SANGA

SANGA
A M I N I AT U R E

M
INDIA
BY TEAM
ADDICT-O-GENIC

SANGA
M
SANGA
M
Visitor’s Persona

Student on Budget Professionals Fun seeking Family

AGE: 16-25 AGE: 25-35 AGE: Above 35

INCOME: Low INCOME: Middle, High INCOME: Middle
TECH SAVY KIDS CONTROL DECISION
BRAND CONSCIOUS
VALUE FOR MONEY FINDING ONE PLACE FOR
VALUES EXPERIENCE
COMPLETE FAMILY
ENTERTAINMENT
 AREA: 15000 SQ FT

HUB BUDGET: Rs. 2.5cr

• GUEST SERVICES 4. THEME BASED DECORATIONS

• Ticketing Service • According to major festivals
• Lost & Found going in INDIA
• Information Desk NORTH EAS
T
2. MALL/BRAND PROMOTIONS 5. VR EXPERIENCE
• Promotions of Various • Various Dance & Art forms of
discounts / offers going on in SANGAM INDIA
Mall • Top Tourist destinations in
INDIA
HUB
3. SOUVENIR SHOP SOUTH WEST 6. PHOTOBOOTH

ASSUMPTIONS
• TOTAL AREA 1,45,000 SQ FT
• ALL AMMENITIES LIKE FIRE EXIT SHOULD ALREADY BE PLANNED
HIMALAYAN HEIGHTS THEMED ARCHITECTURE
North Region • Indoor Landscape simulating
AREA: 25000 SQ FT Himalayan Region
BUDGET: Rs. 11cr

ATTRACTIONS & EXPERIENCES

• Cultural Showcase through TECH
• YETI hideouts
• Himalayan Folk Lore storytelling INTERACTIVE ZONES
• Historical Exhibitions • Ethnic dress workshop
• Regional games

POPOUT STORES
• Kashmiri craft Bazaar
• Himachal Spice Market
• North Indian street food corners CULINARY CORNER
Normal to Mid Range North
Indian Delicacies
EASTERN ENCLAVE THEMED ARCHITECTURE
East Region • Simulating architectural and
AREA: 25000 SQ FT Historical sites of region
BUDGET: Rs. 11cr

ATTRACTIONS & EXPERIENCES

• Cultural Showcase through TECH
• Tigers Maze
INTERACTIVE ZONES
• Tribal Art Showcase
• Most Haunted places in East • Tribal Art DIY
storytelling • Ethnic dress workshop

POPOUT STORES
• Bengali craft Bazaar
• East Indian street food corners
• East Indian Textiles CULINARY CORNER
• Normal to Mid Range East
Indian Delicacies
SPICY SOUTH THEMED ARCHITECTURE
South Region • Simulating architectural and
AREA: 25000 SQ FT Historical sites of South region

BUDGET: Rs. 11cr

ATTRACTIONS & EXPERIENCES
• Temples of South
• Jallikattu- Bull ride
INTERACTIVE ZONES
• Flora and Fauna
• Kathakali Makeup Workshops
• Kalaripayattu Moves
• Regional games

POPOUT STORES
• Cocunut Husk ART
• Handicraft Emporium
CULINARY CORNER
• Normal to Mid Range South
Indian Delicacies
THAR TRAIL THEMED ARCHITECTURE
West Region • Simulating architectural and
AREA: 25000 SQ FT Historical sites of western region
BUDGET: Rs. 11cr

ATTRACTIONS & EXPERIENCES

• Puppet Show
• Madhubani Paintings inside
INTERACTIVE ZONES
BHIMBETKA
• Weapon Artillery
• Light and Sound show of Royal
• Magic show
history
• Birth of Bollywood

POPOUT STORES
• Handicrafts
• Jewellery Emporium
• Textile bazaar CULINARY CORNER
• Normal to Mid Range West
Indian Delicacies
 RANG - MANCH
AREA: 20000 SQ FT
BUDGET: Rs. 3.5cr

BRAND SPONSERED SUPRISE FACTOR FOR

EVENTS SUSTAINED FOOTFALL

TENTATIVE SCHEDULE
MONDAY - FRIDAY
3:00 PM - 4:00 PM: Kathak Dance Show (Rajasthani and Uttar Pradesh Influence)
5:00 PM - 6:00 PM: Tamil Folk Music Ensemble (Southern Spoke)
7:00 PM - 8:00 PM: Gujarati Garba and Dandiya Dance (Western Spoke)
9:00 PM - 10:00 PM: Karnataka Classical Music Recital (Southern Spoke)
WEEKENDS
Special star performances
Special schedule for movie promotions, song releases, and new product launches.
 MARKETING PLAN TOTAL BUDGET: Approx Rs. 50cr
BASED ON HUB AND SPOKE MODEL

Month 1-2 Month 3-4 Month 5-6 Month 7-8 Month 9-10 Month 11-12

Pre-Announcement Phase Official Announcement and Engagement and Ticket Pre-Sale and Countdown Events and Grand Opening and Post-
Teaser Campaign Contest Phase Exclusive Offers PR Blitz Launch Marketing

• Market Research and • Official • Engagement • Ticket Pre-Sale • Countdown Events • Grand Opening
Analysis Announcement Activities Launch • Press Releases and Celebration
• Brand Development • Teaser Campaign • Partnerships and • Exclusive Offers for Media Blitz • Post-Launch Social
• Social Media Teasers Continues Collaborations Mall Shoppers Media Campaigns
• Mall In-Market • Customer Feedback and
Promotion Improvement
THANK
th a n k yo u
YOU