Dhanyam Lounge

&Restaurant
– Business Plan

Srikiran S
2nd year, M.A HRM
 Description
▪ Dhanyam is a great place to eat, combining an intriguing atmosphere with excellent,
interesting food. The mission is not only to have great tasting food, but have
efficient and friendly service because customer satisfaction is paramount. We want
to be the restaurant choice for all families and singles, young and old, male or
female. Employee welfare will be equally important to our success. Happy
employees make happy guests.

▪ We will combine menu variety, atmosphere, ambiance, special theme nights and a
friendly staff to create a sense of ‘place’ in order to reach our goal of over all value in
the dining/entertainment experience. We want fair profits for the owners, and a
rewarding place to work for the employees.

Vision Statement – ‘Profit through Customer Health’

Mission Statement – ‘Enhanced taste and health through enriched nutrition’

About the establishment
• Area – 5000 sq.ft
• Seating Capacity – 70
• No. of employees – 15
• Timings – 12pm to 3:30 pm
3
7pm to 11:00 pm
• Takeaway Service – Available
• Seating Area – Indoor & Outdoor
• Address – 10, Downing Street, Canal Road
• Contact - +82 26209697
▪ The business is a partnership between 4 people based on
mutual agreements. Business ownership is as follows:
• Kiran (CEO) – 25%
• Marshal (CEO) – 25%
• Prakash (CFO) – 25%
• Eshwar (COO) – 25%

 The profits & losses will be distributed amongst the 4 partners

based on the above ownership percentage
Business Structure
 Objectives
• Understand our customers,
competitors & the industry
• Provide an elegant &
indulgent dining experience
• Continuous business growth
• Refine company values &
culture by hiring & retaining
the best people
 Products & Services
▪ Dhanyam provides an unmet dining experience in the fast-casual niche of
the restaurant industry. All patrons receive benchmarked customer attention,
encouraging them to return.
• Chicken skewer, teriyaki or curry- Rs 350.00

• Beef skewer, teriyaki or curry- Rs 550.00

• Vegetable skewers, teriyaki or curry- Rs240.00

• Add rice, white or brown- Rs60.00

• Add vegetables- Rs60.00

• Green salad with soy ginger vinaigrette- Rs75.00

• Beverages include iced teas, hot teas, soft drinks, coffee, and bottled water

▪ All dishes have a signature pineapple slice for decoration and eating
pleasure. All the meats are marinated in a sweet soy ginger sauce overnight.
 Target Market
▪ The Business Man: They work hard all day and often stay overnight in a strange city. He needs a
competent establishment that helps impress his clients and prospects. Afterward, they want to
relax and use the money they are making. They are the people that spend the most on drinks, food
and tips.

▪ Happy Couples: The restaurant will have an intimate, romantic, sophisticated atmosphere that
encourages people to bring dates and to have couples arrive. These young couples are generally
very successful but balanced and won’t be spending as much on drinks.

▪ The Family: The perfect place for a family dinner. Families will come for the accommodative menu
and friendly service. The excellent value in their meals will keep Dhanyam in favor with the parents.

▪ High-end Singles: We will attract them with our decor and layout. Our international menu, striking
artwork, wine tasting evenings and events, excellent service and engaging clientele will confirm the
feeling of being in "the coolest place”.
Marketing Plan
We will host a V.I.P. Dinner after the ‘Grand Opening.’
This will serve the dual purpose of training our staff and
introducing ourselves to the community.
GRAND OPENING CELEBRATION
Invite a new local artist to show their work in the lounge.
V.I.P. PARTY Social media outlets will be employed to get people interested
with "surprise musical guest" or "local love". Good for the
artists, and good for us.
ARTISTS’ NIGHT
Every Monday night we will have a special evening for restaurant
people. A perfect night for the local area’s restaurant owners and
RESTAURANT NIGHT staff to get together on a night off

FEED THE ELDERS

Approach nursing homes to sponsor meals for the elderly. This
will offer us higher visibility to a group that may not be as mobile
and we’ll be contributing to the community in a material way.
 STAFF & SALARIES
STAFF NUMBER(S) COST PER AMOUNT (Rs)
STAFF (Rs)
Head Chef 3 18,000 54,000

Junior Chef 2 16,000 32,000

Restaurant 1 30,000 30,000

Manager
Assistant Manager 1 22,000 22,000

Waiters 4 15,000 60,000

Helpers 2 15,000 30,000

Cleaners 2 14,000 28,000

TOTAL 15 1,30,000 2,64,000 10

 BALANCE SHEET
Assets Rs Liabilities Rs
Current Assets Reserves 80,00,000
Cash in Hand 80,000
Payable Accounts 3,00,000
Cash in Bank 80,00,000
Others 7,80,000
Security 7,00,000
Prepaid Expenses 30,00,000
TOTAL LIABILITIES 1,53,80,000
Total Current Assets 1,17,80,000

Fixed Assets
Land & Building 12,00,000
Furniture & Fixture 4,00,000
Equipments 18,00,000
Other Assets 2,00,000

Total Fixed Assets 36,00,000

TOTAL ASSETS 1,53,80,000

INCOME STATEMENT
Details Rs
Sales 15,00,000
Cost of Goods 6,86,000
Gross Profit 8,14,000
Prepaid Expenses 30,00,000

Operating Expenses
Payroll 2,64,000
Marketing 50,000
Utilities 1,00,000

TOTAL 4,14,000
NET PROFIT 4,00,000
Keys to Success
• The creation of a unique and innovative fine
dining atmosphere will differentiate us from
the competition. The restaurant will stand out
from the other restaurants in the area
because of the unique design and decor. We
will offer a fine dining experience in a cozy
atmosphere.
• Product quality. Not only great food but great
service and atmosphere.
• The menu will appeal to a wide and varied
clientele. It is International with an interesting
twist.
SWOT ANALYSIS
Strengths Weaknesses
• Cleanliness & Hygiene • Lack of popularity due to being a
new venture
• Reasonable Prices
• Limited Funds
• Unique Delicacies

Threats
Opportunities
• Lack of greater resources
• Gain strong customer base with
distinguished menu • Competetive market
• Properly qualified staff represent
values of business & ensure hassle • Ever changing customer preferences
free business
Thanks! 15