DEVELOP AND IMPLEMENT MARKETING STRATEGIES

ASSESSMENT 1

A new customer is often referred to Neon Memories Diner by an existing

customer and visits the website to check it out. There he finds images of
the type of frestaurant he thinks his family would enjoy. He visits with his
wife, and they are is excited by the ambiance, attention to the details of
the era and the quality of the food. This inspires them to invite their
children and grandchildren to the restaurant the next time they are in
town.

Throughout these visits, the customers will be treated carefully and

respectfully by servers and staff, who always have smiles on their faces
and stop at nothing to make sure the customers are happy. This includes
the cleanliness of the restaurant, the authenticity of their uniforms, and
their behavior with customers.

restaurant aims to offer a friendly, fun environment for everyone to enjoy.

We seek to appeal to a wide range of people, from families who love our
Happy Meal, to workers grabbing breakfast on-the-go or eating in to
enjoy our freshly ground coffee and free WiFi.
The majority of our campaigns are communicated to everyone, often
through TV advertising to ensure they have a broad reach.

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An Italian restaurant near our venue is very popular
Italian cuisine is best known for its distinguished flavors and mouth-
watering taste. Many people love to taste the flavors of different
countries and with this desire, they taste the cuisines belonging to those
countries. If you want to taste a particular cuisine, you need to visit the
restaurants, which specialize in serving those dishes. In order to eat
something very special and to celebrate some special occasions, people
generally look for the best eateries in the city. If you want to taste the
best Italian dishes, you need to visit the most well-known Italian
restaurants of the place.
In the city of Perth, there are many Italian restaurants and these eateries
are known for the delicious cuisines they serve. Not only flavors and
taste but also presentation is an integral part of serving food to the
customers in a restaurant. If the food looks and smells good, people love
to taste it. There are many good Italian restaurants in Perth, where
you will get the best Italian dishes with classic Italian flavors and
ingredients and their style of presenting and serving the food is simply
incomparable. If you visit these Italian restaurants in Perth, you can be
sure to taste the most delicious Italian dishes in a wonderful ambiance.

These Italian restaurants in Perth are reputable for the excellent services
they provide, besides serving mouth-watering dishes and refreshing
wines. The service providers of these Italian restaurants provide
stunning venues for organizing different social events, functions,
corporate parties, birthday parties, wedding functions, and much more
alike. So, if you want to celebrate any special occasion or social event in
Perth, you can certainly contact the service providers of these Italian
restaurants. Furthermore, the cost prices of the foods and drinks in these
Italian restaurants are very reasonable and these service providers offer
their services at affordable prices. So, if you are looking for cheap
Italian restaurants in Perth, then you should go to these well-known
restaurants.
A very notable feature of these Italian restaurants is the ambiance, which
is very impressive. You will find a very pleasant, serene, and blissful
environment in these restaurants in which, you can relish the delicious
dishes served to you. The restaurant staffs are very skilled, trained, and
polite and they give you a warm welcome, every time you visit these
restaurants. They highly impress and please their customers with their
impeccable services and warm hospitality. So, visit these popular Italian
restaurants in Perth to celebrate your special day with the best food in a
great place.

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The Australian Consumer Law (ACL) is the national law for fair trading
and consumer protection. The ACL commenced on 1 January 2011 and
is a cooperative reform of the Australian Government and the States and
Territories through the Legislative and Governance Forum on Consumer
Affairs (CAF). The ACL is administered and enforced jointly by the
Australian Competition and Consumer Commission (ACCC) and the
State and Territory consumer protection agencies, with the involvement
of the Australian Securities and Investments Commission (ASIC) on
relevant matters. This website contains information about the ACL and
its enforcement, the CAF and consumer policy in Australia more
generally.

Strengths, Weaknesses, Opportunities and Threats.

Strengths.

The strong points of our restaurant - Examples are:

Our business exterior is clean and tidy.

Our prices are cheaper than our competitors.
Our service style is new to the area.
 You offer a product no other business offers.
You have a branded image.

Weaknesses.

The weak points of our restaurant - Examples are:

Our restaurant is new and not established.

You have limited funds available.
You offer a product which is already available on the market.
Customers have to travel further to get to our restaurant.

Opportunities.

Benefits for our restaurant - Examples are:

A new office complex is opening nearby.

A new housing development is being built nearby.
A main competitor has closed down.
The building next door has become available so expansion may be
an option.

Threats.

Instances that can harm our restaurant - Examples are:

A high street brand is moving into the area.

Our operating costs are set to increase soon.
Our business lease is up for renewal and a rent increase will
happen.
A main competitor has lowered their prices and started a price war
with you.
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Here are some of the most common problems of restaurant

industry that restaurants face on a consistent basis.

The Menu– creating the right menu for what you are trying to
accomplish is a delicate balancing act. Questions that arise when
developing the menu are:

 Too few or too many items?

 Is there a coherent theme to the menu and style?
 Do we have a variety of items to please a variety of
customers?
 Are the dishes under or overpriced?

The menu should be an evolving project that will change over time
as you figure out what sells, what doesn’t and as you establish a
customer base. Evaluate your menu on a monthly, bi-annually or
yearly basis compared to your POS system. Having current
knowledge on the performance of your menu is important.

Unique Selling Point – what makes your restaurant unique? Do

you offer a style of food that is different than the other local
competitors or a unique atmosphere that compliments the meal?
Once you develop what will make customers come to you instead of
your competitors, you will be able to market effectively and
efficiently. All established restaurants (chains or not) all become
known for their unique selling point. For example, if your restaurant
carries a large selection of craft beers or you are known for the best
burger in town, use that to your advantage in developing your
presence in the culinary scene.

Restaurant Management – being able to effectively analyze the

daily operations and sales of your restaurant can be extremely
beneficial. This is why problems in restaurant management need to
be faced with caution and expertise. For example, knowing when
you are the busiest for efficient staffing needs, inventory
management, profit margin on each menu item, and
daily/monthly/yearly sales is vitally important for the successful
operation of your restaurant. Identifying where revenue is lost and
where costs can be reduced is the job of your management team.
Staff and Customer Service – put an emphasis on hiring the right
people for your restaurant and you will see the results over time.
Hiring the wrong people leads to high turnover rates and can
damage your reputation with current and future customers. Your
restaurant can serve delicious food, but if the customer service is
bad, diners will remember. There is nothing more memorable about
a dining experience than how the customers are treated by the staff.
Customer service needs to be at the forefront of your training
methodology and expressed on a consistent basis.

The Solution –

Innovative thinking

 Integration to your existing POS system to track sales and

provide audited reports with digital images.
 Boosted productivity because no training or maintenance is
required for the services.
 Advanced inventory management.
 Audited reports showing the high-risk areas that need to be
addressed and corrected in order to capture all potential
revenue.
 Best employee recognition through its employee monitoring
system that provides audited reports. Also, it is a great learning
tool for those employees less accomplished.

Mind map of innovative marketing

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Previous occupancy rate:67%

New occupancy rate:81%

Difference= 81 – 67 =14%

14% 0f 420 = 14 x 420/100= nearly 59 rooms for November

= 59/30 = nearly 2 rooms per day