FOOD & BEVERAGES

Food Consumption in India

2013P 230

2012P 210

2011P 198

2010 191

2009 184

2008 180
0 50 100 150 200 250
USD BN.

Source : Hansa Research

 Indian Alcoholic Drinks Market
2013P 880

2012P 798

2011P 724

2010 655

2009 592

2008 534

0 100 200 300 400 500 600 700 800 900 1000
INR BN

Source : Hansa Research

 PATNA - THE CITY
 - Eastern patna (old city , unplanned, wholesale market, limited real estate space
supply.) ,weak infrastructure, narrow & bad roads, congestion & traffic,parking
problem.

 - Central patna (boring road, frazer road, exhibition road, station road )
whole city depends for retail & commercial activities on central patna
parking problems,traffic, narrow roads, congestion & limited property supply.

 - Western patna (patliputra, asahiana nagar,patel nagar, shivpuri, raja bazar &
danapur, growth corridor of the city- upcoming residential area, lot of infrastructural
work in progress, plenty of land available at cheaper prices.

**due to geographical limitations Patna is expanding horizontally.

 DEMOGRAPHICS
PATNA

• Population - 4718592
• Population growth rate - 30.17%
• Per capita income - Rs. 31441
• Population density - 1405/sq km
• Literacy rate - 62.92%
• Sex ratio - 873
• Urban population % - 41.6%
• No. of households - 726364
• Household size - 6
• Languages - Hindi,Magadhi, Bhojpuri ,Maithali

• Sub divisions - Barh,Danapur,Masaurhi,

Paliganj,Patna city,patna sadar

Source : www.patna.bih.nic.in
Share of F & B in Patna market
Total retail market size - Rs.5500 Crs.

23%
FOOD
42% FMCG
1% CONS. DURABLES
CLOTHING
MISCELLANEOUS

31%

3%

Source : Hansa Research

 Occasions for Eating Out

Occasions

22%
30% treating friends
birthdays etc
family get together
no special occasion
9% weekend
outing/movie
4% other outing
3%

32%

Source : Hansa Research

 Preferred Outlets
Outlets
9%

10%
local rest.
hotels
44% speciality res.
dhabas
16% fast food
joints

21%

Source : Hansa Research

 Preferred Cuisine
cuisines

5%

15%
south indian
north indian
45% chinese
pizza/italian

35%

Source : Hansa Research

HOTEL MAURYA

COVER

•Spice court (sp res.) - 95

•Vaishali café - 38

•Bollywood treat - 65

•Club premiere - 20

• APC - Rs.700
•Manpower costs - 12% of revenue
•Food costs - 21% of revenue
•Average sales - Rs.1.25crs p.m.
•Rotations - 3
•Bakery - separate
 SPICE COURT
•Veg spring rolls -Rs. 290
•Chilli chicken - Rs. 395
•Chilli fish - Rs. 395
•Kulcha - Rs. 55
•Apple pie -Rs. 160
•Choco brownie - Rs.160
•Ice cream - Rs.125
 VAISHALI CAFE
•Aloo parantha - Rs.135
•Chicken cutlet - Rs.395
•Fish steak - Rs. 395
 CLUB PREMIERE

Cover - 20

APC - Rs.500

Annual Membership

Bar Menu

Scotch
•JW gold label - Rs.790
•Chivas regal - Rs. 320
•Black label - Rs. 320
•JW red label - Rs.350
HOTEL CHANAKYA
TAKSHILA

Cover – 52

APC – Rs.400
 SAMRAT

• Cover – 80
• APC - Rs.400
• Sales – Rs.50000/day

•Fixed Indian breakfast

(parantha + dry veg.) - Rs.120
 MADERA
Bar
• Cover – 40
• Sales - Rs.30000 - 40000/day
• Brands – Blenders pride,
100 pipers, Passport, Teachers 50,
Something special
 HOTEL PATLIPUTRA ASHOK
• Restaurant
APC – Rs.500
Cover – 60
Food costs – 30% of revenue
Manpower costs – 9% of revenue
Sales – Rs.20000/day
Rotations -2

• Bar
Cover – 40
Sales – Rs.50000/day
Brands – Mcdowells,Antiquity
Smirnoff,100pipers.
 MENU
• Breakfast - Rs.175
• Ashok breakfast - Rs.225
• Banana split - Rs.150
• Club sandwich - Rs.175
• Ice cream - Rs.90
• Fish tikka - Rs.250
• Chicken curry rice - Rs.300
 HOTEL SAMRAT
• Cover – 70
• APC – Rs.350
• Area – 1000sq ft.
• Rotations – 3-4
• Sales – Rs.30000/day

MENU

• Continental b/f - Rs.90

• American b/f - Rs.110
• Grilled cheese sandwich - Rs. 70
• Chicken ala kiev - Rs.150
• Chicken masala - Rs.150
• Fish tikka - Rs.180
• Ice cream - Rs.70
THE BAR

SALE - Rs. 15000/day

Brands

•Whiskey - Royal stag, Blenders pride

•Rum - Mcdowells
•Beer - Kingfisher
•Gin - Blue ribbon,White rum,Bacardi
•Vodka - Smirnoff
 HOTEL CITY CENTRE
• Cover - 120
• APC - Rs.300
• Rotations – 4 to 5
• Area – 2600 sq ft.
• Sales – (f&b + banquets)
Rs. 6.5lacs p.m.
• Food costs - 26% of revenue
• Manpower costs – 10% of revenue
• Bar – 64 covers
 MENU
• American breakfast - Rs. 80
( juice+toast+2 eggs to order
+tea/coffee/milk)
• Continental breakfast - Rs.70
• Chicken afghani - Rs.300
• Fish tikka - Rs.175
• Ice cream - Rs.80
 HOTEL WINDSOR
• APC – Rs.180
• Cover – 52
• Food costs – Rs.4000-5000/day
• Manpower costs –Rs.3.5lacs p.a.
• Sales – Rs.10000/day
• Rotations - 2 -3(day)
• Parking – 15 cars

MENU (Rs.)
• Apple juice - 32
• Murg afghani - 260
• Chilli chicken - 180
• Ice cream - 60
• Fish chilly - 150
 KAPIL DEVS ‘ELEVEN’
COVER - 90

APC - Rs. 300

SALE - Rs.40000/day
 MENU (Rs.)
• Chocolate venom - 100
• Apple banana toffee
with ice cream - 80
• Ice cream - 80
• Gorley banana - 80
• Drunken tomato(drink) - 165
• Bull frog (drink) - 250
NIRVANA
COVER - 60

APC - Rs.120

SALE - Rs.1.25lacs/month

CATERING - 3 -4 times in a month

 YO! CHINA
COVER - 72

APC - Rs.250

SALE - Rs.80000/day
 MENU (Rs.)
• Chiken dimsum - 90
• Chilly fish - 180
• Chilli paneer - 180
• Veg hakka noodles - 80
• Devils choc.cake
with ice cream - 110
• Alphonso n cream - 50
 BANSI VIHAR
COVER - 60

APC - Rs. 150

SALE - Rs.30000/day
 MAMTA ANARKALI
COVER - 70

APC - Rs.200

SALE - Rs.30000/day

BAR SALE – Rs.20000/day

BAR – B – Q
Cover - 22, Bar - 36

Sales - Rs. 15000/day

Bar sales – Rs. 40000/day

MENU (Rs.)

•Murgh tangri kabab - 239

•Burra kebab - 219
•Pineapple raita - 59
•Keema paratha - 39
•Ice cream - 50
•Dal makhani - 150
 AMRAPALI MENU (Rs.)

•Tea - 12
COVER - 52 •Cold coffee - 50
•Finger chips -45
APC - Rs. 200 •Fish cutlets - 80
•Hot chocolate - 50
•Grilled chicken
SALE - 20000/day
Sandwich - 75
 SMOKIN JOES

COVER - 45

APC - Rs. 150

SALE - Rs.10000/day
MITHILA RASOI
COVER - 60

APC - Rs. 125

SALE - Rs.10000/day
DOSA PLAZA
COVER - 74

APC - Rs. 100

SALE - Rs. 15000/day

OASIS
COVER - 74

APC - Rs.250

SALE - Rs.15000/day

BAR SALE - Rs.80000/day

 MENU (Rs.)
• Chicken reshmi kabab - 125
• Chicken afghani kabab - 270
• Fish kabab - 300
• Chicken garlic - 105
• Veg. chowmein - 80
• Chicken manchurian - 110

BAR

BEER Rs. 115

SCOTCH
30ML 60 ML
•Something special Rs.165 Rs.200
•100 pipers Rs.75 Rs. 100
•Passport Rs.90 Rs.120
UPCOMING RESTAURANTS
 REVOLVING RESTAURANT
• Opening - 10th august
• Investment - Rs.2.75 crs.
• Franchisee - Pind baluchi,Delhi
• Cover -140
• Location -Biscomaun bhavan,Gandhi maidan(18th floor)
• Cuisine - Indian, Mughlai Dishes
• Other info. - Bar
Conference Hall(16th floor) – capacity - 70
VIP Lounge (17th floor)
- 8000sq ft. terrace
- height – 75 mts.
- one ratation in 1 hr.
 Others
• Pizza hut – P Mall, Exhibition Rd.
• Dominos – P Mall, Exhibition Rd.
• KFC - Boring rd.
• Salad Chef - P&M Mall
• CCD - P&M Mall
• Mc Donalds - JD Mall (1600sqft.)
- Metro Mall
- Vaishali Mall
• River side restaurant
• Chennai café - Harihar chambers, Boring rd.
 Restaurants

Khetan mkt. Gandhi Maidan

Frazer rd. Rajabazaar

 Cake shops

9 TO 9 Exhibition rd.

Heera palace Frazer rd.

 COZY CONFECTIONERS
SALES – Rs.10000/day
BIKANER BAKERY
 PALSONS CAKE SHOP
SALES – Rs.10000/day
 OBSERVATIONS & CONCLUSIONS
• Restaurant culture has just started growing in Patna
• Bars are doing very well(fast moving bars are packed by 7:30 or 8:00 p.m.)
• Banquets have an average occupancy of around 80%
• The best restaurants are majorly located in central Patna.
• There are very few eating joints that offer excellent ambience, décor ,good service and
variety in cuisines.
• Majority of the consumers show a preference for Indian, Chinese and street food.
• Customers are changing gradually in terms of habits, food preferences and expectations.
• Discounts , offers, extra services and advertising can be of great advantage to a new
restaurant since many consumers are price conscious.
• Lack of space in the city due to which many restaurants suffer from poor visibility.
• Poor parking facilities in most places.
• Many international brands in F & B are going to come up in Patna in the next 2 years.
• REST..xlsx