Business Plan for Romeo Lane in

Nepal

Civil Lines, Delhi |Defence Colony, Delhi| Pacific Mall, Delhi |

Gomti Nagar, Lucknow| Swaroop Nagar, Kanpur |Salt Lake, Kolkata|
Vagator, Goa| Assagao, Goa | kapashera, Delhi | Agra | Gurgaon |Meerut|
Bhubaneshwar |Noida |Faridabad |Mohali

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 P OWER OF THE B RAND
Romeo Lane, a place spreading three generational romance
is set to entice the city’s food lovers with the melange of its
urban interiors amalgamated with delectable food and
upbeat handcrafted drinks and more. With artistic and
romantic interiors, The Romeo Lane is divided into three
sections, with a spot for everyone’s liking with a minimalist
indoor setup with dark wood frets and bright colored
upholstery. A place with a pleasant vibe is a first of its kind
restaurant to have Cabanas for its guests. With the largest
and the biggest space in North Delhi, The Romeo Lane is a
place for plenty of good drinks and dine playground for the
finest of Delhi’s epicureans.

Romeo Lane started its journey in 2018, and in this tenure, it

has made itself 15 outlets strong; things continue to grow at a
steady phase, and plans its expansion across India. It would not
be wrong to claim that Romeo Lane franchise is the epicureans
delight, and it continues to attract people of all age groups.
People are now looking for a place that serves them amazing
food in a delightful ambience and has an amiable vibe. Romeo
Lane embodies emotions that get served on the plates, and you
can sip down this emotion with every drink. The warm
ambience, welcoming atmosphere and sophisticated and
perfumed crowd; the place enchants everyone in its hypnotic
atmospherics, and that’s what forms the key ingredient of the
success of this company.
Financials:
Initial Investment of Romeo Lane in Nepal
Investment Amount
Franchising Fee for 9 Years INR 70 lakhs + GST
Set up cost Rs. 3500- 4000 per Sq.Ft
• Interior
• Furniture
• A/C
• Sound
• Electrical
• Plumbing
• Civil
• Software
• Fire
• Lights
• Kitchen & Bar Equipments
• Flooring
License As per the Demographic
Real Estate Requirement (Sq.Ft) 6000 sq.ft
Miscellaneous 15 lakhs

*Licensing fee would vary depending on the state/province & location

*Monthly Royalty is 7% of the Net Sales.
Note: Please note that Brands and Branches Pvt Ltd will be
charging 3% of the total investment from you.
Total = INR 2.5 Cr +- (varies from property to property and the condition
of the property)

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Break Even point:
Income Scenario’s Pessimistic Realistic Optimistic
Sales 1,00,00,000.00 1,25,00,000.00 1,50,00,000.00
Total Income
Expenses
Salary 9,00,000.00 11,00,000.00 13,00,000.00
Food & Beverage Cost (30%) 30,00,000.00 37,50,000.00 45,00,000.00
HLP ( Heat, Light & Power) 3,00,000.00 3,00,000.00 3,00,000.00
Rent 7,00,000.00 7,00,000.00 7,00,000.00
Marketing & PR & Events 5,00,000.00 6,00,000.00 7,00,000.00
Royalty 7,00,000.00 8,75,000.00 10,50,000.00
Extra 1,00,000.00 2,00,000.00 3,00,000.00
Total Expenses 62,00,000.00 75,25,000.00 88,50,000.00
Net Profit/Loss 38,00,000.00 49,75,000.00 61,50,000.00
In this scenario, the ROI would be achieved in 16 – 24 months since the average
market Restaurant’s profit per month is close to 25% - 30% .

Note : The above stated figures are approximate figures. They are not
intended to be taken as exact figures. These figures have been provided
to give a rough idea about the Restaurent Model and its ROI.

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Support and Execution
Support Services from the Brand:
• Assistance in Location selection
• Guidance in Architectural layout and designing support
• Assistance and advice in equipment purchasing through approved supplier
contacts
• Vendor base
• Support in kitchen setup
• Initial Staff Training and operation training
• Leverage to our elite recipes, education classes, and operating systems
• Special training on Customer Service & Handling
• Menu Development
• Restaurant Launch
• Training on Routine Management
• Complete set of detailed Operations Manual
• Support on Logistics , Cash Management and Supply Chain Management
• Regular Audits, feedback & advices on all operational matters
• Controlled operation manual & recipe notebook
• On-going Culinary calendar support and execution strategy
• Special Local menu support as per the taste of the land
• HR support- ongoing assistance in staff hiring
• Technology
• Brand.

Marketing and promotion plan:

• Social media Promotion.

• Door-hangers on doorknobs.
• Flyers under windshield wipers.
• Nighttime silhouettes.

Steps in setting up your new outlet:

1. Location selection.

2. Licensing.

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3. Creating the menu.

4. Interior and ambience building.

5. Hiring and training staff

6. Restaurant launch, marketing and promotions.

Location selection:
1. Proximity for target customers
2. Rent and space availability
3. Visibility
4. Competition
5. Proximity for suppliers and vendors.

Menu development:
1. The brand offerings.
2. Local taste and preferences should be considered.
3. Availability of the food items.
4. Shelf life of the food items.
5. Making cost and margin.

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