A Flair To

Remember
Catering
* Adivino, Regine M. * Ibarra, Kristine M. *

11-ABM A
A Flair To Remember
Catering
“We do the work, then you have the fun!”
EXECUTIVE
SUMMARY
LOCATION

Ayala Malls (between Bonchon &

Fortune) Legazpi City, Albay
PROPONENTS

ADIVINO, REGINE M.
IBARRA, KRISTINE M.
FORM OF BUSINESS ORGANIZATION

PARTNERSHIP
NATURE OF BUSINESS

Service Business
TOTAL PROJECT COST:

PHP 2,000,000
Business Vision

A Flair To Remember Catering envisions to be the

leading and successful firm that can engage with the local

competing market in terms of catering by providing with

high quality of services at a justifiable price.

 Business Mission
- To give additional services to the satisfaction of our future clients.

- To make the best memorable moment for every special events and
serves the clients with excellent and personalized service.

- To ensure that all our guest will have a totally worry-free event that is
memorable for our clients.

- To gain income or profit that we can utilize for our personal use in
everyday life.
 Business Goals
 To be the best and leading catering services in Legazpi City, Albay.
 Offers additional services.
 Provide good services to achieve clients’ satisfaction.
 To contribute in the development of Legazpi City, Albay.

 To satisfy the needs and wants of our customers.

 To employ local employees.
 To expand business after 3 or 4 years.
 To earn profit for the development of the business.
 To gain experience.
 PROJECT DESCRIPTION
Under the supervision of Mr. Rafael D. Adivino, our
culinary director who has made a strong and lasting
commitment to prepare your menu with the greatest care and
present it in the most creative way possible.

Our business offers catering services which brings

uniqueness to our business since we are the only catering
who offers additional services.
 We have a group of florist who will be in charge
making bouquets as decorations in the table.
 We also do table skirting in order to dress up the
table and make simple yet presentable.
We have fruit and vegetables carvers who will
present the dish with decorative garnishing to add
an aesthetically pleasing experience to the clients.
We let our clients have their personalized menu.

We cater different kinds of events such as prom,

bridal showers, wedding, sweet sixteen parties,
first birthday party, christening, debut, baby
showers, reunions, seminars, corporate events
and many more.
MARKETING
ASPECTS
 The business venture will be promoted through social
media, magazine advertisement, radio advertisement,
sales talk or word of mouth, flyers, and good service
and relationship to the costumers. Aside from that,
customer relationship marketing placed an important
role in business because it helps to gain the loyalty of
the customers and build a good relationship with them.
 SERVICE OR PRODUCT
DESCRIPTION

Menu Carving Pricing

Table Skirting Type of Event
Florist Serving Style
I. Menu

Mr. Rafael D. Adivino prepared 133

dishes/menu that will showcase your
ideas and personal tastes.
II. Table Skirting
Table skirting is a decorative way to hide table
legs and clutter in a home or during a special
event. By concealing what is underneath the table,
it is a simple storage solution. We offers a wide
variety of colorful table skirts. Each skirt is washed,
hand steamed after each use and ready at a
moment’s notice.
III. Florist

Florist is a craftsman who has

specialized in the sale of flowers
and making bouquets and
compositions called assemblies.
IV. Carving
Our culinary director thought that fruit and
vegetable carving is a culinary technique. That’s
why our professional fruit and vegetables carvers
create centerpieces and displays for various
events such as parties, wedding receptions and
many more. They can present a dish with
decorative garnishing to add an aesthetically
pleasing experience to the guests.
V. Type of Events

Wedding
Sweet 16 Party
Debut
Prom
Baby Shower
Reunion
Birthday Party
Baptismal Party
Seminars
Bridal Shower
Corporate Events
 VI. Serving Style
Plated Meal – at a plated meal, guest are seated and
served by a waitstafff at a tables pre-assigned by you.
Buffet – at a buffet, guest select their food from either
one long table or stations strategically placed
throughout the room.
Family Style – family style simply means that servers
bring out large bowls and platters of food, which are
then placed on the tables for guests to passed and
self-served.
Tapas Reception – at a cocktail or tapas reception, there
is no full meal, instead waiters circulate the room,
offering trays of wines to standing guests.
 VII. Pricing
Our pricing depends on the costs for food,
table clothing, garnishing, and florists and so
on. The pricing will also depend on the number
of guests; the smaller the guest count, the
higher per plate or per person charge is and
the higher the guest count, the more it is
discounted from each price.
ORGANIZATIONAL
AND MARKETING
ASPECTS
A business organization is a social unit of
people that is instructed to manage the
organization in order to meet a need or to pursue
collective goals.

Management is the administration of an

organization
Management in business and organization refers to
the individual who make the strategy of the
organization and coordinate the efforts of
employees to accomplish objectives
Organization management refers to the art of
getting people together on a common platform to
make them work towards a common predefined
goal.
FORM OF OWNERSHIP

The proposed business venture named A Flair

To Remember Catering is a partnership form of
ownership.
 DUTIES AND RESPONSIBILITIES
Owner - responsible for planning, directing, and
overseeing the operations and fiscal health of a
business unit, division, department, or an operating
unit within an organization.

Table Skirting - must provide a decorative way to hide

table legs.
Florist - able to create visually appealing flower
arrangements for an events daily requirement.
Cook - inspect food preparation and serving areas to
ensure observance of safe, sanitary food-handling
practices.
Carvers - present a dish with decorative garnishing
to add an aesthetically pleasing experience to the
viewers.
Dish Washer - ensuring the availability of clean
dishes by bussing tables, washing dishes, pots,
pans, and flat ware, and resetting dining area.
Waiter - responsible for ensuring all areas of the
kitchen, food prep, and food storage areas are clean
and properly sanitized.
Accounting Staff – compute and record all the
transactions.
 Rules and Regulations of the Business
 Wear proper uniform.
 Be on time.
 Respect your co-workers.
 Maintain absolute integrity at all times.
 Always greet and smile to the customers.
 The minimum working is 8 hours per day.
 The operation of business is from Monday to Sunday.
 Maintain the cleanliness in the working place.
 Proper sanitation must be observed at all times.
 Avoid talking during work hours.
 Employees should be neat and presentable at all times.
 Employees must be patient to the customers and co-workers.
 Employees must report to the manager.
 Be responsible.
TECHNICAL
STUDY
 Service/Specialization
A Flair To Remember Catering ensures strong and
lasting commitment to prepare your menu with the
greatest care and present it in the most creative way
possible. Every detail is hand-crafted and designed
with meticulous attention to our client’s detailed
request. Our business offers catering services which
brings uniqueness to our business since we are the
only catering who offers additional services.
 We decided to establish our business at Ayala
Malls Legazpi City, Albay because it would be
easier for us to attract potential customers.
 Items Quantity Unit Cost Total Cost
Bus Bins 25 100 2,500.00
Serving Trays 50 200 10,000.00
Water Pitchers 50 150 7,500.00
Chafing Dishes 50 300 15,000.00
Chafing Fuel 15 350 5,250.00
Plates 500 30 15,000.00
Serving Baskets 15 150 2,250.00
Cutting Knives 15 85 1,275.00
Peeler 5 194 970.00
Cutting Boards 2 300 600.00
Spatulas 5 250 1,250.00
Dish Cloths 50 100 5,000.00
Glassware 500 50 25,000.00
Silverware 500 20 10,000.00
Ice Tubes 1 5,000 5,000.00
Napkins 10 480 4,800.00
Aluminum Foil 20 37 740.00
Blenders 2 2,300 4,600.00
Food Lamps 5 1,600 8,000.00
Ice Table 5 800 4,000.00
Bowls 100 99 9,900.00
Condiment Trays 2 990 1,980.00
Tongs and Serving
50 25 1,250.00
Spoons
Water Carafe 25 100 2,500.00
Total: ₱ 144,365.00
 Service Quality

Our business will give a high service quality for us to

exceed from our customer’s expectations as well as to
remain economically competitive. Because we believed
that a good service quality will help us to increase our
profitability and long term relationships with the
customers.
Strategy:
1.Provide excellent service to the client.
2.Provide additional and personalized service
to the client.
3.Creating and establishing a new kind of
catering services in Legazpi City, Albay.
4.Advertising using flyers, social media,
magazine advertisement, and word of mouth.
 SOCIO
ECONOMIC
STUDY
 Owner
The proposed business is expected to have
sufficient income to expand and promote the
services in Legazpi City, Albay.
 Employees
The business will need employees for the
operations of the business. These people will
serve with excellent service to the customers
which will build customer relationship.
 Customer
To maintain and sustain the loyalty of the customers
to our business, we will ensure that we will give them
the best services and satisfaction they want.
 Supplier
In business there is a need for good and reliable
supplies of the raw materials that are needed for the
operation. For the good and sufficient operation of the
proposed business, they should work as one to build a
good relationship.
 Government
The income of the business will also help the
government taxes, the higher the income, the higher
the taxes given to the government.
 Community
The business is also helping the community by
giving employment opportunities to the people once if
decides to expand the operations. Also it helps in
making people satisfied because of the services.