COFFEE CHAIN

MARKETING MIX

Submitted By: Submitted To:

Mr. Himanshu Rawat Mr. Amit Sethi
Mr. Jashanpreet Singh Assistant Professor &
Coordinator, PCTE
 MARKET
MARKETSHARE
SHAREIN
ININDIA
INDIA
NO OF OUTLETS IN INDIA
1400

1200
1192

1000

800

600

400
220 216
200
57
0
café coffee day barista starbucks costa coffee

Year 2020
Source: HTTPs://www.franchiseindiaweb.in/best-coffee-shop-franchise-business/
CAFE COFFEE DAY
CAFE COFFEE DAY
Coffee Day Square and
Lounge are premium
coffee bars that serve a
variety food and
beverages.

Sells coffee bean and

powder in retail outlets
across the country.

A LOT CAN HAPPEN OVER A COFFEE

COSTA
COSTACOFFEE
COFFEE
Costa is very small Uses a pull strategy to
player with just 2% gather more
market share. customers.

Sells its vending

machines to corporate
offices and colleges.
STARBUCKS
STARBUCKS

Starbucks is smart have The ambiance it

Starbucks is smart have
trademarked the name
trademarked the name
Frappuccino, and they keep
Frappuccino, and they keep
up with trends while serving
up with trends while serving
their original innovative
their original innovative
beverages.
beverages.
The ambiance it
provides to relax
provides to relax
and relieve stress,
and relieve stress,
people just fall in
people just fall in
love with that
love with that
culture.
culture.
 BARISTA
BARISTA

Barista is a global chain of espresso
Barista is a global chain of espresso
bars and cafes that operates in the Indian
bars and cafes that operates in the Indian
subcontinent.
subcontinent.

It also sells a number of consumer

It also sells a number of consumer
products through grocery stores and other
products through grocery stores and other
outlets.
outlets.
 PRODUCTS
PROD UCTS

Hot tea Espresso Drinks Coffee

Frosteas Coffee Brewed Coffee Tea
Choco-lattes Tea Iced Coffee Desserts
Hot Coffees Sandwiches Hot Tea Shakes
Cold Coffees Sweet Snacks Iced Tea Smoothies
Fruiteazers Iced Drinks Smoothies Quenchers
Food Desserts Frappuccino Sandwiches
Beverages Cakes
PRODUCTS
PROD UCTS
 PRICE
PRI CE
CAFÉ COFFEE
COSTA COFFEE STARBUCKS BARISTA
DAY
• Hot Coffee Range • Hot Coffee Range • Hot Coffee Range • Hot Coffee Range
Rs 98-167 Rs 169-250 Rs 195-310 Rs 120-225
• Cold Coffee Range • Cold Coffee Range • Cold Coffee Range • Cold Coffee Range
Rs 173-247 Rs 200-300 Rs 240-375 Rs 200-300
• Snacks Range • Snacks Range • Tea Range • Tea Range
Rs 15-116 Rs 130-225 Rs 205-240 Rs 170-195
• Desserts Range • Desserts Range • Frappuccino • Italian Range
Rs 116-180 Rs 135-280 Rs 225-450 Rs 282-303
• Sandwich Range • Sandwich Range • Sandwich Range • Continental Range
Rs 210-233 Rs 149-249 Rs 170-240 Rs 125-499
• Burger Range • Indian Range
Rs 214-233 Rs 175-245

Source: https://www.marketing91.com/marketing-mix-cafe-coffee-day/
 PLACE
PLA CE

STARBUCKS

BARISTA
COSTA
CCD
• Every possible
location where • Top urban cities • More then one • Strategically
some business • Malls, airport and  channel of  located outlets.
can be generated. other premium distribution.  • Malls, Cinema
• High Street/ places. • Direct supply chain halls, Colleges,
Family •  Presence in India • Global presence and Offices etc.
Entertainment is very much • Mobile apps
Centers, gas limited
stations, near
Colleges etc .
PLA
PLACE
CE
 PROMOTION
PROM OTION

• BTL promotions
• Buses and out of • Barista Coffee Card
door media • Forms special
• word of alliances and
mouth publicity collaborations
•  Leo Mattel toys

• Television
• Organized huge
• Tied up with youth
event.
brands. • Smart partnerships.
• Movies like Khakhee
• Printing information
and Mai Hoon Na
on T-shirts.
Social media
PROM
PROMOTION
OTION
EMERGING TRENDS IN COFFEE CHAIN

New coffee Custom Drinks with

Ready to
brewing ordering milk
drink coffee
methods trend alternatives

Source: https://joinposter.com/en/post/coffee-shop-trends
 SOME INTERESTING QUESTIONS RELATED TO COFFEE
1.Costa coffee is subsidiary of which company ?

a. PepsiCo b. Monster Beverage Corp c. Unilever Group d. Coca-Cola

2. Which is the most expensive coffee in the world ?

a. Los Planes b. Starbucks Rwanda c. Kopi Luwak d. Ospina

3.Which country drinks the most coffee in the world ?

a. India b. U.S.A c. Finland d. Canada

4. Which state is largest producer of coffee in India ?

a. Assam b. Karnataka c. Tamil Nadu d. Kerela

 REFER ANCES

https://www.marketing91.com/marketing-mix-cafe-coffee-day/
https://www.marketing91.com/marketing-mix-barista/
https://www.marketing91.com/marketing-mix-costa-coffee/
https://www.marketing91.com/marketing-mix-of-starbucks/
https://joinposter.com/en/post/coffee-shop-trends
https://www.mordorintelligence.com/industry-reports/india-ready-to-drink-rtd-coffee-mark
et
HTTPs://www.franchiseindiaweb.in/best-coffee-shop-franchise-business/
Thank You