Professional Documents
Culture Documents
Business Plan
Proposal
P R E S E N T E R ’ S : S U N N Y G U P TA , S U M I T
S H A R M A , S U P R I YA D E B N AT H , S U P R I YA
H A Z A R I K A , S U P R I YA R A I , S U R YA P R A K A S H
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Restaurant Business
Overview.
The Restaurant is a 53 covers quick service venue offering
with variety of fast foods with unique food characteristics,
providing unique value for money tasty food with good
sanitation, excellent services and elegant warm and
inviting inside environment. Consisting of popular softer
background music and tunes that support a faster paced
environment. Designed to create a relaxing, laid back
dining experience.
Restaurant will be open 7 days a week 11:00am-10:00pm
UNIQUE VALUE
POPOSATION
We strive to serve you better!
MISSION AND VISION.
To understand the customers changing needs and constantly improve
our customer experience.
To serve happiness to our customers through delicious, quality meals
and extraordinary restaurant experience while working toward the grater
good for our employees, community and environment.
SERVICE STYLE
It is a fast-casual drive-thru restaurant, ordering food at the counter and
sit down at a table to enjoy their meal.
MARKET ANALYSIS.
LOCATION OVERVIEW.
The facility is a pre-existing lease space of approximately 2500 square
feet. We entered into a 5 year’s lease with property Landlord which owns
the centre. The Restaurant is based in the city of Ranchi, in the city centre
having many shopping complex, offices and parks.
TARGET MARKET.
We anticipate that our Restaurant will appeal to a broad base of
consumers. While we expect to be frequented by all types of diners in
both the residential and business community. The value oriented pricing
should especially attract medium income diners with a predominance of
family households.
KITCHEN
FOOD DISH WASHING
PICK- AREA
UP
AREA
WASHROOM
Uses of Capital.
Land and building.
Kitchen Equipment.
Service equipment.
Furnishings.
Interior Finishes.
Exterior Finishes.
Working Capital.
Raw Materials.
Licence and clearance.
Financial Projections.
Land and Building. Exterior Finishes
• Legal( Licence and &Equipment.
Permissions) • Landscaping.
Kitchen Equipment. • Exterior sign and
• Machinery. Decorations.
• Equipment. • Other.
• Raw Materials. Pre-opening expenses.
Dinning Room Furniture. • Staffing.
• Furnishes. • Uniforms.
• Promotion and
Professional Services. Advertisement.
• Architect. • Opening inventories.
• Accounting and Tax. • Raw materials.
• Logo and Graphic Design. • Working Capital.
Interior Finishes & Equipment.
• Art work and Paintings.
• Audio- Visual Systems. Total. Rs. 60 lacs.
• Security System.
• Point of Sale Systems.
• Office equipment/Computer.
• Other.
STAFFING.
The Restaurant is expected to require from 10 to 12 employees. Management has adopted an effective
interview process designed to staff the restaurant with highly qualified people for each position. Each
applicant will be evaluated according to a predefined set of standards adopted for each position. Recruiting
will centre on referrals and the direct recruiting through employability pamphlet distributed through
newspapers and social media promotion on page and handles.
WEAKNESS. THREATS.
New opening and lack of capital, Having low capital , difficult to grab
less scope for expanding sharply. talents and economic downturn.
PROMOTION
ADVERTISMENT Social media and web pages.
Mail advertisement.
Internal promotion through:
• Different types of menu, such as special menu for today, for
children, for lovers for weekend and so on.
Activity promotion.
• Gift for regular customers.
• Discounts.
Thank You