needs and to help other people in this pandemic situation. To cope with this,
she shows interest in business opportunities such as selling various products online. With
her sufficient knowledge, experience and determination to work under the pressure of the
economic crisis, she can run the proposed business effectively and efficiently.
With the help of the business staff and the trust of the expected consumers, the
operation of this proposed project may be expanded and recognized by the Solanians and
eventually in all areas of Cagayan. The applicant will achieve the best return on her
investment in the future due to her commitment to running the planned business operations
well.
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2.2. Name of Proposed Project
The proposed name of the business is JMRC SABON STATION SHOP, where JM
stands for the initials of the owner of the husband named Jaylord Mabborang and RC stands
The acronym JMRC will show people the unity of man and woman in providing
healthy family life by offering online products that are sure to make our homes clean and
SABON, which is the main product of the proposed business with a variety of
functions. Soaps are surfactants typically used for washing, bathing, and other types of
housekeeping. The name also refers to all household cleaners that are very useful in our
daily life.
proprietorship. The advocate / owner is in full control of the operation and has a better
The proposed business will engage in online sales of various laundry detergents and
household cleaners. Quality online products with excellent delivery services can be offered
from this type of business. It can also be a direct supplier to potential small business
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2.4. Location of the Business
The planned business location is the Solana Public Market in Centro, Solana,
Cagayan. The start-up takes place via the online sale of products and is also operated at the
Consumers can conveniently go to the actual location of the store in the public
market and buy products there directly. On the other hand, those consumers who have travel
restrictions in their place due to a pandemic can use the Internet and click on the website
business. Shipping or delivery costs are agreed upon between entrepreneurs and consumers.
All transactions are properly performed and appropriately managed in a preferred location.
Mission
Providing high quality laundry detergents and household cleaners for people's
Vision
To be the trusted distributor of laundry detergents and household cleaners across the
country.
Core Values
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Integrity- The business will offer well-trusted products and services for the benefit of the
Ethical Behaviour- Business personnel are doing their duties and responsibilities
with great dignity, dedication to work, being accountable to everything, possess a positive
attitude towards work and apply ethical standards for better communication and build a very
This chapter describes the management aspect of the proposed organization, the staff
qualifications, its organizational structure, its tasks and responsibilities, the salaries and
other benefits of the employees as well as the legal business requirements for the operation.
employees for efficient and effective business operations. The teamwork shows in the
workplace will allow the continuous development of the proposed project. The staff must
know their job descriptions and responsibilities. Duties and responsibilities are to be applied
ethically.
The company's success will depend on the excellence of those involved in doing
business towards consumers. The very good satisfaction rate from consumers to businesses
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3.1. Personnel
An organization is made up of staff and each of them has a role. Very good
qualifications of the staff must be determined so that they can perform their tasks well and
The manager or owner is responsible for all business operations. She must make
wise decisions to improve the business and make it profitable. She oversees the day-to-day
coordinator, and four (4) delivery workers will contribute to the success of the business.
With a good marketing strategy and satisfied delivery services, the work is worth it.
The organizational structure of the JMRC SABON STATION SHOP clearly defines
the tasks and responsibilities of each individual staff in order to avoid overlapping and
overlapping of functions for a better flow of business operations. The facility has been
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Figure 1. The Organizational Chart
MANAGER
OWNER , SUPERVISOR &
FINANCIAL OFFICER
I. Manager
The main functions of a manager are the planning, organization, management and
control of business operations. As the sole owner of the JMRC SABON STATION SHOP,
she will act as a supervisor who will take care of the day-to-day running of the business and
give her employees the opportunity to do their job well. In line with her role, she oversees
a. Bookkeeper
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b. Counter Clerk
Counter clerks do sales tasks for a company. His / her typical job duties
include welcoming customers, helping them find desired products, promote and sell
products, provide required information, demonstrate product usage, close sales, issue
preparing and issuing official receipts to consumers, which are processed by the
deliverer. He hands the delivery staff the official receipts with the sales invoices,
which are to be given to consumers upon delivery. He collects sales invoices from
the delivery staff and other designated delivery cost receipts and creates a liquidation
c. Disbursement Officer
He / she manages the costs of running the business from the acquisition of
property, plant and equipment, the purchase of raw materials for production,
create an order form for the items selected. Take orders when stocks become available and
respond to consumer inquiries about the products being marketed. He / she has the ability
and marketing skill to deal with various consumers online. The listed orders are forwarded
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to the shipping coordinator to process the delivery. He / she is also a Store Assistant that
will help the owner in cashiering function and will serve as Sales Clerk in the store.
The shipping costs or delivery costs are negotiated with the consumer. The staff will
explain to the consumer the terms of delivery for the items ordered at their specific location.
As soon as the shipping process has been completed, the orders are delivered in a very
a. Inspector
Check the inventory of orders before packing and that all deliveries are well
labeled. Examine the returned products for defects and take appropriate and
immediate action. Address consumer concerns based on the items ordered. Report all
items checked and the possible placement of the products ordered. The
b. Markers Tag
can be securely sealed prior to actual delivery. The information on the label includes
the company name with address and contact details with a company logo. Specific
information from the consumer such as full name, specific address and contact
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IV. Delivery Personnel
Deliver the orders to the specified location of the consumer using a business
transport vehicle. Consumers will accept their orders and pay in cash upon delivery. The
delivery staff issues the official receipt and secures the signature of the acceptance by the
consumer. After delivery, the staff reports to the store and hands over the sales invoices to
Reviewing orders before and after delivery to make sure orders are complete, fees
The workforce of a company needs qualified and well trained personnel in order to
achieve the effectiveness of the operation. The systematic review of staff is a fundamental
performance objective of the training aimed at identifying the minimum level of competency
Proper hiring and a systematic selection process for qualified employees will
establish business operations efficiently and well organized. The work requirements are as
follows:
I. Physical Requirements:
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- excellent marketing skills to convince consumers
LABOR DESCRIPTION
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SHIPPING 1 Negotiate terms and *Must have a very good
COORDINATOR conditions of communication skills
delivery of ordered * Must be well-trusted and
items team-oriented
Label packages
DELIVERY 4 Review orders, *Must have a very good
PERSONNEL deliver items, collect driving skills
payment and satisfy *Must be willing to work
consumer. under pressure
*Must have the pleasing
personality to deal with
consumers.
structures to get started. Only one person owns a sole proprietorship, the legal requirements
only include registering a company name and obtaining any relevant licenses or permits
Many sole proprietorships have very low start-up costs compared to other corporate
structures. The initial investment typically includes the base cost of investing raw materials
and purchasing finished products to suppliers, marketing, office equipment, shipping and
delivery costs.
3.6. Registration
Essentially, a sole proprietor business legally comes into existence when the
business owner registers the business name and obtains any relevant business licenses.
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a. Barangay
b. Mayor’s Office
Employee benefits play an important role in the lives of employees as well as their
families. For that reason, the benefits you offer can be a deciding factor for a
a. SSS
b. PhilHealth
c. Pag-ibig – HDMF
3) If your business name is available, fill up business name (BN) Application Form
1) Go to the barangay where your business is located to secure and fill-up application
form
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Certificate of Business Registration from DTI
1) Go to the municipal office where your business is located to secure and fill-up
application form
Two valid ID
2) Fill-up the BIR Form 1901- Application for Registration (for Sole Proprietor)
Valid ID
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6) Claim your Certificate of Registration (BIR Form 2303)
Note: If products ordered beyond the cut-off time, acceptance of online orders will
The owner oversees employee hiring and performance and the business process from
- Monitoring of sales
- Online Orders
- Inventory or Stocks
-Packaging
-Shipment
- Delivery
The review and verification of orders online begins from 8:00 a.m. to 5:00 p.m. The
acceptance of orders if the warehouse is available has an acceptance deadline until 3:00 p.m.
Orders that go beyond the acceptance deadline will be checked and submitted for acceptance
on the following working day. All consumer concerns will be considered within the
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Delivery starts Monday through Saturday at 8:00 a.m. Our consumers will contact us
through online chats, the phone number provided on the website or the business email
address. Consumers can go directly to the location of the shop to purchase our offered
The consumer can access the business website via internet. Just type the
cleaning products are posted there. There is a “Review” portion in the online site for the
evaluation of the desired product of consumers. All features of products are specifically
If there are queries and other concerns regarding the posted products online, just
click the “Question” appeared in the website. The Online Administrator will answer all
Once the consumer has decided to choose the best product for their home, the BUY
ME button is ready to click. The responsible business staff checks and accepts orders by
sending the online buyer a message stating the statement “Stocks are available for delivery”.
I will put you through to our shipping coordinator regarding delivery matters. Thank you for
your valued support for our product offered. and click the ACCEPT button.
After accepting the order, the shipping coordinator will have a conversation with the
consumer, who will be connected by the online administrator. The processing of the agreed
transaction between the consumer and the responsible employee takes place individually
before the next online buyer takes place. After a successful negotiation, the shipping
coordinator clicks the OK button. The next online shopper will be entertained.
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3.8. Management Style
I. Hiring Process
The selection process for applicants begins with the human resource requirements
for a small business that starts with a minimum investment requirement. Prospective
applicants must submit their résumé for the position they wish to apply for. The
entrepreneur will immediately evaluate the submitted Curriculum Vitae (CV) and call or
willingness to apply for the position. Once the applicant has passed the business operation
qualification standard, he / she will be invited to a paid training course for five (5) days. He /
she is then assessed on the basis of his / her work performance during the training. Once he /
she satisfies the entrepreneur, he / she is hired by signing the contract and presenting the
The hired employees are given appropriate guidance so that they better understand
the business operations. The business owner will continue to monitor the work performance
A healthy and safe workplace makes it more comfortable for employees to do their
job well. Security measures are observed and applied during business operations. Daily
advisable to always clean the work area to keep employees away from dangerous situations
and diseases.
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The staff is in uniform to show that the company is presentable to consumers.
Personal hygiene is very important to any company employee who thinks about how the
company is committed to keeping the home clean for all consumers who purchase the
products on offer.
III. Training
The continuous education and training of the company's employees will expand their
knowledge and skills to perform their specific tasks well. Improving job performance
dealing with different consumers. Proper orientation towards deliverers who actually meet
consumers requires very good communication skills. Developing their skills into excellence
package. From mandatory insurance to free snacks, perks and perks can play a big role in
The management must provide their employees with precisely justified benefits so that
they can work better and have this support in achieving the business goal in order to expand
their activity in the market. Here are the mandatory benefits for employees:
A. SSS (Social Security System) is the government agency that collects contributions
from employees who work in a company, organization, facility, and small business. The
employees and partners are entitled to benefits such as maternity leave, paternal leave, sick
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leave, financial support, pension and disaster loans and much more that helps the inactive
who are eligible for health care or support from Philhealth, should our employees or partners
agency / institution that collects contributions from the various employees who work in the
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company, organization and facility. Some smaller businesses, including self-employed,
these people are entitled to benefit loans such as home, auto self-employed, these people are
entitled to benefit loans such as home, car and also money loans.
Every employee must be allowed twenty-four (24) hours of rest after consecutive
normal working days, that is, every Sunday. The store is closed during the holidays to give
employees the opportunity to be with their families on the special day they bond.
Every permanent employee is paid their regular daily wage during regular vacation, except
in retail and service establishments that regularly employ fewer than ten (10) workers;
Public holiday includes: New Years Day, Maundy Thursday, Good Friday, April 9, May 1,
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E. 13thMonth Pay
The minimum 13th month pay required by law shall not be less than one-twelfth
(1/12) of the total basic salary earned by an employee within a calendar year. The 13th
month pay of employees is not taxable. However, there is a limit as to the maximum amount
of the 13th month pay which is exempt from tax. Under Section 32B, Chapter VI of R. A.
No. 8424, the benefit must not exceed ₱30,000. Any amount in excess thereof may be
subjected to tax. Nevertheless, the said provision of the law has already been amended by R.
A. No. 10653, which now provides that 13th month pay along with other benefits such as
productivity incentives and Christmas bonuses is exempt from the imposition of taxes so
analyze whether the project meets certain criteria. Marketing strategies and smart decisions
by executives to improve business operations will make the proposed project successful in
the future.
the company through proper division of labor. All employees know their tasks and
responsibilities, which are specified in their job description. Therefore, the proposed
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4.0. MARKETING FEASIBILITY
This proposed company has been involved in marketing proven products online and
providing the high-quality services that it provided to its valued consumers. The products
offered are already being sold nationwide, especially in Cagayan, and still exist on the world
market. The facts and figures presented in this study are therefore very practical and
authentic.
Laundry detergents and household cleaners that are used by consumers on a daily
basis are adequately recognized by most of the market demands. People prefer the online
market for branded and trusted products. They choose the most helpful products on offer
based on their properties and their impact on the environment and their healthy hygiene.
Within the region, there is fierce competition for market share between the existing
popular soap offerings, which will result in meager profits in soap sales. An effective
marketing strategy will help the company ensure its stability vis-à-vis its competitors by
Soaps and cleaning agents are cleaning agents that have become an integral part of
our daily lives. Cleaning products play an essential role in safely and effectively removing
The products offered by the JMRC Sabon Station Shop will encourage the majority
of the population in Solana where the shop will operate. The target consumers are the
following:
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Mothers - who are mostly making household chores like cleaning our homes and
Other Household Family Members - who want to have a clean home and wear
washed clean clothes everyday which includes children, grandparents, husband and other
Employees - who need to have their uniforms washed and clean to wear and for their
personal hygiene.
Business Re-sellers - who strives to sell our offered products to his expected buyers.
Other Citizens of the Area – other person besides the above, who lives in all places
of Solana or as a visitor to the municipality who wants to have a good hygienic lifestyle and
a clean environment.
The increasing target consumers is in all areas of Solana and visitors to the city will
also find that the proposed company's marketing strategies for the market are effective. The
product demand flows from the identified population will have a major impact on increasing
their sales revenues and expanding their business operations from nearby locations in the
city in the future. The continuous quality products and services offered to the market will
surely bring their popularity to the city and be recognized by all places in Cagayan Province.
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4.2. Demand Analysis
Soap and detergent are products that are very useful for all people in their daily life.
The demand for these products depends on the properties or the trusted brand that is offered
to consumers. The business owner determines the best product to offer and how to improve
Soap bars with attractive colors and scents as well as supposedly antibacterial
content are becoming increasingly popular with end consumers. On the other hand, dish-
washing and laundry detergent liquids containing ingredients such as calamansi have greater
utility in cleaning utensils and clothes and are therefore in greater demand. The ongoing
COVID-19 outbreak is driving huge demand for disinfection products to maintain hygiene
and prevent the spread of infection, which is a major driver of market growth.
The forecast demand was derived from the result of a pre-marketing survey carried
out by the applicant. The survey is based on the weekly product consumption of buyers of
various products offered by the proposed company in the market store and through online
sales that are most likely to be purchased by the target Solana consumers.
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Table 4. Forecast for Product Demand
YEAR POPULATION
2022 13,225
2023 13,622
2024 14,031
2025 14,452
2026 14,886
13,225 out of 19,012 households that are likely to buy the products on offer. The projected
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the JMRC Sabon Station Shop should target the sale of products based on the forecast
There is tremendous potential for a soap product that has proper management with
the control to monitor inventory availability to handle all possible orders from consumers.
PERCENTAGE OF
STOCKS AVAILABILITY
AREA COVERED PROJECTED (100% ORDER PLUS 20 OF STOCKS
PRODUCT DEMAND % RESERVE)
NORTHERN SOLANA 11,114 120% 13,337
Table 6 shows the availability of inventory to meet the projected product demand
based on the weekly consumption of soap products by the Solanians, with the JMRC Sabon
Station Shop holding a reserve of 20% of its product range in addition to the 100%
consumer orders . This is to accommodate unexpected incoming orders from other buyers
accessing the online website and visiting the main store location.
Here are JMRC Sabon Station Shop's best local marketing strategies that will raise
awareness, get more leads, and attract and retain Solana customers through offline or online
market sales:
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1. Registered Website
– the online shoppers can access the website www.jmrcsabonstationshop.com to search for
items or products that they wish to order or purchase. It can be browsed around the clock on
the internet and checks orders and responds to inquiries based on the business hours given.
All features of the company and its offered products are published online, including its
great local marketing strategy to expand your network. Join the Chamber of Commerce or
another local business association to socialize and network with your colleagues. Other
small businesses in your city may need your product or service. As your reseller, offer them
the best package deals for the future operation of your business. Make them feel like they
are your sororities helping you promote your products in the local market.
3. Tarpaulin
This will be posted in front of the store and as a business profile for online market. The cost
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4. Use Targeting Tools for Online Marketing
Tell the story of your company or your personal story as a founder. Telling a story
creates human interest and makes your brand name memorable. Telling your story will help
prospects relate to your business and make them more likely to buy from you. An interesting
story about how blogging started your business, very good features of how the business
came about.
Social media platforms such as Facebook offer many options for addressing
customers locally. You can use social media advertising features to drive posts and set
parameters to target customers within a certain number of miles. You can also use
Facebook's create location function. When creating a new post, click Check In and fill in
information including its location. You can also post location stickers on your Instagram
Google Ads can also be targeted to your local market. Start a Google Ads campaign
that will show ads in search engines and on content sites across the web.
discounts on all purchases made. A customer who buys packages receives a discount and
earned points are credited to them through issued loyalty cards. When the store opens, this is
free of charge for the first 6,600 customers or 50% of those interested in the Solana area
who use the advantage card. Finally, this loyalty card is given to the customer against
payment of P100.00 for his use. All points collected on the card are redeemed and can be
used to pay for your purchases. The company offers 1 point for every P300.00 item
purchased.
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6. Customer Service Feedback Form – That way, buyers can share their comments on how
the business is improved and appreciate their appreciation for their valued support. The
feedback form is given to consumers when the products they have ordered are delivered.
The shop will review all feedback and respond immediately to changes that improve the
The production and technical aspect of this feasibility study by the applicant will
help determine the effectiveness of the proposed project by adding the details of the business
operations of the JMRC Sabon Station Shop on an online and offline market for the sale of
successfully complete the project, which includes the production process including the
product list and logistics, warehouse needs, technology equipment, manpower requirements,
location and quality control in delivery and tracking of the offered products or services to
satisfy interested parties. These factors determine the company's performance, reliability and
5.1. Production
Figure 2 shows a simple flow diagram of the proposed project from the company and
its process to its potential consumer. The store process flow is explained below in relation to
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the JMRC Sabon Station Shop's online and offline marketing to meet consumer demand for
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Figure 4: Products
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Figure 5: Logistics
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5.2. Business Logo
The business logo created by the proponent is very simple but with meaningful
content. The color green as the background of the logo reflects the purpose of the company's
products, a clean and green environment. The green bag is a color of growth and vitality
associated with new life and renewal. An S in the green bag means shopping for soap.
Shopping online and offline enables shoppers to meet their basic needs in cleaning their
homes. When we begin to clean our home by using various soaps and detergents, our daily
` The items below are consumables and equipment and how to use them to run the
proposed business and increase revenue through the sale of detergent and cleaning products.
Store fixtures, counters, shelves, tables, store supplies, and technical devices such as
computers, telephones, product scanners, and other devices are very useful for overall
business operations.
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Figure 7. Store Supplies and Equipment
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Figure 8. Technology Equipment
The JMRC Sabon Station Shop project shall start with one (1) manager, one (1) in
charge in online monitoring of orders and customer querries, one (1) in charge inventory
keeping and packing of ordered products and four (4) delivery staff to transport ordered
products to consumers. The workers will be compensated in accordance with the provisions
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of the Labor Code and other existing laws re: employee compensation and benefits. All of
the above mentioned workers are required to be of legal age and good moral character.
Minimum wage would be applied to the additional workers in the future. The staff will need
to work 8 hours every Mondays to Saturdays and pay for their overtime when their extend
The ideal location of the proposed business is well search based on the budget and
the accessibility of customers in the place. The specific site of the store is very visible in
Solana Public Market with its Tarpaulin and a reasonable space to operate the business.
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Figure 10. Project Site
The encircled area will be the site where the business will be established.
As shown in Figure 11, the proposed business location site is on the 2nd Floor of the
building extension of Solana Public Market wherein it is very visible from the entrance of
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5.7. Design Structure
The floor plan was designed intended to facilitate the work flow of the proposed business.
JMRC SABON STATION SHOP will operate for 8 hours each day from 8 a.m. to 5
p.m., Monday through Saturday. Sunday and Holiday will be the rest day of the personnel.
In the start-up phase, the employees will be trained and oriented in their duties and
responsibilities in the store and how to deal with customers in an online market setting and
The proponent has designed processes and monitor the whole business operation for
maximum efficiency. The online administrator is tasked in entertaining the customers and
responding to any queries in the own business website. The shipping coordinator will
negotiate to customer regarding the delivery of the product and prepare the packing of
orders in a presentable manner. Delivery staff shall give the ordered items to consumers
promptly after the preparation and inspection of packed deliveries. All staff shall report to
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5.9. Schedule of Pre-Operating Activities and Gantt Chart
The following presents the schedule of activities and the Gantt chart on the start-up activities
equipment
fixtures
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The JMRC SABON STATION SHOP shall undergo the above-mentioned pre-
operating activities with its respective duration in accomplishing those. The schedule was
prepared to detail the activities and to avoid contingencies in the pre-operating stage of the
business. It is assured that the pre-operating activities as presented are in accordance with
The Gantt chart above presents a more detailed duration and schedule in the
realization of the pre-operating activities of the proposed business. It reveals that the
business shall be established at approximately five (5) months. The pre-operating activities
shall commence in the first week of March and is expected to be done at the third week of
July.
The proponent of the proposed business handles various detergent and household
cleaning products, most of which include packaging. Some of the waste produce by business
retailers include but are not limited to packaging waste, plastic waste, spoiled food and
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Every business needs a waste management plan that will ensure all waste created is
deposed of in the correct way and ensures efficient waste management systems are in place.
A waste management system can identify areas where businesses are creating excess waste
to help the working environment clean. On the other hand, making consumers aware of the
proper waste management of the odered products will help their home comfortable to live
with.
The proponent will determine at this part the probability of the business to prosper.
The presentation will emanate with some assumption with the financial projections,
followed by the projected financial statements and financial analysis. Also, it illustrates the
financial ratios, break even analysis, and projected rate returns, sensitivity analysis and the
The following are the financial assumptions used in preparing the projected financial
1. The business is assumed to operate for 26 days in a month and 312 days in a year.
2. Starting capital will be ₱ 1,500,000.00.
3. Purchases will increase 5% annually.
4. Owner’s Cash Withdrawal will increase 3% annually.
5. Gross Sales will increase 3% annually.
6. Income tax rate is 25%
7. Profit sharing is equal.
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6.2. Schedule of Cost and Expenses
The total project cost of the proposed study is estimated at P1,499,803.60 which
shall be invested by the proponent. The breakdown of the total project cost is shown above.
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6.3. Projected Finacial Statement
The business shall be supported by the documents which shall foster a clear picture if
the operations are really sound and has a firm financial standing from the daily basis of the
business activity. The management of the business will have been affected by the financial
back-up in gauging its healthy business condition, so that with this important aspect, the
management set the following projected financial statements of JMRC SABON STATION
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Figure 16. Projected Statement of Changes in Owner’s Equity
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The projected statement of financial position or balance sheet for the first five years
addition, it shows that the business is also capable of investing some of its cash in
investment in equity of other businesses to increase its income. With the available cash and
other assets of the business it can be concluded that the business is also capable of
purchasing more products from direct distributors and sell those to the expected consumers,
thereby, increasing its sales that will lead to a better net income of the proposed business.
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Figure 19. Financial Statement Analysis
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Figure 21. Schedule of Utilities Expenses
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Figure 23. Depreciation Schedule
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7.0. SOCIO-ECONOMIC FEASIBILITY
research and its environmental impact. This addresses the benefits that can be offered to
customers, owners and employees, and how to protect the environment from the chemicals
that are the main ingredients in selling laundry detergents and household cleaners online.
The proposed store, JRMC Sabon Station Shop, will satisfy customers who are
looking for an online shop that will serve well in cleaning their clothes and home at a
reasonable price. The business will help the clients or individuals maximize their time on
Like many synthetic products, laundry detergents pose a threat to the environment.
The phosphates used in most laundry detergents are a major source of pollution in our
country. The JRMC Sabon Station Shop cares most about environmental friendliness by
providing consumers with the best quality and affordable eco-labeled cleaning products.
Product safety concerns and effectiveness are priorities for the project.
Other household cleaners on offer are tested based on the economic needs of
consumers in their daily lives. The project will take into account the market-driven price-
performance ratio. Offering discounts to valued customers gives them the additional
In the state of our economy today due to the pandemic, consumers are cleaner. If you
market them products that are very useful for their daily personal hygiene, wash their
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clothes, and clean their home, they will be virus-cleared around them and protected from
disease.
The proposed company can help provide employment to ordinary people who are
losing their jobs due to the pandemic. This is the chance for them to support their families in
The proposed business will follow the Detergent Regulation (EC) No. 648/2004,
which aims to control the negative effects of detergents on the environment. The aim of the
detergents through the application of requirements for restrictions or bans on surfactants for
reasons of biodegradability.
The Detergents Ordinance covers the manufacture, placing on the market and
placing on the market as well as the use of detergents. As a legal requirement, the company
will obtain the necessary official permits and operating permits. It takes responsibility for
not violating any environmental laws and regulations relating to the operation of the
On the other hand, the owner of the planned project is responsible for paying the
legally required trade tax debts. The business owner is responsible for overseeing the quality
and effectiveness of the production, marketing, sales and shipping of various products to
consumers.
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7.3. Ethical Responsibility
JMRC SABON STATION SHOP ensures the company's marketing strategies that
respect people's social awareness and transparency of product quality for the benefit of the
consumer and public safety in terms of health. It also takes into account the religious aspect
The proposed business must apply ethical standards of business laws and regulations to its
JMRC SABON STATION SHOP takes into account the public good of the people in
the society in which the company is located. Proper disposal of business waste helps the
environment contain the spread of disease. It is volunteering to help the community affected
by this pandemic by doing charitable works to share the basic needs of the people severely
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APPENDICES
APPENDIX A
LETTER TO THE RESPONDENTS
Dear Respondents:
The applicant seeks your insights and cooperation by honestly completing these
questionnaires. The data to be collected with this questionnaire serve as the basis for the
Please be assured that all information collected will only be used for the purpose of this
study.
Thank you very much. God bless.
Truly yours,
RONALYN C. MABBORANG
Proponent
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APPENDIX B
(SURVEY QUESTIONAIRE)
I. PERSONAL PROFILE
Directions: Please answer the following questions by putting a check mark on the space
provided that corresponds to your answer.
Name: (Optional)_______________________
Age: ( ) below 17 yrs. old ( ) 18-35 yrs. old ( ) 36-55 yrs. old ( ) 56 yrs. old and above
Gender: ( ) Male ( ) female
Civil Status: ( ) Single ( ) Married ( ) Widow/Widower
Employment Status: ( ) Employed ( ) Unemployed
Educational Attainment: ( ) Elementary ( ) High School ( ) College ( ) Vocational
II. AVAILING BEHAVIOR
a. Daily
b. Once Needed
c. Not Interested
a. 24/7
b. Night Time
c. Day Time
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3. Are you willing to avail package deal online sales?
a. Yes
b. No
4. What convince you most to buy online products?
a. The convenience of not going to the store and keeping safe and not expose to the
keeping your family safe from covid-19 and gain very good quality of product delivery
experience.
c. Saving time and energy in doing other household chores and saving money against
transportation cost.
a. Detergent Powder
b. Bar Soaps
c. Dishwashing Products
__________________________________________________________________________
__________________________________________________________________________
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APPENDIX C
The survey was conducted at all areas of Solana, Cagayan to determine the viability,
profitability and feasibility of JMRC SABON STATION SHOP even during this time of
pandemic where restrictions and health protocols are strictly implemented. Quota and
Convenient sampling were applied in getting the respondents from the group of mothers,
other household members, employees, entrepreneur and other citizen of the town. The
DEMOGRAPHIC PROFILE
A. GENDER
Graph 1
In Solana, Cagayan the number of females is obviously higher than the number of
males when it comes to respondents who will probably a valued consumer of detergents and
other household cleaning products because we all know the fact that mothers and other
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female members of the family are very industrious when it comes to household chores. They
really want their homes and all clothes to wear are clean at all times. The graph shows in
terms of gender that 80% of respondents are female, 20% of the respondents are male. It
B. AGE
Graph 2
The graph shows that 45% of respondents are 36-55 years old wherein mothers
belong in this age following 35% of respondents aged 18-35 years old. The latter age
includes the employees, entrepreneur and majority of married women or housewives who
assures always the cleanliness of their homes for their children, their fresh and clean outfit in
working, and businessmen who are very eager to market their own sales. It shows in the
graph that the highest percentage of consumer is from the age of 36-55 years old.
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C. CIVIL STATUS
Graph 3
The graph provides that most of the respondents in terms of civil status are married
with a percentage of 65% which is an evidence that they want to give their utmost care for
their family of what product are very useful in the cleanliness of their home and their
hygienic lifestyle. The graph also shows that 25% of the respodents are single and 10% are
widow.
D. EDUCATIONAL ATTAINMENT
Graph 4
elementary graduate, 27% are high school graduate, 20% take vocational, and most of the
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respondents with 45% are college graduate. It clearly shows that college graduate
respondents are the most interested consumers of the proposed project. They are most likey
active in online browsing and actively engage in re-selling by choosing the right products
E. EMPLOYMENT STATUS
Graph 5
This graph provides respondents in terms of employment status. It shows that 40%
are unemployed and 60% of respondents are employed. Majority of the respondents are
employed and a little bit difference with those respondents that are unemployed. The
unemployed portion consists of housewives, children and other household members that are
not engage in business and not presently working due to the effect of pandemic regarding
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F. RESULTS
Graph 6
In this time of pandemic, online browsing is very in demand. The graph shows that
80% of the respondents are very active online. Most of their time spend in the whole day of
searching online sales. It also shows that 3% are not interested in an online shop browsing
due to no available gadget to use and unable to access the internet. They choose to go in the
actual store to buy products. The other 17% of respondents also browse the online live
Graph 7
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3. Are you willing to avail package deal online sales?
Graph 8
Based on this survey 25% of the market says NO because of the situation brought by
the pandemic. Some of the respondents answered that they cannot afford package deals but
they can buy products in retail. On the other hand, 75% of the respondents says YES. In a
situation like this, most of the buyers practically decide to avail package deals for a discount
Graph 9
Buying of online products are very in demand of todays present situation due to
pandemic restrictions. By following all the implemented health protocols and to keep our
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family away from any exposure of the public due to the spreading of COVID-19 virus, 55%
of the respondents choose to order products online. They can easily access the product
Graph 10
The result of the survey was based on the average percentage from forecasted
product present demand shown in Table 4 (see: 4.3 Estimation of Present Demand). The
graph above shows that 37% for bar soaps are very useful to consumers when it comes to
hand washing of their clothes. Bar soaps are also use in cleaning all areas of the home most
especially in kitchen and in bathroom. Secondly, 30% for the detergent powders use for
those having washing machines and soaking their laundry clothes. The rest, 25% for
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CURRICULUM VITAE
RONALYN C. MABBORANG
Zone 1 Bauan West, Solana, Cagayan
Mobile No. 09353529827
E-mail: mabborang.ronalyn23@gmail.com
Summary of Qualifications:
CIVIL SERVICE ELIGIBLE
Hardworking, patient, trustworthy, flexible, team-oriented and
God-fearing person
Educational Background:
Tertiary: Year 2006 - 2010 Bachelor of Science in Accountancy
Interworld Colleges Foundation, Inc.
Paniqui, Tarlac
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Personal Data:
AGE: 33 NATIONALITY: Filipino
BIRTHDATE: February 23, 1988 HEIGHT: 5’2
GENDER: Female WEIGHT: 150 lbs.
CIVIL STATUS: Married RELIGION: Roman Catholic
FATHER: Ernesto DS. Cayago (deceased) MOTHER: Lydia S. Cayago (deceased)
PROFESSIONAL EXPERIENCE
CAGAYAN VALLEY MEDICAL CENTER
Carig Sur, Tuguegarao City, Cagayan
ADMINISTRATIVE OFFICER
July 2014 to Present
MAKILALA MINING COMPANY, INC.
(Freeport Mc Moran Group of Companies, Makati City)
Branch Office: Pallua Norte, Tuguegarao City, Cagayan
ADMINISTRATIVE ASSISTANT / ACCOUNTING STAFF
April 2013 to July 2014
INTERWORLD COLLEGES FOUNDATION, INC.
Burgos St., Paniqui, Tarlac
ADMINISTRATIVE ASSISTANT
November 2010 to April 2013
SM HYPERMARKET ROSALES
Carmen, Rosales, Pangasinan
CASHIER / CUSTOMER ASSISTANT
May 2010 to October 2010
_______________________________________________________________
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